The story of sales and marketing teams feuding with each other over metrics, processes, and credit is a tale as old as time.
According to Trinity Nguyen, VP of Marketing at UserGems, it’s not surprising considering sales and marketing teams are taught to speak ‘different languages’ at most companies.
Her solution? Set up your entire revenue function to work together with the right incentives and shared metrics.
Trinity’s process for aligning sales and marketing comes from her 10+ years in B2B marketing, sales, and go-to-market. She's passionate about helping technology companies accelerate their growth while also building great teams as well as helping teams “kiss pipeline anxiety goodbye”.
On this episode of Ashley & Katrine’s Infinite Revenue Playlist, Trinity joins us specifically to chat about how to be a marketer who not only understands sales, but successfully keeps the peace between sales and marketing.
Tune in to hear Trinity’s take on how revenue leaders can align the ‘languages’ of these two, notoriously feuding, departments.
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