离开忽左忽右怎么看海外中文播客?创办Justpod的经验在美国市场会是稀缺品?
在这期节目里,杨一从 Virginia 的 Resonate Podcast Festival 聊到中美播客行业,从「音频创作者」和「KOL/网红」两套完全不同的思路,一路聊到 feed drop、超级 feed、原生广告、行业裁员、以及中文播客为什么很少做「互相嵌入」。如果你也在做内容、做播客、或只是好奇幕后生态,这期会让你重新思考:你到底是用声音讲故事,还是把播客当成一个渠道工具?
感谢特别赞助Rowan Appliance(听众专属 20% OFF)
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嘉宾 (☆▽☆)
杨一, 媒体顾问。《去现场》播客主播,《忽左忽右》前主播。播客公司Justpod Co-founder,可以说是“中文播客界的行走百科全书”。
杨一的花园 · 会员计划
主要内容 (~ ̄(OO) ̄)
00:00 开场:一句短短的 slogan,背后是小帅想做的「北美华人叙事」工程。
03:15 从上海到伦敦:杨一为什么会在 2023 年被「半强迫」开始录《华语电视往事》?他原本在犹豫什么?
13:24 从《穷爸爸富爸爸》聊到川普:杨一拆了一条跨越 30 年的「媒体人设线索」,里面哪一段让你意识到什么叫「穿越周期」?
19:28 播客行业裁员潮:从 2022 年下半年开始,到 2023 上半年「几乎没停过」,哪些人被迫变成了自由职业者?
20:23 为啥他的中国经验,反而在欧美能派上用场?「我原来在国内试过的那些运营和商业化玩法」是怎么被国外同行「当宝」的?
26:41 Feed Drop是什么?为什么中文播客圈没人用?
36:13 超级 feed 概念登场:《The Daily》如何用一个 feed 装下各种子栏目?为什么这是美国行业从「撒网」到「抱团」的转向?
38:33 马太效应:一个听众能稳定订阅的播客就 7–9 个,新节目要挤进这个列表,需要付出什么代价?
49:40 杨一为什么对美国政治如此「天然上头」,而对日本话题却完全提不起兴趣?他的答案,可能也在提醒你自己更「对味」的关注点。
53:41 「没有大钱赚之后」发生了什么?一群被裁掉的声音创作者,怎么在 Richmond 重新把注意力放回到声音本身?
01:03:57 未来一年他想做什么:「输出倒逼输入」、用会员计划当「实验场」——你会不会也被说服去做一点不那么「大作品」的创作?
本集赞助 (๑˃ᴗ˂)
Rowan Appliance(听众专属 20% OFF)Rowan Appliance 是专注家用便捷电器的 DTC 品牌。
下单方式:进入 rowanappliance.com → 加入购物车 → 结账页 Discount code 输入 SHUAI20,以上产品额外 20% 折扣。
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课代表立正「AI Builders」课程
课程主页:http://ai-builders.com/ Agentic AI 小课(中文):$149 → $99,用码 XIAOSHUAIAI。AI 主课:立减 $125,用码 XIAOSHUAI。1 月直播课:立减 $250,用码 XIAOSHUAI。代码一般能跟上吗? 能。会看基本 Python 逻辑、对业务问题有思考即可上手;人人皆可成为 Builder。它会带你理解 AI 的底层逻辑、行业演进、实际应用边界,并通过动手项目让你把理论变成能跑起来的东西。 更重要的是,它帮助你建立 AI 时代真正需要的能力: 拆解问题、构建流程、验证原型、持续升级自己的工作方式。 如果你正在寻找一个“能让你真正进阶”的 AI 学习方式,你可能会喜欢 AI Builders课程。当然也可以先进入社区看看:go.ai-builders.com/xiaoshuai
其他单集(づ。◕‿‿◕。)づ
致谢 ฅʕ•̫͡•ʔฅ
剪辑:闪耀
音乐:Auld Lang Syne Ronny Matthes
如果你使用苹果或者Spotify,欢迎给节目好评;如果你使用小宇宙,请疯狂评论。你的鼓励可以帮助更多人听到我,更可以激励我继续制作下去。 East or west, Xiaoshuai is the best. 朋友们我们评论区或者听友群(加xiaoshuaifm)再见。如果需要赞助节目,欢迎联系xiaoshuaifm@gmail.com
https://www.xiaoyuzhoufm.com/episode/678edc468d7ef7b6b0ec2856
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.