Ask Charly Leetham - Online Business Manager

Ask Charly Leetham - Online Business Manager

Ask Charly Leetham's goal is to assist small to medium business owners use the power of the Internet as an avenue to market their organisations in an appropriate and cost-effective manner. We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies. We provide ongoing support and advice to assist businesses to maintain and grow a crucial path to market and focus on growing your business. This podcast by Charly shares her experiences over the years

Episodes

June 20, 2025 21 mins

Thinking about switching to Zoho Mail? Not sure which account to start with? In this episode, Charly breaks down the different Zoho Mail plans so you can choose what works for you — whether you're a solo operator or running a growing business.


✅ What’s in each Zoho Mail plan (Free vs Lite vs Premium)


✅ Why you might want to start with a personal account first


✅ What the “Forever Free” plan includes (5 users, 5GB per us...

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Looking for a secure, ad-free email solution that doesn't tie you to the big players like Google or Microsoft? Zoho Mail might be the answer — but is it really right for your business?


In this episode, Charly explores:


✅ What Zoho Mail is — and what makes it stand out


✅ The benefits for small businesses: custom domains, 5 free users, 5GB storage each


✅ Tight integration with the rest of the Zoho suite


✅ How it co...

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PHP runs most of the web — including WordPress. But if you don’t know what version you’re using (or why that even matters), you could be opening the door to serious security risks.


In this episode, Charly breaks down:


✅ What PHP is (without the jargon)


✅ Why keeping your PHP version up to date is critical


✅ What "end of life" and "end of support" mean — and why hackers love outdated code


✅ How to ...

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When someone lands on your website, you’ve got seconds — not minutes — to grab their attention and get them to take the next step.


In this episode, Charly unpacks what your website should really focus on when you're just getting started:


✅ How to communicate what you do and who you help — fast


✅ Why clear messaging beats flashy branding every time


✅ The truth about logos and brand colours (and what big brands have t...

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When it comes to lead generation, more isn’t always better. Asking for too much information upfront can scare prospects away — but asking too little might leave you with weak or unusable leads.


In this episode, Charly explains how to strike the right balance.


✅ You’ll learn:


The ideal number of fields for a high-converting lead form


What information is essential vs. nice to have


How to qualify leads without overwhelm...

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If you’re building an email list, you’ve probably seen the terms single opt-in and double opt-in — but which one should you choose, and why does it even matter?


In this episode, Charly breaks down the key differences between single and double opt-in, and how each impacts your compliance, deliverability, and lead quality.


✅ You’ll learn:



- The legal implications under spam legislation like the Spam Act

- Why double opt-i...

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You’re cleaning up your hosting and stumble across old databases — should you delete them?


Maybe… but be careful. Deleting an active database can break your website or app. Before you start nuking anything, you need to know exactly what you’re looking at.


✅ In this episode, Charly explains:


- How to identify which databases are still in use

- What clues to look for in names and timestamps

- How to safely test whether a datab...

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Trying to do everything at once is the fastest way to overwhelm and delays.


When building your website, focusing on a Minimum Viable Product (MVP) is often the smarter choice. An MVP lets you launch faster, test your ideas, and grow based on real feedback — instead of chasing perfection.


✅ In this episode, Charly explains:


Why trying to build everything at once can cause delays, budget blowouts, and stress.


The key bene...

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Absolutely — and here’s why it matters.


Your domain name is the gateway to your website and email. Outdated or incorrect details can cause serious headaches — even the loss of your domain.


✅ In this episode, Charly covers:


Why you must have access to your registrant email — it’s used for critical domain notifications and renewals.


In Australia: why your ABN must be current and correct for .com.au domains to remain compl...

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Need to keep your WordPress site out of Google search results — temporarily or permanently? In this quick tech tip, Charly shows you how to prevent indexing using the Site Visibility setting in WordPress.


✅ You’ll learn:


- Where to find the “Discourage search engines from indexing this site” option


- What this setting does and doesn’t do


- When to use this (e.g. during development, staging, or pre-launch)


- Why this ...

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Want to share your podcast episodes directly on your WordPress website? In this episode, Charly walks you through the easiest ways to embed your podcast — no matter which platform you host with.


✅ You’ll learn:


- How to embed from Spotify, Apple Podcasts, or iHeartRadio


- The difference between embedding an episode vs. an entire show feed


🎧 Whether you're a seasoned podcaster or just starting out, this guide helps ...

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Need to embed a video from somewhere other than YouTube — like Vimeo, Rumble, or even a self-hosted file? In this episode, Charly walks you through your options for adding non-YouTube video content to your WordPress website.


✅ You’ll learn:


How to embed Vimeo, Rumble, and other major platforms using WordPress blocks


🎥 Whether you’re using a niche video platform or serving your own media, Charly shows you how to do it clea...

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Want to embed a YouTube video on your WordPress site without adding another plugin? Good news — WordPress makes it super simple. In this quick episode, Charly shows you exactly how to embed videos using native WordPress tools.


✅ You’ll learn:


The easiest way to paste a YouTube URL directly into the WordPress Block Editor


How to use the Embed block and why it's better than the Classic Editor method


How to customize v...

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Is your Android phone running slow, or are websites not loading properly? It might be time to clear your browser’s cache and cookies. In this episode, Charly walks you through exactly how to do that on Android — step-by-step.


✅ You’ll learn:


How to clear them in your Phone App


🧼 Keep your device running smoother, fix annoying website issues, and protect your privacy — without deleting anything important.


Follow us:


...

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Is your browser acting up? Pages not loading properly? It might be time for a clean-up. In this episode, Charly walks you through how to clear your cookies and cache — specifically on PC — using Brave, Firefox, and Chrome.


✅ You’ll learn:


- What cookies and cache actually are (and why they matter)

- Step-by-step instructions to clear them in Brave, Firefox, and Chrome

- When you should clear them (and when you shouldn’t)

- What ...

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We’ve all seen those “Update Now” prompts — but how do you know they’re legit? In this episode, Charly explains when to hit update and when to pause and investigate. With scams and fake alerts becoming more common, it’s essential to approach updates with informed caution.


✅ You’ll learn:


Why not all update notices should be trusted


How to verify if an update prompt is legitimate


When to ask someone before clicking


Wh...

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Incognito Mode prevents your browser from saving your browsing history, cookies, site data, or form inputs, giving you privacy from other users on your device. It’s great for checking sensitive info on shared computers or planning surprises.


But it doesn’t hide your activity from your ISP, employer, or websites—they can still track you in real time. Incognito isn’t anonymous browsing; it’s local privacy only.


In this episode,...

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Are your passwords strong enough to keep hackers out — but still easy enough for you to remember without sticking them on your monitor? In this episode, Charly shows you how to strike the perfect balance between security and sanity.


📌 You’ll learn:


✅ The “passphrase” method to build long, memorable passwords


✅ How to turn song lyrics or movie quotes into secure logins


✅ Why common substitutions (like “3” for “E”) aren’...

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Frustrated that your WordPress blog is still showing full posts—even after using the "More" tag? Even after you followed yesterdays tutorial? You're not alone. In this episode, Charly explains why the "More" tag sometimes doesn’t behave as expected.


📌 You'll learn:


✅ How themes can override WordPress content display settings


✅ Why your "More" tag might be ignored on blog archive pages

...

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Want more control over how your blog posts appear on your WordPress site? Whether you’re tired of showing full articles or want to entice visitors to click through for more—this episode is for you.


📌 In today’s tip, Charly walks through:


✅ How to adjust your WordPress Reading Settings


✅ The difference between full post and summary view


✅ How to use the “Read More” tag like a pro


It’s a small tweak that can have a bi...

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