Secrets to Creating Ads People Watch and Listen To

Discover how strategic marketing can fuel entrepreneurial success 🚀 in this insightful episode of the Ask Valor Masterminds podcast! Join us as we explore the power of local brand advertising with TV & Radio Ads, community trust, and innovative strategies to help businesses thrive in competitive markets.

In this video, you'll learn:

• Why marketing is the backbone of every successful business.
• The importance of creating scroll-stopping content to capture attention.
• Key entrepreneurial lessons from Dan Lawrie, founder of WatchMaker Marketing, including celebrating small wins and navigating challenges.
• How top-of-mind awareness through brand advertising sets businesses apart.
• Practical advice for leveraging media buying, campaign optimization, and strategy development.

From personal stories of overcoming the odds during the pandemic to actionable tips on standing out in the crowded local market, this episode has something for every entrepreneur striving for success. Whether you're a seasoned business owner or just starting your journey, these insights can help you connect with your audience and build a recognizable brand.

👉 Ready to take your business to the next level? Watch now and explore how marketing can transform your entrepreneurial journey!

CHAPTERS:

00:00 - Intro

01:49 - Who is Dan Lawrie

04:12 - Early Entrepreneurial Lessons

09:17 - Quote of the Day: Advanced Services

10:49 - Benefits of Watchmaker Marketing

14:41 - Advertising Myths vs. Truths

15:22 - Interactive Media Strategies

17:26 - Importance of Social Media

20:18 - AI and Competitive Advantage

22:46 - Need for Marketing Agencies

23:50 - Local Business Best Practices

30:10 - Advertising Pitfalls to Avoid

32:40 - Industries Where Radio and TV Fail

33:40 - Understanding Seasonality in Marketing

36:06 - Contacting Dan Lawrie

36:30 - Outro

Enjoying the episode? Leave a comment below and let us know your biggest takeaway! Subscribe for more expert interviews.

A Little About Dan:

Owner, Watchmaker LLC, established 2022

Watchmaker was created with a goal to reimagine the outdated and underserved world of local advertising

Through disruptive creative and meticulous media placement

With an audacious goal to stand out from a crowded field, make every impression impactful

And- taking it one step further- to get people talking

By making ads people want to watch instead ads they feel forced to watch

We don’t make watches, we make watchers

Shout out to our #sponsors

A Advanced Services https://aadvancedservices.com/

Fuse Networks https://www.fusenetworks.com/

Warrior Injury Law https://warriorinjurylaw.com/

Markyboy Productions https://www.markyboyproductions.com/

Valor Marketing LLC https://valormarketingllc.com/