ASOTU Unscripted

ASOTU Unscripted

In this dynamic and impromptu podcast, the ASOTU team brings you real-world, real-time interviews and intel with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations, without any script or topic. ASOTU Unscripted was recorded live at ASOTU CON 2025, hosted by Erroll Bomar III, and is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com

Episodes

August 6, 2025 10 mins

In this candid and engaging episode of ASOTU Unscripted, host Errol D. Bomar sits down with Owen Moon—veteran marketer, agency founder, and now co-founder of a new venture in streaming advertising. As lunch buzzes around them, Owen shares his 25-year journey through automotive marketing, from his early days embedded in dealership trenches to building Fix Ops Digital and eventually launching his newest company focused on fraud-free,...

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In this vibrant and heartfelt ASOTU Unscripted episode, Errol Bomar sits down with Steve Roessler, better known as “Live with Drive.” Steve takes us on a compelling journey from engineering and medical sales to pioneering CRM engagement in the auto industry as Chief Evangelist at DriveCentric. His story is rooted in adaptability, family inspiration, and a relentless belief in the power of people over products.Steve reflects on the ...

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In this energizing edition of ASOTU Unscripted, host Errol Bomar sits down with Bill Vaughn, a recently appointed dealership leader only 90 days into his new role. Bill brings a grounded, refreshingly candid perspective to the conversation, sharing his unlikely start in automotive and how learning to prioritize people over process completely transformed his trajectory. From struggling as a salesperson to thriving in finance and lea...

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In this episode of ASOTU Unscripted, host Errol Bomar sits down with Enrique Gago of Gago Brothers Automotive to talk about transformation, resilience, and rediscovering purpose through reinvention. Enrique opens up about how he unexpectedly entered the automotive industry—thanks to a favor for his then-girlfriend (now wife)—and how that moment sparked a journey into entrepreneurship, operations, and customer-centric innovation in ...

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In this inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with 23-year-old rising star Gavin Reeves, who shares his rapid ascent through the automotive industry. Starting at just 18 as a porter, Gavin moved through roles in BMW product education, service tech, and sales before landing in a Center Performance role—all driven by his core passion for people over product. His perspective is deeply rooted in creating joy...

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In this episode of ASOTU Unscripted, Errol Bomar welcomes John Osborne, Executive Manager at Williamsburg Ford, to reflect on 27 years in the automotive industry and the key inflection points that shaped his approach to leadership, customer experience, and innovation. From entering the industry after time in the Army and firefighting school, to pioneering one-price selling and now pushing digital and AI innovation, John's journ...

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In this heartfelt episode of ASOTU Unscripted, host Errol Bomar welcomes back Judi Anderson—attending her fourth consecutive ASOTUCON—to explore the personal journey that led her to become a pillar of customer experience in the automotive space. From roller-skating carhop to corporate marketer to a role built just for her, Judy shares how empathy, purpose, and people-first thinking transformed her career and brought her to Carter M...

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In this heartfelt and inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with Landon Garside, a former high school drumline teacher turned automotive professional and now marketing strategist. Landon shares how personal transitions—including a divorce and career burnout—led him into the automotive industry by what seemed like chance. But a decade-old positive buying experience at a dealership planted the seed, and a ...

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In this heartfelt and unscripted episode of ASOTU Unscripted, host Errol Bomar sits down with Lou Cannata, a second-generation dealer principal and founder of Level 5 Leadership Coaching & Consulting. Lou shares the deeply personal and professional journey that shaped his leadership—starting from cleaning bathrooms in his family’s dealership to stepping into ownership in its 49th year. Lou’s passion for people, rooted in a lega...

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In this high-energy episode of ASOTU Unscripted, host Errol Bomar sits down with Nolan Armpriester, a second-generation automotive leader and Director of Operations with over two decades of industry experience. From his early days growing up in the dealership—literally using the shop as daycare—to overseeing an ambitious mobile service operation, Nolan shares his story with candor and clarity. This conversation is a tribute to long...

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In this faith-filled and forward-thinking episode of ASOTU Unscripted, host Errol Bomar welcomes Shane Westphal for a conversation that blends personal transformation, professional loyalty, and the future of automotive. Shane shares his “But God” origin story, detailing how a random connection in a Baton Rouge restaurant led him to a 23+ year career in automotive—all at the same dealership. Now serving as general and executive mana...

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In this vibrant and empowering episode of ASOTU Unscripted, host Errol Bomar chats with Alyssa Mazur from the Russ Darrow Automotive Group. Though she claimed to be nervous, Alyssa delivers an inspiring and tactical breakdown of how she transformed the group’s social media presence across 15 dealerships in Wisconsin. Starting with no background in automotive, Alyssa shares her journey from a marketing agency into a role that she sh...

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In this episode of ASOTU Unscripted, host Errol Bomar welcomes Dave Donaldson of DealerDMV for his very first ASOTU CON experience. Dave unpacks his journey from working in an Acura dealership’s detail department to leading a nationwide automotive titling solution. With infectious humility, Dave reflects on how the most unexpected roles—like managing tag and title—can become dynamic, problem-solving careers when surrounded by passi...

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In this heartfelt solo edition of ASOTU Unscripted, host Errol Bomar takes a moment to step from behind the interviewer’s chair to share his own journey in the automotive world. From his early beginnings in car sales in the early 2000s to now being a celebrated speaker and orator for brands like Ford and events like NADA and the Kentucky Derby, Errol reflects on the powerful human moments that shaped his trajectory. One story in pa...

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In this energizing episode of ASOTU Unscripted, host Errol Bomar sits down with Kyle Newsom, founder of Vasperio, to explore his transformational journey from technician to Fixed Ops leader, to bold entrepreneur. Kyle shares how his early days working in a family-run business shaped his strong work ethic, and how meeting his wife eventually became the catalyst for a life-changing move and career evolution. Their shared decision to ...

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In this heartfelt and engaging episode of Unscripted, host Erroll Bomar sits down with Allan Krutsch Director of Enterprise CDP at Claravoy, to explore his unexpected journey into the automotive industry and the surprising personal story that fuels his passion. Allan shares how he transitioned from luxury women’s fashion sales in Sardinia to car sales in the U.S. after an abrupt job loss—an unplanned pivot that turned into a fulfil...

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Send us a text The Northwood University International Auto Show is the LARGEST student run outdoor auto show in North America. Student volunteers are elected to positions of responsibility to make this show exceptional. These three Northwood students share first hand how they step up to the plate, take on responsibility, and create a successful show together. Special thanks to Colin Kubik, Noah Koss, and Zak McLeod for sharing t...
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Send us a text Always keep the perspective of a student--there's always something to learn. These Northwood University Students share their passion for the Northwood University International Auto Show as well as future aspirations for their careers. Julia, Bella, and Sydney share how coming together to create this auto show has brought out the best in everyone as they work towards this common goal together. This project has tau...
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Send us a text Northwood University hosts an annual outdoor auto show completely managed by students. Northwood University doesn't create just your average student. Dr. Kent MacDonald, President of Northwood University, shares their core beliefs which make the educational environment so different from most schools. President MacDonald also covers how personal responsibility and freedom create true opportunities for future prospe...
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Send us a text Martin Schwartz, President of Vehicles for Change, shares how students can learn automotive service technical skills to earn a higher income, faster. He shares how automotive service technicians can earn significantly more in their first year compared to the average college graduate. Vehicles for Change was established in 1999 to gift vehicles to those in need of reliable transportation. In the time since, Vehicle...
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