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October 7, 2025 12 mins
In this episode of the Aspiration Marketing Podcast, I delve into the intricacies of domain authority and what it means for your website. Is a domain authority of 50 better than 30, and how does it impact your competitive edge? I explore the origins of this metric, developed by MOZ, and its role as a comparative tool rather than a direct Google ranking factor. You'll learn about the differences between Domain Authority (DA), Domain Rating (DR), and Authority Score (AS), and how to use these metrics to benchmark against competitors. I also share actionable steps to boost your site's authority through quality backlinks, content optimization, and technical SEO. Join me to understand how to build a robust online presence beyond just numbers.
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