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August 6, 2025 52 mins

Every association is striving to ad greater value to suppliers and partners to create new or increased revenue from sponsorships.  For many, this is a challenge.  Don't miss this episode as Tom and Dave interview Bruce Rosenthol on the keys to driving non dues revenue through sponsorships and partnerships.  Bruce unveils the creative ideas he unpacks in his new book on this very topic.  Listen in and learn...

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