April 12, 2022 • 40 mins
Crack the code of successful entrepreneurship with us as we hear from Wayne, a former college dropout turned passionate developer, and Dallin, a young entrepreneur with a deep desire to learn and maximize his life. Their tales of resilience, passion and taking calculated risks will undoubtedly light a spark in you. We explore the power of connection and the art of navigating the world of entrepreneurship with a strategic eye.
Ever wondered what sets a successful entrepreneur apart? The answer lies in embracing the unknown and staying true to your passion. Wayne and Dallin are the perfect examples, having faced their fair share of trials and tribulations. They remind us that persistence often paves the way to victory and share how Dallin purchased two properties in Moab with no money to his name, a testament to his extraordinary commitment. We also explore the importance of creating something unique from scratch, a principle both Wayne and Dallin swear by.
The duo also attest to the vitality of relationships in the business world. They reveal how they prefer to prioritize connections over profits and why this approach has been a key factor in their success. And if you're on the hunt for investment, Wayne and Dallin have some solid advice: always be prepared, avoid desperation and, most importantly, build strategic relationships. Don't miss this episode brimming with wisdom and inspiration to build your own business empire!
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Transcript
Episode Transcript
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Wayne Aston (00:01):
Wayne Aston.
Here with Aston Incorporated,I'm your host, and this show is
designed for our serialentrepreneurs in their ruthless
pursuit of personal expansion.
We're going to be talking abouthow to build your real estate
empire, start and scale asuccessful business here in the
USA and, most importantly,discover your unique skills and
talents to make your own impacton humanity.
Dallin Aston (00:25):
Okay, this is officially recording.
And we are live.
Wayne Aston (00:36):
Alright guys, welcome to the podcast.
This is the inaugural launch ofAston Incorporated.
I'm your host, Wayne Aston.
It's my co-host, Dallin Aston.
What's up?
Also, Aston thus.
Dallin Aston (00:49):
Aston Incorporated .
We're excited guys listen,
Wayne Aston (00:56):
if the listeners out there associate or enjoy a
certain of our favoritepodcasters, those would include
the Jocko Podcast, Ed Mylett,Andy Frisella.
What are some of the otherfavorites?
Dallin Aston (01:11):
that we've been inspired by Dean Grasiosy, Grant
Cardone, Russell Brunson a fewreally great ones out there.
Wayne Aston (01:18):
Let's throw a shout out to Bridger Pennington too
with his Wall Street Rebelsbecause we love that.
So, guys, this podcast is areal estate one-on-one, real
estate development, anentrepreneur mindset, a
champion's mindset.
This is a podcast aboutstarting a business in the US of
(01:40):
A Absolutely, and the storiesand the challenges and
everything that goes with thatand getting behind what makes
for a successful one of thosethings.
Dallin Aston (01:51):
I mean anyone can talk about starting a business
but where does it take to Tomake it succeed and not be the
99% of businesses that juststart and fail within five years
?
That's right.
Wayne Aston (01:59):
That's a big piece of this how to not be a
statistic.
Yeah, yeah, that's right.
Dallin Aston (02:05):
So, if you're okay , maybe we should start with
kind of the origin.
Why, right?
I mean, let's start this offwith a bang and talk about you
know.
I'd like to ask you you knowwhy?
Why was the journey began?
And you know what's the originup to this point, and talk to us
about your why, and maybe wecould transition there a little
bit.
Wayne Aston (02:24):
I think that's a cool story for both of us.
I'll take the lead within, kindof give a little bit about my
history, what you know, where'sthe start of the story, what's
gotten me to here?
And I'd love to hear yours,because you've got some exciting
stuff to share too.
I've been a self employedentrepreneur or entrepreneur
want to be since the age of 21.
(02:45):
So that's my whole life.
Volcationally speaking, I'm aproud college dropout.
I thought I wanted to be anarchitect, so I spent four years
in high school paper drafting,went on to the University of
Utah and did five years in theAutoCAD program.
So I've got a serious passionfor architecture and building
cool stuff.
I feel like I'm naturallyartistic and so you know I got
(03:10):
early at early on and around age21, I got into as a stone and
tile contract or I got intoconstruction trades and that
wasn't pretty creative outlet.
That was the first shot atstarting and operating a
business and having employeesand inventory and getting into
some crazy stuff with that.
That went on for a decade, kindof transitioned out of
(03:35):
construction into privatefinance, of all things, which
led to owning a real estatebrokerage.
We had about 40 agents withthat and all of that occurred
before I realized my passion wasbeing a real estate developer
and specifically a resortdeveloper.
I love hospitality and so I'mreally driven to the experience
(04:00):
economy.
You know, I really likedesigning something that my
patrons, when they visit, thememories and the experiences
that they enjoy are far morevaluable than the souvenirs that
we might sell or whatever youknow product we might be able to
offer.
The product is the experience,and so because of that, we're
(04:22):
getting, you know, we're gettingreally great.
You know rates and returns andexciting, you know properties
that people enjoy.
So that's, that's a, that's avery quick origin.
Let's hear you.
Let's hear your origin story.
Dallin Aston (04:37):
Okay, great, yeah, I'll definitely dive in.
I think there's a couple piecesI would love to come back and
circle around to you and justask about, and maybe I do that
before I go into mine.
Actually, you know, from a,from an entrepreneurial
standpoint, you know we'resitting here and I'm listening
to you talking about going fromtile to something complete, I
mean it's, it's similar in thesense that you know you're
(04:57):
building, right, you're building, you're creating this, this
thing, whether it's tile, it'sreal estate, it's developing
resorts or whatever.
But you know there's when yousaid I found my passion, you
didn't find your passion to waylater, right, I think that's
super applicable to all theseentrepreneurs out there.
That I have so many people thatare like hey, don you know I'm,
I'm starting this business andthen three months in there going
(05:20):
on, it's just not working, it'sjust, oh, I'm not passionate.
It's like, well, I don't thinkthat's the problem.
The problem is, you know,continuing, because you're not
gonna find your passion right,right then and there right, I
mean and that goes into my storyas well.
You think something you know,you just start, but but would
you say that you know what's theprinciple that drove you
through?
Because I mean through tile,that's difficult.
(05:41):
Yeah, what made you keep going?
And then, once that was ended,what made you want to just start
that again?
That's not an easy task, andyou had to start it again
multiple times in order to getto where you are now, and I
think a lot of people couldbenefit from understanding, okay
, well, what drove you throughthat?
Because I feel like a lot ofpeople might just say, oh, it's
not for me.
Wayne Aston (05:59):
Yeah, that's a really great question.
That's a fair and that's kindof a that opens things up for
kind of a disclaimer for anyonethinking that.
They want to be an entrepreneur, because, yeah, I left out
dozens of other businesses.
I mean.
I had a shit, I had a pressurewashing company where we'd go in
the middle of the night andpressure wash all the heavy
equipment For Staker paving.
Yeah, I had a window tintingcompany, you know where, where I
(06:22):
had Family members coming withme and we were taking out, you
know, windows and big houses.
I I did multiple networkmarketing companies right,
multiple.
Dallin Aston (06:33):
Well see this is why I ask right, this is exactly
why I ask, because you're goingthrough so much as an
entrepreneur.
Yeah, it's like that's thenature of an entrepreneur.
Yeah, is adapting.
Wayne Aston (06:44):
There's a it starts with a knowing.
There's a knowing I want to be,I want to have freedom, mm-hmm,
so that to me, that's the kindof the core drive, right, I know
I want to be my own boss, I'mthe captain of my own yeah, soul
here.
Right, I'm the master of myfate and the captain of my soul,
so so I want to be in controlof all of that, yeah, and so I.
(07:05):
You know, I feel like, eventhough I had a couple jobs early
, you know, 16 I was a lifeguardin Las Vegas at the.
Dallin Aston (07:12):
Excalibur hotel.
That was a lot of fun.
Wayne Aston (07:14):
Yeah, I like guarded all through high school,
joined the Marine Corps when Iwas 17, became a machine gunner
and Ended up spending five yearsin the Marine Corps reserves
and then another five in theArmy National Guard and the
field artillery unit in MantiUt.
.
Working different jobs andbeing in the military really
(07:35):
underscored this fact that I'mcertifiably unemployable.
Like I'm the worst employeebecause, because I don't take
the orders well right, but Iheard fast, yeah, but I'm way
more motivated if, if there'smore in it for For an
opportunity for me to createvalue for everyone else.
Like yeah, I don't want to.
(07:55):
I don't want to be the cog forthe big corporate employer and
just be a number.
But if I can use my creativepassion and my you know my
what's, what makes me unique toprovide value for as many people
as possible, well then, it's anopen, kind of open season.
That's why it took trying somany different businesses Before
(08:17):
it really kind of hit.
You know what I was reallypassionate about, what I was
really good at actually right,Well, yeah, that's kind of where
I was getting at here.
Dallin Aston (08:25):
Is you're so focused?
Is this value?
It's this, yeah, your, why isnot?
I'm gonna go make a bunch ofmoney.
Wayne Aston (08:32):
It wasn't always that way.
That right.
That changes.
That's an important distinctiontoo, because, as it and I'll
admit I just I mean, we're partof this show, guys we're gonna
be vulnerable, we're gonna beraw, like you're gonna get the
truth.
Dallin Aston (08:46):
You're gonna hear some shit as we go along that
you're like you're not gonnabelieve some of this stuff.
Wayne Aston (08:52):
Yeah, but if we're being honest, in the beginning I
was driven by the money.
Right, I did want to drive theLamborghini like those.
Those were motivation.
But those, those end up in thelong run not being big enough
wise it doesn't mean a weather,the storm.
Dallin Aston (09:08):
It's not enough to get, it's not enough to pull it
out.
Wayne Aston (09:11):
inevitable, that's right, that's right.
When you, when you hit that,that collapse and or if you have
multiple business, actuallycollapse Money in cars and
houses, that's not enoughbecause you know I've had the
unique opportunity of buildingup a pretty respectable, you
(09:32):
know empire for myself andlosing it more than once, I call
that an apocalypse event.
We define chaos and apocalypseevent differently.
Each of us have our owndefinition.
For me, that's a total loss.
That's losing my house's cars,getting divorced, you know, when
you were eight, yeah, so losingmy family, in many regards,
(09:55):
losing my way as a, as a humanyou know losing my kind of my,
my driving.
Why am I here?
Mm-hmm.
Answer to that question.
So there's a very dark placewhen you get crushed and you
lose everything and you end upbeing homeless and you, you get
(10:19):
an opportunity to find out whoyou really are you know you get
an opportunity to find out ifyou really believe in God or if
you just talk about having faithright Like you're, like getting
your teeth kicked in is thebest way to Really believe in
God or not, so you can walkthrough life, you know,
believing that there are nomiracles or everything's a
(10:39):
miracle, right.
But that's a thoughtconsciousness that comes after
decades of the the ebb and flow.
Revolution the evolution, oryeah.
So I started out, you know,young, being motivated by money
and all the wrong things, and ittook losing it twice, losing it
(11:00):
twice, to get really clearabout why.
And so it turns out thatrelationships and the people
that are in my orbit are themost valuable asset of my life.
That's friends, that's family,it's my inner core team of
business, it's my third party,strategic partners, it's my
(11:24):
investor, constituents, andthere's a shift for an
entrepreneur that happens whenyou're able to actually
genuinely put yourself into aposition where you're thinking
of their interests first.
I'm really just a servant, I'mjust a.
I'm just a.
I'm kind of just a steward.
(11:44):
If I'm the fund manager, youknow, for Invictus Sovereign,
I'm just managing other people'smoney, but I'm just a steward
of it.
Dallin Aston (11:53):
I don't own anything.
Wayne Aston (11:55):
It's for them, it's for their benefit, if it's the
developments, it's for thoseguests or those investors behind
that project.
So you know how we defineownership.
That'll be something that we'recovering in these episodes too.
Like how do we look atownership?
I mean, do we really ownanything, right?
Dallin Aston (12:13):
So that's a deep question we get to Well, what
I'm kind of getting hearing fromyou is it doesn't really matter
what happens to you.
What matters is what are yougoing to do about what happens
to you?
Yeah, and it's like that, thatit all ties back into that
mindset and your, why right?
It's like you came to realizefairly quickly that money was
(12:33):
not a strong enough why?
So what is the why that willget you through to this?
It's you know you have to crossa chasm.
If you cross this abyss andyou're not going to just cross
and go through hell, the hell ofjungle with a threat of dying
without a strong enough?
Why?
Yeah, and that's what we'regetting at here.
Wayne Aston (12:52):
And that's why?
Dallin Aston (12:53):
because I kind of go into mine a little bit here
as well.
That's a good point, becausethere are similar principles on
a different you know, adifferent side of the spectrum,
right, yeah, you know.
And for anyone listening outthere, so Wayne is my dad.
So when he says, you know, whenyou were eight, all this
happened I.
So I've seen a lot of this playout over the years and so it's
(13:13):
kind of a cool dynamic here.
It's fun to be able to havethis conversation and do the
show together because we have,you know, similar perspectives,
but very different stories.
Right, and so when it comes tome, man, I, I went and lived in
Japan for a couple of years, andwhen I was before then, I had
no idea what I wanted to do.
(13:34):
I, you know, thought I wasgoing to go to college and then
get just this, this job, as youknow, I don't know Very similar
to my dad here is.
You know, I thoughtarchitecture, or creating
something.
I think there's something aboutarchitecture and creating what
was appealing to both of us, andI think I have that ingrained
as well.
I was like man, there was oneday I spoke to one of my
professors and she was like it'sjust long hours and you don't
(13:56):
get paid that much.
And I was like, oh, and I waslike, thank goodness I'm going
to Japan for a couple of years.
I can put that off and not thinkabout it yet, right, but I went
to Japan and something changedin me and I experienced a world
that I didn't even know existed.
It was like another planet.
I stepped foot and when I gotthere, I was illiterate, I
(14:17):
couldn't read, I couldn'tunderstand anything.
It was, it was an extraordinaryexperience, and I really
learned what it was like toserve people and provide value
for them, even with a languagebarrier like service and love
transcends language, and that'ssomething that I learned very
(14:39):
powerfully.
And when I got home to America,I had this, this fire within me
.
I was like man, I can't go bean architect.
I can't, I can't go, I can't go.
Wayne Aston (14:50):
And we love our architects.
Dallin Aston (14:51):
But for architects , listening, they're some of my
favorite people Absolutely.
Wayne Aston (14:55):
There's a special place in our heart for our
architect.
Dallin Aston (14:56):
Well and see it's not a matter of better or worse.
It's a matter of different Forme.
I was sitting there going, Ican't do that.
I feel like I have to go.
I have to do somethingdifferent and not something
better per se, somethingdifferent.
And it led me to I went off tocollege and I was like you know
what I just I at college, I justwant to start a business,
(15:19):
because that's in my mind.
I was like, in order for me toaccomplish kind of what I'm
feeling, I have to createsomething that will serve people
.
Right.
And I started going through and, very similar to you, it
started getting a point where Iwas like, man starting business,
I can have a lot of freedom, Ican make a ton of money.
That, honestly, it shifted fromthis.
It's tempting.
Wayne Aston (15:39):
It's very tempting.
You always have that voicesaying right, you have the voice
and it's powerful.
Dallin Aston (15:45):
And I remember I was like, okay, well, you know,
and my first class at collegewas management principles for
entrepreneurs.
And I was like, oh, this isperfect, this is fantastic,
Right.
And I remember the first day inclass he was like going to the
syllabus, whatever he says, hesays okay, this this semester
we're going to start a business.
It can be fake or it can be realand I was like this is my class
(16:06):
, right?
So I get in there and I startthis little company.
I've played the guitar for 12years now and I started this
company called the guitar hacks.
I remember and I spent monthsand months and I and I remember
there were nights where I wrotebooks on how to play the guitar
you can still find on Google.
I get still on Amazon.
I remember doing all that.
Wayne Aston (16:28):
In fact it was.
It was.
It was an incredible thing towatch because, you know, I think
11 years old or maybe 10, iswhen you started to really take
an interest in guitar and ratherthan saying, hey dad, let's go
to guitar lessons, you got onGoogle and started Googling
Metallica videos.
Right, and before I knew it youwere playing riffs, I was like
(16:51):
Holy shit, you actually can playthe guitar Right.
So so you are officially thefirst self taught by Google
musician I've ever met.
I was really inspired by that,because to me that was like oh
my gosh, he's got the, he's gotthe bug, he's got the blood,
like to, yeah, he has the bloodpotential of an entrepreneur to
(17:12):
go and commit self motivated Notme, not your mom, not any
school teachers.
Self motivation to go achievesomething by whatever means that
you had available.
That's a core tenant ofentrepreneurship that must exist
.
Dallin Aston (17:29):
If you don't have that You're doomed.
Wayne Aston (17:32):
You're doomed is the kiss of death.
Dallin Aston (17:33):
It is the kiss of death.
Wayne Aston (17:35):
So there's the self motivation go what do whatever
it takes to get and achieve thatgoal, and I did and you did
that, and that was incredible.
That was the first examplewatching you come up as a young
man learning guitar and becomingvery good at guitar, which led
into this next business you'retalking about here.
Dallin Aston (17:55):
I felt so.
When we're talking aboutpassion and the why right, I was
sitting here going man, I'm sopassionate about guitar, I love
the guitar, and so what I did isI would.
I had college.
You know most kids will go outand party every night and stuff,
but I was in my room reading.
I would, and I would go and Iwould buy online training, like
business training, marketingtrainings, and I kid you not, I
(18:15):
would wake up at five am, go hitthe gym and I'd come back and
study business, read every bookI could find.
I'd go on Amazon and just buybooks.
It became an obsession.
I was like how do I, how do Ido this?
And then I'd go to class, comeback, do homework and then I'd
go back and study and watchtrainings.
Russell Brunson was key.
I would learn about buildingfunnels and I was okay, if I'm
(18:35):
gonna make this guitar thingwork, I'm gonna set up a funnel,
you know, for all thee-commerce guys out there.
You know what I'm talking about.
I mean I was getting into rowads.
I was getting all these keymeasures like, okay, what does
it need to work?
Facebook ads, google ads, Imean all this stuff and I
recorded hours and hours ofcontent how to play the guitar.
I wrote books on how to playthe guitar.
I got I signed up withdistributors and selling
(18:57):
accessories through the funnel.
Now I remember clearly and thisis a pivotal turning point in
the story is I remember clearlysitting there the night before I
was gonna launch this funneland I was sitting there doing
the math and I'm sure everyentrepreneur didn't relate to
this.
I was sitting there and I waslike, oh man, it's the percent,
right, it's the one if I can get1% of the total market Of a
(19:20):
million customers.
The next question I'm gonna beasking is what island am I going
to buy With?
Right, like I'm gonna set thisup and just tomorrow just wait,
I'm gonna be a millionaire, youknow, and I was so convinced the
next day I launched it nothingFor the next seven months, no
sales.
And I was just about ready toquit.
(19:40):
I was like I'm not making anymoney.
This is, I'm not even reachinganyone, I'm not doing anything
right.
And it was so defeating until Iwon a business competition at
school, at the university I wasattending, and won two grand.
I was like what With guitarhighs?
Wayne Aston (19:54):
And I was about ready to give up.
Dallin Aston (19:55):
And I won this award and I was like maybe I'm
onto something here.
Maybe a funnel is the actualvehicle that they're voting on,
maybe it's not the guitar highs,maybe it's the strategy, maybe
it's the funnel right.
And maybe that's what works.
I mean, it's worked for Russell, it's worked for all these
other guys.
Why can't it work for companieslike this?
And so, eventually, you know, Ihad all these thoughts in my
(20:17):
head and I caught the attentionof a business valuation firm
here in Utah and they hired meon as a financial analyst.
And the only reason I took itwas because I was like man.
I want to understand thebackground of business, like the
numbers, how to make asuccessful business.
So I took it and I was like manI'm going to learn everything I
(20:39):
can about being a financialanalyst.
And I had no experience withfinances, nothing.
And they brought me on becausehe's like you can learn it,
because you started the guitarhacks, because I started guitar
hacks is the reason he hired me.
I stayed with him for about 10months, about a year, and by the
end of it I was their head ofmarketing and I broke off and
started my own marketing companyand took on clients and my home
(21:00):
motto was man, if a greatopportunity falls in my lap and
I don't know how to do it, sayyes and learn later.
And I remember I would be onthe call with these clients,
these business owners who hiredme on as, and I was like I'm
going to do it for free, justgive me a percentage of your
revenue.
And at this point I started moreand more to understand it's not
about the money.
Wayne Aston (21:17):
It's about can I serve these people?
Dallin Aston (21:19):
provide the value Actually provide that.
And so I told them.
I was like you will not pay meunless you make money.
That's what I told them.
So I got a handful of clientsand I remember it was crazy.
I'd get on a call with them andthey'd say this is what I need,
this is what I'm lacking, andI'd be like, oh great, I get off
the call and I'm like I have noidea how to do that.
I have no idea what that even is, but I'd go buy a book or I'd
(21:43):
go ask whoever I thought couldhave some insight and then by
the next call, I had guys thathad been in business for 20
years and down.
You are the key of my businessright now, Like you are helping
me do things that I've like.
This is amazing and thatinspired me on a level that had
(22:03):
never done up until that point.
Wayne Aston (22:05):
Yeah, you experienced that golden moment
when someone acknowledged thatyou've created value they
couldn't achieve themselves.
So now you start to taste whatit feels like to be of value to
someone else and how addictivethat can become.
So that as that grows, thatsupersedes the want for money
(22:26):
and cars and everything else.
There becomes in a trueentrepreneur an absolute
obsession with providing valuefor people that they can measure
as legit.
Dallin Aston (22:40):
It's not this marketing.
Wayne Aston (22:41):
Bullshit of fake, false advertising.
Dallin Aston (22:45):
I can do this and that and the other, and I don't
deliver anything.
Wayne Aston (22:49):
So there's an entire episode that we've got
slated on integrity.
We will spend an entire 44minutes on integrity.
But let me tell you, in theentrepreneurial world, if we
don't define integrity, the samewe're also doomed.
I mean, for me, integrity is ifI say I'm gonna do something, I
(23:09):
do exactly that thing, and ifsomething gets in the way of it,
then I'm communicating torenegotiate it.
But that's not normal.
Most providers will ghost you orthey just won't communicate or
they just it's incredible thelevel of lack of integrity you
(23:31):
find in the workplace of majorcorporations who do not deliver
or do what they say they will do.
They make promises.
They fail on those promises.
So when that breaks down, abrand fails, a business fails.
But if you're listening andyou're serious about starting a
business, if you can make surethat that piece of it is a solid
(23:55):
core foundation, you're gonnabe an integrity, no matter what.
That's also a critical elementthat your likelihood of success
is much higher.
Dallin Aston (24:03):
Absolutely, absolutely.
It applies to current.
If you have a multi-milliondollar business, the principle
is the same, right, and that'sthe principle is that integrity
is a very important piece and itfalls into everything that
we're talking about here.
So from there, I was involved alittle bit with the marketing
(24:28):
of Sage Creek and I started tolearn more about the Moab market
and, as someone obsessed withmarketing, I hated everyone that
was like buy my course so I canteach you about this from the
course, that's another thingabout integrity, right?
Wayne Aston (24:44):
I hated that.
Dallin Aston (24:45):
And I was like man , I wanna be something different
for my clients.
Until I started learning about.
I was pretty passionate, Iliked it, but I started learning
about this whole real estateand this hospitality, this world
of real experiences, and thatwas heavily influenced from
(25:07):
going to Moab.
So much for Sage Creek and Istarted developing this thing,
where I was like man, I want toget into the travel marketing,
the hospitality marketing, allthat kind of thing because it's
such a cool.
I started and keep in mind we'regoing back to this story of
people starting a business andthinking, oh man, it's just not
(25:27):
for me.
Well, I thought at the time Ithought guitar hacks, was it?
I was like I remember therewere nights where I'd be writing
my book and I'd look up and thesun was rising.
I kid you not.
I mean, there were nights whereI didn't even sleep and I
didn't even realize it because Iwas so in.
And that's kind of the pointthat we're probably trying to
get across here is, whatever youdo, it doesn't have to be, you
(25:50):
don't have to speak in absolutes, but whatever you do, do it
with everything you have andthat will open the doors.
As you can see, I never thoughtthe starting guitar hacks would
result in getting this job as afinancial analyst.
That's totally, that's totallyunrelated things that are
actually related when you lookback.
Yeah, and then it led me tostart Elevate Travel
(26:12):
Destinations and purchase myfirst two properties in Moab.
Wayne Aston (26:16):
Yeah, right, and a 24 years old to be buying condos
, it was 23 years old, buyingyour own condos, starting a
portfolio of Airbnb business.
That is.
Dallin Aston (26:26):
With well in mind, you with zero dollars to my
name, so anyone out like whenyou think about the realm of
possibilities, I was sittingthere with my little marketing
company that was, you know,making nothing, but I was
providing a ton of value.
At that point, I was just, youknow, hey, I just want to
provide, I want to provide theservice, but I was sitting there
and I was like man.
What would be really cool,though, is if I could use my, my
(26:47):
marketing prowess in ahospitality standpoint and buy
property and just market themright and build a, build an expi
, build a portfolio ofproperties connected throughout
the world through a singleexperience, you know, or a
single umbrella brand that justprovides awesome experiences.
In six months, I raised$760,000 grand.
(27:09):
Yeah, because I had that, and Iwas totally focused on let's.
Let's create this as a that,like there was a story of
creating value experiences.
Wayne Aston (27:17):
Let's pause on what you just said, though, just so
the listeners.
Let's underscore so thelisteners hear what you just
said, because that's anincredible achievement at 23
years old and there's a fewattributes that have to be
talked about.
When we talk about getting intowhatever it takes mode, that's
(27:39):
going all in.
As you said, that's arequirement, and you'll hear
gurus like Tony Robbins talkabout take massive action, yeah.
Dallin Aston (27:48):
Okay.
Wayne Aston (27:49):
So what stops entrepreneurs from starting
something?
What stops anyone from startingsomething?
Well, in my experience, mostpeople stop because of the fear
of the risk and the fear of theunknown, and so they never start
.
So most folks are going to juststop before they start.
Others will take some action,hit some resistance fail and
(28:13):
then never get up again.
So there's that that's kind ofthe second level and lots, lots
of folks will try and do that.
They'll have one businessfailure, collapses and they
never recover.
Yeah, and so what I want theaudience to know is that you
know when Dallin has this idealike, hey dad, I want to, I want
(28:33):
to start a portfolio of condosand like AirBnBs all over the
world like that's cool man.
Yeah, and you know I was carefulto To be as supportive as I
could without saying, yeah, letme lend you some money to do
that.
Right?
You know you came to me withquestions hey, how would you
(28:56):
recommend I do this?
Mm-hmm, I was this forthcomingand and and gave you all of the
nuts and bolts I could possiblyimagine to you know, to provide
the likelihood of success right.
Without me doing anything foryou.
So I said go talk to theselenders, go tuck now.
Now You're gonna have to goraise equity, so you're gonna
have to go talk to the investors.
(29:16):
Here's how that looks.
Yeah, make sure that you knowyou're not exposing investors to
undo risk.
Make sure that you're thesteward right.
The energy you portray whenyou're dealing with your
investors as a steward isdifferent than this needy energy
of, hey, you know, lend me 50grand so I can start my business
(29:37):
.
Dallin Aston (29:37):
It's about you.
Wayne Aston (29:38):
That's a make-up, that's a weak-ass attitude like,
yeah, help me, look, look so.
So anyone listening also needsto know that I don't.
I'm not a trust fund kid andand you you know I, your mom and
I got divorced when you wereeight.
We were broke.
Like the seven-year recovery ofthat means that your whole
middle school and high schoolyears I was broke.
(30:00):
So there were no handouts,there's no rich uncle, there's
no right like bank loan right,and so.
So what we're talking aboutreally in your story and it
applies to my stories isBootstrapping business from
nothing yeah create somethingspecial from nothing.
(30:20):
Yeah, and, and maybe nothing'sunfair.
Really, what do you start with?
Is you start with Commitment,energy, your willingness to do
whatever it takes?
Yeah, your natural passion andyour character and who you are,
and I guess you quantify that.
That's a lot, but I think Ithink our listeners, when we
talk about resources they maybenot are thinking on those lines
(30:41):
or thinking well, where can Iget the money from?
yeah, and it's important to knowthat Money's not the
requirement to start thebusiness.
The money will come right asyou, as you show up With all of
these unique things that youhave for the world and as you
develop it the best you can onyour own.
And so Now that we've we'veclarified that, give us the rest
(31:06):
of the story.
What happened like like youcome to me with these questions.
Dallin Aston (31:09):
I give you some some directive and then what
well, I'll tell you.
I, I Crafted it.
You were like you need to, youneed a kind of a presentation.
I'm like, okay.
So so I talked to every agent Icould and I went towards some
properties and, like you know,god has informed us possible I
put together this deck of hey,this is why Moab's so great,
(31:29):
this is, you know some somestuff that Moab has done from a
marketing standpoint.
This is, you know all the statsof why Moab's so cool.
And then I actually puttogether a portfolio of quite a
few that I thought could be goodproperties.
Yeah, remember that.
Yeah, and I told the storyright at the end of the day.
It wasn't me just showing hey,this is, here's some numbers.
(31:50):
It was this is a story thatwould Essentially say hey,
investor, this is, this iswhat's gonna happen to you if
you do this.
Because I went, I literally had$0, my name, I was driving Uber
eats to eat.
I mean I to pay rent.
I was, I mean literally, I hadno money.
(32:10):
I didn't have a job Because Iwas doing these business stuff
and I was like these, these haveto play out.
But I was against the wallslike I.
You know I don't have again, Idon't have all this cash stored
away.
I had nothing and I'm sittinghere.
I had my, my 2000 BMW.
Wayne Aston (32:24):
I got for three grand.
Oh, yeah, right, and I heard Iwas the convertible.
Yeah, and I was driving thataround deliverable.
Dallin Aston (32:31):
That's right.
I was delivering food just so Icould eat, just so I could pay
rent, just so I could pay forschool.
And you know I was.
I was nowhere even near.
I didn't have the earnest moneyto go and put these companies
under contract.
So I reached out to everyone Icould find on.
You know that I had, I hadjoined Facebook investor groups.
(32:51):
I had, I had googled lenders inUtah.
I had.
I you know I racked my brain ofProfessors or connections that
I had that may have capital andI I wrote up an email and I sent
it.
Everyone I called people and Iremember the first day I spoke
with a lender and he raked meacross the coals and it felt
like he was enjoying it and Ithought it was the most intense
(33:14):
thing.
Wayne Aston (33:15):
This foolish In your child.
Well, child with no creditprofile.
Dallin Aston (33:19):
Well, our cash, yeah, thinking so I'm gonna get
in that right, because who are?
Wayne Aston (33:22):
you To own rental properties.
Oh yeah, and that was a commonon the conversation, that was a
common on right.
Dallin Aston (33:30):
When they first got on the phone, that was
always the thought oh, you'retoo young, oh you're too this,
you're too this.
And everyone would tell me thatI'm like what?
Yeah, this is crazy, this iscrazy.
And I remember one guy.
He's like you know, you knowyour stuff, I have to respect
you.
And while I didn't end up goingwith him, this lender said that
(33:51):
to me this month.
Like this, this guy that he waslike, yeah, I'll do you, we
could do the three million.
I was like what?
Wow, right.
And he said I have to respectyou because you know your stuff.
And that kind of was like acool.
I was like, oh man, I'm on theright.
Wayne Aston (34:03):
Couldn't argue that .
You need the facts like that.
The deal was good.
He says the deal was that I wasa performer, yeah, and he's
like I'm gonna have to respectthat Only.
Dallin Aston (34:13):
And that was inspiring.
I was like, oh my goodness.
Wayne Aston (34:16):
Yeah, I'm kind of a Professional besides dad saying
, hey, yeah, you're on the righttrack, yeah Well, I still had
so much to learn.
Dallin Aston (34:24):
But that was a cool point where I was like, oh
man, I got to keep going becausethis is good.
Yeah, right, this is, this isgood.
And I kept going.
Long story short all Finance,like institutional, fine.
Everyone banks, credit unionshad the same answer You're too
young.
And I hated that.
I was like, okay, well, fine,how can I do this?
Not using you?
(34:44):
Right, and I think it's a goodlesson for a lot of people
wanting to start.
I was like I, you know, okay,if I have zero dollars to my
name and I have this awesomedeal, well, what can I do?
Right, instead of thinking likecan't because they told me I
can't.
Well, I turned it Okay, whatcan I do?
Yeah, and as I started reachingout to more and more people,
whether it's the Facebook groupor whether it's past, you know,
(35:06):
professors, or connection I hadone day I was sitting there, my
old boss, when I was a financialAnalyst.
His wife calls me and she goeshey, I just, it's been a while,
I want to see how you're doing,what are you up to?
And I was like well, you know,I'm trying to do this with these
properties.
And she goes that's kind ofcool.
You want to come tell us aboutit?
(35:26):
I was like sure I didn't thinkanything of it, right, because I
wasn't sitting here trying topitch them.
You know, and I have one thingabout pitching friends and
family, it's just kind of itleaves a bad taste on my mind.
It's icky.
I don't like it.
I don't like it.
Wayne Aston (35:38):
Especially if you, if you aren't in that mindset of
being right right.
Like when, when I can gogenuinely present an investor an
opportunity, because I careabout their success.
Dallin Aston (35:48):
Yeah, yeah, I'll be.
Yeah, it's not a pitch anymore.
Wayne Aston (35:50):
No, I'm sharing an opportunity and you clicked with
that fast.
That was I mean and watchinghow that unfolded.
You really got that point of it.
And that's what made it.
That's what made it turn outthe way it did.
Dallin Aston (36:03):
Right, right, well , and because I remember clearly
I walked into their house andit was it was him and and his
wife and I was sitting there.
I was just telling I was justshowing them the slide deck, I
wasn't pitching him, I was justtelling him this is what I'm
doing.
And at the end he looks at melike can I fund this?
And I was like yeah, you knowthe cool.
(36:23):
I was like yeah, I mean we cantalk about.
I've got a couple of thoughts.
I literally said I was likeI've got a couple people in mind
, but I can totally, and I walkout.
I walk out of this house and Isit in my car and I'm like I
start screaming like yeah, youknow, I'm so excited because he
literally sits there and says Iwant to do this Later.
He brings in you know, his, hisfather, and they fund the
(36:46):
entire thing and that's whatwe're currently we're currently
at.
So I ended up buying two inMoab and we're crushing right.
And you know, it's just thatlesson right there has been so
valuable to me.
Wayne Aston (36:59):
And how, how, is that investment performing?
I mean, you've owned that sincelast year, since November.
Dallin Aston (37:04):
Yeah, I went there for a couple months getting it
all set up, and then I'mbringing in about six to seven k
a month each property.
Wayne Aston (37:12):
So so it's a good Good, I mean for an Airbnb
business.
Dallin Aston (37:16):
Yeah, and county average is what?
4500, 5000 bucks a month.
Yeah so we're doing prettypretty good yeah and you know I
can do a lot of excuse me, a lotof why it's performing so well.
But I think the purpose of thisspecific episode is just say,
hey, look, look what's possible.
Yeah, you know, look like if wecan instill some sort of Um,
(37:39):
you know inspiration, to justtake a step back and say, well,
what actually creates Something,what actually creates success?
Yeah, it's a process, yeah, andit's, and it's definitely not
for the faint of heart.
Wayne Aston (37:53):
Yeah, there's not.
There's not one thing.
I love what Jocko says.
He's like there's not one Hackright, there's not one like
magic bullet there's not the,the magical coffee bean.
You're gonna drink that.
You're gonna be fired.
Right, you're gonna do it.
Red bull doesn't really giveyou wings like like there's a
right.
There's this whole combinationof of training, of mindset and
(38:15):
and processes and consistencyand Pertanacity to like push
through stuff to actually right,get to the end of it.
Dallin Aston (38:25):
Well, what's so cool is sorry to cut you off,
but what's so cool is Once youget to a point where you're
providing so much value.
I'll be honest I have not takenprofits for myself, even though
we're bringing in so much.
My priority is thatrelationship with my investors.
And guess what?
Now they're calling me saying,hey, we have more cash, can we
do more?
That's the value of puttingrelationships first.
(38:47):
I I Said to myself, when I dothis, I'm not gonna just ring it
for the profits.
Wayne Aston (38:53):
I'm you know, that's not my, that's not my mo.
Dallin Aston (38:56):
In fact I you know I have other ways of you know,
paying for what I mean.
Obviously there are costs ofliving, but, you know, as much
as humanly possible, you know Ihave.
So I work at harm brothers, asyou know, the vice president of
business development and sales,and it allows me to, you know,
do both these but treat my.
You know it's a very strategicapproach to this, because I'm
not sitting here desperate, yeah, and desperation is the is the
(39:19):
recipe, in my opinion, forfailure yeah, when you start
getting desperate, lack ofpreparation and a desperate
energy right.
Wayne Aston (39:25):
We'll kill any attempt to raise capital.
Dallin Aston (39:27):
Yep, or start a business, and if you put your,
your investors first, they'regoing to come back and throw
money at at you, you know, andthat's because they value you as
the person, the orchestrator.
Yeah, and that's.
I've experienced that with mine.
Wayne Aston (39:41):
So, yeah, that's a good segue, probably to wrap the
episode, because I can feelthis is, this is moving into A
deeper conversation on why,right, so without, let's wrap it
, yeah, and then we'll come backhere on the next episode With
why we're doing what we're doing.
Dallin Aston (39:59):
Absolutely.
Thanks for turning in, guys.
Wayne Aston.
Here with Aston Incorporated,I'm your host, and this show is
designed for our serialentrepreneurs in their ruthless
pursuit of personal expansion.
We're going to be talking abouthow to build your real estate
empire, start and scale asuccessful business here in the
USA and, most importantly,discover your unique skills and
talents to make your own impacton humanity.
Dallin Aston (00:25):
Okay, this is officially recording.
And we are live.
Wayne Aston (00:36):
Alright guys, welcome to the podcast.
This is the inaugural launch ofAston Incorporated.
I'm your host, Wayne Aston.
It's my co-host, Dallin Aston.
What's up?
Also, Aston thus.
Dallin Aston (00:49):
Aston Incorporated .
We're excited guys listen,
Wayne Aston (00:56):
if the listeners out there associate or enjoy a
certain of our favoritepodcasters, those would include
the Jocko Podcast, Ed Mylett,Andy Frisella.
What are some of the otherfavorites?
Dallin Aston (01:11):
that we've been inspired by Dean Grasiosy, Grant
Cardone, Russell Brunson a fewreally great ones out there.
Wayne Aston (01:18):
Let's throw a shout out to Bridger Pennington too
with his Wall Street Rebelsbecause we love that.
So, guys, this podcast is areal estate one-on-one, real
estate development, anentrepreneur mindset, a
champion's mindset.
This is a podcast aboutstarting a business in the US of
(01:40):
A Absolutely, and the storiesand the challenges and
everything that goes with thatand getting behind what makes
for a successful one of thosethings.
Dallin Aston (01:51):
I mean anyone can talk about starting a business
but where does it take to Tomake it succeed and not be the
99% of businesses that juststart and fail within five years
?
That's right.
Wayne Aston (01:59):
That's a big piece of this how to not be a
statistic.
Yeah, yeah, that's right.
Dallin Aston (02:05):
So, if you're okay , maybe we should start with
kind of the origin.
Why, right?
I mean, let's start this offwith a bang and talk about you
know.
I'd like to ask you you knowwhy?
Why was the journey began?
And you know what's the originup to this point, and talk to us
about your why, and maybe wecould transition there a little
bit.
Wayne Aston (02:24):
I think that's a cool story for both of us.
I'll take the lead within, kindof give a little bit about my
history, what you know, where'sthe start of the story, what's
gotten me to here?
And I'd love to hear yours,because you've got some exciting
stuff to share too.
I've been a self employedentrepreneur or entrepreneur
want to be since the age of 21.
(02:45):
So that's my whole life.
Volcationally speaking, I'm aproud college dropout.
I thought I wanted to be anarchitect, so I spent four years
in high school paper drafting,went on to the University of
Utah and did five years in theAutoCAD program.
So I've got a serious passionfor architecture and building
cool stuff.
I feel like I'm naturallyartistic and so you know I got
(03:10):
early at early on and around age21, I got into as a stone and
tile contract or I got intoconstruction trades and that
wasn't pretty creative outlet.
That was the first shot atstarting and operating a
business and having employeesand inventory and getting into
some crazy stuff with that.
That went on for a decade, kindof transitioned out of
(03:35):
construction into privatefinance, of all things, which
led to owning a real estatebrokerage.
We had about 40 agents withthat and all of that occurred
before I realized my passion wasbeing a real estate developer
and specifically a resortdeveloper.
I love hospitality and so I'mreally driven to the experience
(04:00):
economy.
You know, I really likedesigning something that my
patrons, when they visit, thememories and the experiences
that they enjoy are far morevaluable than the souvenirs that
we might sell or whatever youknow product we might be able to
offer.
The product is the experience,and so because of that, we're
(04:22):
getting, you know, we're gettingreally great.
You know rates and returns andexciting, you know properties
that people enjoy.
So that's, that's a, that's avery quick origin.
Let's hear you.
Let's hear your origin story.
Dallin Aston (04:37):
Okay, great, yeah, I'll definitely dive in.
I think there's a couple piecesI would love to come back and
circle around to you and justask about, and maybe I do that
before I go into mine.
Actually, you know, from a,from an entrepreneurial
standpoint, you know we'resitting here and I'm listening
to you talking about going fromtile to something complete, I
mean it's, it's similar in thesense that you know you're
(04:57):
building, right, you're building, you're creating this, this
thing, whether it's tile, it'sreal estate, it's developing
resorts or whatever.
But you know there's when yousaid I found my passion, you
didn't find your passion to waylater, right, I think that's
super applicable to all theseentrepreneurs out there.
That I have so many people thatare like hey, don you know I'm,
I'm starting this business andthen three months in there going
(05:20):
on, it's just not working, it'sjust, oh, I'm not passionate.
It's like, well, I don't thinkthat's the problem.
The problem is, you know,continuing, because you're not
gonna find your passion right,right then and there right, I
mean and that goes into my storyas well.
You think something you know,you just start, but but would
you say that you know what's theprinciple that drove you
through?
Because I mean through tile,that's difficult.
(05:41):
Yeah, what made you keep going?
And then, once that was ended,what made you want to just start
that again?
That's not an easy task, andyou had to start it again
multiple times in order to getto where you are now, and I
think a lot of people couldbenefit from understanding, okay
, well, what drove you throughthat?
Because I feel like a lot ofpeople might just say, oh, it's
not for me.
Wayne Aston (05:59):
Yeah, that's a really great question.
That's a fair and that's kindof a that opens things up for
kind of a disclaimer for anyonethinking that.
They want to be an entrepreneur, because, yeah, I left out
dozens of other businesses.
I mean.
I had a shit, I had a pressurewashing company where we'd go in
the middle of the night andpressure wash all the heavy
equipment For Staker paving.
Yeah, I had a window tintingcompany, you know where, where I
(06:22):
had Family members coming withme and we were taking out, you
know, windows and big houses.
I I did multiple networkmarketing companies right,
multiple.
Dallin Aston (06:33):
Well see this is why I ask right, this is exactly
why I ask, because you're goingthrough so much as an
entrepreneur.
Yeah, it's like that's thenature of an entrepreneur.
Yeah, is adapting.
Wayne Aston (06:44):
There's a it starts with a knowing.
There's a knowing I want to be,I want to have freedom, mm-hmm,
so that to me, that's the kindof the core drive, right, I know
I want to be my own boss, I'mthe captain of my own yeah, soul
here.
Right, I'm the master of myfate and the captain of my soul,
so so I want to be in controlof all of that, yeah, and so I.
(07:05):
You know, I feel like, eventhough I had a couple jobs early
, you know, 16 I was a lifeguardin Las Vegas at the.
Dallin Aston (07:12):
Excalibur hotel.
That was a lot of fun.
Wayne Aston (07:14):
Yeah, I like guarded all through high school,
joined the Marine Corps when Iwas 17, became a machine gunner
and Ended up spending five yearsin the Marine Corps reserves
and then another five in theArmy National Guard and the
field artillery unit in MantiUt.
.
Working different jobs andbeing in the military really
(07:35):
underscored this fact that I'mcertifiably unemployable.
Like I'm the worst employeebecause, because I don't take
the orders well right, but Iheard fast, yeah, but I'm way
more motivated if, if there'smore in it for For an
opportunity for me to createvalue for everyone else.
Like yeah, I don't want to.
(07:55):
I don't want to be the cog forthe big corporate employer and
just be a number.
But if I can use my creativepassion and my you know my
what's, what makes me unique toprovide value for as many people
as possible, well then, it's anopen, kind of open season.
That's why it took trying somany different businesses Before
(08:17):
it really kind of hit.
You know what I was reallypassionate about, what I was
really good at actually right,Well, yeah, that's kind of where
I was getting at here.
Dallin Aston (08:25):
Is you're so focused?
Is this value?
It's this, yeah, your, why isnot?
I'm gonna go make a bunch ofmoney.
Wayne Aston (08:32):
It wasn't always that way.
That right.
That changes.
That's an important distinctiontoo, because, as it and I'll
admit I just I mean, we're partof this show, guys we're gonna
be vulnerable, we're gonna beraw, like you're gonna get the
truth.
Dallin Aston (08:46):
You're gonna hear some shit as we go along that
you're like you're not gonnabelieve some of this stuff.
Wayne Aston (08:52):
Yeah, but if we're being honest, in the beginning I
was driven by the money.
Right, I did want to drive theLamborghini like those.
Those were motivation.
But those, those end up in thelong run not being big enough
wise it doesn't mean a weather,the storm.
Dallin Aston (09:08):
It's not enough to get, it's not enough to pull it
out.
Wayne Aston (09:11):
inevitable, that's right, that's right.
When you, when you hit that,that collapse and or if you have
multiple business, actuallycollapse Money in cars and
houses, that's not enoughbecause you know I've had the
unique opportunity of buildingup a pretty respectable, you
(09:32):
know empire for myself andlosing it more than once, I call
that an apocalypse event.
We define chaos and apocalypseevent differently.
Each of us have our owndefinition.
For me, that's a total loss.
That's losing my house's cars,getting divorced, you know, when
you were eight, yeah, so losingmy family, in many regards,
(09:55):
losing my way as a, as a humanyou know losing my kind of my,
my driving.
Why am I here?
Mm-hmm.
Answer to that question.
So there's a very dark placewhen you get crushed and you
lose everything and you end upbeing homeless and you, you get
(10:19):
an opportunity to find out whoyou really are you know you get
an opportunity to find out ifyou really believe in God or if
you just talk about having faithright Like you're, like getting
your teeth kicked in is thebest way to Really believe in
God or not, so you can walkthrough life, you know,
believing that there are nomiracles or everything's a
(10:39):
miracle, right.
But that's a thoughtconsciousness that comes after
decades of the the ebb and flow.
Revolution the evolution, oryeah.
So I started out, you know,young, being motivated by money
and all the wrong things, and ittook losing it twice, losing it
(11:00):
twice, to get really clearabout why.
And so it turns out thatrelationships and the people
that are in my orbit are themost valuable asset of my life.
That's friends, that's family,it's my inner core team of
business, it's my third party,strategic partners, it's my
(11:24):
investor, constituents, andthere's a shift for an
entrepreneur that happens whenyou're able to actually
genuinely put yourself into aposition where you're thinking
of their interests first.
I'm really just a servant, I'mjust a.
I'm just a.
I'm kind of just a steward.
(11:44):
If I'm the fund manager, youknow, for Invictus Sovereign,
I'm just managing other people'smoney, but I'm just a steward
of it.
Dallin Aston (11:53):
I don't own anything.
Wayne Aston (11:55):
It's for them, it's for their benefit, if it's the
developments, it's for thoseguests or those investors behind
that project.
So you know how we defineownership.
That'll be something that we'recovering in these episodes too.
Like how do we look atownership?
I mean, do we really ownanything, right?
Dallin Aston (12:13):
So that's a deep question we get to Well, what
I'm kind of getting hearing fromyou is it doesn't really matter
what happens to you.
What matters is what are yougoing to do about what happens
to you?
Yeah, and it's like that, thatit all ties back into that
mindset and your, why right?
It's like you came to realizefairly quickly that money was
(12:33):
not a strong enough why?
So what is the why that willget you through to this?
It's you know you have to crossa chasm.
If you cross this abyss andyou're not going to just cross
and go through hell, the hell ofjungle with a threat of dying
without a strong enough?
Why?
Yeah, and that's what we'regetting at here.
Wayne Aston (12:52):
And that's why?
Dallin Aston (12:53):
because I kind of go into mine a little bit here
as well.
That's a good point, becausethere are similar principles on
a different you know, adifferent side of the spectrum,
right, yeah, you know.
And for anyone listening outthere, so Wayne is my dad.
So when he says, you know, whenyou were eight, all this
happened I.
So I've seen a lot of this playout over the years and so it's
(13:13):
kind of a cool dynamic here.
It's fun to be able to havethis conversation and do the
show together because we have,you know, similar perspectives,
but very different stories.
Right, and so when it comes tome, man, I, I went and lived in
Japan for a couple of years, andwhen I was before then, I had
no idea what I wanted to do.
(13:34):
I, you know, thought I wasgoing to go to college and then
get just this, this job, as youknow, I don't know Very similar
to my dad here is.
You know, I thoughtarchitecture, or creating
something.
I think there's something aboutarchitecture and creating what
was appealing to both of us, andI think I have that ingrained
as well.
I was like man, there was oneday I spoke to one of my
professors and she was like it'sjust long hours and you don't
(13:56):
get paid that much.
And I was like, oh, and I waslike, thank goodness I'm going
to Japan for a couple of years.
I can put that off and not thinkabout it yet, right, but I went
to Japan and something changedin me and I experienced a world
that I didn't even know existed.
It was like another planet.
I stepped foot and when I gotthere, I was illiterate, I
(14:17):
couldn't read, I couldn'tunderstand anything.
It was, it was an extraordinaryexperience, and I really
learned what it was like toserve people and provide value
for them, even with a languagebarrier like service and love
transcends language, and that'ssomething that I learned very
(14:39):
powerfully.
And when I got home to America,I had this, this fire within me
.
I was like man, I can't go bean architect.
I can't, I can't go, I can't go.
Wayne Aston (14:50):
And we love our architects.
Dallin Aston (14:51):
But for architects , listening, they're some of my
favorite people Absolutely.
Wayne Aston (14:55):
There's a special place in our heart for our
architect.
Dallin Aston (14:56):
Well and see it's not a matter of better or worse.
It's a matter of different Forme.
I was sitting there going, Ican't do that.
I feel like I have to go.
I have to do somethingdifferent and not something
better per se, somethingdifferent.
And it led me to I went off tocollege and I was like you know
what I just I at college, I justwant to start a business,
(15:19):
because that's in my mind.
I was like, in order for me toaccomplish kind of what I'm
feeling, I have to createsomething that will serve people
.
Right.
And I started going through and, very similar to you, it
started getting a point where Iwas like, man starting business,
I can have a lot of freedom, Ican make a ton of money.
That, honestly, it shifted fromthis.
It's tempting.
Wayne Aston (15:39):
It's very tempting.
You always have that voicesaying right, you have the voice
and it's powerful.
Dallin Aston (15:45):
And I remember I was like, okay, well, you know,
and my first class at collegewas management principles for
entrepreneurs.
And I was like, oh, this isperfect, this is fantastic,
Right.
And I remember the first day inclass he was like going to the
syllabus, whatever he says, hesays okay, this this semester
we're going to start a business.
It can be fake or it can be realand I was like this is my class
(16:06):
, right?
So I get in there and I startthis little company.
I've played the guitar for 12years now and I started this
company called the guitar hacks.
I remember and I spent monthsand months and I and I remember
there were nights where I wrotebooks on how to play the guitar
you can still find on Google.
I get still on Amazon.
I remember doing all that.
Wayne Aston (16:28):
In fact it was.
It was.
It was an incredible thing towatch because, you know, I think
11 years old or maybe 10, iswhen you started to really take
an interest in guitar and ratherthan saying, hey dad, let's go
to guitar lessons, you got onGoogle and started Googling
Metallica videos.
Right, and before I knew it youwere playing riffs, I was like
(16:51):
Holy shit, you actually can playthe guitar Right.
So so you are officially thefirst self taught by Google
musician I've ever met.
I was really inspired by that,because to me that was like oh
my gosh, he's got the, he's gotthe bug, he's got the blood,
like to, yeah, he has the bloodpotential of an entrepreneur to
(17:12):
go and commit self motivated Notme, not your mom, not any
school teachers.
Self motivation to go achievesomething by whatever means that
you had available.
That's a core tenant ofentrepreneurship that must exist
.
Dallin Aston (17:29):
If you don't have that You're doomed.
Wayne Aston (17:32):
You're doomed is the kiss of death.
Dallin Aston (17:33):
It is the kiss of death.
Wayne Aston (17:35):
So there's the self motivation go what do whatever
it takes to get and achieve thatgoal, and I did and you did
that, and that was incredible.
That was the first examplewatching you come up as a young
man learning guitar and becomingvery good at guitar, which led
into this next business you'retalking about here.
Dallin Aston (17:55):
I felt so.
When we're talking aboutpassion and the why right, I was
sitting here going man, I'm sopassionate about guitar, I love
the guitar, and so what I did isI would.
I had college.
You know most kids will go outand party every night and stuff,
but I was in my room reading.
I would, and I would go and Iwould buy online training, like
business training, marketingtrainings, and I kid you not, I
(18:15):
would wake up at five am, go hitthe gym and I'd come back and
study business, read every bookI could find.
I'd go on Amazon and just buybooks.
It became an obsession.
I was like how do I, how do Ido this?
And then I'd go to class, comeback, do homework and then I'd
go back and study and watchtrainings.
Russell Brunson was key.
I would learn about buildingfunnels and I was okay, if I'm
(18:35):
gonna make this guitar thingwork, I'm gonna set up a funnel,
you know, for all thee-commerce guys out there.
You know what I'm talking about.
I mean I was getting into rowads.
I was getting all these keymeasures like, okay, what does
it need to work?
Facebook ads, google ads, Imean all this stuff and I
recorded hours and hours ofcontent how to play the guitar.
I wrote books on how to playthe guitar.
I got I signed up withdistributors and selling
(18:57):
accessories through the funnel.
Now I remember clearly and thisis a pivotal turning point in
the story is I remember clearlysitting there the night before I
was gonna launch this funneland I was sitting there doing
the math and I'm sure everyentrepreneur didn't relate to
this.
I was sitting there and I waslike, oh man, it's the percent,
right, it's the one if I can get1% of the total market Of a
(19:20):
million customers.
The next question I'm gonna beasking is what island am I going
to buy With?
Right, like I'm gonna set thisup and just tomorrow just wait,
I'm gonna be a millionaire, youknow, and I was so convinced the
next day I launched it nothingFor the next seven months, no
sales.
And I was just about ready toquit.
(19:40):
I was like I'm not making anymoney.
This is, I'm not even reachinganyone, I'm not doing anything
right.
And it was so defeating until Iwon a business competition at
school, at the university I wasattending, and won two grand.
I was like what With guitarhighs?
Wayne Aston (19:54):
And I was about ready to give up.
Dallin Aston (19:55):
And I won this award and I was like maybe I'm
onto something here.
Maybe a funnel is the actualvehicle that they're voting on,
maybe it's not the guitar highs,maybe it's the strategy, maybe
it's the funnel right.
And maybe that's what works.
I mean, it's worked for Russell, it's worked for all these
other guys.
Why can't it work for companieslike this?
And so, eventually, you know, Ihad all these thoughts in my
(20:17):
head and I caught the attentionof a business valuation firm
here in Utah and they hired meon as a financial analyst.
And the only reason I took itwas because I was like man.
I want to understand thebackground of business, like the
numbers, how to make asuccessful business.
So I took it and I was like manI'm going to learn everything I
(20:39):
can about being a financialanalyst.
And I had no experience withfinances, nothing.
And they brought me on becausehe's like you can learn it,
because you started the guitarhacks, because I started guitar
hacks is the reason he hired me.
I stayed with him for about 10months, about a year, and by the
end of it I was their head ofmarketing and I broke off and
started my own marketing companyand took on clients and my home
(21:00):
motto was man, if a greatopportunity falls in my lap and
I don't know how to do it, sayyes and learn later.
And I remember I would be onthe call with these clients,
these business owners who hiredme on as, and I was like I'm
going to do it for free, justgive me a percentage of your
revenue.
And at this point I started moreand more to understand it's not
about the money.
Wayne Aston (21:17):
It's about can I serve these people?
Dallin Aston (21:19):
provide the value Actually provide that.
And so I told them.
I was like you will not pay meunless you make money.
That's what I told them.
So I got a handful of clientsand I remember it was crazy.
I'd get on a call with them andthey'd say this is what I need,
this is what I'm lacking, andI'd be like, oh great, I get off
the call and I'm like I have noidea how to do that.
I have no idea what that even is, but I'd go buy a book or I'd
(21:43):
go ask whoever I thought couldhave some insight and then by
the next call, I had guys thathad been in business for 20
years and down.
You are the key of my businessright now, Like you are helping
me do things that I've like.
This is amazing and thatinspired me on a level that had
(22:03):
never done up until that point.
Wayne Aston (22:05):
Yeah, you experienced that golden moment
when someone acknowledged thatyou've created value they
couldn't achieve themselves.
So now you start to taste whatit feels like to be of value to
someone else and how addictivethat can become.
So that as that grows, thatsupersedes the want for money
(22:26):
and cars and everything else.
There becomes in a trueentrepreneur an absolute
obsession with providing valuefor people that they can measure
as legit.
Dallin Aston (22:40):
It's not this marketing.
Wayne Aston (22:41):
Bullshit of fake, false advertising.
Dallin Aston (22:45):
I can do this and that and the other, and I don't
deliver anything.
Wayne Aston (22:49):
So there's an entire episode that we've got
slated on integrity.
We will spend an entire 44minutes on integrity.
But let me tell you, in theentrepreneurial world, if we
don't define integrity, the samewe're also doomed.
I mean, for me, integrity is ifI say I'm gonna do something, I
(23:09):
do exactly that thing, and ifsomething gets in the way of it,
then I'm communicating torenegotiate it.
But that's not normal.
Most providers will ghost you orthey just won't communicate or
they just it's incredible thelevel of lack of integrity you
(23:31):
find in the workplace of majorcorporations who do not deliver
or do what they say they will do.
They make promises.
They fail on those promises.
So when that breaks down, abrand fails, a business fails.
But if you're listening andyou're serious about starting a
business, if you can make surethat that piece of it is a solid
(23:55):
core foundation, you're gonnabe an integrity, no matter what.
That's also a critical elementthat your likelihood of success
is much higher.
Dallin Aston (24:03):
Absolutely, absolutely.
It applies to current.
If you have a multi-milliondollar business, the principle
is the same, right, and that'sthe principle is that integrity
is a very important piece and itfalls into everything that
we're talking about here.
So from there, I was involved alittle bit with the marketing
(24:28):
of Sage Creek and I started tolearn more about the Moab market
and, as someone obsessed withmarketing, I hated everyone that
was like buy my course so I canteach you about this from the
course, that's another thingabout integrity, right?
Wayne Aston (24:44):
I hated that.
Dallin Aston (24:45):
And I was like man , I wanna be something different
for my clients.
Until I started learning about.
I was pretty passionate, Iliked it, but I started learning
about this whole real estateand this hospitality, this world
of real experiences, and thatwas heavily influenced from
(25:07):
going to Moab.
So much for Sage Creek and Istarted developing this thing,
where I was like man, I want toget into the travel marketing,
the hospitality marketing, allthat kind of thing because it's
such a cool.
I started and keep in mind we'regoing back to this story of
people starting a business andthinking, oh man, it's just not
(25:27):
for me.
Well, I thought at the time Ithought guitar hacks, was it?
I was like I remember therewere nights where I'd be writing
my book and I'd look up and thesun was rising.
I kid you not.
I mean, there were nights whereI didn't even sleep and I
didn't even realize it because Iwas so in.
And that's kind of the pointthat we're probably trying to
get across here is, whatever youdo, it doesn't have to be, you
(25:50):
don't have to speak in absolutes, but whatever you do, do it
with everything you have andthat will open the doors.
As you can see, I never thoughtthe starting guitar hacks would
result in getting this job as afinancial analyst.
That's totally, that's totallyunrelated things that are
actually related when you lookback.
Yeah, and then it led me tostart Elevate Travel
(26:12):
Destinations and purchase myfirst two properties in Moab.
Wayne Aston (26:16):
Yeah, right, and a 24 years old to be buying condos
, it was 23 years old, buyingyour own condos, starting a
portfolio of Airbnb business.
That is.
Dallin Aston (26:26):
With well in mind, you with zero dollars to my
name, so anyone out like whenyou think about the realm of
possibilities, I was sittingthere with my little marketing
company that was, you know,making nothing, but I was
providing a ton of value.
At that point, I was just, youknow, hey, I just want to
provide, I want to provide theservice, but I was sitting there
and I was like man.
What would be really cool,though, is if I could use my, my
(26:47):
marketing prowess in ahospitality standpoint and buy
property and just market themright and build a, build an expi
, build a portfolio ofproperties connected throughout
the world through a singleexperience, you know, or a
single umbrella brand that justprovides awesome experiences.
In six months, I raised$760,000 grand.
(27:09):
Yeah, because I had that, and Iwas totally focused on let's.
Let's create this as a that,like there was a story of
creating value experiences.
Wayne Aston (27:17):
Let's pause on what you just said, though, just so
the listeners.
Let's underscore so thelisteners hear what you just
said, because that's anincredible achievement at 23
years old and there's a fewattributes that have to be
talked about.
When we talk about getting intowhatever it takes mode, that's
(27:39):
going all in.
As you said, that's arequirement, and you'll hear
gurus like Tony Robbins talkabout take massive action, yeah.
Dallin Aston (27:48):
Okay.
Wayne Aston (27:49):
So what stops entrepreneurs from starting
something?
What stops anyone from startingsomething?
Well, in my experience, mostpeople stop because of the fear
of the risk and the fear of theunknown, and so they never start
.
So most folks are going to juststop before they start.
Others will take some action,hit some resistance fail and
(28:13):
then never get up again.
So there's that that's kind ofthe second level and lots, lots
of folks will try and do that.
They'll have one businessfailure, collapses and they
never recover.
Yeah, and so what I want theaudience to know is that you
know when Dallin has this idealike, hey dad, I want to, I want
(28:33):
to start a portfolio of condosand like AirBnBs all over the
world like that's cool man.
Yeah, and you know I was carefulto To be as supportive as I
could without saying, yeah, letme lend you some money to do
that.
Right?
You know you came to me withquestions hey, how would you
(28:56):
recommend I do this?
Mm-hmm, I was this forthcomingand and and gave you all of the
nuts and bolts I could possiblyimagine to you know, to provide
the likelihood of success right.
Without me doing anything foryou.
So I said go talk to theselenders, go tuck now.
Now You're gonna have to goraise equity, so you're gonna
have to go talk to the investors.
(29:16):
Here's how that looks.
Yeah, make sure that you knowyou're not exposing investors to
undo risk.
Make sure that you're thesteward right.
The energy you portray whenyou're dealing with your
investors as a steward isdifferent than this needy energy
of, hey, you know, lend me 50grand so I can start my business
(29:37):
.
Dallin Aston (29:37):
It's about you.
Wayne Aston (29:38):
That's a make-up, that's a weak-ass attitude like,
yeah, help me, look, look so.
So anyone listening also needsto know that I don't.
I'm not a trust fund kid andand you you know I, your mom and
I got divorced when you wereeight.
We were broke.
Like the seven-year recovery ofthat means that your whole
middle school and high schoolyears I was broke.
(30:00):
So there were no handouts,there's no rich uncle, there's
no right like bank loan right,and so.
So what we're talking aboutreally in your story and it
applies to my stories isBootstrapping business from
nothing yeah create somethingspecial from nothing.
(30:20):
Yeah, and, and maybe nothing'sunfair.
Really, what do you start with?
Is you start with Commitment,energy, your willingness to do
whatever it takes?
Yeah, your natural passion andyour character and who you are,
and I guess you quantify that.
That's a lot, but I think Ithink our listeners, when we
talk about resources they maybenot are thinking on those lines
(30:41):
or thinking well, where can Iget the money from?
yeah, and it's important to knowthat Money's not the
requirement to start thebusiness.
The money will come right asyou, as you show up With all of
these unique things that youhave for the world and as you
develop it the best you can onyour own.
And so Now that we've we'veclarified that, give us the rest
(31:06):
of the story.
What happened like like youcome to me with these questions.
Dallin Aston (31:09):
I give you some some directive and then what
well, I'll tell you.
I, I Crafted it.
You were like you need to, youneed a kind of a presentation.
I'm like, okay.
So so I talked to every agent Icould and I went towards some
properties and, like you know,god has informed us possible I
put together this deck of hey,this is why Moab's so great,
(31:29):
this is, you know some somestuff that Moab has done from a
marketing standpoint.
This is, you know all the statsof why Moab's so cool.
And then I actually puttogether a portfolio of quite a
few that I thought could be goodproperties.
Yeah, remember that.
Yeah, and I told the storyright at the end of the day.
It wasn't me just showing hey,this is, here's some numbers.
(31:50):
It was this is a story thatwould Essentially say hey,
investor, this is, this iswhat's gonna happen to you if
you do this.
Because I went, I literally had$0, my name, I was driving Uber
eats to eat.
I mean I to pay rent.
I was, I mean literally, I hadno money.
(32:10):
I didn't have a job Because Iwas doing these business stuff
and I was like these, these haveto play out.
But I was against the wallslike I.
You know I don't have again, Idon't have all this cash stored
away.
I had nothing and I'm sittinghere.
I had my, my 2000 BMW.
Wayne Aston (32:24):
I got for three grand.
Oh, yeah, right, and I heard Iwas the convertible.
Yeah, and I was driving thataround deliverable.
Dallin Aston (32:31):
That's right.
I was delivering food just so Icould eat, just so I could pay
rent, just so I could pay forschool.
And you know I was.
I was nowhere even near.
I didn't have the earnest moneyto go and put these companies
under contract.
So I reached out to everyone Icould find on.
You know that I had, I hadjoined Facebook investor groups.
(32:51):
I had, I had googled lenders inUtah.
I had.
I you know I racked my brain ofProfessors or connections that
I had that may have capital andI I wrote up an email and I sent
it.
Everyone I called people and Iremember the first day I spoke
with a lender and he raked meacross the coals and it felt
like he was enjoying it and Ithought it was the most intense
(33:14):
thing.
Wayne Aston (33:15):
This foolish In your child.
Well, child with no creditprofile.
Dallin Aston (33:19):
Well, our cash, yeah, thinking so I'm gonna get
in that right, because who are?
Wayne Aston (33:22):
you To own rental properties.
Oh yeah, and that was a commonon the conversation, that was a
common on right.
Dallin Aston (33:30):
When they first got on the phone, that was
always the thought oh, you'retoo young, oh you're too this,
you're too this.
And everyone would tell me thatI'm like what?
Yeah, this is crazy, this iscrazy.
And I remember one guy.
He's like you know, you knowyour stuff, I have to respect
you.
And while I didn't end up goingwith him, this lender said that
(33:51):
to me this month.
Like this, this guy that he waslike, yeah, I'll do you, we
could do the three million.
I was like what?
Wow, right.
And he said I have to respectyou because you know your stuff.
And that kind of was like acool.
I was like, oh man, I'm on theright.
Wayne Aston (34:03):
Couldn't argue that .
You need the facts like that.
The deal was good.
He says the deal was that I wasa performer, yeah, and he's
like I'm gonna have to respectthat Only.
Dallin Aston (34:13):
And that was inspiring.
I was like, oh my goodness.
Wayne Aston (34:16):
Yeah, I'm kind of a Professional besides dad saying
, hey, yeah, you're on the righttrack, yeah Well, I still had
so much to learn.
Dallin Aston (34:24):
But that was a cool point where I was like, oh
man, I got to keep going becausethis is good.
Yeah, right, this is, this isgood.
And I kept going.
Long story short all Finance,like institutional, fine.
Everyone banks, credit unionshad the same answer You're too
young.
And I hated that.
I was like, okay, well, fine,how can I do this?
Not using you?
(34:44):
Right, and I think it's a goodlesson for a lot of people
wanting to start.
I was like I, you know, okay,if I have zero dollars to my
name and I have this awesomedeal, well, what can I do?
Right, instead of thinking likecan't because they told me I
can't.
Well, I turned it Okay, whatcan I do?
Yeah, and as I started reachingout to more and more people,
whether it's the Facebook groupor whether it's past, you know,
(35:06):
professors, or connection I hadone day I was sitting there, my
old boss, when I was a financialAnalyst.
His wife calls me and she goeshey, I just, it's been a while,
I want to see how you're doing,what are you up to?
And I was like well, you know,I'm trying to do this with these
properties.
And she goes that's kind ofcool.
You want to come tell us aboutit?
(35:26):
I was like sure I didn't thinkanything of it, right, because I
wasn't sitting here trying topitch them.
You know, and I have one thingabout pitching friends and
family, it's just kind of itleaves a bad taste on my mind.
It's icky.
I don't like it.
I don't like it.
Wayne Aston (35:38):
Especially if you, if you aren't in that mindset of
being right right.
Like when, when I can gogenuinely present an investor an
opportunity, because I careabout their success.
Dallin Aston (35:48):
Yeah, yeah, I'll be.
Yeah, it's not a pitch anymore.
Wayne Aston (35:50):
No, I'm sharing an opportunity and you clicked with
that fast.
That was I mean and watchinghow that unfolded.
You really got that point of it.
And that's what made it.
That's what made it turn outthe way it did.
Dallin Aston (36:03):
Right, right, well , and because I remember clearly
I walked into their house andit was it was him and and his
wife and I was sitting there.
I was just telling I was justshowing them the slide deck, I
wasn't pitching him, I was justtelling him this is what I'm
doing.
And at the end he looks at melike can I fund this?
And I was like yeah, you knowthe cool.
(36:23):
I was like yeah, I mean we cantalk about.
I've got a couple of thoughts.
I literally said I was likeI've got a couple people in mind
, but I can totally, and I walkout.
I walk out of this house and Isit in my car and I'm like I
start screaming like yeah, youknow, I'm so excited because he
literally sits there and says Iwant to do this Later.
He brings in you know, his, hisfather, and they fund the
(36:46):
entire thing and that's whatwe're currently we're currently
at.
So I ended up buying two inMoab and we're crushing right.
And you know, it's just thatlesson right there has been so
valuable to me.
Wayne Aston (36:59):
And how, how, is that investment performing?
I mean, you've owned that sincelast year, since November.
Dallin Aston (37:04):
Yeah, I went there for a couple months getting it
all set up, and then I'mbringing in about six to seven k
a month each property.
Wayne Aston (37:12):
So so it's a good Good, I mean for an Airbnb
business.
Dallin Aston (37:16):
Yeah, and county average is what?
4500, 5000 bucks a month.
Yeah so we're doing prettypretty good yeah and you know I
can do a lot of excuse me, a lotof why it's performing so well.
But I think the purpose of thisspecific episode is just say,
hey, look, look what's possible.
Yeah, you know, look like if wecan instill some sort of Um,
(37:39):
you know inspiration, to justtake a step back and say, well,
what actually creates Something,what actually creates success?
Yeah, it's a process, yeah, andit's, and it's definitely not
for the faint of heart.
Wayne Aston (37:53):
Yeah, there's not.
There's not one thing.
I love what Jocko says.
He's like there's not one Hackright, there's not one like
magic bullet there's not the,the magical coffee bean.
You're gonna drink that.
You're gonna be fired.
Right, you're gonna do it.
Red bull doesn't really giveyou wings like like there's a
right.
There's this whole combinationof of training, of mindset and
(38:15):
and processes and consistencyand Pertanacity to like push
through stuff to actually right,get to the end of it.
Dallin Aston (38:25):
Well, what's so cool is sorry to cut you off,
but what's so cool is Once youget to a point where you're
providing so much value.
I'll be honest I have not takenprofits for myself, even though
we're bringing in so much.
My priority is thatrelationship with my investors.
And guess what?
Now they're calling me saying,hey, we have more cash, can we
do more?
That's the value of puttingrelationships first.
(38:47):
I I Said to myself, when I dothis, I'm not gonna just ring it
for the profits.
Wayne Aston (38:53):
I'm you know, that's not my, that's not my mo.
Dallin Aston (38:56):
In fact I you know I have other ways of you know,
paying for what I mean.
Obviously there are costs ofliving, but, you know, as much
as humanly possible, you know Ihave.
So I work at harm brothers, asyou know, the vice president of
business development and sales,and it allows me to, you know,
do both these but treat my.
You know it's a very strategicapproach to this, because I'm
not sitting here desperate, yeah, and desperation is the is the
(39:19):
recipe, in my opinion, forfailure yeah, when you start
getting desperate, lack ofpreparation and a desperate
energy right.
Wayne Aston (39:25):
We'll kill any attempt to raise capital.
Dallin Aston (39:27):
Yep, or start a business, and if you put your,
your investors first, they'regoing to come back and throw
money at at you, you know, andthat's because they value you as
the person, the orchestrator.
Yeah, and that's.
I've experienced that with mine.
Wayne Aston (39:41):
So, yeah, that's a good segue, probably to wrap the
episode, because I can feelthis is, this is moving into A
deeper conversation on why,right, so without, let's wrap it
, yeah, and then we'll come backhere on the next episode With
why we're doing what we're doing.
Dallin Aston (39:59):
Absolutely.
Thanks for turning in, guys.
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