Ever wondered how much of a bite Online Travel Agencies (OTAs) like Airbnb and Booking.com take from your nightly rental earnings? Wayne and Dallin Aston are here to unravel the hefty fees charged by these platforms and explore the tantalizing possibility of boosting your profits through direct bookings. We're peeling back the curtain to give you an insider's look at the behind-the-scenes of channel management strategies and the vast landscape of over 300 OTAs that could be at your fingertips. It's not just about saving on fees; we're diving into the exposure these giants provide and weighing it against the allure of independence.
Our latest exchange also sheds light on the hospitality industry's seismic shifts brought on by the pandemic, from market crashes to unexpected rebounds. We share firsthand encounters with the COVID-19 turmoil and how certain markets, especially luxury resort destinations, have weathered the storm differently than big tourist hubs like Orlando and Las Vegas. Join us for these critical insights—the kind that could spell the difference between just getting by and truly thriving in the dynamic world of vacation rentals. Whether you're an established property owner or considering dipping your toes into the rental pool, this conversation is packed with the strategic know-how you'll want to bookmark.
Our latest exchange also sheds light on the hospitality industry's seismic shifts brought on by the pandemic, from market crashes to unexpected rebounds. We share firsthand encounters with the COVID-19 turmoil and how certain markets, especially luxury resort destinations, have weathered the storm differently than big tourist hubs like Orlando and Las Vegas. Join us for these critical insights—the kind that could spell the difference between just getting by and truly thriving in the dynamic world of vacation rentals. Whether you're an established property owner or considering dipping your toes into the rental pool, this conversation is packed with the strategic know-how you'll want to bookmark.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back, guys.
It's Wayne Aston and this isAston Incorporated.
This is my co-host, dallinAston.
Appreciate you joining us againthis afternoon.
So we left our last episodetalking about the differences
between branding, marketing andadvertising and we really kind
of started to get in the weedson, you know, establishing and
(00:21):
operating an Airbnb nightlyrental business, and the
conversation started to gotoward OTAs and channel
management.
So these are two terms I wantedto unpack for the listeners
thinking about doing this,because these are critical to
your success.
First of all, an OTA is anonline travel agency.
(00:45):
In the hospitality space.
We just refer to that as OTAs.
There are over 300 OTAs outthere and an OTA is a.
That's a price line, it is abookingcom, it's hotelscom.
Those are OTAs and with an OTA,anyone who owns an Airbnb
(01:09):
property can subscribe to an OTAand they can put their property
on a hotelcom website.
We've talked about thedo-it-yourself platforms, airbnb
and VRBO.
Those are kind of a hybrid OTAin my mind because they're their
(01:31):
own platform, but a commondenominator with Airbnb and VRBO
and like a price line, is thatwell, price line is probably
more meta-search actually, butthe common denominator is
they're all charging a fee.
It's a significant.
It's like a 15 to 18% fee for,if you own a property, for you
(01:53):
to list that property on theirplatform and then circulate that
out to their platform.
So each of those online travelagencies have you should
research them.
You know they all have theirown kind of net.
They can cast their viewershipand who they're reaching and
well, it's crazy because Airbnb.
Speaker 2 (02:11):
I'll just give you a quick example If I get a $3,000
booking, I get about 2,000 onAirbnb.
So think about that.
That's crazy, it's expensive,that is expensive and yet I
still so.
Imagine if you could controlall of that and it's through
your direct bookings or whatever, and we could talk about that a
(02:32):
little later.
But if you could remove thatfee, oh geez.
I mean that's significant, butI mean the exposure that these
platforms give you is huge.
Speaker 1 (02:44):
Yeah so that's amazing.
One of the other things toconsider, guys, is the
meta-search engine.
So let's talk about Expedia,because they're probably the
biggest.
Expediacom operates on adifferent situation.
It's a search enginemeta-search engine.
They're more of a pay-per-clicksituation, charging the Lister
(03:08):
or the property owner, so youcan list your property as a
pay-per-click kind of model.
But I think one of theadvantages of Expedia is that
the meta-search will go out to abunch of the OTAs and it'll
aggregate all the options foryou.
So instead of you doing all thehomework, if you want to rent a
(03:29):
place, you're going to allthese different sites and you're
looking at their offerings,whereas you could just go to
Expedia or TripAdvisor, forexample, and you could just
meta-search that and it wouldbring most of those options.
I think that's created a lot ofdisruptive energy to the OTAs,
(03:52):
because to be able to aggregateall that data like that and give
you the best pricing options ispretty powerful in an engine
like that.
One really interesting thingthat is, I think, a pivot from
COVID.
Covid was interesting becauseanyone in hospitality remembers
(04:15):
we were shut down in Moab forseven weeks with the pandemic
lockdowns.
First, we had lockdowns forseven weeks so we weren't
allowed to book anything.
This is across the world.
I mean, you guys all know whathappened.
The hotels were all shut downand we just were not operating.
When the lockdowns lifted, thenwe had kind of the mask
protocols and then it kind ofstarted to switch.
(04:38):
All the cities andmunicipalities had kind of their
own protocols and so somemarkets rebounded faster than
others.
This is one of the reasons whywe keep talking about market
selection and anomalies in themarket, which is why I
personally am focused in ourresort properties.
We're really heavily focused onthe regional luxury resort
(05:03):
destinations that are drivable.
So contrast that to a major MSA, a major tourism market like
Orlando.
Orlando stayed down for a lotlonger.
Las Vegas stayed down.
They stayed locked up.
The mask mandates had moreimpact for a longer range,
(05:24):
whereas in Moab we were able toopen up after the lockdowns,
there was some mass protocol.
But our driving constituent,our patrons who could drive
there, who still wanted a luxuryexperience, who didn't have to
fly Boy.
I mean we boomeranged and thefall of that year I guess that
was fall of 2020 after COVID wehad 24% highest record numbers
(05:50):
of nightly rates and occupancyin the history of the county.
As kind of a, I call it theboomerang effect.
You know, after the pandemiccame, folks were pent up and we
benefited from that, but therewas a lot of adjustments inside
of the OTA space and howhospitality folks and hoteliers
(06:12):
were marketing their property asa result of COVID.
One of the biggest changes thatI saw that I think is a
fantastic change is for majorMSAs.
I'll use Las Vegas as anexample.
You know everyone's familiarwith the strip and these amazing
(06:33):
casinos and hotels, thesehigh-end hotels on the strip in
Las Vegas.
These are hotels that weredoing a few hundred dollars a
night pre-COVID.
Covid hits and the conventionspace stayed locked down.
Hotels started to open butconvention space stayed locked
down.
You couldn't do public eventsin these big MSAs.
(06:54):
So the hotels were forced intothis kind of this conundrum
where they had to drop theserates to like.
I mean you're seeing like the.
ARIA and the Cosmopolitan forlike $49 a night.
So they're operating in thenegative, basically just to keep
the lights on right.
And so when hoteliers areexperiencing that, they start to
(07:19):
look at the OTAs and theirchannel management.
Channel management you guys,channel management if you're a
hotel or you're a condo resortoperator, like I am, you'll have
a software we call it a PMS, aproperty management system.
In our case, we use Cloudbed,so it's a full-blown resort
(07:42):
property management system andthere's what's called a channel
management component to it,which means I can take all my
inventory of units and I canschedule how I disperse them
through the channel manager ontodifferent OTAs or meta searches
or whatever.
And so what happened post COVIDis Google comes out with Google
(08:06):
flights and Google hotels.
Guys, this has disrupted thehospitality industry forever.
Google has the biggest databaseof anyone, I think, on Earth,
and what they started doing isthey started having a meta
search engine.
It's a Google search engine forhotels, and so you Google where
(08:28):
you want to go.
You go to Google hotels orGoogle flights.
It's the same process and itwill aggregate all of your
options for you for free andthen push you directly to the
property.
Now for me as a resort operator.
This was magic, because now Iput my emphasis on Google and
(08:49):
making sure my Google businesspage is solid, my social media
platform is solid, so now I'mgetting direct bookings and I'm
not paying from Google, which isthe biggest net that's cast out
For free.
Speaker 2 (09:03):
I'm not paying the 18% to have my property listed
specifically with them.
Speaker 1 (09:09):
So I think in many ways it became more profitable
after COVID for you to be doingyour business and for me to be
doing in that resort space.
We're in the nightly rentalAirbnb space and TripAdvisor
Plus is another one.
Tripadvisor Plus is another onethat's doing that meta search
for free and they have ancillaryad revenues and things that
(09:33):
allow them to leverage theirnetwork for the benefit of
hoteliers.
It's fantastic.
Speaker 2 (09:40):
Crazy, that's amazing .
Speaker 1 (09:44):
So, guys, when you're contemplating this, you're
starting out like Dallin wassaying in the last episode, and
it makes a lot of good sense.
I think, if I'm recommendinganything now, we're not
attorneys, we're not accountants, we're a broken record Check
with your own attorneys andaccountants.
I'm not telling you what youshould do, but if I were
(10:05):
starting a new business, likeyou just did, you know last year
, and you're going to go buyproperties, you're going to have
a bill of portfolio and you'regoing to use certain platforms
to have a nightly rentalprogramming, I probably would
start with Airbnb because evenif you're paying the fee, the
exposure is huge.
But I would right behind that,I'd be putting serious energy on
(10:30):
Google, on the Google businesspage for your properties.
Speaker 2 (10:34):
Well, listen, airbnb has gotten my properties right
off the bat.
I mean we listed them and thengot some great pictures, got the
listing, then we've beenholding it, dialing it in ever
since.
But I mean it's gotten me, youknow, four to seven grand a
month and it depends on theoccupancy.
Speaker 1 (10:55):
Consistent and your occupancy has been north of 60%
probably, yeah, yeah so.
Speaker 2 (11:02):
I mean, you're thinking about it.
Airbnb, great Dude, that'safter they take their fee, yeah,
after they take their fee.
Speaker 1 (11:09):
That's fantastic.
So there's so much value onthat platform that it's worth
paying the fee 100%.
It's worth it the simplicity ofthat and the ease of being able
to start with a property withone property Get reviews get
sales.
Speaker 2 (11:24):
That's the number one thing you could do for your
business starting out.
Just get sales.
Yeah, don't sit here and waitand push your sales off while
you're trying to make it perfect.
That's a recipe for failure aswell.
Just start get sales, getreviews, tweak things as you go
and then leverage that thosesales and that data and those
customer reviews to thentransition into okay, now let's
(11:45):
start talking, talking takingdirect bookings.
Now, let's start talkingexpanding the business.
Let's start talking maximizingprofitability.
Speaker 1 (11:52):
All those kind of things.
So to be clear, guys, I meanwhat you're talking about in the
scaling process that Dallinjust scratched on was to go from
that first property.
That's just on Airbnb.
That might be the only place,the only environment it exists
on, yeah.
But when you start to scale,what comes next is you're going
to build your own website.
You're going to have a bookingengine that is embedded in that
(12:15):
website.
That's where the branding andthe feel of what you're creating
becomes more relevant, morecontextually valuable.
So it's the scaling plan.
So, once you have built awebsite, once you have an
embedded booking engine, onceyou get really focused on
cultivating direct bookingbusiness now you're going to be
(12:38):
talking about channel management.
You're going to be talkingabout multiple properties and a
portfolio.
So, guys, we're talking aboutfrom zero to a thousand units.
Like you know, whatever thatnumber is in your mind, you want
to own and operate.
That's kind of a basicblueprint from a distribution
(12:59):
model or a marketing model.
Speaker 2 (13:00):
Yeah, and you have to understand, going back to the
first video or not video, theepisode before this, you know,
when we're talking aboutadvertising, marketing and
branding, most people on theseplatforms are not thinking about
that.
So that's who you're competingagainst?
Yeah, you know, and so it'simportant to realize that that's
(13:20):
who you're competing against,right, but their great platform
is to get off the ground, get itrunning and use that to
transition as you're going.
If you're serious about it,that's the direction you have to
take, and I feel like just mostpeople aren't going to do it.
Speaker 1 (13:32):
Yeah, so the people that do do it, yeah, it's going
to be awesome, big, big, bigpotential rewards there.
Yeah, for sure.
And if you're going and raisinga fund and you're bringing
investors into this equation andyou're a steward and you have
to review your.
You must reduce exposure andrisk, and so these are all
critical elements of standing abusiness up and scaling it guys,
(13:54):
you have to distinguishyourself from the traditional
Airbnb or the Airbnb host.
Technology is moving really fastright now.
It's been incredible to be inthe business in the hospitality
space for the last six, sevenyears specifically and just to
see the pandemic and what it did, how it changed the industry
(14:15):
worldwide and continues tochange the industry.
And another interesting pivotis the fact that the mask
mandates and what the pandemiccreated really created a new,
more sensitive traveler moresensitive to cleaning protocols
(14:39):
more sensitive to everythingaround that the health and
safety that we were not thinkingabout before the pandemic.
Now hotels, by nature, they havean organization and they have
programming around thehousekeeping and they're more
professionally addressing thatprotocol.
So there's a real potential fora gap of exposure.
(15:04):
When you're talking aboutAirbnb, are they embracing some
advanced protocols in thehousekeeping and the staging of
units?
How does that stack up againsthotels?
Right, and there's advantagesto that, because I see a lot of
travelers who want to avoid afront desk check in all together
.
They like that.
(15:25):
They can book one of my unitsand they can just get a code and
let them self in, and theycould show up at midnight, let
them self in.
They don't have to interactwith someone else.
So in one regard it's a littleless social.
But on another regard, youcould lean into this concept
that there's a little moreprivacy around it and lean into
it and less human exposure tothe whole staff of a hotel, and
(15:48):
I think that's been an advantageto lean into post COVID as well
.
If you're an Airbnb operator,that's to me today is an
advantage.
Well, guys, I think that coversthe small segment that I wanted
to touch on with OTAs andchannel management.
Thanks for tuning in.
Hopefully you got some valueout of it.
(16:09):
We'll catch you next time, staytuned.
Welcome back, guys.
It's Wayne Aston and this isAston Incorporated.
This is my co-host, dallinAston.
Appreciate you joining us againthis afternoon.
So we left our last episodetalking about the differences
between branding, marketing andadvertising and we really kind
of started to get in the weedson, you know, establishing and
(00:21):
operating an Airbnb nightlyrental business, and the
conversation started to gotoward OTAs and channel
management.
So these are two terms I wantedto unpack for the listeners
thinking about doing this,because these are critical to
your success.
First of all, an OTA is anonline travel agency.
(00:45):
In the hospitality space.
We just refer to that as OTAs.
There are over 300 OTAs outthere and an OTA is a.
That's a price line, it is abookingcom, it's hotelscom.
Those are OTAs and with an OTA,anyone who owns an Airbnb
(01:09):
property can subscribe to an OTAand they can put their property
on a hotelcom website.
We've talked about thedo-it-yourself platforms, airbnb
and VRBO.
Those are kind of a hybrid OTAin my mind because they're their
(01:31):
own platform, but a commondenominator with Airbnb and VRBO
and like a price line, is thatwell, price line is probably
more meta-search actually, butthe common denominator is
they're all charging a fee.
It's a significant.
It's like a 15 to 18% fee for,if you own a property, for you
(01:53):
to list that property on theirplatform and then circulate that
out to their platform.
So each of those online travelagencies have you should
research them.
You know they all have theirown kind of net.
They can cast their viewershipand who they're reaching and
well, it's crazy because Airbnb.
Speaker 2 (02:11):
I'll just give you a quick example If I get a $3,000
booking, I get about 2,000 onAirbnb.
So think about that.
That's crazy, it's expensive,that is expensive and yet I
still so.
Imagine if you could controlall of that and it's through
your direct bookings or whatever, and we could talk about that a
(02:32):
little later.
But if you could remove thatfee, oh geez.
I mean that's significant, butI mean the exposure that these
platforms give you is huge.
Speaker 1 (02:44):
Yeah so that's amazing.
One of the other things toconsider, guys, is the
meta-search engine.
So let's talk about Expedia,because they're probably the
biggest.
Expediacom operates on adifferent situation.
It's a search enginemeta-search engine.
They're more of a pay-per-clicksituation, charging the Lister
(03:08):
or the property owner, so youcan list your property as a
pay-per-click kind of model.
But I think one of theadvantages of Expedia is that
the meta-search will go out to abunch of the OTAs and it'll
aggregate all the options foryou.
So instead of you doing all thehomework, if you want to rent a
(03:29):
place, you're going to allthese different sites and you're
looking at their offerings,whereas you could just go to
Expedia or TripAdvisor, forexample, and you could just
meta-search that and it wouldbring most of those options.
I think that's created a lot ofdisruptive energy to the OTAs,
(03:52):
because to be able to aggregateall that data like that and give
you the best pricing options ispretty powerful in an engine
like that.
One really interesting thingthat is, I think, a pivot from
COVID.
Covid was interesting becauseanyone in hospitality remembers
(04:15):
we were shut down in Moab forseven weeks with the pandemic
lockdowns.
First, we had lockdowns forseven weeks so we weren't
allowed to book anything.
This is across the world.
I mean, you guys all know whathappened.
The hotels were all shut downand we just were not operating.
When the lockdowns lifted, thenwe had kind of the mask
protocols and then it kind ofstarted to switch.
(04:38):
All the cities andmunicipalities had kind of their
own protocols and so somemarkets rebounded faster than
others.
This is one of the reasons whywe keep talking about market
selection and anomalies in themarket, which is why I
personally am focused in ourresort properties.
We're really heavily focused onthe regional luxury resort
(05:03):
destinations that are drivable.
So contrast that to a major MSA, a major tourism market like
Orlando.
Orlando stayed down for a lotlonger.
Las Vegas stayed down.
They stayed locked up.
The mask mandates had moreimpact for a longer range,
(05:24):
whereas in Moab we were able toopen up after the lockdowns,
there was some mass protocol.
But our driving constituent,our patrons who could drive
there, who still wanted a luxuryexperience, who didn't have to
fly Boy.
I mean we boomeranged and thefall of that year I guess that
was fall of 2020 after COVID wehad 24% highest record numbers
(05:50):
of nightly rates and occupancyin the history of the county.
As kind of a, I call it theboomerang effect.
You know, after the pandemiccame, folks were pent up and we
benefited from that, but therewas a lot of adjustments inside
of the OTA space and howhospitality folks and hoteliers
(06:12):
were marketing their property asa result of COVID.
One of the biggest changes thatI saw that I think is a
fantastic change is for majorMSAs.
I'll use Las Vegas as anexample.
You know everyone's familiarwith the strip and these amazing
(06:33):
casinos and hotels, thesehigh-end hotels on the strip in
Las Vegas.
These are hotels that weredoing a few hundred dollars a
night pre-COVID.
Covid hits and the conventionspace stayed locked down.
Hotels started to open butconvention space stayed locked
down.
You couldn't do public eventsin these big MSAs.
(06:54):
So the hotels were forced intothis kind of this conundrum
where they had to drop theserates to like.
I mean you're seeing like the.
ARIA and the Cosmopolitan forlike $49 a night.
So they're operating in thenegative, basically just to keep
the lights on right.
And so when hoteliers areexperiencing that, they start to
(07:19):
look at the OTAs and theirchannel management.
Channel management you guys,channel management if you're a
hotel or you're a condo resortoperator, like I am, you'll have
a software we call it a PMS, aproperty management system.
In our case, we use Cloudbed,so it's a full-blown resort
(07:42):
property management system andthere's what's called a channel
management component to it,which means I can take all my
inventory of units and I canschedule how I disperse them
through the channel manager ontodifferent OTAs or meta searches
or whatever.
And so what happened post COVIDis Google comes out with Google
(08:06):
flights and Google hotels.
Guys, this has disrupted thehospitality industry forever.
Google has the biggest databaseof anyone, I think, on Earth,
and what they started doing isthey started having a meta
search engine.
It's a Google search engine forhotels, and so you Google where
(08:28):
you want to go.
You go to Google hotels orGoogle flights.
It's the same process and itwill aggregate all of your
options for you for free andthen push you directly to the
property.
Now for me as a resort operator.
This was magic, because now Iput my emphasis on Google and
(08:49):
making sure my Google businesspage is solid, my social media
platform is solid, so now I'mgetting direct bookings and I'm
not paying from Google, which isthe biggest net that's cast out
For free.
Speaker 2 (09:03):
I'm not paying the 18% to have my property listed
specifically with them.
Speaker 1 (09:09):
So I think in many ways it became more profitable
after COVID for you to be doingyour business and for me to be
doing in that resort space.
We're in the nightly rentalAirbnb space and TripAdvisor
Plus is another one.
Tripadvisor Plus is another onethat's doing that meta search
for free and they have ancillaryad revenues and things that
(09:33):
allow them to leverage theirnetwork for the benefit of
hoteliers.
It's fantastic.
Speaker 2 (09:40):
Crazy, that's amazing .
Speaker 1 (09:44):
So, guys, when you're contemplating this, you're
starting out like Dallin wassaying in the last episode, and
it makes a lot of good sense.
I think, if I'm recommendinganything now, we're not
attorneys, we're not accountants, we're a broken record Check
with your own attorneys andaccountants.
I'm not telling you what youshould do, but if I were
(10:05):
starting a new business, likeyou just did, you know last year
, and you're going to go buyproperties, you're going to have
a bill of portfolio and you'regoing to use certain platforms
to have a nightly rentalprogramming, I probably would
start with Airbnb because evenif you're paying the fee, the
exposure is huge.
But I would right behind that,I'd be putting serious energy on
(10:30):
Google, on the Google businesspage for your properties.
Speaker 2 (10:34):
Well, listen, airbnb has gotten my properties right
off the bat.
I mean we listed them and thengot some great pictures, got the
listing, then we've beenholding it, dialing it in ever
since.
But I mean it's gotten me, youknow, four to seven grand a
month and it depends on theoccupancy.
Speaker 1 (10:55):
Consistent and your occupancy has been north of 60%
probably, yeah, yeah so.
Speaker 2 (11:02):
I mean, you're thinking about it.
Airbnb, great Dude, that'safter they take their fee, yeah,
after they take their fee.
Speaker 1 (11:09):
That's fantastic.
So there's so much value onthat platform that it's worth
paying the fee 100%.
It's worth it the simplicity ofthat and the ease of being able
to start with a property withone property Get reviews get
sales.
Speaker 2 (11:24):
That's the number one thing you could do for your
business starting out.
Just get sales.
Yeah, don't sit here and waitand push your sales off while
you're trying to make it perfect.
That's a recipe for failure aswell.
Just start get sales, getreviews, tweak things as you go
and then leverage that thosesales and that data and those
customer reviews to thentransition into okay, now let's
(11:45):
start talking, talking takingdirect bookings.
Now, let's start talkingexpanding the business.
Let's start talking maximizingprofitability.
Speaker 1 (11:52):
All those kind of things.
So to be clear, guys, I meanwhat you're talking about in the
scaling process that Dallinjust scratched on was to go from
that first property.
That's just on Airbnb.
That might be the only place,the only environment it exists
on, yeah.
But when you start to scale,what comes next is you're going
to build your own website.
You're going to have a bookingengine that is embedded in that
(12:15):
website.
That's where the branding andthe feel of what you're creating
becomes more relevant, morecontextually valuable.
So it's the scaling plan.
So, once you have built awebsite, once you have an
embedded booking engine, onceyou get really focused on
cultivating direct bookingbusiness now you're going to be
(12:38):
talking about channel management.
You're going to be talkingabout multiple properties and a
portfolio.
So, guys, we're talking aboutfrom zero to a thousand units.
Like you know, whatever thatnumber is in your mind, you want
to own and operate.
That's kind of a basicblueprint from a distribution
(12:59):
model or a marketing model.
Speaker 2 (13:00):
Yeah, and you have to understand, going back to the
first video or not video, theepisode before this, you know,
when we're talking aboutadvertising, marketing and
branding, most people on theseplatforms are not thinking about
that.
So that's who you're competingagainst?
Yeah, you know, and so it'simportant to realize that that's
(13:20):
who you're competing against,right, but their great platform
is to get off the ground, get itrunning and use that to
transition as you're going.
If you're serious about it,that's the direction you have to
take, and I feel like just mostpeople aren't going to do it.
Speaker 1 (13:32):
Yeah, so the people that do do it, yeah, it's going
to be awesome, big, big, bigpotential rewards there.
Yeah, for sure.
And if you're going and raisinga fund and you're bringing
investors into this equation andyou're a steward and you have
to review your.
You must reduce exposure andrisk, and so these are all
critical elements of standing abusiness up and scaling it guys,
(13:54):
you have to distinguishyourself from the traditional
Airbnb or the Airbnb host.
Technology is moving really fastright now.
It's been incredible to be inthe business in the hospitality
space for the last six, sevenyears specifically and just to
see the pandemic and what it did, how it changed the industry
(14:15):
worldwide and continues tochange the industry.
And another interesting pivotis the fact that the mask
mandates and what the pandemiccreated really created a new,
more sensitive traveler moresensitive to cleaning protocols
(14:39):
more sensitive to everythingaround that the health and
safety that we were not thinkingabout before the pandemic.
Now hotels, by nature, they havean organization and they have
programming around thehousekeeping and they're more
professionally addressing thatprotocol.
So there's a real potential fora gap of exposure.
(15:04):
When you're talking aboutAirbnb, are they embracing some
advanced protocols in thehousekeeping and the staging of
units?
How does that stack up againsthotels?
Right, and there's advantagesto that, because I see a lot of
travelers who want to avoid afront desk check in all together
.
They like that.
(15:25):
They can book one of my unitsand they can just get a code and
let them self in, and theycould show up at midnight, let
them self in.
They don't have to interactwith someone else.
So in one regard it's a littleless social.
But on another regard, youcould lean into this concept
that there's a little moreprivacy around it and lean into
it and less human exposure tothe whole staff of a hotel, and
(15:48):
I think that's been an advantageto lean into post COVID as well
.
If you're an Airbnb operator,that's to me today is an
advantage.
Well, guys, I think that coversthe small segment that I wanted
to touch on with OTAs andchannel management.
Thanks for tuning in.
Hopefully you got some valueout of it.
(16:09):
We'll catch you next time, staytuned.
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