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April 19, 2022 • 43 mins

Why do we climb out of bed every morning and face the day ahead? This burning question is at the heart of our latest heart-to-heart on the podcast, as Dallin and I, Wayne Aston, delve into the motivations that steer our ship through life's tumultuous seas. Embark on a journey of reflection and self-discovery with us, as we recount the pivotal moments and sage advice that shaped our quest for success. We reminisce about early career crossroads, where the wisdom of grandfathers and fathers clashed, guiding us to learn trades or chase academic accolades. Experience our realizations that the pursuit of personal gain rings hollow without the creation of outward value and join us as we dissect the integral role that relationships and integrity played in the development of Sage Creek at Moab Resort.

What lies beneath the surface of our desire for financial comfort and stability? In this conversation, we explore the emotional undercurrents that reveal our true selves when we peel back the layers of our primary motivations. I open up about the profound insights gained from confronting the comfort of financial security against the priceless value of family time. We highlight the importance of understanding these core desires as catalysts for all future ventures, strategies, and the emotional depth they bring to our lives.

Our dialogue culminates in a powerful testament to the transformation that occurs when one aligns with a divine calling. I reflect on the seismic shift from a physically demanding enterprise to the pursuit of the financial markets, a change ignited by the recognition of a higher purpose. A life-changing lunch meeting opened my eyes to the atrocities of child sex trafficking, reshaping my mission in life to serve a cause greater than any individual ambition. This episode isn't just about business acumen; it's a clarion call to find your 'why', to rise above material aspirations, and to strive for a legacy that echoes through humanity.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back, guys to Aston Incorporated.
I'm your host, wayne Aston.
This is my co-host, dallinAston.
Hey, everyone, good to be back.
Good to be back.
Thanks for coming back, guys.
It feels good to be on episodetwo here.
Yeah, absolutely.
We left off last time with thisidea of why right?

Speaker 2 (00:19):
Yeah.

Speaker 1 (00:20):
It's the big question .
It's why do we do anything?
We're doing as entrepreneurs,as someone who works a
fulfilling job as a governmentofficial like it applies to
everyone.
Why do you do what you do?
But I think in our experiencecollectively, the why story is
maybe one of the most valuablelessons.

(00:42):
It's one of the most valuablethings because it's the reason.
But it's also for the listenersto help boil it down and get
clear about that sooner thanlater, right, the longer you
spend trying to figure out whyyou're doing something, the
longer that process to successis going to be.
I mean, I go back to 21 yearsold.

(01:08):
I'm still in the military, inthe reserves, and I've started a
stone and tile company and I'mbuilding my own house.
So I'm doing these things andmy why was definitely to make
money, definitely to learn atrade, mm-hmm, and why.

(01:33):
I mean, what drove me to wantto learn a trade?
Well, your grandpa with fever,rest in peace.
He convinced me that.

Speaker 2 (01:44):
hey you need to learn a trade, you need to get a
trade, because that's what hedid, right.

Speaker 1 (01:47):
But contrast that with my dad.
He's saying, hey, go to school,be an attorney get a degree and
have a career right.
And so I attempted, like Imentioned in the last episode, I
attempted the whole collegething and I, you know, in
architecture and I thought aboutlaw school because my dad was

(02:08):
saying, go get a law degree.
But it was not resonating, man,and I wasn't clear.
I didn't know what I wanted todo other than make money and
maybe learn a trade and that'dbe cool.
And that's about as far as itgot in those early, early years,
right.

Speaker 2 (02:22):
Right.

Speaker 1 (02:22):
Yeah, give us some of your early phase struggles with
the why.

Speaker 2 (02:33):
Well, yeah, I mean, it goes back to the origin,
right?
I mean, if we're talking aboutjust starting out, obviously,
you know, I think most peopleget this I want to start a
business.
It's the shiny object syndrome.
It's such a buzz phrase,especially now.
Now more than ever, I want tobe on a beach on my laptop,
making this money while I managemy properties.
I want to work four hours a weekand like, oh man, the amount of

(02:55):
times I've heard either buddiesor you know other people like
clients.
Hey, I just want to automateeverything so I can just sit
back and collect checks and justretire at 24.

Speaker 1 (03:08):
So what's missing in that response?
Well, what's the white elephantin the room missing from that
equation?

Speaker 2 (03:17):
There's no value.
I mean like, listen, it'stotally me, it's me, it's me,
it's me, it's a selfish.
There's no outward valuecreation.
I mean you can automate aservice or a product that's very
valuable, but at the end of theday, you're so focused on me
yeah, right, right, I'm focused.

(03:38):
The inward focus, the inwardfocus, and that is.
I mean I've said it before andI'll say it again that's the
kiss of death.

Speaker 1 (03:45):
That is the kiss of death I mean that is how
companies fail.

Speaker 2 (03:49):
Yeah, that you know I've and I won't name names and
I won't name companies, but I'vebeen a part of quite a few
things where someone in theorganization or someone on the
team is that way and the teamhas a very difficult time
succeeding because of that.

(04:09):
It's like a disease and it'sinfectious, it's contagious, and
you're around that and it sucksyour soul, it makes it just
causes resentment, it causes allthese things and there is just,
oh, my eye, yeah.

Speaker 1 (04:25):
Eye and I've had those certain experiences I've
had.
So you know, talking about thepower of contrast, so I I've
been blessed with being able toexperience extreme contrast, the
extremities of of the spectrum.
On one side, people driven bynothing but money, in the bottom

(04:46):
line.
On the other side, peopledriven by the relationships and
the value of relationship,capital, and so that's really
the focus, and you have a fiveminute conversation with someone
and you can pretty quickly tellwhere they are on that spectrum
and I'm, and I'm definitely onthe relationship cultivation
side of this.

Speaker 2 (05:06):
So money is like the third or fourth or fifth thing
on the list for me.

Speaker 1 (05:11):
And but the power of contrast has been a valuable
teacher, because the guys thatare driven by the money in the
bottom line, they'll, they willcut the corners out of the value
proposition all day.
You know when we were designingthis H Creek and Moab Resort.

Speaker 2 (05:28):
I mean this is my vision, this is this is I
created this.

Speaker 1 (05:31):
I designed every stitch, every stitch of this
resort, down to the custom madecarpet, from Mohawk down to you
know the paint color, you nameit.
But I had partners who wantedto eliminate the chimneys, or
they wanted to use fake stone onthe building, or they wanted to
take the elevator out becausethey would save $87,000.
I'm talking about some cheapbastards who who did not

(05:54):
understand the value of thequality and the attention to
detail.
It's the experience.
All they wanted to do was putheads in beds sell the room
nights, and it didn't matterwhat the experience was these
details don't matter Right?
So there was an allergicreaction.
We did not get along Right andluckily I was able to prevail

(06:16):
and, and you know, I was runninginto finance, so I had more,
you know.
You know, persuasion andcontrol of the situation to make
sure that the design and theprogramming was such that it was
successful, right, right, but,but it's an outward focus.

Speaker 2 (06:33):
Why would I?

Speaker 1 (06:34):
spend more money.
Okay, why would I not justspend a half a million dollars
on a postage stamp size pool,versus three and a half million
dollars on a world class 7,000square foot, you know, multiple

(06:55):
tiered pool with waterfalls andfire features?
Why would I do that?
And not only that, but do itbefore the buildings yeah, yeah,
that's it, that's it.
That's a great whole anotherstory, right, it's.
We make.
We're making these the kind ofit's kind of mavericking.
There's a kind of a gut,there's kind of an intuition,
but it's really driven to thevalue I wanted to be.
I wanted to make sure that if Ibuilt that pool and those

(07:18):
cliffs and the fire features andlit the pool up and that was
done before any condominiums onthe resort were completed it'd
do a few things.
It'd show my patrons that Imean business.
Yeah, I'm serious aboutdelivering world class value.
If the pool, complex andamenities look this great,
imagine what those condobuildings will be like.

(07:38):
They'll be like inside.

Speaker 2 (07:40):
They've already, they're driving by, imagining it
already Right Now.

Speaker 1 (07:44):
Contrast that to the Walmart guy, that is, my old
partners, who build that crappyold condo with no amenities and
the postage stamp pool.
Like those folks driving bynumber one, they build the condo
and maybe the pool comes innine years later.

Speaker 2 (08:00):
Yeah, so how does that serve a patron?
How does that?

Speaker 1 (08:03):
serve a patron Right your guests.
I had a funny story.
Like in Moab, there's acondominium project down the
highway from Sage Creek and Imet a guy.
He was actually a furnituresalesman at RC Willy.
I was buying appliances one dayfrom him and he told me about

(08:24):
his son and daughter in lawflying in from North Carolina
and they were going to Moab andthey had stayed at this one
particular place.
I'm not going to say yeah, butthe website showed this pool and
these beautiful condos.
Yeah, they fly in in July intoMoab to go visit these beautiful
condos and there's no pool.

(08:44):
Oh, so pure false marketing.
Wow, these guys advertised apool Wow.
The pool didn't even come infor years after the condos were
built Wow.
So they had a job to do withnot being that developer who
doesn't do what they say they'regoing to do.
I wanted to show up deliveringand showing my constituents and
my patrons this is how we do itRight and you don't have to

(09:07):
listen to what I'm saying.

Speaker 2 (09:09):
Just see what we're doing.
Just see what we're doing.
That's right.
Yeah, that's huge.
So it goes back to the why too.
It does.
Yeah, well, why are you doingthat?
So can I say something?
Yeah, I mean, I think we'vekind of gone through and said,
okay, well, there's likerelationships first, and you
know, you want freedom, you wantto provide value.
At the end of the day, you know, and for everyone out there,

(09:32):
your why is going to driveeverything.
And I think we've narrowed thatin pretty powerfully.
Yeah, right.

Speaker 1 (09:39):
Now I think, maybe not deeply, but the conceptually
powerfully, yeah, that the whyis important.

Speaker 2 (09:46):
Right.

Speaker 1 (09:47):
It maybe feels like we could get deep on this, yeah.

Speaker 2 (09:51):
Yeah, and I think there's a great way to do it.
And so you know, I'm just goingto ask you.
First and foremost, we can gothrough an exercise, and I
encourage everyone listening togo through this as well.
Don't do it yourself.
Have someone actually come upto you and do this.
You know and essentially whatit is.
It's going seven layers deepand this is a very powerful

(10:14):
exercise that I experiencedfirst from Dean Graziosi.
If you're familiar with him,he's awesome, go check him out.
He has this book called oh man,what is it?
Millionaire Success Habits, andI first read this book and I
was exposed to this, this kindof this experience, this
exercise, and it's seven layersdeep, and so I'm just going to

(10:37):
we can do this, like right now,if you're okay with it, just raw
live.

Speaker 1 (10:39):
Yeah, sure.

Speaker 2 (10:41):
So I'm just going to ask you why.
Seven times?
It's kind of silly, it's reallysimple, but it's really
powerful and I think we can getdown to something and prove to
everyone listening you know howeffective this actually is.
So let me ask you this, dad why?
Right, like I think we'vecovered.

(11:01):
You know you wanted the freedom, you wanted that, but the
answer is just why You're rightoff the top of your head.

Speaker 1 (11:06):
Yeah, this doesn't really apply project level.
Yeah, no, this is career global.
This is huge, this is bigpicture conversation.
Yeah.

Speaker 2 (11:14):
And I think this is what we're trying to transmit to
everyone.
Yeah, having your why is it?
Transcends your career, ittranscends every.
I mean, it bleeds into everyaspect of your life.
You're living your life inthese principles, and the
principles are built on afoundation of okay, well, why,
yeah, right, so that's whatwe're talking about here.
Yeah, so why?

Speaker 1 (11:32):
Yeah, so, yeah, that first.
Why going back to you?
Know why started business?
Because I was married at 21 andyou were on the way.
Yeah, my first child was on theway on 21.
And so why, man, I need to paythe bills, okay, so that was the
first why.

Speaker 2 (11:50):
I've got to make money because I have to make
money, because I got to pay thebills, yeah, and while that
transmits to now, does it not?
I mean, you're so saying, hey,you still have bills to pay.

Speaker 1 (11:57):
That's what everyone has bills to pay, so your first,
why?

Speaker 2 (12:00):
okay, well, you need to pay the bill, but why, why?
So?
Why do you need to pay thebills?

Speaker 1 (12:05):
So that's two the deeper.
Why became?
You know I wanted to be a goodprovider to you and your mom and
as the years went on, you knowyour brother and sisters, so it
was still.
It was like there was a dutyand obligation as a father.

Speaker 2 (12:26):
Okay, so you want to be a provider?
Why yeah?

Speaker 1 (12:30):
Here's the third why?
So?
Why, right?
Yeah, number one, I you know Ishouldn't say number one, I got
to be careful about how I say itin this third level, like, why
be a good provider?
Well, because, you know, Iwanted my wife to appreciate me,
I wanted my family to be safeand I wanted to feel, I wanted

(12:55):
to feel acknowledged andrespected as a man for being
able to be a provider.
So there's, there's a need, andI wanted to tap into.
We start talking about Maslow'shierarchy of laws.
You know and needs and youmight be familiar with that
pyramid where, on the baselineof that pyramid, you know it,

(13:15):
what is it?
It's food and shelter.
Food, water and shelter.
That's the basic need.
And my why is at that age,where they were rooted in the
basic need of food, water andshelter, and, and.
But then it started, as we getinto that third why, it started
to creep into my needs as ahuman needing to feel respected,

(13:35):
needing to feel some admiration, needing to feel accomplished,
Right.
So that's that.
That was a natural progression.

Speaker 2 (13:42):
Yeah, yeah.
So you're, you're wanting thisacknowledgement, you're wanting
this, this.
You know this respect, right?
This?
You know this sense of, I guess, or sorry, a sense of, oh, I'm,
I'm, I'm being who I should be,yeah, kind of.

Speaker 1 (13:59):
Yeah, like I'm, fair.

Speaker 2 (14:01):
And then, if we go another and this is where it
starts getting to a veryinteresting point and where I
started to get emotional thefirst time I did it because you
have all that right Now.
If we, how can we go deeper?
So why, right, yeah, why areyou feeling those things Like
what is, what is you know?
What's that reason we're goingto start getting?
It's going to be harder andharder to answer this as we go,
but it'll get us down to theroot and that is what we want to

(14:26):
focus on.

Speaker 1 (14:26):
Yeah, so in the fourth level of why I think
that's funny we're doing thisweek.
You know, I would have maybeprepared my thoughts better if I
knew that this was thequestions coming out.
Well, that's the beauty of thisis a hard conversation.

Speaker 2 (14:44):
It's a hard conversation and again forever.
You know this is veryvulnerable and you're going to
experience the very similarthing.
This is why I kind of wanted todo it raw yeah yeah, because
you experience, you know whatwe're actually talking about.
It's not easy to answer these,but if you can really tighten it
up and figure out, get to thebottom of this, yeah, and first
you'll start to understand yourwhy is not just paying the bill?
It's not just this freedom,it's not just, you know, this

(15:09):
surface level.
Yeah, you know, and by allmeans this is not surface level,
but I want to be a provider.
That's still at the.
You can see, we just did it.
It's still the top, veryimportant, very very important.

Speaker 1 (15:21):
At the time of my consciousness, that was the most
important, absolutely.

Speaker 2 (15:26):
Was to be a good provider and then get better
acknowledgement.
That will drive, but it's.
But.
We are getting down to reallydeep.

Speaker 1 (15:33):
Yeah, deep, why I think that?
Fourth thing for me, as I kindof think back on those, those
are we're still in early years.
This isn't the first five yearsor so I'm still in only this
deep.
I still don't, I don't evenknow why, and it's five years in
, maybe I'm still I'm startingto perceive, maybe, that freedom

(15:55):
is really valuable.
Like like if I'm a successfulentrepreneur and I can make this
stone and tile business fly,then naturally my wife and kids
are going to appreciate me.

Speaker 2 (16:05):
We're going to be able to go on vacation.
Exactly, we're going to havesome freedom.

Speaker 1 (16:09):
We're going to be able to pay the bill.
I'm not going to stress aboutthe bills.

Speaker 2 (16:11):
So there's, a freedom You're getting deeper.
So that, yeah, that's so.
This is interesting and I wantto point this out to everyone
because you see, the first threelevels, you're, you're sitting
here going very human.
This is like oh man, what am Ithinking?
My just innate answers are oh,money, they want to be provider.
Yeah, you know, and you knowthese are things that are very
important.
But then you start getting intowell, freedom actually does all

(16:36):
those things.
Yeah.

Speaker 1 (16:38):
So see what I'm saying, yeah.

Speaker 2 (16:40):
So okay, now we're getting the fifth one, or was
that?
No, that was four, so now we'regetting to five.
Why freedom?
Right, and it could be circle,it could circle around, but to
me.

Speaker 1 (16:52):
To me it started to get into comfort.
Okay, so if I have freedom andI have financial freedom,
specifically I?
So I'm not at that point.
I'm not making a directcorrelation of freedom of time.
It's still a freedom.

Speaker 2 (17:08):
It's a nebulous freedom, freedom For me.

Speaker 1 (17:11):
yeah, at that time it's a nebulous freedom.
Later on, you know, I get tounderstand that there's
financial freedom, there'sfreedom of my time, there's
freedom to spend with my kids.
Yeah, because 10 years in Ispent 10 years in Stone and Tile
and I would get up at six andleave while you were all asleep.
You'd go to school and thencome home at 10, 11 o'clock at

(17:34):
night, working the 15, 16-hourday never got to see you guys,
so I didn't.
But I wasn't correlating that.
We had the financial freedom inmany regards, but I had no time.
Freedom, yeah, and I didn'teven realize that was, that was
like a valuable thing.
I was in my mind.

(17:54):
I was like I'm sacrificing nowso we have a better future.
So in this fifth one, freedomstarts to kind of turn into
comfort, like that motivator.
That why is?
You know?
Well, if we have some nicercars and a nicer house, we're
more comfortable.
And you know, maybe if we cango on a nice vacation, that's

(18:16):
more comfortable.
So it's a smidge more thanfreedom.

Speaker 2 (18:21):
Right.

Speaker 1 (18:22):
The varying levels of freedom.

Speaker 2 (18:24):
Yeah, yeah.
It almost ties to all the otherones too, in the sense that you
know if you're comfortable byyour definition, you're not
having to worry about.
You know money, not seeing yourfamily, you know you have these
things that are inherentlycomfortable.
Because what does that wordmean?

(18:44):
Right, and it's like well, youknow.
And so okay then, if we godeeper.
So okay, why?

Speaker 1 (18:48):
Yeah, and I can see how you're getting emotional, oh
yeah.

Speaker 2 (18:53):
This is where you're supposed to feel.
When you actually tap intothese levels deep, you start to
get emotional and you realizeand understand it's so much more
than what you think it is andyou'll understand why that why
is so important and why we talkabout it so much and, I think,
why we'll drive everythingmoving forward.

(19:14):
We'll get into a lot of reallyspecific stuff, but if there's
anything and you know, maybeyou're thinking about this your
next, why?
we're not talking about this,but then, as we go through
everything, we'll talk aboutstrategies, we'll talk about,
you know, really specific,amazing stuff.
We'll bring people on the show.
We'll be talking about this,but at the core, I think, of all
of it is why are you doing this?

Speaker 1 (19:36):
Why are you doing a show?

Speaker 2 (19:37):
So let's go into the sixth.
Why?

Speaker 1 (19:39):
Yeah, why the sixth one?
You know I can remember when Istarted to have what I'll call
I'll refer to as an awakening tothis as deeper why I was done
doing stone and tile.
I spent a decade breaking myback and you know we did.
We did multiple six figures,very successful stone and tile

(20:00):
business, but I, the sacrificeof time with my family and the
toll it was having on my bodywas not worth the money and so I
started transitioning into thefinancial markets and doing
things with my brain.
And this is where thisawakening happened of a
realization on this sixth level,of why that God has a calling

(20:23):
for me to do something biggerthan myself.
Yeah, and the huge shift atthat level is that the first
five.
Ys were all centered on me andmy family.
Very interesting this sixth Y.
It opened my eyes up to that.

(20:44):
God has this calling and thisplan and I love the parable of
talents.
You know, if listeners areversed in the Bible they'll
recall the parable of talentsand they'll remember this lesson
about the master who hadmultiple servants.
He gave them each these coinscalled talents and he said he

(21:06):
was going away for a while andyou take these coins and do what
you will, and when I get backwe'll have a conversation.
The Bible readers don't hold meto the specifics of this, but
this is generalizing, right,yeah.
But the servant comes back andhe's questioning the servants
what they did with them.
Well, one servant buried thetalents.

(21:26):
He buried those coinsunderground because he wanted to
protect them and not lose them.
So when the master came back hecould give them back his coins.
He thought that's it, man, I'llbe safe back, he will promote
me because I didn't lose themoney right.
Yeah, and then you know, as Irecall it correct me if I'm
wrong you know, the secondservant went out and he took

(21:47):
three and turned them into likefive.
So he did some trade in themarket.
Then the third servant went outand he took three and turned
them into like ten.

Speaker 2 (21:56):
Yeah, some.

Speaker 1 (21:57):
He multiplied those coins into like ten in the same
time frame.
And so, then, the moral of thestory here is the master
chastises, the one who buriedthe talents Like I gave you
these to do something.
So the lesson is God put mehere for a purpose, and the

(22:19):
purpose is expansion.
Yeah, I'm here to expand as ahuman, for something bigger than
myself, and he's got a visionfor me that I don't even
comprehend, but I've got to havethe courage and the salt to
rise up to meet that vision ofwhat he's got for me and
whatever that calling might be.

(22:39):
Now, at this time, I canremember what year this was.
This was like you know.
This is like 2008.
This is like early 2008, beforethe absolute apocalypse came.
But I started this awakening,so I had a real estate brokerage
and we were raising money andwe had, you know, friends and
family investing with us, and wewere doing great.

(23:00):
Yeah, we were crushing it in mymind, right, but I was just
only starting to become aware ofthis deeper.

Speaker 2 (23:07):
Why yeah?
And I think that's superpowerful, because this is the
point where we starttransitioning into really why
yeah, right.

Speaker 1 (23:17):
Yeah, it's not about it.
Yeah, it's actually not aboutanything.
You just said yeah.

Speaker 2 (23:20):
It's now we're getting into the actual why, you
know.
So I mean answer this why, then, is it important to you?
Why that God is?
You feel that he's called thishigher power, whatever someone
wants to call it.
Why do you feel that you Godhas not you God?
How do you feel that God hascalled you?

(23:40):
Why is that?
Well, why, yeah?
Why is that important to?

Speaker 1 (23:44):
you.
Well, first of all, I believeGod has a calling for all of us,
and it's kind of up to us to beopen, to have eyes to see and
ears to hear and come to realizewhat that is.
What is that calling for me?
Because, you know, I believethat in that regard we are equal

(24:04):
.
We do have an equal kind of andyou'll hear me go back and
forth Equality is a false God,like this whole we're equal
thing.
I don't believe in that.
But in this context, I dobelieve that God put us here to
find that unique thing that onlyI have or only see.
Each of us has that uniqueness.

(24:25):
Only I could bring this to theearth Now, when you start to get
into that realization now, nowI start to understand, believe
and have this, knowing that ifI'm doing things for the right,
why I'm not doing them by myself, I'm doing them in partnership
with God, and if God hasactually got this plan and he's

(24:49):
supporting me in my why, it'svery hard for me to fail in that
way.
That is a why that's strongenough to pull you through an
apocalypse event or more.

Speaker 2 (25:02):
Now because it's not inward, it's totally outward
focused.
Opposite.

Speaker 1 (25:07):
Yeah, it is an opposite focus, it's a shift
outward and for me we can getinto that, specifically that
that that turned into.
It started with a friend who,who could see what I was trying
to do, and he took me to lunchdowntown and I can remember the
day clear as day.

(25:28):
We have lunch down at the GrandAmerica and Salt Lake City,
utah, and he sits me down and hestarts telling me some things
that are shocking me.
He starts to he bust out hisphone, he starts to show me
these black and white body camvideos and he starts to tell me
how he's been doing these covertrescues of saving children from

(25:53):
sex trafficking.
Now you're the oldest of fivekids, I have three daughters and
when he was sitting heresharing this body cam footage
and telling me about this, he'stelling me these stories of
girls as young as nine and 10years old being sold or

(26:14):
kidnapped into sex trafficking.
And I'm bawling my eyes out,I'm in shock, I'm feeling anger.
I want to.
I'm feeling murderous rage,like I'm imagining my own
children, and very hard todescribe the, the full ball of

(26:38):
emotions that that day produced,because he, he invited me to do
something, because I mean,wayne, you've got to get in this
fight, man.
I mean, you spent time in themilitary, you've got special
training, you could do stuff.
And I'm like, but what?
But what?
I mean, yeah, I want to dosomething.
This is shocking.
I didn't even know this was athing, didn't even know this was

(26:59):
a thing.
What can I possibly do?
Man, I'm like I'm nobody.
Like I'm sitting here, like youknow, yeah, I'm doing pretty
dang good in real estate.
I mean, I've got cars and Ihave employees and I'm doing
stuff.
But but I'm really nobody.
Like I don't have hundreds ofmillions of dollars to like
donate to your cause or whatcould I do.

(27:20):
And he just left me, saysyou're gonna think on it and
you're gonna figure out.
You're gonna come back to meand tell me how you're gonna get
in the fight.
And he left me with that andFor six or nine months it was
like a thorn in my brain and Icouldn't.
I could not figure out what Iwas gonna do about it.

(27:44):
I knew I was gonna do somethingabout it Because it, because of
all this emotion and being afather, it just it struck a
court.
And so you know.
So I start, I like, well, I'vegot to take action.
I've got to do something.
Let's just start with where Icould start.
Let's start on my level,knowing nothing.

(28:04):
How do I possibly start this?
So, you know, I get introducedsome to some folks and and I get
introduced to operationunderground railroad.
You know, got to me Tim Ballard.
He got to come down to you know, sage Creek at Moab with us and
do a great event.
We raised, you know, a bunch ofmoney.
We gave away a Jeep and thatwas incredible.

(28:25):
You know, that was anincredible experience.
We raised it wasn't a lot, youknow, it's a little over 50
grand, but the experience of itwas incredible, not was like the
first big action step for me,like okay, we're raising money,
we're raising awareness, wecreated a whole campaign you
know, driving the desert onFacebook and yeah, but we're
still making no impact, we'redoing nothing.

(28:46):
And so this, this has evolvedinto a very clear, a very clear
why, and so fast forward totoday.
The why is our foundation.
We've started our ownfoundation called the rising
tide foundation.
Yeah and the rising tidefoundation has two.

(29:06):
It's a two-fold mission.
Number one let's eliminateveteran suicide.
Okay, I was never combatdeployed and I feel blessed that
.
That's the what, that, that isa fact.
But I have friends that wereand friends that were lost in
Desert Storm.
I have a special place in myheart for my veterans.

(29:27):
And 22 guys a day, this is the,this is the, the lifeblood, the
, the fighting pride of thiscountry, the best men and women
of this country Sign up andcommit to go, risk their lives
for this country, yeah, and.
And to have 22 a day takingtheir own lives to me is
unacceptable.
So this is the first mission.

(29:48):
The second mission is that let'slet's eradicate eradicate the
child sex trafficking industryis a 30 plus billion a year
disgusting situation and the waythis has evolved with the
rising tide.
Foundation is that we've got wehave multiple businesses.
We are committed to hiringveterans to operate our

(30:08):
businesses.
We are providing some veryspecific Mental health, mental
well-being trainings andprogramming for these veterans
To accomplish mission number one.
You we've got to provide elitelevel compensation and benefits,
elite level company cultureyeah, elite level managers that

(30:29):
they can respect.
If you don't have a boss yourespect you're you're, you can't
, you're not gonna make it right.
So, on top of all of that Withthe veterans, we're dealing with
not just PTSD.
Everyone talks about PTSD.
Right, that's the, that's thebuzzword.
Yeah, it's deeper, man, it's itis alcohol and drug addiction

(30:53):
and dependency.
Right, it is domestic violenceat home.
Yeah, particularly in combatdeployed vets.
Then it comes with all of theseother things depression, the
guilt and shame of not beingable to provide for a family, to
not.
The acknowledgement in oneselfof not being a good father

(31:14):
because, because I am, I ambeing a domestic abuser or I am
having these violence issueswhere I'm.
So there's all of it's like aspider web of things that has to
be addressed.
But then there's this key thingat the end of the day, if we
provide them work and we do allof those things, there's still a
gap, and the gap is a sense ofduty.

(31:38):
So when I I can remember goingdown to Phoenix and signing the
contract and giving the oathwith my hand on the Bible, like
I Swear to God in this country,I will die for this mission.
Yeah, take that very seriously,and I still do.
Any Marine takes that oath.
That's a to tell death oath,right.
So, even though I'm dischargedas of 2005.

(31:59):
It's a till I die, I'mcommitted to this.
And yeah, I didn't get thatwhen I made that oath when I was
17 years old.
It didn't resonate at thatpoint.
But now we're in, we're in theseventh level of why and it
makes real sense.
And so when we talk about aveteran who struggling to find
quality employment, strugglingwith all these issues and Not

(32:22):
having the work space corporateAmerica, let's say Honor and
support them in their commitment.
Yeah, they lose a sense of dutyright.
You spent it, spent a decadetraining you.
You haven't.
You have trained into you asense of mission and duty.
You come home from deployment.
How exciting is it to wake upand get out of bed and go to

(32:45):
work in a factory that?

Speaker 2 (32:46):
that's not duty, that that's gone like.

Speaker 1 (32:49):
And so now there's this this Negative power of
contrast, like everything thatis important is not important
because over there it's life anddeath.
It's my brothers and sisters.
Here it's just getting the kidsto school and getting groceries,
and this is not important.
And so how do we reinstall anopportunity or a sense of duty?

(33:09):
Well, this is how thefoundation blends these two,
these two Initiatives together,so to speak.
So, with every veteran thatcomes and works for, you know,
one of the American speccompanies, we're providing
specialized training, it coverttraining, you know self-defense
training and opportunities to godo these child rescue missions.

(33:29):
Right Now, a veteran has anopportunity to be outward
focused.
Yep, because, because thefeelings of suffering Originate
with inward focus, yeah, if Ican help anyone get focused
outwardly and Skip through allthose why's and get to the core

(33:52):
of why, which is an outward,deep commitment, focused for
someone else, yeah, that's likethat, that's a god-level calling
right, and I can wake these,these folks up and give this
opportunity.
And now there's really a reasonto get out of bed and look
forward to, because now whatwe're talking about the seventh
level is impact on humanity.

(34:13):
The highest possible calling onthe pyramid of Maslow's
hierarchy of laws is is thecalling right?
It's the, it's the highestpossible version of oneself.
So it's expansion, but it'simpact on humanity.
That's that's now we're talkingabout legacy.
What?
What do you Want your kids toremember you for?

(34:34):
It's, and it's not about havingyour name on a library, that's
cool and all.
It's not about the accolades,it's about being able to
actually have an impact onsomeone's life and even save
their life.
And you have a chance to save akid's life.
What greater impact we possiblyhave?

(34:56):
So that's the I mean.
Now you've taken me through thewhole seven levels deep, and it
took me until maybe a few yearsago a 27 year I'm 27 years into
my entrepreneurial career and ittook me maybe 25 years to

(35:20):
recognize the true why.
And what a gift that is to haveclarity about why I do
everything, why I build thesebusinesses, why we develop these
resorts, why we program it theway it is.
It's all to this end goal ofthis impact for the foundation.
It's all connected and it'sincredible when I get to that

(35:45):
why and I talk to people aboutthat how fast people will want
to join the effort.
They want to enroll, they wantto contribute.
It's not asking for money, it'snot.
It's a such a different energyand it's hey, this is what I'm
doing.
Cool If you can help, great.
If you don't, it's notcontingent on anyone doing

(36:06):
anything.
It's just what I'm doing withthe foundation for the benefit
of the veterans and the kids.

Speaker 2 (36:14):
So you can see why this is probably the single most
important piece, because ittransmits into everything.
It is the single reason why wewent from paying bills to now.
it's a duty to create an impacton humanity because you feel

(36:35):
called of God.
That is very different thanpaying bills.
You see this, no one is goingto build an empire because they
have to pay bills.
That's not a why.
And I know a lot of people sitthere and they're struggling and
they see bills are the.
You know it's straining yourrelationship, it's straining the
bills have a lot of power,pressure, pressure.

(36:57):
But you go seven layers deepand you understand actually why
it all matters.
Yeah, I think that's the point.

Speaker 1 (37:04):
Well, and I think the reason God has designed that
process and you have to trustthe process, but I think the
reason God has specificallydesigned it for you to not find
that conclusion so easily isbecause there's so much value in
the struggle, getting there andthe refining process of getting

(37:26):
to a why, and you know whatdoes it really take it.
You can't land on that why andbe super clear if you've never
been tested, if you've neverbeen crushed and found cause to
question God and say why.

Speaker 2 (37:45):
Ask God, why Is?

Speaker 1 (37:47):
this happening to me?
Why is my business totallymelted down, man.

Speaker 2 (37:50):
Well, everyone's going to have a different
experience like that.
If you're going to be some waymine and obviously you know
we're at different points it'sgoing to look different for
everyone.
Everyone listening is going tolook different for you, right?
But it all stems from that.
You're not going to sit thereand find your why by just
sitting there.
Yeah, yeah, right, you have toexperience it and it'll come to

(38:11):
you as you grow, so that's whatmakes it so powerful.
Yeah, you know you'll find it.

Speaker 1 (38:16):
So that's the question I think for the
listeners you know today is youknow, if you have a business and
you're not clear about a why,then that should be a mission,
that should be a do whatever ittakes.
Mission to figure out the why.
Yeah, open priority.

Speaker 2 (38:32):
Yeah.

Speaker 1 (38:34):
I was sitting on a boat in Laguna Beach months ago
and a friend was asking.
He asked me the question likewhen's?

Speaker 2 (38:43):
enough, enough.

Speaker 1 (38:44):
Mm-hmm.
He's like I mean, when do wehave enough private jets and
houses and Lamborghini's for itto be enough?
And I said dude.
I said, bro, how are you evenasking?

Speaker 2 (38:54):
me this question man, yeah, yeah.

Speaker 1 (38:56):
I mean that's an inward focused question, Missing
the point, like you're going to, okay, you've got a billion
dollars and you've got all thisstuff and great, that'll be
enough really fast, and you getreally bored really fast.
When you get to your true whyyou're doing these businesses,
then the answer is it's neverenough.

(39:17):
If it's $10 billion, $50billion, if you're Elon Musk but
you're making serious impact onhumanity, it's never enough.
So that plays into theconfidence booster.
When a human being understandsa why and they understand it's

(39:38):
connected to God's calling andthey understand that God wants
them to do that, then they startto understand that hey, I
deserve to make a billiondollars, right, it's a race with
no freedom.
I'm worthy that.
Yeah, there's no end to what Ican do, because God wants me to
be wealthy, because God knows Iwant it in my heart.
I'm a steward to go make impacton humanity.

(40:01):
He knows it.
He knows I can't do the missionLike we can't we're not going
to go rescue anybody with nomoney Right.

Speaker 2 (40:08):
So it's a direct correlation.

Speaker 1 (40:10):
The amount of money these businesses produce is a
direct correlation on the impactI can have on humanity.
So it's never enough.
So that's a race with no finishline.

Speaker 2 (40:20):
tell I die and that applies to everyone, in whatever
industry, whatever career,whatever thing you're doing, it
applies.
That's right, right, yes,absolutely 100%.
It's a driver.
That again, it surpasses thisthing that we call a career or
an industry.

Speaker 1 (40:41):
Yeah, it does.
We could get really deep intothe spirituality of things and
hopefully y'all are feeling whatwe're putting down because
they're blended.
It's not possible for us toseparate an unpackage
entrepreneurship with realestate, investing, spirituality

(41:01):
and what God's planned for us.
That's a blended equation, man.
It's all one big equation.
You don't separate those.

Speaker 2 (41:09):
And now, as we go into you know, in following
episodes, we're wrapped this upright now, but as we go into
everything coming, this canserve as the foundation Right.
Everything we're going to betalking about will be building
upon this principle we talkedabout.
I think you know what I mean.
Yeah, I don't know why this wassuch a priority for us to have

(41:31):
this be one of the firstepisodes.

Speaker 1 (41:33):
Yeah.

Speaker 2 (41:34):
To just set the tone.
I mean, everything is possiblebecause of this understanding.

Speaker 1 (41:39):
Yeah, yeah, that's right.
I mean, I think the nextepisode we're going to be
focused on a more tactical kindof educational conversation
around real estate 101 for thebeginners trying to get into
Airbnb, business or real estatein general.
We're going to throw down somereal, some education there.
But you're going to find thatas you underwrite a real estate
deal, the why why would I choosea hotel over apartments?

(42:04):
Why would I?

Speaker 2 (42:04):
do this over that.

Speaker 1 (42:06):
It's an extended, it's a prevailing conversation.
It bleeds A common denominatorto everything we're talking
about.

Speaker 2 (42:11):
Yeah, it bleeds into the tactics of the whole thing.
And then we'll start talkingabout man, when I was raising my
money, you know, for the deal,for my first deal, I was sitting
there looking at $760,000 Ineeded to raise.
And I'm sitting there going tobed every night not being able
to sleep.
I mean, the why plays into thisfactor, and I'll tell the story
later, you know.

(42:32):
But and we can talk about thisbut, man, I sit there in bed at
night staring at the ceiling andI cannot sleep because I'm so
uncomfortable.

Speaker 1 (42:38):
Yeah.

Speaker 2 (42:38):
Yeah, so uncomfortable, and I understood
for myself why most people shyaway from something like that.
It's so scary, yeah, it's souncomfortable, yeah, and no way
shape or form was it reckless,and we can talk about that later
but but it was so uncomfortablethat I was like, oh my gosh,

(42:59):
why even am I doing this?
And I had to really do somesome soul searching as to this,
this whole.
Why, yeah, and that's the onlyway, that's the only reason I
actually went through with that.
Yeah, it's because there's abigger.
Why?
So?

Speaker 1 (43:10):
anyway, on that.
That's awesome.
Thanks guys for tuning in, man,let's.
We'll look forward to gettingto the next episode here, real
estate 101.

Speaker 2 (43:19):
Absolutely.
Tune in again on next episode.
Thanks everyone, and don'tforget to subscribe.
Press the bell icon and head tothe second channel for more.
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