Financial management shouldn't be complicated. That's the driving philosophy behind One Click Group's rapid ascent in Australia's fintech landscape, as revealed in my latest conversation with Managing Director Mark Waller.
One Click has transformed financial services through simplicity. Their mobile-first tax platform pulls information directly from the ATO, allowing users to lodge returns with unprecedented ease—particularly valuable considering recent research showing 45% of Australian adults are financially illiterate. This approach has fueled remarkable growth: revenues have jumped from $1 million to nearly $5 million since listing in 2022, with this year's figures already shattering records. Most tellingly, their returning customer rate has surged to 72%, a powerful testament to their service quality and user satisfaction.
What began as a tax-focused service has evolved into a comprehensive financial ecosystem spanning tax, wills, lending, insurance, and mortgages. Their newest offering, the "Little Money" cash advance product, strategically extends their value proposition beyond the seasonal tax period. Next on their roadmap is superannuation services, targeting their predominantly younger customer base of transient workers who often accumulate multiple super accounts as they job-hop. By simplifying super management and encouraging early engagement, One Click aims to significantly improve long-term financial outcomes for Australians.
Ready to simplify your financial life? Discover how One Click is revolutionizing personal finance management for everyday Australians through innovative technology and user-first design. Listen to the full conversation now and see why they're outperforming the market while maintaining their commitment to simplicity and accessibility.
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