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July 29, 2025 • 42 mins

What does it mean to truly belong somewhere? Host Wil sits down with Nick Shekeryk and Richard Porter, tourism marketing specialists for Snohomish County, to explore how we create spaces where everyone feels at home - from the bustling streets of Everett to the quiet charm of Darrington.


This honest conversation dives deep into the real challenges of belonging: strategic avoidance, navigating spaces where you might not feel welcome, and the power of authentic human connection across our diverse 2,000-square-mile county. These "creative unicorns" within government share how they're working to showcase the real stories behind our communities - not just the flashy tourism shots, but the genuine experiences that make people feel they belong.


You'll discover:

  • How to approach unfamiliar spaces with curiosity instead of fear
  • Why authentic storytelling creates deeper community connections than perfect marketing
  • The importance of getting out of your silo and building real relationships
  • How representation in media actually impacts who feels welcome
  • Why being human first breaks down barriers faster than anything else

Whether you're a community leader, someone new to the area, or just passionate about creating inclusive spaces, this conversation offers practical insights on building bridges across differences. Plus, you'll get some fantastic local restaurant recommendations and the stories behind our favorite walk-up songs.


Connect with the guests: Follow the Snohomish County Placemakers Podcast and Seattle North Country on social media.

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