THE ECOMMERCE EDGE Podcast with Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
📦 Maxim is a B2B SaaS & eCommerce platform marketing and growth leader
📦 Maxim was most recently the VP of Marketing at Virto Commerce - https://virtocommerce.com
📦 Maxim has also held senior marketing roles at OroCommerce, HG Insights, Aurea and more
📦 In this episode, Jason & Maxim discuss what it takes to win with the new generation of independently informed, highly sophisticated and demanding B2B eCommerce software buy...
🎓 Yousef is the Founder & CEO of Humboldts Secret Supplies - https://humboldtssecretsupplies.com
🎓 Humboldts Secret Supplies is a pure play DTC & Wholesale provider of Hydroponic supplies and solutions
🎓 Yousef was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
📦 In this special episode of the Podcast, Virto Commerce hosts an expert round table discussing the merits of composable vs decomposable eCommerce platforms for B2B eCommerce use
📦 This expert round table features the following B2B eCommerce experts:
- Jason Greenwood - Round Table Moderator & Founder of Greenwood Consulting - https://www.greenwoodconsulting.net
- Jacobi Zakrzewski - VP at Lumino Labs - https://luminoslabs.com
- ...
🎓 Josh is the Founder of VAIQ - https://vaiq.net
🎓 VAIQ finds, places and manages Virtual Assistants inside busy, growing, entrepreneur led businesses
🎓 Josh was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.g...
💡 Sebastian is CEO of Cruva - https://cruva.com
💡 Cruva is the complete AI-Powered TikTok Shop affiliate engine
💡 Cruva helps merchants find perfect TikTok affiliates with AI, automate outreach & follow-ups, send content briefs automatically, then track every result
💡 Cruva provides everything merchants need to scale their TikTok Shop affiliate program
💡 In this episode Jason & Sebastian discuss the sheer scale and marketi...
📦 Baptiste is the Founder & CEO of Rastro AI - https://www.rastro.ai
📦 Rastro bills itself as "The fastest way for distributors to enrich and launch new products"
📦 Rastro leverages AI agents for large catalogs - doubling your catalog for half the work
📦 Rastro: Pulls supplier web pages, optimizes titles & taxonomy, fills catalog gaps & translates content
📦 In this episode, Jason & Baptiste discuss the pr...
🎓 Rob is the Founder of Insight Matters - https://financeinsightmatters.com
🎓 Insight Matters provides Fractional CFO & Accounting Services for online businesses🎓 Get your FREE financial Assessment & Scorecard from Insight Matters here: https://financeinsightmatters.com/ecommerce-edge-podcast
🎓 Rob was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring ...
💡 Chris is the Cofounder & CEO of Syndic8 - https://www.syndic8.io
💡 Syndic8 helps brands to maximize their eCommerce sales by getting their products on the digital-shelf sooner, with greater accuracy and lower operating costs
💡 Syndic8 is revolutionizing product data management, syndication and connectivity for eCommerce across the retail and logistics industry
💡 Syndic8 has also just released their Order Integration & Ma...
📦 Amber is the Global Director of CX + Customer Adoption at the B2B eCommerce Association - https://www.b2bea.org
📦 Amber has helped deliver large scale change management and B2B eCommerce adoption projects at large manufacturers and distributors
📦 Amber is an expert customer digital adoption specialist and change agent within B2B orgs of all shapes and sizes
📦 In this episode, Jason & Amber discuss customer adoption through t...
🎓 Lynsey is a tenured digital transformation specialist
🎓 Lynsey is also a Founding Partner & Facilitator at Cognitive Union - a progressive, boutique learning and performance consultancy - https://cognitiveunion.com
🎓 Lynsey was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcas...
💡 Robby is Lifecycle Marketing Specialist at Marigold Campaign Monitor - https://www.campaignmonitor.com
💡 Campaign Monitor helps omni-channel merchants to launch, engage, and grow faster with their advanced email marketing platform
💡 Campaign Monitor lets brands compare their open rates, click-throughs, and bounces against industry standards, then get tactical recommendations designed to close the gap
💡 In this episode Jason &...
📦 Jeremy is the Director of eCommerce & Digital Marketing at Reinders - https://www.reinders.com
📦 Reinders is one of the Midwest's largest full-service distributors of products to the commercial green industry - since 1866
📦 Jeremy has spearheaded multiple ground breaking digital innovation projects over the last 13+ years at Reinders
📦 He is an expert in B2B eCommerce & the business of at scale distribution
📦 In this...
🎓 Rebecca is an ex-McKinsey university lecturer, author, business leader, consultant and thought leader on all things risk vs. opportunity management - https://www.rebeccahomkes.com
🎓 Rebecca is the author of the new book: 'Survive, Reset, Thrive - Leading breakthrough growth strategy in volatile times'
🎓 Rebecca was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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💡 Shaan is the Co-Founder & CEO of Alia - https://www.aliapopups.com
💡 Alia is the NEXT generation of eCommerce site popups
💡 Alia helps merchants achieve 15%+ opt-in rates with a smarter popup, designed perfectly for your brand — built specifically for Shopify
💡 Al, ia delivers: Automated Smart TestingSmart Triggering, Beautiful Templates, Customer Education That Converts
💡 In this episode Jason & Shaan discuss how the ri...
📦 Marc is the Global Technical Director of eCommerce at Ideal Clamp Products (Ideal Tridon) - https://www.idealtridon.com
📦 Marc has held senior digital leadership roles at multiple manufacturers & distributors over the years
📦 He is an expert in B2B eCommerce and knows what it takes to win in this space
📦 Marc also has the responsibility for maintaining BAU, managing moonshots and contending with new technologies like AI
📦 In...
🎓 Joshua is the Founder of Imagine Marketing - https://www.imagine-affiliate.com
🎓 Imagine is a specialist affiliate marketing agency
🎓 Joshua was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https...
💡 Russ is the President & CEO of Agilence - https://www.agilenceinc.com
💡 Agilence is an end to end 'loss prevention' platform
💡 Omni-channel retailers often have issues with 'shrinkage' but have great difficulty in identifying where, how and why this shrinkage is happening and Agilence solves for this problem
💡 Agilence supports smarter Loss Prevention & Operations with Adaptive Intelligence, Sharper Insig...
📦In this special episode of the Podcast, Jason guests on a webinar & expert round table discussing the relevance of the Gartner Magic Quadrant for Digital Commerce hosted by Virto Commerce - https://virtocommerce.com
📦You can download the related full Magic Quadrant here: https://virtocommerce.com/assets/2025-gartner-magic-quadrant-for-digital-commerce
📦Joining this round table are B2B eCommerce Experts:
- Denis Clifford - Chie...
🎓 Andrew is the CEO of Ashworth Strategy - https://ashworthstrategy.com
🎓 This episode gets to the heart of why eCommerce entrepreneurs and service providers forge ahead, even when it gets challenging and the way forward is unclear
🎓 Andrew was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of...
💡 Tom is the Founder of Cotera - https://cotera.co
💡 Cotera helps merchants build AI Agents That Don't Need Babysitting
💡 Cotera delivers agents that monitor, analyze, and act—automatically
💡 Cotera agents don't just analyze your customer feedback, they take action on it
💡 In this episode Jason & Tom discuss the future of agentic commerce and how they're building it
Enjoy!
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