THE ECOMMERCE EDGE Podcast with Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
🎓 Dan is the Co-Founder & CEO of Unbound Merino - https://unboundmerino.com
🎓 Unbound Merino is a performance Merino knitwear manufacturer and DTC retail brand
🎓 Unbound Merino's clothing is designed to help you pack and own less so you can focus your energy on the experiences that matter most
🎓 Dan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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💡 Michael is the Founder & CEO of Fanfare - https://fanfare.io
💡 Fanfare turns product launches into immersive experiences for today's experiential fans, creating hype-driven campaigns that excite audiences, deepen loyalty, and deliver real-time insights
💡 Fanfare delivers built-in messaging, interactive rewards, and frictionless data capture
💡 Fanfare is your unfair advantage in experiential commerce - turning hype into c...
📦In this special episode of the Podcast, Jason guests on the Oro B2B Uncut Podcast - https://www.youtube.com/@OroCommerce/videos
📦Long time industry friend and B2B commerce expert Aaron Sheehan hosts
📦This episode was originally published by Oro on Jul 9, 2025 - https://www.youtube.com/watch?v=5PLk6mj7Jxs
📦In this conversation, Jason & Aaron cover the following key topics:
5:00 Why B2B companies still run on spreadsheets and an...
🎓 Daniela is the Founder & CEO of Mindful Goods - https://mindfulgoods.co
🎓 Mindful Goods is a specialist Amazon CRO (conversion Rate Optimization) agency
🎓 Daniela was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓 Mentoring Moments is composed of clips taken from Jason&...
💡 Shane is the Owner of TraceFuse - https://tracefuse.ai
💡 TraceFuse is the only AI-driven solution that detects negative reviews outside Amazon’s policies and guidelines
💡 TraceFuse files cases for you, so you don’t have to lift a finger
💡 TraceFuse is 100% Amazon TOS compliant
💡 In this episode Jason & Shane discuss how bad reviews can kill your Amazon performance and how to easily get rid of them when they violate Amazon...
📦Brad is the Co-Founder & CEO of RevMethods - https://revmethods.com
📦RevMethods is specialist B2B website visitor identity resolution platform
📦RevMethods helps manufacturers & distributors generate more pipeline by identifying and engaging high value visitors
📦RevMethods enhances the customer experience with personalized interactions based on visitor data
📦In this episode, Jason & Brad discuss how important it is for...
🎓Tomer is the Founder & CEO of Peak Momentum & Massive Influence - https://www.massiveinfluence.co
🎓Tomer is also the Co-Founder of the Social Gems Influencer Management Platform - https://socialgems.io
🎓Tomer was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
💡Alex is the Co-Founder & CEO of Passport - https://passportglobal.com
💡Passport is a cross-border eCommerce services provider
💡Passport handles end to end cross-border shipping and Merchant of Record (MOR) services
💡Passport delivers: Store configuration and localization support, Accurate, landed duty & tax costs, Reliable DDP shipping to 180+ countries, In-country enablement to mitigate de minimis changes, Duty drawback ...
📦Div is the Co-Founder & CEO at WizCommerce - https://wizcommerce.com
📦Wiz is an AI-powered sales and eCommerce platform for wholesalers & distributors
📦WizCommerce is rebuilding wholesale from the ground up, with AI at the core that helps B2B's sell smarter, faster
📦WizShop: Your AI-powered B2B ecommerce platform for seamless ordering: Customer approval flows, 360-degree visibility, AI search, Inventory insights, Eas...
🎓Matthew is the Managing Partner of Build, Grow, Scale - https://buildgrowscale.com
🎓BGS is a digital services agency focused on 'Revenue Optimization' and they believe traffic is NOT your problem
🎓Matthew was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
💡Troy is a General Manager at GreyOrange & Leader of GreyOrange’s gStore retail business unit - https://www.greyorange.com/gstore
💡GreyMatter is GreyOrange’s flagship software platform (warehouse orchestration / fulfillment orchestration) that handles real-time coordination between robots, people, and systems
💡gStore is a companion software for store operations, inventory management, and omnichannel execution (i.e. bridging b...
📦Matt is the Practice Director, Wholesale Distribution at Pivotree - https://www.pivotree.com
📦Pivotree is a Toronto Headquartered digital commerce agency/SI with 7 global offices
📦Pivotree has deep expertise in commerce solution engineering for manufacturers and distributors
📦In this episode, Jason & Matt discuss how B2B business growth cannot rely on siloes of data or capabilities within the business, it requires a whole of...
🎓Al is the Founder & President of Polaris Brand Promotions - https://polarisbrandpromotions.com
🎓Polaris has created over 4,000 unique and exciting brand experiences across the US for the brands they represent
🎓Al was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
💡Dan is the Co-Founder & CEO of GOA Marketing - https://goa.marketing
💡GOA is a paid/performance marketing optimization platform
💡GOA is cutting-edge technology empowering enterprise advertisers to stay ahead of the competition
💡GOA is a technology platform, enhanced with expert insight, designed to autonomously identify key opportunities on your behalf
💡In this episode Jason & Dan discuss the challenges that typically occ...
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com
📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically
📦We de...
🎓Steve is the Founder & Director of SG-Retail - https://www.sg-retail.com
🎓Paul is the SVP Global Retail Media & Partnerships of In-Store Marketplace - https://instoremarketplace.com
🎓Both are experts in the world of in-store and retail media
🎓Steve & Paul were gracious enough to be our guest mentors for this episode of Mentoring Moments - thank you!
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🎓Welcome to 'Mento...
💡Scott is the Founder & CEO of Vaulted Ventures - https://vaulted.ventures
💡Vaulted Ventures is creating world first 'Vaulted Objects Infrastructure'
💡Vaulted Ventures is helping secure the world’s data against new quantum computing based vulnerabilities
💡Vaulted Ventures' Vaulted Objects Infrastructure is a Zero-Exposure system that provides self-sovereign digital identity services, data provenance and privacy, pa...
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com
📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically
📦We decide...
🎓Carmen is the Co-Founder & Director of Australia based Global Teams - https://globalteams.com.au
🎓Global Teams is an expert services agency helping eCommerce businesses build out the teams they need internationally, with deep specializations in the Philippines & South Africa based resources
🎓Carmen was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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💡Max is the Founder & CEO of ChaChing - https://chaching.me
💡ChaChing is a new kind of eCommerce marketplace
💡ChaChing allows consumers to shop the brands they love and get cash back faster and bigger
💡Sellers pay ChaChing similar commissions to what they pay Amazon, Google & Meta for sending customers their way but ChaChing chooses to give most of it to customers as Cash Back
💡Using ChaChing is free, Cash Back is fast &a...
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