Attached to Hygiene

Attached to Hygiene

In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market & consumer trends and how you the article producer can increase your success, reaching your business goals.

Episodes

June 20, 2022 57 min

Incontinence is a serious matter for those who have to deal with it on a daily basis. Many sufferers seek out absorbent hygiene products to cope with their condition. And for most consumers, how their needs (leak protection, discretion, affordability, etc.) are met can make or break their trust in a brand forever. So how can producers better serve the consumer? One simple approach is to talk to product users. In this episode of ‘At...

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The absorbent hygiene market varies by region, and each has its own history, cultures, customs, and languages. However, there are distinctions between and even within countries. As an article producer, you need to keep these factors in mind when it comes to consumer preferences and expectations. In this episode of ‘Attached to Hygiene’, Rockey Ye, Business Director for Bostik's Asia-Pacific (APAC) region, and Tina Li, Bostik...

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Concerns around sustainability. A more educated consumer base. Challenges of a pandemic! No doubt the absorbent hygiene market is evolving. In this episode of ‘Attached to Hygiene’, Natalia Richer, Global AHP Consultant at Diaper Testing International, and Heidi Beatty, Crown Abbey CEO, share their insights on trends in absorbent hygiene:

  • What is happening now?
  • What is being explored?
  • What is in store for the industry in the next thre...
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    This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.

    New products enter the market every day, and their creators hope they are successful. However, sometimes products flounder or fail. There are many reasons: Assumptions about consumer expectations or preferences were wrong. The consumer’s needs change by the time the product reaches the market. The product may be priced too high or too low. T...

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    Individuals who menstruate have full lives, and their product of choice has to keep up with the demands of their lifestyle. A pad that isn't sticking is the last thing they want to worry about. In this episode of ‘Attached to Hygiene’, experts Jill Scheu, Chemist and Group Leader, and Luke Burkholder, Technical Account Manager, explore the number one issue that most menstrual health product users have with pads: stay-in-place p...

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    Take our listener survey to receive our new CSR Whitepaper.

    Two U.S. states have already enacted laws requiring disposable hygiene packaging to list ingredients. Other states are considering the same. These policies, which mandate the disclosure of intentionally added ingredients, empower consumers in understanding what is in their favourite menstrual products. But is this level of transparency good news for manufacturers?

    In this e...

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    Take our listener survey to receive our new CSR Whitepaper.

    Menstruation is a normal and natural experience. And yet, people are still struggling to raise awareness of the needs it brings. Another area that needs work: ease of access to products. With these concerns in mind, ‘Attached to Hygiene’ takes a closer look at the megatrends driving the menstrual health market. Host Jack Hughes welcomes back Danielle Keiser, Managing Partne...

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    To gain the trust of menstrual product consumers, we need to truly understand their needs. This starts by examining whether current products answer the consumers' concerns on safety, usability, and environmental impact of the menstrual health market. In this episode of ‘Attached to Hygiene,’ Jan O'Regan, outgoing Director of Strategic Initiatives at Cotton Incorporated, explains the different segments in the menstrual healt...

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    In this episode of ‘Attached to Hygiene’, Jan O'Regan, outgoing Director of Nonwovens Marketing for Cotton Incorporated, helps us view the full scope of the menstrual health market. Today’s topic: the cultural, religious, and commercial factors that play a role in how women make their feminine hygiene choices. Listen as Jan and host, Jack Hughes, have a conversation about a variety of related subjects. Included in the discussio...

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    Roughly half of the world’s population experiences menstruation at some point in their lives. As it affects so many individuals, you'd think we as a society would have a greater understanding of menstrual health. But that's the thing. While it is a common, natural process, there's still so much we can learn. This episode of ‘Attached to Hygiene’ is the first in a series aimed at helping the industry design better produc...

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    In the single-use disposable hygiene industry, sustainability presents unique challenges, but the benefits can be equally great. Each change manufacturers make is multiplied by every article sold, so even incremental shifts really add up. What are industry players doing to meet sustainability goals? What should they be doing? What is the role of the consumer … or the government? In part 4 of our series on sustainability in Disposab...

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    According to current estimates, some 6-7 billion disposable hygiene articles are produced annually worldwide. Where available, they have been shown to benefit women, children, and other segments of society. But what will it take to bring disposable hygiene into a more circular economy? In part 3 of this episode of ‘Attached to Hygiene’, Christophe Morel, Bostik's Global Technical Marketing Manager, joins host Jack Hughes to con...

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    In one way or another, today’s disposable hygiene products benefit almost everyone … babies, parents, women, older adults, and more. Protecting the planet for future generations is a goal that an increasing number of companies and consumers are embracing. So, what can we as an industry do to help?

    For disposable hygiene manufacturers, reducing their carbon footprint takes many forms. Processes, machinery, operating procedures, safet...

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    In this encore podcast, Jack is joined by Christophe to offer a fresh take on the consumer's need for confidence, and how it drives disposable hygiene market trends.

    Exploring the Consumer’s Need for Confidence

    According to Christophe, there’s more to a product’s ability to instill confidence than you might think. As article producers, you want your consumers to have confidence (trust) in the performance and safety of your dispos...

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    The movement towards more sustainable products—important to consumers and manufacturers alike—has created multiple challenges and opportunities for disposable hygiene manufacturers today. Even when addressed with transparency, information from producers can quickly garner skepticism, distrust, and a bad reputation overall. In Part 1 of this episode of "Attached to Hygiene," host Jack Hughes is joined by Bostik's Global ...

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    Aside from medical care, individuals that suffer from incontinence also struggle with an array of other issues that compound their condition. Addressing these sub-factors is key to empowering patients to tackle the condition to the best of their abilities. In Part 2 of this episode of "Attached to Hygiene," host Jack Hughes continues speaking with NorthShore Care Supplies Director of Marketing and Communications, Vicki Wolp...

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    To deal with medical conditions efficiently, we need to understand their causes, effects, and who they are affecting. Most importantly, we must also break down the stigma that comes with them. If there's stigma, having the right conversation can be challenging, let alone finding the proper approach. In Part 1 of this episode of "Attached to Hygiene," host Jack Hughes is joined by Bostik's Global Marketing Director, ...

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    When looking at brand and product growth, one factor that quickly drives the curve is trends. However, these trends differ in every market and region. Bostik, being a key player in the disposable hygiene sector, checks on how these trends look on the ground and how they affect planning and production. In Part 2 of this episode of “Attached to Hygiene,” host Jack Hughes and Bostik’s Global NW Operations Director, Seif Shaarawy, toge...

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    As industry leaders in disposable hygiene adhesives, it’s crucial to monitor the growth of Bostik’s three main market segments through the lenses of population, birth rates, emerging consumer preferences, and trends. In developing regions around the globe that are highly populated, that means there is a lot to consider. In Part 1 of this episode of “Attached to Hygiene,” host Jack Hughes and Bostik’s Global Operations Director, Sei...

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    How will the nonwovens industry look in 2035? From a declining birth rate to unexpected world events to regulations, “business as usual” may be substantially different in just over a decade. In this episode of “Attached to Hygiene,” host Jack Hughes delves into predictions with three long-time players in the industry: Nick Carter, Vice President, Nonwovens Marketing at Avgol Nonwovens; DeeAnn Nelson, NA-R&D and Innovation Manag...

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