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In this episode of Attractive Mindset, we sit down with Jonathan Edwards — a former long-time educator who left the school district to become a financial planner. Jonathan walks us through his personal journey from public education to entrepreneurial freedom and explains the financial mindset shifts that changed everything.
He explains why your income-earning ability is your most important asset, the real value of disability and estate planning, how to design life around what you actually want (not what your job demands), and the idea of “time traveling” — condensing and shaping experiences so you control your life, not your calendar.
You’ll hear raw stories about family loss, eviction, homelessness, sacrifice, and the decisions that lead to financial peace. Whether you’re an educator, entrepreneur, or trying to build legacy wealth, this episode has pragmatic insights and mindset shifts you can apply immediately.
Timestamps
00:00 – Opening: Biggest Asset = Earning Ability
00:40 – Are you a business owner or owning a job? Systems vs. hustle
04:30 – Network marketing as an entrepreneurial classroom
06:00 – Gen Alpha, changing careers, and building for what people want
08:45 – Childhood & family background: parents, Detroit & Waycross influences
11:00 – Values, early coding lessons, bilingual upbringing
12:30 – Witnessing work ethic: two jobs, family strategy, buying the house
13:30 – Mom’s cancer, ValueJet crash context, and vulnerability of financial plans
14:00 – Why income earning ability is the top asset; disability risk and coverage gaps
16:30 – Customizing financial plans by life stage: employees vs. entrepreneurs
18:00 – Mistrust of financial institutions and how to get objective advice
19:20 – You don’t need $100k to meet a planner — free consultations exist
20:30 – Estate lessons from family fights & eldercare — the cost of not planning
23:30 – Sports, discipline, and transferable skills to business
27:00 – Homelessness conversations: dignity, freedom, and what “having enough” means
31:00 – Personal rock-bottom story: wage garnishments, studio theft, and rebuilding
34:30 – Freedom vs. fear — why people fear success and what “free” can mean
36:30 – Time mastery: scheduling life around what matters (anime, games, family)
39:00 – Systems: get work done in 8 hours, stop bringing the bag home
41:00 – Time Traveler concept: condensing experience, creating legacy products, and residual income
44:00 – Why creative residuals + service-backed models (financial planning) work together
46:00 – Practical planning: life insurance, whole/permanent policies, estate tools
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