Summary
In this episode of the ATX DAO Podcast, we sit down with Brock Haugen, co-founder of Indexing Co, to explore the critical role of indexing in blockchain infrastructure. Brock shares his journey from Coinbase to launching a company focused on real-time blockchain data, explaining why traditional APIs fall short and how Indexing Co provides a more scalable, cost-effective solution. Whether you’re a developer, data enthusiast, or Web3 founder, this conversation sheds light on how proper indexing can save companies time and money while unlocking new possibilities in DeFi, NFTs, and beyond.
We also dive into the challenges of working across multiple blockchains, the unexpected hurdles Brock faced as a founder, and why he believes the cost of data is headed toward zero. Plus, hear insights on the future of indexing, AI-driven data pipelines, and how real-time blockchain analytics could reshape everything from compliance to consumer apps. If you’re curious about the future of blockchain data, this is an episode you won’t want to miss!
Chapters
00:00 Introduction and Background
03:36 Understanding Indexing in Blockchain
08:05 The Unique Approach of Indexing Company
10:50 Ideal Customer Profile
13:41 Real-World Applications in DeFi
16:18 Machine Learning and Agentic Access
20:15 Unexpected Challenges and Lessons Learned
22:43 From Coinbase to Data Indexing Innovations
23:52 Cost Optimization and Eliminating Bottlenecks
25:46 Learning from Mistakes: The Autopsy of Failures
27:07 Building Resilience: A Methodology for Success
28:43 Navigating the Indexing Landscape
31:09 Insights from Web3 Conferences
32:40 Common Use Cases in DeFi and Beyond
33:14 Integrating with Financial Systems
33:46 Leveraging Social Graphs for DeFi
37:18 Future Directions and Market Strategies
40:25 Competing with Established Data Giants
43:21 Self-Service Data Solutions for Customers
Connect with Brock and The Indexing Company:
- X (Twitter): Brock - @runninyeti | Indexing Company - @indexingco
- Farcaster: Brock - @runninyeti.eth | Indexing Company - /indexing
- Blog: https://mirror.xyz/runninyeti.eth
- Website: https://www.indexing.co
Check out our friends at Tequila 512:
- Website: https://www.tequila512.com
- Socials: X (Twitter) | Instagram | TikTok | Facebook
To learn more about ATX DAO:
- Check out the ATX DAO website
- Follow @ATXDAO on X (Twitter)
- Subscribe to our newsletter
- Connect with us on LinkedIn
- Join the community in the ATX DAO Discord
Connect with the ATX DAO Podcast team on X (Twitter):
- Ash: @ashinthewild
- Luke: @Luke152
Support the Podcast:
- If you enjoyed this ep
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