Oliver Atkinson sits down with global brand strategist Sabrina Godden, fresh off her tenure as Vodafone’s Global Creative Director, to explore how authenticity can survive when machines do the heavy lifting. Discover why the best prompt you can give an AI is “Tell me why this idea won’t work,” and dive into the mindset shift that keeps human judgment at the center of every campaign.
The discussion ranges from a playful riff on AI as a “creative intern” to the hard realities of scaling content responsibly in heavily regulated markets.
With analysts predicting that AI-made media will triple by 2026, learn how a critical, curiosity-driven process turns automation into competitive advantage rather than brand risk.
For marketers, creatives and business leaders, this episode delivers actionable insights on anchoring ideas in brand purpose, stress-testing creative through iterative sprints, and using automation to amplify, not replace, emotional storytelling.
Follow The Audience Connection Podcast: Website: casualfilms.com Instagram: @casualglobal LinkedIn: Casual Films International
BlueSky: @casualglobal.bsky.social
Subscribe now and join the conversation about creating content that truly resonates.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.