What do the world's most beloved animated films and today’s top-performing brands have in common? They understand the importance and craft of storytelling.
In this episode, Lydia Chan is joined by Matthew Luhn, a master storytelling consultant and advisor to Fortune 500 brands. Matthew is a Pixar veteran who worked on beloved classics like Toy Story, Monsters Inc, and Finding Nemo. Now he advises businesses on how the mechanics of great storytelling translate directly into business impact.
Matthew breaks down why your customer should be the hero of your business story, not your company, and shares the three scientific reasons why stories work so effectively in business. He discusses the biggest mistakes companies make when attempting storytelling and his views on AI technology's impact to storytelling.
This conversation also covers practical frameworks for hooking audiences, creating authentic connections, and why storytelling requires iteration rather than a checkbox approach. Tune in to hear why, in any medium or market, the best story always wins.
Explore more from Matthew:
- Storytelling for Business – Watch on YouTube
- Speaker Bio – View on Sweeney Agency
- Book: The Best Story Wins by Matthew Luhn (translated into multiple languages) - Buy on Amazon
Connect with Matthew:
- Instagram: @matthewluhnstory (for visuals, his artworks, and more storytelling tips)
- LinkedIn: Matthew Luhn
- Website/Profile: https://matthewluhnstory.com/ (for keynotes, workshops, and consulting services)
Follow The Audience Connection Podcast:
- Website: casualfilms.com
- Instagram: @casualglobal
- LinkedIn: Casual Films International
- BlueSky: @casualglobal.bsky.social
Subscribe now and join the conversation about creating content that truly resonates.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.