Audiology Mastery: How to Build Your Dream Practice

Audiology Mastery: How to Build Your Dream Practice

Recent changes in Audiology have left many practice owners struggling to grow. With 3rd party payers becoming more prevalent and reimbursements going down, getting enough people through the door to grow your practice is more challenging than ever before. Audiology Mastery is designed to provide you with the resources you need to grow your practice. On this podcast, you’ll learn how to increase revenue, improve patient and employee satisfaction, and build a practice that provides for your life without consuming your life. Host Kevin St.Clergy has been helping audiology and hearing aid practice owners grow for over 25 years. Having helped thousands of audiologists through his talks, books, and coaching programs, Kevin has discovered what works and what doesn't work from the best practices in the world. Growing your practice does not have to be a mystery, and Audiology Mastery will show you how. For more resources on growing your practice, visit us at MedPB.com

Episodes

January 14, 2025 35 mins

Balancing long hours and multiple responsibilities often leaves audiologists and practice owners exhausted, making it difficult to enjoy both work and personal time. After facing her own struggles with unhappiness, Stephanie Harrison discovered the power of positive psychology and its proven strategies for thriving. Realizing this valuable knowledge wasn’t widely accessible, she simplified it for everyday use, aiming to he...

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Audiologists and practice owners often avoid tough conversations about underperformance or conflict, leading to unresolved issues and workplace tension. Addressing these challenges is key to improving team dynamics, retaining talent, and fostering practice growth. After a decade in corporate, Gene Hammett built a $7 million online business, only to lose it all when a deal went sour. From this setback, he discovered a passi...

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Many patients avoid hearing aids due to the stigma of aging, so audiologists must promote their acceptance and leverage technology to drive innovation and improve patient care. Guy Kawasaki lost his hearing to Meniere’s disease and underwent a cochlear implant, which transformed his experience. After facing challenges with accessibility and hearing tech integration in everyday life, he now advocates for greater inclusivity...

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Audiologists often use web tracking technologies in healthcare marketing, which can compromise patient privacy and lead to unintentional HIPAA violations if not properly managed. These mistakes can result in substantial fines and damage to a practice's reputation. After a decade in analytics consulting, James Corr noticed that his clients had growing concerns about online tracking and privacy. This led him to FreshPaint, w...

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Leaders, including those in audiology, often overburden or underutilize their teams. This can lead to burnout, poor performance, and stagnation. Liz Wiseman, who became a leader at just 24 in a rapidly growing company, faced leadership challenges early in her career. Through observation and analysis, she discovered that the most effective leaders amplify their team’s potential instead of stifling it. She calls this concept...

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Many audiologists struggle to define their niche and stand out in a competitive market. But by embracing AI and content creation, they can differentiate themselves as forward-thinking, tech-savvy professionals. John Lee Dumas, after an eight-year military career, found his true calling in podcasting. In 2012, he launched Entrepreneurs on Fire, the first daily podcast for entrepreneurs. Despite early struggles with imposter...

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Many audiology practice owners struggle to charge what they're worth, fearing they will be seen as "too expensive." As a result, they often underprice their services at the cost of their own profitability. When Robin Waite started his first business, he didn’t have a clear business plan or pricing strategy. He often sent out proposals that were ignored. It wasn’t until he refined his approach that he saw real growth. Tpday...

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Every patient's hearing needs are unique, but too often, audiologists are forced to rely on one-size-fits-all solutions. After battling multiple chronic conditions, Kashif Khan saw firsthand how traditional healthcare falls short. That experience led him to create a research company that uses DNA insights to personalize healthcare solutions. In this episode, Kashif shares with Kevin how genetic profiling can enhance patien...

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Earning a patient’s trust can translate into a lifetime value of $50,000 to $60,000. By creating meaningful experiences, hearing care professionals can turn satisfied patients into loyal advocates, and there’s no one better than Valerie Cockerell to show you how. Drawing from her successful career at Disney, she teaches leaders and teams the art of delivering exceptional service. In this episode, Valerie talks to Kevin abo...

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Juggling the demands of a busy practice with a personal life can make it easy to lose sight of what truly matters. James Whittaker has been there, especially after his son’s health challenges forced him to reassess his priorities. Realizing he needed a change, he created his 'Win the Day' approach, a simple daily commitment to bring purpose and energy back into each day. In this episode, James offers practical advice to he...

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Struggling to stand out and build trust in a crowded market can feel overwhelming. But with the power of public speaking, audiologists can reach more patients and build a reputation as the go-to choice for hearing care. Corey Poirier once faced dead silence on stage twice in a row, but today he’s a TEDx veteran and a sought-after speaker. In this episode, Corey shares the hard-won lessons he’s learned about using public sp...

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Audiologists may excel clinically, but to build a thriving practice, they need to be intentional about developing leadership and business skills. Veteran entrepreneur and business coach Kenneth Vogt has seen it all, having worked in entrepreneurial enterprises both large and small. So, he understands how it feels to be overwhelmed by the pressures of running a practice. In this episode, Kenneth shares the key leadership st...

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If you’re struggling to build your dream team, you might have a core values problem. Clearly defining and aligning your core values with your audiology practice is key for both success and personal fulfillment. But it’s not always easy to do. That’s where seasoned entrepreneur and leadership coach, Robert Glazer, comes in. In this episode, Robert shares his framework for building capacity, offering practical advice for pra...

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Many hearing care professionals find themselves drowning in paperwork. Even though AI can help lighten the load, many practitioners are still reluctant to embrace the technology. James Altucher, who once helped develop an AI program to beat a chess grandmaster, has a deep understanding of healthcare AI. In this episode, James and Kevin discuss the enormous potential of AI in healthcare, highlighting how it can reduce burno...

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The thought of consistently creating content can feel overwhelming when you’re running a busy practice. But what if you had a simple system that made content creation easy and effective? Even while managing other commitments, Scott D. Clary started growing his personal brand and publishing a podcast to create a lifelong asset. With a strategic approach, he has now built a highly successful brand across various platforms. I...

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What if a TEDx talk is the breakthrough you need? A well-delivered talk can significantly increase visibility, create deeper connections, and position you as a trusted expert. This could be a game-changer in a field like audiology, where patients are often reluctant to acknowledge their hearing loss or consider hearing aids. Ashley Stahl’s own TEDx talk brought in 80% of the leads for her career coaching practice. Having e...

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Patients don’t choose your practice just for the technology or treatments. They choose it for how you make them feel, and the impact on their life, confidence, and relationships. But how do you build that lasting connection that keeps them coming back? "The most influential broker in the world with the most exposure," Ryan Serhant, has the answers. He doesn’t just sell homes, he sells the stories and emotions behind them. ...

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Conversations with patients can get tricky. But with the right approach, even the toughest discussions become easier. Puzzled by the disconnect between how men and women communicate, Dr. John Gray decided to dig deeper. He discovered the underlying emotional and biological drivers of communication and built a framework that has helped millions improve relationships in their personal and professional lives. In this episode,...

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Are you feeling burnt out, yet still struggling to run your practice efficiently? You might not be aligning with your “Zone of Genius” because you’re focusing on the wrong tasks. Having mentored over 200 high-level entrepreneurs around the world, Mike Zeller understands the common genius blockers and self-sabotaging habits that prevent entrepreneurs from reaching their full potential. In this episode, he shares practical s...

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What if value-based care is the future of healthcare? This would mean a shift towards preventing illness rather than solely treating symptoms. Kira Radinsky, a pioneer in AI-driven healthcare, develops innovations that enable healthcare providers to predict patient risks and intervene early. In this episode, Kira reveals how predictive analytics can empower practice owners to personalize care, drive better patient outcomes...

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