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March 3, 2021 30 min

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. In episode 5 of the podcast, the topic is: Plug-and-play Industrial Tech. Our guest is Etienne Lacroix, CEO & Founder, Vention.

In this conversation, we talk about the Consumerization of Industry, high-mix manufacturers, shorter product life cycle, and end-to-end approaches. Etienne shares best practices for industrial workflows with 10x speeds to design, automate, order, deploy, comments on the appification of manufacturing software platforms, the legoification library of modular parts and factory equipment, and how it ties into empowering agile manufacturing. We discuss remaining complexities and briefly touch on the future.

After listening to this episode, check out the Vention  well as Etienne Lacroix's social profile. 

  • Vention
  • Etienne Lacroix
  • My takeaway is that Industrial tech is indeed becoming plug-and-play. We may be at the cusp of a lowcode and approaching a nocode environment, but that doesn't mean zero cognitive skills required, quite the contrary, at least if you want to shape the future development or lead the manufacturing process. Vention's Cloud-CAD makes use of engineering grade 3D in the web browser and is a big step forward. Many more exciting applications are to come, as we map out the use cases, get feedback from previously not sought-out parts of the shopfloor, and integrate those findings. Is a zero bottleneck future in the line of vision? Not now, but we are getting closer.

    Augmented is a podcast for leaders in the manufacturing industry hosted by futurist Trond Arne Undheim, presented by, the manufacturing app platform, and associated with, the open learning community launched at the World Economic Forum. Our intro and outro music is The Arrival by Evgeny Bardyuzha (@evgenybardyuzha), licensed by Artlist (@Art_list_io). The show can be found at

    Thanks for listening. If you liked the show, subscribe at or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like Episode #1, From Automation to Augmentation, Episode #4, A Renaissance of Manufacturing or next week's Episode #5, Plug-and-play Industrial Tech. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast.

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