Shaking Up Banking in Austin: Tech, Inclusion, and Social Impact with Stacy Armijo

In this episode, host Tamara Atkinson of WFS sits down with Stacy Armijo, Chief Experience Officer at Amplify Credit Union. Stacy offers valuable insights into her nontraditional career path from PR to finance and provides advice for those looking to switch industries. You’ll hear about the evolving demands within the banking sector, including the impact of technology and the qualities of ideal job candidates. Stacy also delves into Amplify’s commitment to financial inclusion through its ‘fee-free’ banking approach and the Co.Labs partnership with Workforce Solutions, which aims to connect local individuals with financial resources and opportunities. We explore how these initiatives support underserved communities and align with Austin's 'Hire Local' vision. Stacy’s community leadership extends beyond banking, and she shares how her experience and involvement in local community initiatives shape her approach to financial inclusion.

Stacy Armijo is the Chief Experience Officer for Amplify Credit Union, which has nearly $3 billion in assets under management serving businesses and consumers throughout the state of Texas. She leads the marketing, retail, payments, and talent teams to ensure a seamless experience for members and the community. With extensive marketing expertise, Armijo has served as the national board chair for the American Marketing Association and holds various influential roles locally and nationally. An active community leader, she serves on the board of directors of the Austin Area Research Organization and Peak Performers and is involved with organizations like The New Philanthropists and Communities in Schools of Central Texas. Recognized as a “Woman of Influence” by the Austin Business Journal, she earned her degree in public relations from UT Austin and enjoys time with her two boys and trying out new cocktail recipes for her friends as an amateur bartender.

In This Episode:

• (00:00) Introduction of Stacy Armijo, cocktails and first jobs
• (05:30) Career transitions - PR to Finance
• (10:00) Advice for career-change-seekers transitioning into another industry
• (15:00) Ideal candidates in the banking industry, tech in the industry
• (17:50) Amplify, ‘fee-free’, and why you should care
• (21:15) The partnership with WFS, and Amplify Co.Labs
• (23:30) Creation of the very first ‘fee-free’ cocktail
• (26:20) What “hire local” means to Stacy and Amplify
• (28:00) Looking forward, commercial banking services
• Like and subscribe to hear all of our informative upcoming episodes!

About the show:

Austin Hires Local, powered by Workforce Solutions Capital Area and hosted by WFS CEO Tamara Atkinson, dives deep with the trailblazers who are shaping the future of jobs in our city, our state, and even nationally. We pull back the curtain on the challenges we all face – the anxieties, the roadblocks, and what's holding us back from filling those critical open positions. But hey, it's not all doom and gloom. We also celebrate the victories: the ingenious solutions, the unexpected collaborations, and the best practices that are making us all sharper. You’ll hear guests from all sides of the table – elected officials with a finger on the pulse of the economy, industry leaders from booming sectors like tech, healthcare, and skilled trades, and educators shaping young minds in our schools and post-secondary education programs. So, tune in and get ready to be informed, inspired, and maybe even surprised by the future of work in Austin.

Resources:

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