If the words “SEO” and “content strategy” make your brain want to shut down a little… this episode is for you.
I’m joined by Barb Davids — founder of Compass Digital Strategies and the host of Small Business Sweet Spot — to break down how AI can actually support a smart, human-first SEO strategy. We talk about visibility, trust, and how to use AI in a way that actually helps your content rank (without losing your voice or spending 12 hours on a blog post).
🎧 In this episode, we cover:
✸ Why most “AI SEO tools” promise too much and deliver surface-level junk
✸ How Barb uses ChatGPT to create interactive blog elements (like quizzes!)
✸ What Google and tools like Perplexity are really looking for in your content
✸ How to make your blog posts stand out with originality, structure, and actual value
✸ A sneak peek at Barb’s new Instant Blog Planner — a time-saving dream for anyone who struggles to plan and batch content
This one is so full of useful ideas, strategic clarity, and gentle reminders that you can do this — even if SEO has felt like a black box in the past.
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🔗 Resources & Links
→ Visit Barb’s site + grab the Instant Blog Planner: compassdigitalstrategies.com
→ Listen to her podcast: Small Business Sweet Spot
→ Connect with Barb on Instagram: @compassdigitalstrategies
→ Grab the Authentic AI Brand Blueprint we both reference in this episode
Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)
Connect with your host Kinsey:
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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)
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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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