Authentic Online Marketing with Ruthie Gray

Authentic Online Marketing with Ruthie Gray

Learn how to deliver your message and receive ROI for your women-owned business.

Episodes

April 7, 2025 24 mins

Balancing family and work is a challenge many of us face, especially in the empty nest stage of life. How do you carve out time for your God-given passions while ensuring your family’s needs are met? In today’s episode of the Authentic Online Marketing podcast, Ruthie Gray and her insightful retreat staff discuss these questions.

Resources

Sign up for the Next Steps Retreat

L...

Mark as Played

Knowing when it’s time to quit can be hard, right? Today, I’m sharing how I said goodbye to a season and how this decision unfolded over time. If you’re contemplating a pivotal shift or quitting something to start something new, this episode is for you.

Resources

Purchase your copy of 10x Is Easier Than 2x by Dan Sullivan

Join the waitlist for the Empty Nest Entrepreneur...

Mark as Played

As an empty nest entrepreneur, setting goals is essential for sustained growth and achievement. But how do you effectively set goals that encompass both short-term wins and long-term aspirations, say, three to five-year goals? And as many of you know, most of our listeners are in the empty nest, meaning we’re fifties, sixties, even seventies. And I want to point out, you may not have heard this, but it’s a well-known s...

Mark as Played

We’re thrilled to have Linda Goldfarb on the podcast with us to discuss how to leverage your podcasting personality. Linda is an award-winning podcast host, author, actress, and audiobook narrator, renowned for her expertise in creating engaging audio content. In this episode, we discuss the art of podcasting, starting with Linda’s journey from guest to host, and uncovering the pivotal role that understanding your podc...

Mark as Played

In our latest podcast episode about balancing writing and audience growth, I had the pleasure of welcoming Janet McHenry, a renowned national speaker and author of 27 inspiring books, including her latest release, “Praying Personalities.” Janet shared her invaluable insights on balancing the writing life with entrepreneurial endeavors.

Resources

Take Janet’s Quiz Praying Personal...

Mark as Played

Today, we have the pleasure of conversing with Michelle Rayburn, an accomplished writer, podcaster, speaker, and author of several inspirational Christian living books. Known for her delightful sense of humor and knack for repurposing life’s challenges into teachable moments, Michelle joins host Ruthie to share her extensive experience in freelance writing, efficient work methods, and navigating the empty nest phase.

With over ...

Mark as Played

Today we’re covering the top 5 episodes from year 4 of the Authentic Online Marketing podcast! Each year we cover the top episodes that you all love the most. This year we covered so many wonderful topics like learning to say “no”, self-publishing tips, and online marketing tools for entrepreneurs. 

Resources

Sign up to listen to the private podcast 2024 Marketing for Creatives

Liste...

Mark as Played

In today’s episode, we’re talking about effective email ideas and marketing strategies with special guest, Christa Hutchins from the Just One Simple Thing podcast. Ruthie and Christa discuss the importance of nurturing your audience through well-crafted emails, the pivotal role email plays compared to social media, and how consistent communication keeps you top of mind for your audience.

They share practical tips, i...

Mark as Played

Amy Debrucque joins us on the podcast today to discuss the struggles of entrepreneurial focus. Amy brings a wealth of experience and insight into the world of Christian entrepreneurship. She’s not only a confidence coach and author of “Embolden,” but also a speaker, cancer survivor, host of the Life on Purpose podcast, and co-creator of the Focus retreat. Her journey and dedication are centered on helping women break o...

Mark as Played

Everyone loves a good story, especially Instagram users browsing through their daily feeds. But here’s the catch: so many of us aren’t fully utilizing Instagram Stories. This episode is aimed at changing that. Here are 10 ways you can repurpose Instagram Stories by transforming them into valuable content across all of your neighborhoods — Reels, carousels, highlights, and even platforms like Pinterest and Youtube.

<...

Mark as Played

For the month of April, Ruthie is embracing an Instagram posting sabbatical and dedicating a whole month exclusively to Instagram Stories. In this episode, Ruthie is talking about deciphering Instagram analytics and how to repurpose content that truly resonates with your audience. Discover the significance of Reach, Replies, Link Clicks, and Profile Visits, and learn to tailor your content strategy like a pro.

Read more

Mark as Played

In this episode of the Authentic Online Marketing Podcast, I announce my decision to take an Instagram sabbatical for the entire month of April and only focusing on Instagram Stories.

But hear me out – this isn’t just about taking a break. It’s an intentional effort to explore the power of Instagram stories and share valuable story tricks of the trade with you.

The thing is, we often get caught up in the ov...

Mark as Played

In this episode of Authentic Online Marketing, Ruthie talks with Suzanne, Cathy, and Jennifer about authentic Reels ideas that are unique to their message on Instagram. These Christian creatives shared their experiences with utilizing reels on Instagram to reach and authentically connect with their target audiences. Here are some key takeaways from our insightful conversation.

Resources

Foll...

Mark as Played

Are you leveraging SEO keywords in your Instagram strategy? In a recent podcast episode on Authentic Online Marketing, we discussed Instagram SEO Simplified: the increasing importance of SEO keywords over hashtags to boost your visibility and engagement on Instagram.

Resources

Check out this article from SEO guru Neil Patel

Get access to the private podcast, 2024 Marketing for Creatives

Mark as Played

On this episode of Authentic Online Marketing, Ruthie helps Jennifer explore her journey in pursuing speaking opportunities and how to pitch for podcasts. From overcoming overwhelm to identifying her podcast content, we dive into practical steps and valuable insights. Discover how to pitch yourself as a guest on other podcasts, find your core message, and connect with the right audience. Listen now for actionable tips and inspirin...

Mark as Played

Do you have a new business or perhaps a newly revamped business, but not a website?  You know you need one, but it’s just one more thing on the growing list of entrepreneurial duties, and somehow it always gets shoved to the back of the line.  A one-page website might be the very thing you need to get started.

Today we’re talking about how to create a simple 1-page website with my guest, website design expert, Lori Lyons ...

Mark as Played
January 22, 2024 22 mins

In this episode we discussed the top 5 email marketing trends that will shape the landscape this year. As we enter 2024, it’s time to revamp our email marketing strategies to stay ahead of the curve. These tips will elevate your email game and create impactful connections with your audience.

Resources

Join the 5-day Instagram Growth Challenge starting Jan. 22, 2024

Listen to Ep. 99...

Mark as Played
January 8, 2024 23 mins

In this episode, we’re thrilled to bring you an in-depth discussion on the 2024 Instagram trends, with  my assistant, Sara Motes. This episode highlights the 2024 Instagram trends, including the domination of video content, the impact of short-lived content like Instagram stories, the growing significance of SEO over hashtags, the emergence of hybrid content incorporating AI, and the overarching theme of authenticity.&n...

Mark as Played

Every once in a while you hear of an unexpected Christmas miracle. Three years back, I received mine. You see, 25 years ago, I made a snap decision I would later regret.

Resources

Christmas gift idea: Ruthie’s book, Empty Nest Awakening

Check out Authentic Online Marketing School (Self-Paced)

A young wife with 2 kids and a baby, I was packing our house up for a job relocation bac...

Mark as Played

In the latest episode of the Authentic Online Marketing podcast, I had the pleasure of talking with Jennifer Sakata to discuss her journey in content creation, attracting followers, and building an email list on Instagram. Discover how she overcame creative overwhelm and found a balance in her weekly schedule, prioritizing writing above all. We discussed the challenges of perfectionism and the value of consistency in building an a...

Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Burden

    The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.

    SmartLess

    "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.