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April 8, 2024 4 mins

Why do you think customers often feel the need to consult with someone else before making a purchase? What strategies can salespeople use to make customers feel safe?

When a potential client says they need to consult someone else, it's often a trust issue. They're seeking safety in their decision. Learn strategies to make your clients feel secure and trust your guidance, reducing the need for that "lifeline.

In this episode, I talk about a crucial aspect of the sales process that resonates with many of my listeners: the art of following up when you don't close a deal on the first try.

Learn more about the pitfalls of salespeople who forgo follow-ups, nurturing leads, effective strategies for follow-up, and striking the perfect balance between persistence and patience.



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