E74: The industry won't tell you this—why most new coaches fail & what to do about it

Most new coaches aren’t failing because they’re bad at coaching—they’re failing because no one taught them how to sell. In this episode, I’m joined by Tessa Lynne Alburn, a sales mentor who teaches coaches the business skills their certification programs left out. We dig into why generic sales scripts don’t work, how to stay in integrity during sales conversations, and the subtle ways desperation can sabotage your calls. You’ll learn how to approach sales as a sacred conversation, uncover the real blocks holding potential clients back, and use your own authentic voice to consistently enroll the right people. If you’ve been struggling to turn interest into income, this episode will help you shift your approach—and your results. About Tessa Lynne Alburn 40+ years selling everything from SCUBA classes to high-ticket transformational packages. Tessa Lynne Alburn teaches coaches the sales skills their certification school forgot—authentic scripts that actually enroll clients. Because sales conversations aren't coaching sessions and you can’t succeed with someone else’s script. You can find Tessa at: Website: https://withtessa.com/ FB https://www.facebook.com/TessaAlburn LI https://www.linkedin.com/in/tessaalburn