E84: Say yes, then figure out how.

What does it take to build authentic partnerships in the world of affiliate and JV marketing? In this episode, host Elisa Boogaerts sits down with industry veteran Debe Fennell, who shares her journey from the music business to managing high-level partnerships for global coaches and authors. Together, they unpack what real integrity looks like in joint ventures, why research and transparency are key, and how saying “no” can sometimes be the smartest business move you make. About Debe: JV/Affiliate marketing manager Debe Fennell worked for global coaches, speakers, and authors, handling national PR, media and book publishing, also managing relationships with content providers to make lasting partnerships. Music industry veteran, she was national records promotion exec for Sony/BMG, Curb Records, Magnatone (VP Natl. Promotion) and Giant record labels in Nashville. Debe is also a Master Gardener. You can find Debe at [e-mail] or https://www.linkedin.com/in/debefennell/