Author Factor: Notable Nonfiction Books

Author Factor: Notable Nonfiction Books

The Author Factor is the premier podcast for business owners, entrepreneurs, and corporate leaders dedicated to exploring the transformative power of nonfiction book writing, book publishing, and book marketing. Whether you're a first-time author or a seasoned publishing pro, you will discover invaluable nonfiction book writing, publishing, and marketing insights on every episode. Learn how to avoid critical mistakes, build a loyal following of readers, and harness your nonfiction book as the ultimate tool for expanding your reach, reinforcing your expertise, and driving new business opportunities. Hosted by Mike Capuzzi, a 30+ year expert in marketing , author of 20 non fiction books and non fiction book publisher, this podcast offers a unique platform for sharing the remarkable stories and strategies of notable nonfiction authors whose works have significantly impacted their personal success, their businesses, and the lives of their readers. Each week, The Author Factor explores the heart of nonfiction publishing, bringing you face-to-face with authors who have mastered the art of turning expertise and insights into compelling books that captivate, educate, and inspire action. Guests are carefully selected for their profound contributions to their respective fields, their innovative approaches to nonfiction writing, and their proven ability to leverage their books for greater influence and business growth. Join us as we uncover the secrets behind successful nonfiction book publishing, from the initial concept to the writing process, from marketing and branding to the strategic use of a book as a tool for exponential business and personal brand development. Mike brings his extensive experience and passion for non-fiction to the table, facilitating insightful conversations that are packed with actionable advice and real-world wisdom. Listeners will gain exclusive insights into: - The journey of crafting a must-read nonfiction book that resonates with audiences and stands out in a crowded marketplace. - Effective book marketing strategies for building and engaging a loyal readership, including social media tactics, content marketing tips, and networking secrets. - The dos and don'ts of nonfiction publishing, as shared by authors who have navigated the pitfalls and peaks of the industry. - Innovative ways to use your nonfiction book as a powerful marketing tool to elevate your brand, attract new business opportunities, and establish yourself as a thought leader in your field. Listeners will also learn valuable tips about: How to write a non-fiction book. Non-fiction book cover design. Storytelling in non-fiction. Book launch strategies. Book marketing strategies. Author branding. Author websites. Social media for authors. Getting book reviews. Amazon bestseller strategies. And much more! If you're ready to unlock the true "author factor" in your business - and enjoy the accountability, influence, and explosive growth that comes with it - this is the podcast for you. Get ready to get inspired, get motivated, and take massive action on your nonfiction publishing goals. The Author Factor is here to be your guide.

Episodes

April 18, 2024 24 mins

On episode #224 of The Author Factor Podcast, I am having a conversation with Nick Hutchinson, the brainchild behind Book Thinkers, a digital marketing agency for book lovers that bridges the gap between authors and their readers. 

Nick is also the author of the nonfiction book, "Rise of the Reader."

In "Rise of the Reader," Nick presents a compelling blueprint for revolutionizing your reading...

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On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable moneymakers through their books.

While Chris is not a nonfiction book autho...

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On episode #222 of The Author Factor Podcast, I am having a conversation with John Timothy Brewer, Jr. His remarkable background as a special forces veteran and founder of Shield and Spear Consulting Group gives him a unique insight into the world of self-defense.

With his new book, "Fight For Your Best Life," John combines a decade of high-stake environments experience with everyday practical safety strategies....

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On episode # 221 of The Author Factor Podcast I am having a conversation with Phebe Trotman, a Vancouver-based entrepreneur and distinguished athlete who has been inducted into several sports halls of fame. Phebe embodies resilience through her personal journey, a quality she brilliantly shares in her first book, "Never Quit on a Bad Day," which offers tools for overcoming challenges and fostering gratitude for life'...

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On episode #220  of The Author Factor Podcast, I am having a conversation with Yogi Aaron, an influential figure in the world of yoga. Yogi Aaron's unorthodox perspectives on stretching and flexibility, and his dedication to helping others live a pain-free life through yoga, make him a sought-after teacher and author. His latest book, "Stop Stretching," challenges conventional beliefs about yoga and offers valuable i...

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On episode #219 of The Author Factor Podcast I am having a conversation with Dr. Matt Archer, a chiropractor and author of "The Protocol For Health, 7 Unexpected Solutions."

Dr. Archer's journey into nonfiction writing began with a skeptical approach to manual muscle testing and applied kinesiology. During this interview, he shared a unique, effective system that simplifies health care and guides listeners ...

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On episode #218 of The Author Factor Podcast I am having a conversation with Lorraine Ball, an entrepreneur, author, and professional speaker with 4 books to her name, including The Science of Marketing. Lorraine has dedicated her career to demystifying marketing for the everyday entrepreneur.

Lorraine's impact is tangible and inspiring. From her early struggles with imposter syndrome to confidently offering her book...

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On episode #217 of The Author Factor Podcast, I am having a conversation with Paul Lemberg, a seasoned author and entrepreneur who has generated over $550,000,000 for his clients through his expertise in transforming small businesses into profit powerhouses.

During this insightful interview, Paul shares his proven strategies for guaranteed business growth, a concept he calls the guaranteed growth method. His unconventiona...

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On episode #216 of The Author Factor Podcast I am having a conversation with Allen Edwards, the founder of Eureka Process, a company that helps design and lead companies with a human-centered approach focused on values, profit, and growth.

Allen is also the author of the short, helpful book, "Process and the Other P Word," which provides a roadmap to revolutionizing a company's approach to people and proces...

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On episode #215 of The Author Factor Podcast I am having a conversation with Annie Yang, a millennial finance expert and the author of the new book, "The 5 Day Job Search."

In this episode, Annie shares her journey of impacting others by providing practical strategies for job hunters and those burdened by student loan debt. Annie's approach to job hunting is refreshingly efficient and pragmatic. "The 5...

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On episode #214 of The Author Factor Podcast I am having a conversation with motivational consultant, international speaker, and author, Ahmard Vital.

Ahmard has dedicated himself to empowering young adults to overcome adversity and achieve personal and professional success. His journey from a small town in Texas to becoming an impactful writer and thought leader is inspiring.

In his latest book, "Now What? 5...

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On episode #213 of The Author Factor Podcast I am having a conversation with Julie Pham, PhD, a beacon of inspiration who went from a Saigon boat refugee to an acclaimed author, speaker, and founder of Curiosity Based.

In this episode, Julie shares how she self-published her second book, 7 Forms of Respect: A Guide to Transforming Your Communication and Relationships at Work, incorporating practical exercises and thought-...

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On episode #212 of The Author Factor Podcast I am having a conversation with Rahul Sharma, a transformative figure who shares his inspiring author journey and impactful strategies for personal and professional development. Rahul, a former firefighter and HR expert, recently retired to focus on spreading his motivational message and helping accidental leaders navigate the world of people management.

Throughout our conversat...

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On episode #211 of The Author Factor Podcast, I am having a conversation with Laura Renner, a neonatal intensive care unit nurse and the author of the book "No, I'm Not Fine, Thank You."

Laura's journey is marked by resilience, having overcome a traumatic brain injury and complex post-traumatic stress disorder, and through her book, she shares a raw and unfiltered account of her struggles and triumphs,...

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On episode #210  of The Author Factor Podcast, I am having a conversation with Dave Jackson, a pioneer in podcasting since 2005 and the mastermind behind the school of podcasting, boasting over 3,300,000 downloads. As an inductee into the Academy of Podcasters Hall of Fame, Dave has shaped the podcasting landscape, launching hundreds of successful podcasts and becoming a sought-after voice in the industry.

Dave's book...

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On episode #209 of The Author Factor Podcast I am having a conversation with Nancy Giere. Nancy is a master of educational experiences, blending storytelling with humor to revolutionize interactive learning. With her new book, "Bundle Your Brilliance: Turn Your Expertise Into Profitable Online Courses," Nancy distills 30 years of frontline experience into a treasure trove of knowledge, providing a blueprint for turning ex...

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On episode #208 of The Author Factor Podcast I am having a conversation with employment law attorney, dedicated HR professional, and best-selling author, Scott Warrick.

Scott's journey from legal expert to a fierce advocate for brain health is inspiring. You will learn from Scott's transformational strategies to rewire the brain, overcome challenges, and create a successful and fulfilling career.

During...

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On episode #207 of The Author Factor Podcast I am having a conversation with John Rossman, the mastermind behind Amazon's marketplace and the best-selling author of books like "Think Like Amazon" and "The Amazon Way."

In this insightful interview, John shares his strategies for helping businesses thrive in the digital age. He emphasizes the importance of understanding the value proposition for the...

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On episode #206 of The Author Factor Podcast I am having a conversation with author, international leadership consultant, and keynote speaker, Karen Eber.

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time.

Karen works with Fortune 500 companies like General Electric, Microsoft, Facebook, Kate Spade, and Big 4 Consulting Companies...

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On episode #205 of The Author Factor Podcast I am having a conversation with Mark Graban, a consultant and three-time book author.

An internationally recognized consultant, author, speaker and entrepreneur, Mark just published his latest book, The Mistakes That Make Us, which is a blueprint for turning setbacks into steppingstones.

The single most important takeaway from this episode is the concept of embracing ...

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