Author Factor: Notable Nonfiction Books
The Author Factor is the premier podcast for business owners, entrepreneurs, and corporate leaders dedicated to exploring the transformative power of nonfiction book writing, book publishing, and book marketing. Whether you're a first-time author or a seasoned publishing pro, you will discover invaluable nonfiction book writing, publishing, and marketing insights on every episode. Learn how to avoid critical mistakes, build a loyal following of readers, and harness your nonfiction book as the ultimate tool for expanding your reach, reinforcing your expertise, and driving new business opportunities. Hosted by Mike Capuzzi, a 30+ year expert in marketing , author of 20 non fiction books and non fiction book publisher, this podcast offers a unique platform for sharing the remarkable stories and strategies of notable nonfiction authors whose works have significantly impacted their personal success, their businesses, and the lives of their readers. Each week, The Author Factor explores the heart of nonfiction publishing, bringing you face-to-face with authors who have mastered the art of turning expertise and insights into compelling books that captivate, educate, and inspire action. Guests are carefully selected for their profound contributions to their respective fields, their innovative approaches to nonfiction writing, and their proven ability to leverage their books for greater influence and business growth. Join us as we uncover the secrets behind successful nonfiction book publishing, from the initial concept to the writing process, from marketing and branding to the strategic use of a book as a tool for exponential business and personal brand development. Mike brings his extensive experience and passion for non-fiction to the table, facilitating insightful conversations that are packed with actionable advice and real-world wisdom. Listeners will gain exclusive insights into: - The journey of crafting a must-read nonfiction book that resonates with audiences and stands out in a crowded marketplace. - Effective book marketing strategies for building and engaging a loyal readership, including social media tactics, content marketing tips, and networking secrets. - The dos and don'ts of nonfiction publishing, as shared by authors who have navigated the pitfalls and peaks of the industry. - Innovative ways to use your nonfiction book as a powerful marketing tool to elevate your brand, attract new business opportunities, and establish yourself as a thought leader in your field. Listeners will also learn valuable tips about: How to write a non-fiction book. Non-fiction book cover design. Storytelling in non-fiction. Book launch strategies. Book marketing strategies. Author branding. Author websites. Social media for authors. Getting book reviews. Amazon bestseller strategies. And much more! If you're ready to unlock the true "author factor" in your business - and enjoy the accountability, influence, and explosive growth that comes with it - this is the podcast for you. Get ready to get inspired, get motivated, and take massive action on your nonfiction publishing goals. The Author Factor is here to be your guide.
Episodes
On episode #238 of The Author Factor Podcast, I am having a conversation with nonfiction book author Gregory Mohr. Greg is a visionary entrepreneur and the CEO of Franchise Maven, who transitioned from a microelectronic circuit engineer to guiding countless individuals towards success in franchising. His impressive background includes managing Taco Bell franchises, owning various businesses, and becoming a Wall Street Journal bests...
On episode #237 of The Author Factor Podcast, I am having a conversation with nonfiction book author Tracy Hardin. Tracy is the founder of Next Century Technologies, an IT managed services provider based in Lexington, Kentucky. Earlier this year, I assisted her in creating her book series, "What You Need to Know About IT Without the Geek Speak."
Learn more about Tracy Hardin by visiting NextCenturyTech.com.
On episode #236 of The Author Factor Podcast, I am having a conversation with nonfiction book author Barry LaBov. Barry is the founder and CEO of LaBov Marketing, Communications, and Training and a two-time Ernst & Young Entrepreneur of the Year. With 40 years of experience, Barry has helped some of the biggest names in various industries discover and celebrate their unique brand differentiation.
In his latest book, &q...
On episode #235 of The Author Factor Podcast, I am having a conversation with nonfiction book author Ray Hartjen. Ray, a marketing professional and musician, was diagnosed with multiple myeloma in March 2019. His career spans organizational development, corporate communications, public relations, and marketing. Inspired by his stepmother’s battle with the same disease, Ray authored a book to support others facing similar health cha...
On episode #234 of The Author Factor Podcast, I am having a conversation with nonfiction book author Dwight Heck. Dwight, a financial educator with a remarkable journey, has turned his personal trials into a mission to transform others' financial lives. With over two decades of experience, Dwight has dedicated his career to helping families and businesses thrive, and he shares this wisdom in his book, "Give a Heck: How to...
On episode #233 of The Author Factor Podcast, I am having a conversation with nonfiction book author Geoffrey Klein. Bridging the worlds of film, law, and marketing, Geoffrey is a TEDx speaker, visual content expert, and author of the book, The Content Beast: Create Story Driven Content to Connect with Your Audience.
Geoffrey’s book is a must-read for its strategic approach to content marketing. It provides practical tips ...
On episode #232 of The Author Factor Podcast, I am having a conversation with nonfiction book author, Doug "Odie" Slocum. Doug, a retired Brigadier General, spent 35 years in the Air Force and Air National Guard. He commanded the 127th Wing to national acclaim and piloted over 4100 hours in America's fiercest fighters. Recently, Doug published his first book, Violent Positivity, sharing his people-centric leadership ...
On episode #231 of The Author Factor Podcast, I am having a conversation with nonfiction book author Kelsey Gilbert-Kreiling. Kelsey is a digital disruptor and the visionary author behind the book "Squarespace: From Signup to Launch."
She co-founded the innovative agency Week of the Website and has built over 800 Squarespace sites, helping entrepreneurs carve their digital paths.
Her book, "Squares...
On episode #230 of The Author Factor Podcast I am having a conversation with nonfiction book author, Drew Hannush. Drew is a whiskey historian, whiskey podcast host, and an Amazon bestselling author of three engaging books on whiskey. With a background in web design, Drew transitioned into whiskey writing and podcasting, turning his passion for travel and spirits into a successful new career.
Drew's latest book, *The ...
On episode #229 of The Author Factor Podcast, I am having a conversation with nonfiction book author, William "Will" Yeske. Will is a US Army combat veteran who served until 2018, despite being medically retired in 2015.
He recently published his first nonfiction book, "Damn the Valley," inspired by his experiences in Afghanistan with the 82nd Airborne. Beyond his service, Will is an entrepreneur, runn...
On episode #228 of The Author Factor Podcast, I am having a conversation with John T. Hewitt. John is a legendary entrepreneur, having founded Jackson Hewitt and Liberty Tax, two of the largest tax preparation companies in the United States.
With over 55 years of experience, John has built multibillion-dollar companies and continues to revolutionize the franchise industry with his current venture, Loyalty Brands.
On episode #227 of The Author Factor Podcast I am having a conversation with nonfiction book author and podcaster, Debbie Weiss. Debbie is not only a seasoned entrepreneur but a new voice in the world of memoir writing, having transitioned from a diverse career in finance and insurance to becoming an author. Her journey reflects a rich tapestry of life experiences and personal evolution.
Debbie’s book, "On Second Thou...
On episode #226 of The Author Factor Podcast, I am having a conversation with nonfiction book author James I. Bond. Despite the coincidence of sharing a name with a famous spy, James has carved out his own impressive niche in the world of marketing and communication. With a background rich in behavioral management, Jim has been at the forefront of developing innovative strategies to make marketing messages stick.
His book...
Meet Sonny Moyers, a titan in the Texas real estate scene and the author of the nonfiction book, "The Architecture of the Real Estate Practice."
On episode #225 of The Author Factor Podcast, I am having a conversation with nonfiction book author Sonny Moyers, a prominent figure in the Texas real estate landscape.
Sonny's nonfiction author journey has crystalized 50 years of hard-earned expertise, b...
On episode #224 of The Author Factor Podcast, I am having a conversation with Nick Hutchinson, the brainchild behind Book Thinkers, a digital marketing agency for book lovers that bridges the gap between authors and their readers.
Nick is also the author of the nonfiction book, "Rise of the Reader."
In "Rise of the Reader," Nick presents a compelling blueprint for revolutionizing your reading...
On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable moneymakers through their books.
While Chris is not a nonfiction book autho...
On episode #222 of The Author Factor Podcast, I am having a conversation with John Timothy Brewer, Jr. His remarkable background as a special forces veteran and founder of Shield and Spear Consulting Group gives him a unique insight into the world of self-defense.
With his new book, "Fight For Your Best Life," John combines a decade of high-stake environments experience with everyday practical safety strategies....
On episode # 221 of The Author Factor Podcast I am having a conversation with Phebe Trotman, a Vancouver-based entrepreneur and distinguished athlete who has been inducted into several sports halls of fame. Phebe embodies resilience through her personal journey, a quality she brilliantly shares in her first book, "Never Quit on a Bad Day," which offers tools for overcoming challenges and fostering gratitude for life'...
On episode #220 of The Author Factor Podcast, I am having a conversation with Yogi Aaron, an influential figure in the world of yoga. Yogi Aaron's unorthodox perspectives on stretching and flexibility, and his dedication to helping others live a pain-free life through yoga, make him a sought-after teacher and author. His latest book, "Stop Stretching," challenges conventional beliefs about yoga and offers valuable i...
On episode #219 of The Author Factor Podcast I am having a conversation with Dr. Matt Archer, a chiropractor and author of "The Protocol For Health, 7 Unexpected Solutions."
Dr. Archer's journey into nonfiction writing began with a skeptical approach to manual muscle testing and applied kinesiology. During this interview, he shared a unique, effective system that simplifies health care and guides listeners ...
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