Ep 527 - How To Create Authentic Connections Through Conversations In The DM’s That Lead To Income Growth? With Tracy Beavers

In this episode of the Author to Authority podcast, Tracy Beavers, a sales and marketing expert, shares her journey from corporate America to entrepreneurship and her passion for helping others succeed. Tracy discusses the changing landscape of job security and the importance of taking control of one's own career. She emphasizes the need for authentic connections in the online space to grow email lists and attract ideal clients, offering valuable insights on how to start meaningful conversations on social media without being salesy or spammy. Tracy shares her strategy for building an email list through DM conversations, treating them as if they were face-to-face interactions. She also highlights the importance of building relationships and offering value in sales and marketing, emphasizing the need for follow-up and understanding customer needs. The episode concludes with a discussion on promoting a Master Class in the "Be a Confident Entrepreneur" group, providing a supportive community for entrepreneurs looking to grow their income and visibility.