What a High-Converting LinkedIn Profile Actually Looks Like

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Your LinkedIn profile shouldn’t read like a CV — especially if you run your own business. In this episode, Charlotte breaks down exactly what makes a profile stand out and sell your services (without sounding salesy). From your headline to your About section to the visuals that back you up, you’ll learn what to fix, what to skip, and why this matters more than ever.

If your LinkedIn profile still sounds like you’re looking for a job instead of landing clients — this episode is for you.

🔑 In this episode, you’ll learn:

• Why most LinkedIn profiles don’t convert (and what to do instead)
• The four key elements of a high-performing profile
• What buyers look for in your headline, summary, and experience section
• How to create clarity and trust before you ever start a conversation
• What to do if you don’t have time to DIY it

⚡️ Mentioned in this episode:

👀 Get your LinkedIn Profile Power-Up:

A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do.

→ https://kaffeen.thrivecart.com/powerup/

📌 Let’s connect:

• Website: kaffeen.co
• Instagram: @kaffeen.club
• LinkedIn: Charlotte Ellis Maldari

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Episode Transcript

(00:03):
Hey, I'm Charlotte EllisMaldari, founder of Kaffeen, and
if you've ever looked at yourLinkedIn profile and thought,
does this even sound like meanymore?
You're not alone.
And today I wanna walk youthrough what a strong client
attracting LinkedIn profileactually looks like and what to
do if you want to fix yoursquickly without DIYing it.
So let's be honest.
LinkedIn profiles were oftenwritten in a rush or years ago

(00:26):
during a career pivot that youhaven't quite explained
properly, and now you'repotentially running your own
business, whether you'refreelance, whether you've got
your own agency, whether you'vegot your own consulting practice
or coaching practice, and you'reselling your services, you're
not applying for jobs anymore,in which case your profile on
LinkedIn probably isn't doingyou any favors.

(00:47):
And here's the truth, yourprofile is the first impression
you control.
If somebody hears your name,sees your content, or gets
referred to you, then they'rechecking you out on LinkedIn.
It doesn't matter if you believethat your primary marketing
platform is Instagram or TikTok,or Dribble or YouTube or any of

(01:07):
the other platforms that youmight be using professional
association website directory.
The reality is that LinkedIn,like it or not, is the biggest
professional networking site inthe world, and it dominates when
people are checking theirreferences and seeing if you're
the right fit for them.
So the question is, when theyget there to your LinkedIn

(01:32):
profile, do they get it?
Do they understand what youoffer?
Do they understand who you helpand why you are the right person
for them?
Because if your profile isvague, outdated, or all about
your past employment rather thanyour current positioning, it's
gonna create friction.
It weakens referrals and itturns up potential clients
without you ever knowing.
And I just feel like so manypeople just don't even touch

(01:56):
LinkedIn.
They say, oh yeah, that'ssomething we'll get to later.
It's not important channel forus.
And they'll be so busy focusingon getting all the other
channels Perfect.
But then if somebody goes andcross references them on
LinkedIn, they don't have to bedoing a ton of stuff.
They don't have to be doingoutreach on there, making
content, et cetera, but justhave their profile tight so that
it's compatible with what you'reactually doing.
Now, that is like the minimum,minimum LinkedIn profile lift

(02:18):
that you need to have sorted tomake sure that your profile
isn't actively turning peopleaway and discouraging people
from working with you.
So what does a good LinkedInprofile actually do?
A strong LinkedIn profile isn'tlong.
It doesn't have to be like Warand Peace.
It's not keyword stuffed likepeople treat blogs sometimes and

(02:39):
it's not about impressingeveryone.
In fact, crucially.
It really shouldn't beimpressing everyone.
It's all about clarity andconnection.
So let me break this down.
If we're thinking about four ofthe very first things that I
would encourage you to look at,and there's so much more than
this, but four of the very firstthings.
Number one, you really need aheadline that positions you
clearly.

(03:00):
Now, I dunno if you know what Imean by headline, but you have
this option below your name.
And before you get into the mainbulk of your profile where you
can write a strap line,basically about yourself.
Now many people use this to putin their job title or the
company they're currentlyworking at.
The reality is when you come upa LinkedIn search or if
somebody's looking at yourprofile, or if you send them an

(03:21):
email.
Your name appears, then yourheadline, and then your job
title and company that you'reat.
So if you are using yourheadline for your job title and
company, you're wasting it.
You should be using thatheadline not to say founder at
X, not to say consultant.
A speaker strategist Hyen ideaWrangler, but something that

(03:44):
answers what do you help peopleachieve and who is it for?
Something that speaks to theperson who's reading that and
helps them to say, oh yes, youare the right person for me.
The second thing it needs is anabout section that feels human
and not corporate.
This is your chance to makesomeone say, yes, this is what I
need, this is my person.

(04:05):
Talk to your ideal client's painpoint.
Show empathy.
Give proof that you can helpthem solve that pain point and
tell a short story, maybe even,and end it with how to get in
touch.
This about section, when I sayfeels human, not corporate.
This is a really goodopportunity to infuse this with
some of your personality.
Give them a taste of what it'dbe like to work with you beyond

(04:26):
the actual service that youdeliver so they can understand
if you're a good chemistry forit, fit from the get go.
Number three is you need toupdate your experience section
so that it's buyer facing andnot job facing.
If you run your own business,your current experience section
should talk about your services,your clients, your results, not

(04:47):
your job duties.
You're not trying to get hired.
You're showing how people canwork with you.
Now this is one of the biggestcontrasts for people who've
previously used their LinkedInprofile as a kind of extended cv
because often we're writing inthe format that we know is gonna
speak to hiring managers, HRdepartments, procurement, that

(05:10):
kind of stuff.
Really need to update thisexperience section so that it
speaks more like the kind oftone of voice, the kind of level
of persuasion that you reach onyour website.
Number four, you need visualsand links that back you up.
So there is a section, oh Idon't have linked up in, up

(05:31):
right now, which wasn't veryhelpful in advance of this.
But there is a section where youcan add in, it's called
something like assets orresources or something else,
something along those lineswhere you can add in URLs, you
can upload PDFs.
You can add in all kinds ofcontent and it appears like
little thumbnails in the middleof your profile.
First of all, it's really goodway to break up what can be a

(05:51):
phenomenal amount of text.
And number two, this is youropportunity to give that kind of
information that backs up whatyou've said in the previous
sections.
So in that experience section,in that about section in that
headline, you can use bannerimages featured links,
testimonials, PDFs.
Your profile should look activeand alive, like somebody who's
in demand and doing great work.

(06:12):
Look at the prompts thatLinkedIn gives you in that
section.
It can say, do you have anyaccolades?
Have you appeared on a podcastanywhere?
Have you published a book?
Have you got a free training?
Have you got a lead magnet theycan download?
Have you got a book, a call linkusing Calendly?
Have you got a link through to ablog?
There's lots of differentoptions you can add in here.
Just think about what are theprimary ones for you and add

(06:34):
some stuff in if you haven'talready.
So now we've got an option foryou if you don't wanna DIY.
This, if you're listening tothis and thinking, okay, I know
my LinkedIn profile needs work,but I'm not sure where to start.
I get it.
And that's exactly why wecreated the LinkedIn profile
Power Up.
It's a done for you expertreview where I personally go
through your LinkedIn profileand create a seven page

(06:57):
optimization report.
With specific changes to make.
In some cases we even includedone for you copy that you can
literally drop straight intoyour profile and also
personalized loom walkthrough soyou know exactly what to do.
So that's a video where I'mexplaining everything that I am
recommending to you and givingyou the directions and how to
update it in your own profile.

(07:18):
And you'll have it all.
Strategy, language, examples,tone within seven days.
It's ideal if you want yourLinkedIn to start doing the
heavy lifting for your outreachreferrals and positioning, but
you don't wanna guess your waythrough it, and you can go grab
it now at the link below in theshow notes.
So whether you want to DIY it orwork with somebody like me, your

(07:40):
LinkedIn profile is too valuableto ignore.
It's often the differencebetween someone reaching out or
moving on.
So if your profile doesn'treflect the clarity, quality,
and the authority of your actualwork, now is the time to fix
that.
And thanks for listening, andI'll see you next time.