Authority Formula Podcast
Introducing The Authority Formula Podcast, the ultimate resource for entrepreneurs, business owners, and executives who are ready to rise above the noise and elevate their credibility, grow their brand, and drive increased revenue. Hosted by George Wright III, in collaboration with Valiant CEO Magazine, this podcast brings you the strategies and insights you need to thrive in a world where standing out has never been more challenging.In today’s fast-paced marketplace, the obstacles to success are more difficult than ever before. With the shortened attention spans of consumers and a crowded, oversaturated market, it’s hard for any business to cut through the noise. Consumers have more access to free content than ever before, and the overwhelming presence of AI and influencers makes it even harder for businesses to differentiate themselves and communicate their true value. As a result, entrepreneurs and business owners struggle to get noticed, capture attention, and ultimately, increase their sales.The Authority Formula Podcast provides the solution to these challenges by focusing on Authority Marketing—the powerful strategy that will help you build credibility, stand out, and gain the trust of your target audience. This is the key to not only attracting more leads but also converting those leads into long-term customers. After 30 years of working with some of the most credible brands in the marketplace, George Wright III and Valiant CEO Magazine have teamed up to launch this transformative podcast.Each episode of The Authority Formula Podcast features in-depth conversations with some of the most successful and influential entrepreneurs, thought leaders, and experts from around the globe. You’ll hear their personal stories of success, the tactics they used to build their authority, and how they overcame the very same challenges you face today in the crowded marketplace. From actionable authority marketing strategies to insider tips on how to stand out in a world filled with noise, this podcast will equip you with the tools you need to capture attention and build a brand that resonates.Whether you're a podcaster, author, speaker, coach, consultant, real estate salesperson, medical professional, attorney, or anyone looking to make a bigger impact, The Authority Formula Podcast is packed with invaluable insights that will inspire and motivate you to take your business to the next level. It’s time to stop blending in and start standing out.If you’ve been struggling to get the attention your business deserves or find it difficult to differentiate yourself from the competition, this podcast is for you. It’s time to learn how authority marketing can help you overcome today’s toughest business challenges. Each episode will show you exactly how you can leverage authority to attract more leads, build your credibility, and boost your revenue.So, are you ready to become the go-to expert in your industry? The Authority Formula Podcast is your blue print for success. Tune in now and start your journey toward mastering the art of authority marketing. Make sure to subscribe, because the authority your brand needs is just one podcast away!
Episodes
The Authority Formula Podcast
Guest: Florian Rolke | High-Performance Coach for Entrepreneurs & Investors
In this episode of The Authority Formula Podcast, host George Wright III speaks with Florian Rolke, a high-performance coach with a remarkable story—from selling strawberries door-to-door to coaching elite entrepreneurs, AI leaders, and investors worldwide. With a background in business psychology and over 170 books studi...
The Authority Formula Podcast
Guest: Dr. Mike Bennett | Dentist & Sleep Health Advocate
In this episode of The Authority Formula Podcast, host George Wright III speaks with Dr. Mike Bennett, a dentist turned sleep health expert, about the powerful connection between oral health and total body wellness. Dr. Bennett shares how his journey into sleep dentistry helped him uncover life-changing solutions for patients struggling wi...
The Authority Formula Podcast
Guest: Regina Martin | Educator, Speaker, Author & Coach
In this episode of The Authority Formula Podcast, host George Wright III welcomes Regina Martin—an educator, speaker, and author with a powerful message for students, professionals, and aspiring dreamers. Regina shares her journey from government service to education and breaks down the core message of her book You Belong Here: Transitionin...
Podcast Title: The Authority Formula Podcast
Guest: Kent Richeson | Entrepreneur, Investor & Founder of Shit Pitch
In this episode of The Authority Formula Podcast, host George Wright III sits down with entrepreneur and investor Kent Richeson, founder of Shit Pitch—a bold live pitch event that strips away polish to reveal the real traits investors look for in founders. Kent shares his own entrepreneurial journey and explains ...
The Authority Formula Podcast
Guest: Dennis M. Mbogori | Motivational Speaker, Coach & Author
In this episode of The Authority Formula Podcast, George Wright III interviews Dennis M. Mbogori, a powerful voice in personal development and author of Affirm Your Greatness. Dennis shares his inspiring story—from growing up in Kenya to navigating culture shock and self-doubt in the U.S.—and how discovering John Maxwell’s leadership...
The Authority Formula Podcast
Guest: Gabriel Sedlak | Entrepreneur, Speaker & Coach
In this episode of The Authority Formula Podcast, host George Wright III sits down with Gabriel Sedlak—an entrepreneur, speaker, and coach with a powerful story of transformation. Gabriel opens up about his early struggles, self-sabotage, and how discovering network marketing became a catalyst for personal growth and success. From overcoming d...
The Authority Formula Podcast
Guest: Candice Amundson | Realtor, Investor & Vacation Rental Expert
In this episode of The Authority Formula Podcast, George Wright III welcomes Candice Amundson—a seasoned realtor, investor, and single mom—who specializes in vacation and short-term rental properties. Candice shares how she built a thriving business through strategic investments, data-driven decisions, and a commitment to local ...
The Authority Formula Podcast
Guest: Greg Anderson | System Architect & Entrepreneur
In this episode of The Authority Formula Podcast, host George Wright III sits down with Greg Anderson, a seasoned system architect and entrepreneur, to unpack how viewing life and business as systems can unlock next-level success. Greg shares his inspiring journey of overcoming dyslexia, building authority through content, and using tech stra...
The Authority Formula Podcast
Guest: James Pizzola | CEO & Relationship Tech Innovator
In this episode of The Authority Formula Podcast, George Wright III welcomes James Pizzola, a tech entrepreneur with a deep interest in psychology, to discuss his latest project—a mobile app designed to strengthen relationships using data-driven insights. With over ten years in IT and a background in leadership, James explains how his app h...
The Authority Formula Podcast
Guest: Colton Page | Chief Sales Officer & Co-Owner at PlatPay
In this episode of The Authority Formula Podcast, George Wright III sits down with Colton Page, Chief Sales Officer and co-owner of PlatPay, to explore the complex world of payment processing. Colton shares his journey from knocking on doors to co-leading a merchant processing firm that’s handled over a billion dollars in transactions...
The Authority Formula
Guest: Sean Stockell | CEO of Your Home Digital, Founder of Your Home TV
In this episode of The Authority Formula, George Wright III sits down with Sean Stockell, CEO of Your Home Digital and founder of Your Home TV, to explore his journey from the world of banking to the forefront of digital media and streaming. Sean shares how his passion for education, trust, and innovation led to the creation of a platfo...
The Authority Formula
Guest: Jamie Gilleland | CEO of RIF Social, Automation Strategist, Business Leader
In this episode of The Authority Formula, George Wright III talks with Jamie Gilleland, a business innovation expert and CEO of RIF Social. With a background in digital marketing and automation—including her work with Infusionsoft (now Keap)—Jamie shares how she helps businesses streamline operations and drive results through ...
The Authority Formula
Guest: Tom Hazzard | Co-Owner of Podetize, Podcast Strategist
In this episode of The Authority Formula, George Wright III interviews Tom Hazzard, podcasting expert and co-owner of Podetize. With decades of experience supporting speakers, authors, and thought leaders, Tom shares how podcasting can be a powerful tool for building authority and expanding reach.
They explore the importance of turning podcast ...
The Authority Formula
Guest: Spencer Howard | Travel Rewards Expert and Founder of Straight to the Points
In this episode of The Authority Formula, George Wright III sits down with Spencer Howard, founder of Straight to the Points and a recognized expert in credit card loyalty and travel rewards. Spencer shares how he transitioned from a career in politics to helping others unlock luxury travel experiences through smart use of po...
The Authority Formula
Guest: Nicole Kernohan | High-Performance Coach and COO
In this episode of The Authority Formula, George Wright III interviews Nicole Kernohan, a high-performance coach and COO of a leading coaching organization. Nicole shares her powerful journey from corporate strategist to entrepreneur, including how she overcame a diagnosis of MS and found new purpose in helping others grow.
They discuss the deep impa...
The Authority Formula
Guest: Brian Fried | Inventor, Entrepreneur, and Founder of Inventor Smart
In this episode of The Authority Formula, George Wright III talks with Brian Fried, a prolific inventor and founder of Inventor Smart. With 15 patents and several licensed products under his belt, Brian shares how simple observations of everyday problems sparked his journey into inventing—and how anyone with an idea can do the same.
The Authority Formula
Guest: Simon Severino | CEO of Strategy Sprints, Sales Strategist, Author
In this episode of The Authority Formula, George Wright III explores the world of sales psychology with Simon Severino, CEO of Strategy Sprints. Simon shares how his curiosity about buyer behavior led him into sales—and why asking better questions and listening more can dramatically improve your close rate.
They dive into practical ...
The Authority Formula
Guest: Jason Moss | Business Coach, Mentor, and Community Builder
In this episode of The Authority Formula, George Wright III welcomes Jason Moss, a business coach and mentor to a thriving community of over 20,000 coaches. Jason shares his story of launching his first business at 13 and scaling multiple seven-figure ventures—all by blending technology, communication, and deep inner work.
They explore the ...
The Authority Formula
Guest: Doug Noll | Former Trial Lawyer Turned Peacemaker & Emotional Intelligence Expert
In this episode of The Authority Formula, George Wright III interviews Doug Noll, a former trial lawyer who left the courtroom behind to pursue peacemaking and emotional intelligence. Doug shares how his background in law and philosophy led him to question the traditional approaches to conflict—and ultimately devote ...
The Authority Formula
Guest: Jack Espy | CEO of Spirited Hive
In this episode of The Authority Formula, George Wright III speaks with Jack Espy, founder and CEO of Spirited Hive, about how he turned a pandemic-born idea into a rapidly growing canned cocktail brand. Jack walks through the highs and lows of launching a business in uncertain times, offering honest insights on risk-taking, resilience, and the role of community in bui...
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