Authority in the Wild

Authority in the Wild

Welcome to Authority in the Wild Podcast. I'm your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I've worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful people rarely share elsewhere. Take what you discover and use it to build your path to freedom.

Episodes

January 27, 2026 70 mins

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

She's coached 24 TEDx speakers across Europe, India, and the US. She's worked with 400+ leaders from 47 nationalities. And she spent her first six months teaching communication skills hoping every class would be canc...

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🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

Tyler Wagner reveals how he guarantees bestseller status for any book. After dropping out of college at 19 with $80,000 in debt, he built Authors Unite into an 8-figure book marketing agency that has helped 5,000+ au...

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🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

Most salespeople give prospects the ick. They check boxes, recite scripts, and reek of commission breath. April Palmer does the opposite and closes enterprise deals by saying no, asking kindergarten-level questions, ...

Mark as Played

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

Jonathan DeCollibus built 16 companies from the ground up. Most of them failed. But those failures taught him something most investors miss: business is just math plus courage. Now, as an investor in over 30 companie...

  • 🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

    Why creative entrepreneurs who make money often burn out faster than those who don't and the profitability framework that solves both problems simultaneously.

    Christian Brim, author of Profit First for Creatives a...

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    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

    Over 1 billion people globally have disabilities. 60 million in the US alone. And 95% of the internet is completely inaccessible to them.

    Maxwell Ivey, digital accessibility advisor known as the Blind Blogger, breaks ...

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    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

    There's a 7-year gap between what AI can actually do and what people believe it can do—and that gap is costing businesses hundreds of thousands of dollars in failed pilots.

    Chris Hood is an AI strategist and autho...

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    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

    AI is destroying authentic marketing—and most brands don't even realize it. In this episode, Caleb Roche, Marketing Professor and CEO of Group Creative, reveals why 99.9% of TV commercials are likely AI-written a...

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    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

    Eric Dingler has spent over 30 years building and leading teams, and his approach to remote team leadership cuts through the noise. In this episode, he reveals why good managers often run businesses into the ground w...

    Mark as Played

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down.

    What if everything you've been taught about wealth is wrong? Stoy Hall, founder and CEO of Black Mammoth, argues that wealth has nothing to do with the zeros in your bank account—and that money isn't just a t...

  • 🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, Ivan Wanis Ruiz, author of 'End Boring' and a top-rated Coursera instructor, shares his insights on effective communication. He discusses the importance of simplicity in conveying m...

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    In this episode, I sit down with Chris Smith, a USA Today bestselling author and sales conversion expert who wrote The Conversion Code.

    Chris breaks down why 85% of sales happen after the fifth attempt, yet 90% of salespeople quit before that point.

    He shares the five-minute rule that gives you 21 times better conversion rates and explains why speed matters more than you think.

    We explore how consumers now control privacy settings and...

    Mark as Played

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy working with B2B tech startups.

    Anthony explains why hiding your prices wastes everyone's time an...

    Mark as Played

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Ken Cox, President of The RiverCity Internet Group and seasoned entrepreneur with decades of technology experience.

    Ken explains how AI destroys traditional gatekeepers a...

    Mark as Played

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Allyson Letteri, a marketing exec turned startup advisor and author of The Standout Startup.

    Allyson explains how speed to market with AI changes everything, yet core mar...

    Mark as Played

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Alan Lazaros, who turned personal tragedy into a mission for self-improvement and helping others. Alan shares his journey from a difficult childhood and a near-fatal car...

    Mark as Played

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Camille Diaz, a wealth strategist and optimization coach dedicated to helping 'zombie-preneurs'—entrepreneurs on the brink of burnout—revitalize their businesses...

    Mark as Played

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Peter Sorgenfrei, a founder and CEO coach who created six companies across three countries.

    Peter explains how chasing status and external validation nearly destroyed his...

    Mark as Played

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode of 'Authority in the Wild,' I interviewed Alison Tetrick, a professional cyclist, entrepreneur, and biochemist.

    Alison shares her unique path from growing up on a ranch in California ...

    Mark as Played

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Manuj Aggarwal, founder and Chief Innovation Officer at Tetra Noodle Technologies.

    With 4 AI patents to his name, Manuj is the perfect mentor to guide you through the tra...

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