Authorpreneur Podcast Episode #4: Richard Weylman, author of 100 Proven Ways to Acquire and Keep Clients for Life

In this episode of The Authorpreneur Podcast, I talk with Richard Weylman, the author of The Power of Why and his newest book, 100 Ways to Acquire and Keep Clients for Life. 

Richard is a hall of fame keynote speaker, customer experience hall of fame inductee, and multiple bestselling author. 

Orphaned at age 6, Richard overcame that obstacle and has developed several successful businesses. As a result, he is passionate about helping others understand today's marketplace, and aims to help others elevate their business performance. Considered one of the leading authorities on marketing innovation and understanding the customer perspective, Chris Forbes, vice chairman of Forbes Media, refers to his work simply as “brilliant”.

In this episode, Richard and I discuss using books as part of a business, the power of personalization, and creating memorable experiences. If you’re interested in learning how to position yourself as a thought leader and how Richard uses his books as integral parts of his business, then you’re really going to enjoy this episode. 

Website: https://richardweylman.com/

BOOK: https://www.amazon.com/dp/168481524X/

YouTube: https://www.youtube.com/@RichardWeylman

LinkedIn: https://www.linkedin.com/in/richard-weylman-8a087026/

Twitter: https://twitter.com/richard_weylman

Instagram: https://www.instagram.com/crichardweylman/

Amazon: https://www.amazon.com/stores/C.-Richard-Weylman/author/B001IXOINI

Richard Weylman, author and consultant, shares his insights on writing books and providing valuable information to help people. He emphasizes the importance of providing practical, step-by-step tactics rather than vague advice. Weylman also discusses the resistance people have to change and the need for them to be open to new ideas and willing to make adjustments. He highlights the power of personalized and humanized experiences in building relationships with customers. Additionally, he mentions the impact of small gestures, such as sending thank-you notes and personalizing communication, in creating memorable experiences for clients. In this conversation, Richard Weylman and Chris Green discuss the process of writing and publishing a book. They emphasize the importance of knowing why you want to write and who your audience is. Richard shares his experience of writing his latest book and the challenges he faced in coming up with a title. They also discuss the power of clarity over cleverness in book titles. Richard and Chris talk about the obsession that comes with writing a book and the dedication it requires. They highlight the value of books as a way to share knowledge and help others. They discuss the benefits of giving away books and the impact it can have on building a business. Richard shares his insights on pricing books and the importance of negotiating with publishers. They also discuss the role of books in establishing thought leadership and deep vertical knowledge in a specific subject area. They emphasize the need to capture reader information and provide additional value beyond the book. Finally, they discuss the marketing potential of books and the power of sending physical copies to key individuals.