Authors Who Lead - Learn to write a book from bestselling authors and leaders

Authors Who Lead - Learn to write a book from bestselling authors and leaders

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.

Episodes

May 29, 2025 β€’ 52 mins

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Many aspiring authors feel a pull to share their wisdomβ€”especially about something as universal yet challenging as parenting. In this episode of Authors Who Lead, Scott Jeffrey Miller offers a refreshingly candid perspective. Miller, an eight-time Wall Street Journal and Amazon bestselling author, recently co-authored "Parenting: Wrong Turns, Right Lessons" with his teenage son, Thatcher. For Miller, writing...

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Anyone who’s ever thought about writing a book knows the feeling: a mix of excitement, hope, and, yesβ€”fear. In this episode of Authors Who Lead, I dive deep into the emotional realm of writing, pulling back the curtain on the ten most common fears that keep writers from taking the next step.

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00:00 Overcoming book-writing challenges
04:23 Organized writing: audience & strategy
08:37 Overc...

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May 17, 2025 β€’ 37 mins

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In this episode of Authors Who Lead, I sit down with Deborah Hammett, author of Salty at 60: Becoming Better Than Retired. Deborah’s story is the bold, honest tale of how she left her thirty-three-year career in education in pursuit of a freer, purpose-filled second actβ€”sailing solo aboard her boat and, eventually, writing a book about her experience.

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00:00 Trading chalkboards for chart plotters

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In this episode of Authors Who Lead, I sit down with Brian Andrews and Jeffrey Wilson, the powerhouse writing duo behind the riveting thriller Dark Rising. Both veterans with storied pastsβ€”Brian, a former submarine officer with business acumen, and Jeffrey, a trauma surgeon and Navy veteranβ€”found common ground far from the battlefield: at a thriller writing conference.

Their partnership, as Jeffrey jokes, was born of β€œ...

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April 24, 2025 β€’ 15 mins

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In this episode of Authors Who Lead, I explore a critical and sometimes overlooked question for aspiring writers: Why write a book? While the dream of bestseller status or financial gain is tempting, I challenge listeners to think deeper. Through personal stories, hard truths about book sales, and my journey, I reveal that the value of authoring a book goes far beyond money or external validation.

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What does it mean to live an impactful life? Is it measured solely by the actions we take, or should we also be paying close attention to the opportunities we let pass by? In this episode of Authors Who Lead, I sit down with Nick Cooneyβ€”venture capitalist, founder of Lever VC and the Lever Foundation, and author of What We Don’t Do: Inaction in the Face of Suffering and the Drive to Do More.Β 

Through our conv...

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April 11, 2025 β€’ 41 mins

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Aspiring authors often find themselves at a crossroads, deciding whether to follow their passion for writing or stay in a secure career. In this episode of Authors Who Lead, Azul sits down with Aime Austin, a successful author of legal thrillers, to discuss her unique journey from the courtroom to the writing desk. This insightful conversation uncovers Aime’s path, creative processes, and advice for emerging writers.

T...

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Writing and publishing a book is a significant achievement, yet the journey doesn't end there for many authors. The real challenge often lies in keeping the momentum of book sales going, especially after the initial launch euphoria fades. In this episode of Authors Who Lead, I shed light on how authors can master the art of book marketing in 2025. Here, we dive deeper into the insights shared, exploring essential...

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March 13, 2025 β€’ 19 mins

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Writing a book is often seen as a solitary journey, characterized by the rhythmic tapping of keys as ideas flow from mind to paper. However, the path to becoming an author can be fraught with internal struggles, often rooted in deeper emotional complexities. In this episode of Authors Who Lead, I discuss the profound impact that unresolved trauma can have on a writer's ability to create, emphasizing the importanc...

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In this episode of Authors Who Lead, I sit down with brand strategist and author Jen Kem to discuss the release of her book, "The Unicorn Team." Our conversation explored building teams with unique energy and navigating the traditional publishing world, revealing lessons applicable to anyone's creative journey. Let's delve into the key insights shared and their profound impact on the essence of lea...

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February 23, 2025 β€’ 20 mins

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The art of writing is much more than crafting sentences or perfecting grammar. It’s a bridge connecting your inner world to the outside, bearing stories untold and messages unsaid. In this episode of the Authors Who Lead, I share a heartfelt reflection on how writing is intertwined with living fully, urging aspiring authors to delve deeper than the superficial act of writing to uncover a more profound personal revelat...

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In this episode of Authors Who Lead, I converse with Dennis James Sweeney, author of "How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses" and recipient of the Autumn House Rising Writer prize. Our discussion offers valuable insights into a writer's journey, the perseverance needed in the face of rejection, and the power of authenticity in one's writing.

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Starting a piece of writing can always be intimidating. Whether you've written a book before or are venturing into writing for the first time, the blank page can seem overwhelming. In this episode of Authors Who Lead, I delve into the various aspects of writing challenges and how they can serve as a catalyst to kickstart your writing journey.

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00:00 Unlock Writing Potential with Challenges
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January 23, 2025 β€’ 39 mins

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In this episode of Authors Who Lead, Denise Cecilia Frost and I delve into the grueling yet rewarding process of writing a novel. The takeaway is clear: the first draft is not about perfection but capturing a great story's essence. Drawing inspiration from Kurt Vonnegut, Denise emphasizes that every character must have a desire or goal to propel the narrative forward. It’s a stage where messiness is not just tole...

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Every author faces challenges when writing a bookβ€”whether it's finding the right idea, battling imposter syndrome, or simply staring at a blank screen. You are not alone in this.Β 

In this episode of Authors Who Lead, I emphasize that writing isn't a solitary endeavor but a community activity. Let’s dive into the key topics discussed in the podcast episode, exploring how a structured approach, inspir...

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In this episode of Authors Who Lead, I sit down with Shelby Leigh, a best-selling author and mental health advocate, to discuss the nuances of mastering organic reach in book marketing, the daily writing habit, and the importance of viewing oneself as a brand. With over 500,000 readers and a successful transition from self-publishing to traditional publishing, Shelby Leigh’s journey is filled with valuable lessons for...

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In this episode of the Authors Who Lead podcast, I sit down with Kristen Van Nest. Kristen, a talented comedian, author, and business owner, sheds light on her unique writing process, the cultural nuances of living abroad, and her transition from a corporate career to creative pursuits. This episode dives deep into the intricacies of creativity, the challenges of expatriate life, and the transformative power of travel...

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December 26, 2024 β€’ 20 mins

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If you’re an author wondering whether attending a book fair is a good idea, you’re in the right place. In this episode, I dive into the unique opportunities book fairs offer to showcase your work, engage with readers, network with industry professionals, and more. Whether you’re a new author or an experienced one, participating in a book fair can provide invaluable experiences and help elevate your writing career.

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December 19, 2024 β€’ 42 mins

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In this enlightening episode of Authors Who Lead, I sit down with Dr. Avanti Kumar Singh, a Western-trained physician who has reconnected with her South Asian roots to explore Ayurvedic principles. Dr. Singh's latest book, "The Longevity Formula," brings ancient Ayurvedic wisdom to modern readers, focusing on how harmonizing with nature can promote a longer, healthier life. Let's delve into the key...

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December 12, 2024 β€’ 28 mins

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The school bell rings, signaling the end of a relentlessly long period. Students, from the youngest in elementary school to the seasoned veterans in high school, often find themselves mentally and physically exhausted by the demands of the modern classroom.

However, Deb Lancaster, a veteran educator with years of experience, is championing a revolutionary concept that promises to transform educationβ€”brain br...

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