June 5, 2025 • 26 mins
Alain Nana-Sinkam’s automotive career began with a childhood passion—organizing Matchbox cars into a meticulously curated dealership on his bedroom floor. That early fascination evolved into a dynamic career spanning retail, finance, and tech, culminating in his leadership role at TrueCar, where he’s redefining how consumers and dealers connect in the digital age.
In this episode, Alain joins Paul, Kyle, and Michael to discuss the evolving landscape of car buying. He emphasizes the industry's shift from focusing solely on price transparency to addressing the total cost of ownership, including financing and protection products. Alain advocates for empowering consumers with tools that provide clarity and confidence, highlighting the importance of dealers in facilitating a frictionless buying experience.
Takeaways:
0:00 Intro with Paul J Daly, Kyle Mountsier, and Michael Cirillo
1:20 Alain reflects on his early days in the industry, starting as a lot attendant and how that experience shaped his understanding of dealership operations.
5:10 A nostalgic look at Alain's childhood photo, revealing his early passion for cars and dealership setups.
8:29 Discussion on the importance of recognizing the emotional and practical significance of car ownership for consumers.
13:34 Alain shares insights on the need for the industry to focus on total cost transparency, not just vehicle pricing.
18:27 The conversation turns to the challenges and opportunities in providing real-time, personalized financing options for car buyers.
Follow Alain Nana-Sinkam at https://www.linkedin.com/in/alainnanasinkam
Learn more about TrueCar at https://dealerportal.truecar.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Paul J Daly (00:00):
Listen, it's not every day we get to have a guest
(00:02):
on who happens to be the onlyman in this universe that is
responsible for me getting acustom tailored pair of jeans.
Unknown (00:15):
This is Auto Collabs. I
Michael Cirillo (00:18):
mean, so strong. Talk to me about fit. Do
they fit different than a storebought pair of jeans? Like, what
do you Ah, it depends
Paul J Daly (00:24):
on the store.
Because sometimes I don't knowif it's just me, but sometimes I
can find an amazing fit off therack. Like, but this was
Kyle Mountsier (00:31):
a it's helpful that you're like, six one
average white, middle aged dude.
You
Unknown (00:36):
know, I walk into a store I'm, like, got any
38 twelves? He's
Paul J Daly (00:43):
like, and even then, I'm gonna need a pair of
scissors and some hemming thread
Kyle Mountsier (00:50):
that Alan probably needs custom fitted
almost every time, because theguy's like, 83 feet like,
Paul J Daly (00:56):
athlete he's got extreme beat dude. He's got
athlete vibes. No, he's gotathlete vibes. Always walking
around in the Jordans, like,Yeah, I'm like, you used to be
able to dunk on some somepeople, haven't you? That's for
Alain Nana-Sinkham (01:07):
sure. Maybe just you get to the bottom
Michael Cirillo (01:08):
of it. Let's get to the bottom of it. Let's
bring let's bring him. In hopeyou enjoy this episode with
Alan. Nana cincum, let's go.
Paul J Daly (01:20):
Alan, so great to have you back on Auto Collabs
today. Welcome. I
Alain Nana-Sinkham (01:24):
enjoy our conversation so much. So when
the opportunity came up, I wasvery excited to rejoin you. So
Paul J Daly (01:31):
I love whenever we get to talk to somebody who has,
like, legit OG roots in theindustry. And you started as a
lot of tendon, which is, youknow, the edge. I don't know. Is
there another entry levelposition that goes before lot
attendant? Anybody? Not
Alain Nana-Sinkham (01:48):
a position that is more more exposed to the
whole dealership at such anentry level than the Porter and
the lot attendant that Kyle
Paul J Daly (01:58):
always says that we'll walk into dealership. He's
like, you want to know what'sreally going on around here. Go,
Kyle Mountsier (02:03):
you go put him in a golf cart for an hour with
you. Thing you know all thethings
Paul J Daly (02:11):
you ever did want to know and didn't want to know
about what's going on. Who'swith. Who are you go for the
real answers. But I think thatthat experience is really what
informs your entireunderstanding of the industry
when you start there, becauseyou start there with little
respect, little knowledge,little understanding, and very
quickly, people rely on you toget them things
Alain Nana-Sinkham (02:33):
absolutely and you get to see the end of
the transaction, probably thehappiest moment in our industry.
Oh, that's cool. The car goesover the curb, and you you learn
so much about the process andwhat's valued, and busy
Saturdays where, you know,they're, they're, we're going to
(02:54):
sell 17 or 20 cars, and we don'twant to be the log jam or the,
you know, the bottleneck and thewhole process.
Paul J Daly (03:01):
What's the first this could go wrong? We asked a
question on a podcast a fewpodcasts ago, and we were like,
we wish we didn't ask thatquestion, but, but what was the
first thing that you found outas a lot of tenant where you
were like, oh, that's how itreally works. Or I might have
gotten myself in trouble withthat one. Maybe I don't want you
(03:23):
to answer that. Michael's like,Michael, if you're not watching,
he's like, Yeah, pull up.
Alain Nana-Sinkham (03:30):
Well, I will tell you that I started at
Jerry's Ford in Annandale,Virginia, and Jerry's Ford was
one of the first dealerships inthe country to get a you go
franchise,
Paul J Daly (03:43):
and one of the first to get rid of it, probably
Alain Nana-Sinkham (03:46):
one of the first to get rid of it. And
those cars were not ready forfor the public when they first
drive, absolutely so, I think,exposed to a brand new car, or
a, quote, brand new car thatwent over the curb with some
(04:06):
some deficiencies, I learnedabout what a wheel was, how that
figures into the process.
Kyle Mountsier (04:16):
Now you're you were telling us beforehand that
your your roots actually gomaybe a bit deeper than just the
lot attendant thing. And I thinkyou have, Nathan told us that
you have a little photo, alittle you got a little show and
tell for those that are watchingthis video. Is that right? First
Look at that?
Alain Nana-Sinkham (04:34):
Oh, my God.
So couple things to observe
Paul J Daly (04:37):
here obviously explain what we're seeing, Kyle,
because the people who are justlistening? What are we looking
Kyle Mountsier (04:41):
at? No, Alan is about to do a way better job at
that. He was, he was like, acouple things to observe. Hit us
with it. Okay, give us theexplanation of what we got going
on. I'm
Alain Nana-Sinkham (04:50):
four years old in my bedroom. This is a
picture of me sitting on thefloor, and the people who aren't
who aren't watching won't.
Realize that that full head ofhair was not gorgeous. Was
great. Oh, fantastic. I had thepick and everything. Man got the
Paul J Daly (05:10):
quintessential ringer tee on, white shirt with
the green ring around the neckand the sleeves, some jeans bare
feet sitting on a hardwoodfloor. So
Alain Nana-Sinkham (05:19):
all my matchbox and Hot Wheels cars are
all laid out in a row, andthey're organized by different
types. And my mother tells methat she came in and she asked
me what I was doing, and Ilooked up at her, and I said,
this is my dealership.
Paul J Daly (05:35):
Oh, I thought it was practicing to be a lot
attendant, but
Alain Nana-Sinkham (05:38):
this was my dealership, and I had all them.
I had them organized by brand.
Paul. They were all set up,thank goodness, and ready to
roll. So it runs deep with me.
Guys. Where did that
Paul J Daly (05:47):
come from? Wow.
Like, what made you at that age?
Do you even remember it forlike, why did you want to have a
dealership? I
Alain Nana-Sinkham (05:55):
was just always fascinated with cars and
my my folks would get mematchbox and Hot Wheels, and I
would organize them by brand andby I'd organize them by color,
and I'd polish them up, and itjust and on the way to the
airport, my dad used to travel alot when we were little. On the
way to the airport, we woulddrive through the auto row in
Herndon, Virginia. So I wouldalways see all the cars parked
(06:17):
out so nicely. And I was tryingto, I was trying to replicate
that in my in my bedroom.
Paul J Daly (06:22):
I don't, I don't know how to say,
Michael Cirillo (06:24):
well, so I gotta jump in on this, because
I'm so fascinated right now.
Alan, I've had a stick for awhile when it comes to marketing
and dealership marketing, whereI'm like, can we stop telling
people the thing they alreadyknow that we do like my my stick
was at the time my six year oldknows what a car dealership
(06:44):
does. And if I ask them, what acar dealership Dad, don't ask
stupid questions. You are nowthe proof point to this stick
for
Paul J Daly (06:54):
years, which, as a four year old, you can lower the
age to four down. You
Michael Cirillo (06:57):
knew that the the they had to be lined up,
they had to be merchandised.
They needed to be detailed. Youknew what needed to be done. And
now you do you think in someway, like, do you look back on
that photo and go, Man, I did Iever call my calling forward?
Alain Nana-Sinkham (07:15):
It's like the video of Tiger Woods on The
Tonight Show coming out andhitting the golf ball. And it's
like, man, he really startedearly.
Michael Cirillo (07:22):
You don't think of people in this industry like
us being huge advocates for thisindustry and that this is a
great place to work. People cansee the Tiger Woods photo that
you're talking about, andthey're like, Oh, dang, that's
awesome. But you might be thefirst person I've heard call
forward like that was my momentthat I'm going to be in this
industry as a kid,
Alain Nana-Sinkham (07:42):
I even knew to take my age units and put
them up on the No
Unknown (07:46):
way.
Kyle Mountsier (07:50):
Here's what's interesting to this, to me about
this, and this is it's kind ofto go along with. Michael zeal,
is, do we not give the consumerpublic the credit that they're
kind of due for what, likeworking with a dealership or
(08:11):
buying something. Like, a lot oftimes, you know, in the
industry, we're like, oh, theywouldn't know how to do that.
Oh, they don't know about this.
Like, is there more credit dueto the car buyer, the car
servicer, and the researchthey've done, the understanding
of how we do business, what wedo, things like that. I
Alain Nana-Sinkham (08:29):
think there's a real paradox going on.
I think that consumers know whatthey like. They know what they
want. Buying a car remains avery emotional purchase. I mean,
we give our cars names. This isnot always super spreadsheet
rational decisions that we makewhen it comes to transportation.
The piece that they're lackingis the detail that sits
(08:51):
underneath that process. So toMichael's point, less about the
nuts and bolts of what adealership does that consumers
tend to understand and moreabout how dealers make this
really complicated process somuch easier and so and can
remove the friction. Dealers arethe only ones who can reliably
(09:14):
remove the friction. And I saythat as somebody who lives in
the vendor space now, right andtrying to walk in and say, we
can help you with this. We canhelp you with that. Dealers know
how to remove the friction, andit's the biggest opportunity in
our industry that sits in frontof us right now.
Unknown (09:30):
Interesting.
Michael Cirillo (09:33):
This needs to go on a shirt reliably remove
the friction. Have you everheard of it in those terms? Has
anybody? I've never, I've
Kyle Mountsier (09:43):
never heard that reliable Alan was the he you
trademark that just,
Unknown (09:47):
that's the key word for me, is reliably like we we have
this negative stigma, this cloudthat looms over the industry at
large, not realizing thatthrough that storm or that
tumult, the dealer is. Is theonly one who can reliably remove
the friction,
Alain Nana-Sink (10:05):
unquestionably, because it requires, and this is
why I'm such a big fan of whatyou all are doing more broadly,
because you elevate how I'mgoing to get a little misty
right now, but you elevate howimportant what we do is to
consumers, right? Transportationunlocks opportunity. People can
take jobs that they couldn'ttake otherwise, move to places
(10:27):
that they they couldn'totherwise. And there's this
whole industry setting asidewhat it does for us as workers
in it right, to be able to havea living and make money and do
and do all of those things. Itreally is an industry that can
kind of call its own shot interms of what's going to happen
next and where it's going to gonext. I think that's, that's
(10:49):
what excites me so much aboutit. You know,
Kyle Mountsier (10:52):
if you, if you've never, Alan, did you? You
sold cars for a time? Course,yep, you would know this. You
and me can reminisce on this,Paul and poor Paul and Michael
can't reminisce on this, butwe're what, but they'll know
what I'm talking about, becausethey maybe con felt it as a
consumer, but you just calledout this thing that I don't
(11:13):
think we key into enough in anindustry, which is the
existentialism of car buying,right? That car the unlock of
transportation access. Now forsome p like, for a very small
few, maybe, you know, two to 3%of car buyers, it's just another
check box. They bought 30 in thelast 20 years. They just kind of
(11:35):
buy cars on a whim. Doesn'treally matter, but for probably
98% of car buyers, there's somesort of existentialism built
into that first car growingfamily, new place, just moved,
got a new job, right? Theconnection to life's moments and
(11:55):
car buying and what we get to doas an industry is come alongside
of them and usher them kind oflike it's a it's if you take the
industry as a whole as this islike we get to usher people into
life stages,
Paul J Daly (12:13):
real reality without
Alain Nana-Sinkham (12:17):
it. Is the reason why I get so discouraged
when we make ourselves small,when we make our industry small,
and all we think about isprofitability and who won the
deal and and these elements ofthe transaction, when the
reality is we're doing somethingway more valuable to our our our
(12:37):
society. And I, and I knowsometimes that can sound a
little hokey, but I think we allare at varying stages in our
life where we want to seemeaning in what we do, and that
is absolutely the meaning inwhat we do.
Kyle Mountsier (12:52):
How do you connect that to, like your your
daily work, the thing thatyou're doing right now, right
you're you run the OEMPartnerships Program with with
true car. How do you because Ithink some people would have
trouble connecting that, right?
Maybe there's a sales people outthere that can really viscerally
do that, because they'reconnecting with people who are
buying a car every single day.
(13:12):
But it's like this developerworking on the CER the WYSIWYG
thing for the for the servicescheduler, right? Like, so how
in your role do you connect themeaning of the broader industry
to, yeah, I have to, you know,get an OEM signature today, you
know, or whatever that may be.
I'm
Alain Nana-Sinkham (13:34):
all about the ecosystem and the
opportunity to make thisecosystem better. The role that
I play directly is withmanufacturers who are trying to
help consumers discover andultimately put in their driveway
the brand of choice. But whenyou zoom out a click and you
look at our industry,everybody's a pro, with the
(13:56):
exception of one entity, theconsumer, everybody else at that
table is a pro at what they do.
They do it all day, every day,multiple times. Every single
day, a consumer buys a car. Howoften? Once, every 567, years,
sometimes longer than that.
Yeah, I try to think of thethings that you do once every
(14:16):
seven years. You stink at all ofthem. You're you because you
just don't get the practice
Paul J Daly (14:22):
dieting. Me terrible at dieting.
Alain Nana-Sinkham (14:26):
So to me, the opportunity is to help that
person level up, and when theylevel up, as an industry, we all
benefit. And Kyle, I'll lean onyou. You have sold a car to
somebody who came in the doorthat said, I know what I want. I
know what I want to pay. There'smy trade. I need this much for
it. I know where I want tofinance. If you can do this, you
(14:48):
have my business as asalesperson in deal. I want that
all day, every day. I take 25 ofthose people a day, and I would
be in heaven. What do you get?
Instead? You get, man. I don'tknow pickup truck or sedan. Do
you have a co signer? Yeah, Idon't know what color I don't
know are. It is a completelydifferent experience. So from
my, you know, little part of theworld I'm I'm trying to level up
(15:12):
that consumer, because I knowwe'll all benefit when it
happens.
Paul J Daly (15:20):
You know, one of the things that has quickly
become one of the biggestchallenges, or I think one of
the consumers, have thisalready, like you just
mentioned, they only do thisevery so many years, so they
already come in with feelinglike an insecurity about the
process. One of the biggestareas of that is not what color
(15:42):
car I want. It's often like, canI get this financed? You know
what I mean? And that's an areathat I think there's been a
growing level of attention andsensitivity to that, like we're
always talking about, like, youknow, affordability being a
challenge, but we see more andmore companies and more and more
dealers, I think leading theconversation with, you know,
(16:05):
talk tracks and tech tools andemployee training, that is more,
I don't know, empathetic to itis that what you're seeing out
there, I know, I know it's likea passion of yours, financing,
specifically,
Alain Nana-Sinkham (16:20):
It's it's the next step for us as an
industry. We've, we have solvedprice transparency, and I think
all dealers and everybody in theecosystem recognizes that, yeah,
but there's a difference betweenprice and cost, and the way that
most consumers pay for cars hasnothing to do with that five
digit price. That is not howthey how they think about it,
(16:43):
and ultimately, yeah, theproblem is the four of us all
get the same price. We don'texperience the same cost. Paul
might lease. Kyle wants to putno money down. Michael wants to
do 84 month financing, and Iwant to do 48 that's where the
next year
Kyle Mountsier (17:01):
a baller Alan, that's that's
Paul J Daly (17:02):
why that's the next
Alain Nana-Sinkham (17:07):
that's the next step for us, that's the
next level for us, is to createthe same level of ease and
discovery like you're talkingabout Paul around the cost of
the car, and not just the priceof the car.
Paul J Daly (17:19):
Gosh, I've never heard it like, delineated that
way, how much the car is, yeah?
Because
Kyle Mountsier (17:24):
you can't, you can't go online, you can't go
online to a Reddit thread and belike, how much you pay a month,
right?
Paul J Daly (17:31):
Right? Because it'll be the same car and it'll
be wildly different payments.
And I think the default positionis like, Well, you got ripped
off if you're paying more thansomeone else, yeah, maybe not.
Maybe you got a better deal,honestly. Wow, how are we doing
that? Tell us. How are we doingthat? I know. I'm like, I'm
like, You must be wrestling withthis
Kyle Mountsier (17:50):
now. You're like, you're, you're putting
things in front of my face. OrI'm like, give me a week. I'll
be right back. Yeah,
Paul J Daly (17:55):
right now, for real, because you think about
how cost, like, how pricetransparency was this like,
seemingly over, unsurmountableobject, insurmountable object
back in the day, and now it'sjust like a norm, right? And
technology did that for us,right? It brought it, brought
transparency to both sides. Butit's just such a it's a normal
(18:18):
thing now, but the costconversation is not a normal
thing. Yet, we see a lot ofmentioning of it. We see a lot
of attempts to make it better.
Alain Nana-Sinkham (18:27):
Do you guys remember that old Auto Trader
commercial that was based on thematrix where the guy came into
the White Room, just like Neoand he said, I need a car. And
the cars came in, yes.
Paul J Daly (18:38):
And they came like, yeah, with like, a lot of
velocity, yeah? And
Alain Nana-Sinkham (18:41):
he starts yelling out, a red one, a
convertible, and they'rechanging, as you say, going up
and down, yeah? The modernequivalent of that. What's next
is that same person coming intothat same room and they're
saying, I'm 680 I have twogrand, and I need to be $400 a
month, go. And I think
Paul J Daly (18:59):
someone needs to make that commercial tomorrow.
Yeah.
Alain Nana-Sinkham (19:03):
And then you pick the one. And now it's just
cars that fit whatever you justsaid, and you pick the one that
works best for you.
Unknown (19:10):
Wow,
Kyle Mountsier (19:10):
yeah, right, especially right now when when
affordability is is such a partof the matrix, we're seeing
average car payments on new carloans right in the mid to high,
seven hundreds, and a lot ofpeople are asking the questions,
starting with budget first. Andwe don't really have as an
industry, we don't default topayment based searching right.
(19:33):
We default to year make modelfeature based searching right.
And I think there's, there'sdifferent, you know, different
providers moving to move thatway, but I bet if we made it
easier for consumers to inquirethat way, it would be way more
utilized. And
Alain Nana-Sinkham (19:51):
there's reasons for that. We've got to
figure out, how do youincorporate protection into
that? Right? Again, Kyle, theworst thing you wanted to do is
quote a payment. And out on thefloor, your finance manager
would come out, and absolutelyyou'd want to have a discussion,
because you've got to be able toto to educate the consumer about
how to protect the asset and allthe other things that you want
to do so but we can, but we cansolve for it. It's just a matter
(20:14):
of identifying the blocks andhelping the consumer well
Kyle Mountsier (20:18):
and on a super nerdy level, right? Real time
payment. APIs that are fast andeasy to use are not, you know,
not in like, there's not aplethora of them out there that
you can just like, go hit an APIreally quickly. Have tax, title,
license fees, the whole nineyards built in a in a penny
(20:40):
perfect payment and real timechange it based on that person's
thing, on every single piece ofthe inventory. That's actually a
really hard thing to do from avery technical level. So that's
right, yeah. I mean,
Paul J Daly (20:52):
I It's rare that we have, like, I'm just going over
this, I can't believe I didn'tsee this before, honestly, like
the way you put it, and evenlike the Okay, that's
Unknown (21:02):
because you're kind of like Kyle said, would this
because I'm a what? That'sbecause you're a lay down.
Paul J Daly (21:08):
I'm a total lay down. Lay down. That's messed
up. Michael,
Unknown (21:16):
most car I'm a lay down. Most sales people are lay
downs,right? Our people are the worst
Paul J Daly (21:20):
we're terrible at it, or the best, or they happen
to think I'm the best.
Kyle Mountsier (21:26):
Oh man, Alan, I think You've stumped us, you've
encouraged us, you've given ussomething to think about and and
the fact that you called yourshot at age four is just really
cool story. So thanks again forhanging out with us, and thanks
for joining us here on AutoCollabs today.
Unknown (21:41):
Pleasure, Hey, Paul, can I do this little, quick
little quiz for you? Okay, okay,we'll let you do the quiz. Go,
Kyle Mountsier (21:48):
okay,
Alain Nana-Sinkham (21:49):
you guys know, I'm huge into sports
uniform. He's one of the thingsI told you guys. And by the way,
Paul J Daly (21:54):
turning a crazy hat. You have to, you have to
watch the show to see it. Thereyou
Alain Nana-Sinkham (21:59):
go. You got to tune in. So the big thing
that I'm into the niche forsports uniforms is what I call
uniform cameos, which isbasically a super famous guy who
played and played at the end oftheir career, or the beginning
of the career for another team.
So think like Jordan with thewizards, Akeem Olajuwon finished
his career at the Raptors farmwith Yeah, yeah. Got it. So as
an Eagles fan Paul, you need torecognize this rams Jersey as
(22:23):
one of the most interestinguniform cameos that you should
possibly know about. You're ahuge football fan. I know
Paul J Daly (22:37):
God this is going way back.
Alain Nana-Sinkham (22:40):
The one hint I'll give you is that this guy
made this cameo at the start ofhis career and not the end of
his career. Did he have the samenumber, different number?
Paul J Daly (22:54):
Ron Jaworski,
Alain Nana-Sinkham (22:57):
yeah, no, no, yeah. Oh no,
Unknown (23:03):
quit on it now. And with
Paul J Daly (23:05):
that, I will never be back in one of these podcasts
again. You'll never see me.
Alan,
Kyle Mountsier (23:13):
you're you're a true hero. Paul crushed it. Hey.
Thanks for listening. If you'relistening along some auto
clouds.
Paul J Daly (23:26):
Okay, I think it's only appropriate that after that
win, I'm putting this Eaglesjersey on
Kyle Mountsier (23:33):
for all of the audio people. It looks like an
Eagles jersey. It is
Paul J Daly (23:37):
an Eagles Jersey because I can't believe I nailed
the trivia. I thought I wasgonna be outed. That blew my
Kyle Mountsier (23:43):
mind. I about fell out of my chair. That was
so impressive. Every one while Iget it. The other piece that's
so shocking to me is, andgranted, there's still an
element of, like, I kind ofloosely found my way in the
industry, but so many people inour industry is, like, never
even thought of this whole carthing. I just tripped and fell
into it. Now it's like, no, as akid, I was lining cars up. I
(24:07):
knew what I wanted to do. I knewwhere I was focused.
Michael Cirillo (24:09):
There's so much story. I mean, we could have a
whole other podcast, just adiscussion between the three of
us about the implication of whathe said. Because for the longest
time, I'm like, There's amarketing conversation there,
which is car dealers, marketingcompanies or agencies spend
majority of the budget tellingthe public what the public
already knows that they do. Wesell cars. And he's the proof
(24:30):
point to that thesis rightthere, that as a kid, as a
toddler, he's like, I'm gonnaplay car dealership. Yep, I'm
gonna sell cars brand
Kyle Mountsier (24:39):
build all the way down. Like kids want to be
soccer players, football playersand firefighters, they should
want to be car dealers too.
Paul J Daly (24:46):
I just had an idea of it. We need to develop a
board game.
Unknown (24:52):
Oh,
Alain Nana-Sinkham (24:54):
and
Paul J Daly (24:55):
you can Nathan, our producers back there, like I've
already built it. I'm. I'm not afan of board games, but I'd be a
fan of this board game, and youcan have, like, the hazard ones,
right? Like you get the you getgoing
Kyle Mountsier (25:06):
to be so, you know, this is going to be so
easy, we're going to GPT out ofour GPT board game, because we
already know. And then all of asudden, we're getting a 3d
printer. We're going to printthat thing, it'll be the one,
and we'll put it on Kickstarter,and then just wait for our
Kickstarter. Ladies andgentlemen. Well,
Paul J Daly (25:21):
I think, I think, I think, well, in that, in that,
since this came up on thispodcast, we were inspired by
Alan. I think he needs a specialrole in it. Like, I don't know
if he's like, going to be likethe monopoly man of the director
Michael Cirillo (25:31):
of OEM relationships
Paul J Daly (25:35):
in collaboration with true car. We're not trying
to hire anybody from anybodyjust say, wow. Well look, I
think we've done enough damagehere today on behalf of Kyle
Mountsier, Michael Cirillo andmyself, thank you, as always,
for joining us on Auto Collabs.
Sign
Unknown (25:50):
up for our free and fun to read daily email for a free
shot of relevant news andautomotive retail media and pop
culture. You can get itnow@asotu.com that's asotu.com.
If you love this podcast, pleaseleave us a review and share it
with a friend. Thanks again forlistening. We'll see you next
time.
(26:20):
Welcome to Annika lab recording.
Listen, it's not every day we get to have a guest
(00:02):
on who happens to be the onlyman in this universe that is
responsible for me getting acustom tailored pair of jeans.
Unknown (00:15):
This is Auto Collabs. I
Michael Cirillo (00:18):
mean, so strong. Talk to me about fit. Do
they fit different than a storebought pair of jeans? Like, what
do you Ah, it depends
Paul J Daly (00:24):
on the store.
Because sometimes I don't knowif it's just me, but sometimes I
can find an amazing fit off therack. Like, but this was
Kyle Mountsier (00:31):
a it's helpful that you're like, six one
average white, middle aged dude.
You
Unknown (00:36):
know, I walk into a store I'm, like, got any
38 twelves? He's
Paul J Daly (00:43):
like, and even then, I'm gonna need a pair of
scissors and some hemming thread
Kyle Mountsier (00:50):
that Alan probably needs custom fitted
almost every time, because theguy's like, 83 feet like,
Paul J Daly (00:56):
athlete he's got extreme beat dude. He's got
athlete vibes. No, he's gotathlete vibes. Always walking
around in the Jordans, like,Yeah, I'm like, you used to be
able to dunk on some somepeople, haven't you? That's for
Alain Nana-Sinkham (01:07):
sure. Maybe just you get to the bottom
Michael Cirillo (01:08):
of it. Let's get to the bottom of it. Let's
bring let's bring him. In hopeyou enjoy this episode with
Alan. Nana cincum, let's go.
Paul J Daly (01:20):
Alan, so great to have you back on Auto Collabs
today. Welcome. I
Alain Nana-Sinkham (01:24):
enjoy our conversation so much. So when
the opportunity came up, I wasvery excited to rejoin you. So
Paul J Daly (01:31):
I love whenever we get to talk to somebody who has,
like, legit OG roots in theindustry. And you started as a
lot of tendon, which is, youknow, the edge. I don't know. Is
there another entry levelposition that goes before lot
attendant? Anybody? Not
Alain Nana-Sinkham (01:48):
a position that is more more exposed to the
whole dealership at such anentry level than the Porter and
the lot attendant that Kyle
Paul J Daly (01:58):
always says that we'll walk into dealership. He's
like, you want to know what'sreally going on around here. Go,
Kyle Mountsier (02:03):
you go put him in a golf cart for an hour with
you. Thing you know all thethings
Paul J Daly (02:11):
you ever did want to know and didn't want to know
about what's going on. Who'swith. Who are you go for the
real answers. But I think thatthat experience is really what
informs your entireunderstanding of the industry
when you start there, becauseyou start there with little
respect, little knowledge,little understanding, and very
quickly, people rely on you toget them things
Alain Nana-Sinkham (02:33):
absolutely and you get to see the end of
the transaction, probably thehappiest moment in our industry.
Oh, that's cool. The car goesover the curb, and you you learn
so much about the process andwhat's valued, and busy
Saturdays where, you know,they're, they're, we're going to
(02:54):
sell 17 or 20 cars, and we don'twant to be the log jam or the,
you know, the bottleneck and thewhole process.
Paul J Daly (03:01):
What's the first this could go wrong? We asked a
question on a podcast a fewpodcasts ago, and we were like,
we wish we didn't ask thatquestion, but, but what was the
first thing that you found outas a lot of tenant where you
were like, oh, that's how itreally works. Or I might have
gotten myself in trouble withthat one. Maybe I don't want you
(03:23):
to answer that. Michael's like,Michael, if you're not watching,
he's like, Yeah, pull up.
Alain Nana-Sinkham (03:30):
Well, I will tell you that I started at
Jerry's Ford in Annandale,Virginia, and Jerry's Ford was
one of the first dealerships inthe country to get a you go
franchise,
Paul J Daly (03:43):
and one of the first to get rid of it, probably
Alain Nana-Sinkham (03:46):
one of the first to get rid of it. And
those cars were not ready forfor the public when they first
drive, absolutely so, I think,exposed to a brand new car, or
a, quote, brand new car thatwent over the curb with some
(04:06):
some deficiencies, I learnedabout what a wheel was, how that
figures into the process.
Kyle Mountsier (04:16):
Now you're you were telling us beforehand that
your your roots actually gomaybe a bit deeper than just the
lot attendant thing. And I thinkyou have, Nathan told us that
you have a little photo, alittle you got a little show and
tell for those that are watchingthis video. Is that right? First
Look at that?
Alain Nana-Sinkham (04:34):
Oh, my God.
So couple things to observe
Paul J Daly (04:37):
here obviously explain what we're seeing, Kyle,
because the people who are justlistening? What are we looking
Kyle Mountsier (04:41):
at? No, Alan is about to do a way better job at
that. He was, he was like, acouple things to observe. Hit us
with it. Okay, give us theexplanation of what we got going
on. I'm
Alain Nana-Sinkham (04:50):
four years old in my bedroom. This is a
picture of me sitting on thefloor, and the people who aren't
who aren't watching won't.
Realize that that full head ofhair was not gorgeous. Was
great. Oh, fantastic. I had thepick and everything. Man got the
Paul J Daly (05:10):
quintessential ringer tee on, white shirt with
the green ring around the neckand the sleeves, some jeans bare
feet sitting on a hardwoodfloor. So
Alain Nana-Sinkham (05:19):
all my matchbox and Hot Wheels cars are
all laid out in a row, andthey're organized by different
types. And my mother tells methat she came in and she asked
me what I was doing, and Ilooked up at her, and I said,
this is my dealership.
Paul J Daly (05:35):
Oh, I thought it was practicing to be a lot
attendant, but
Alain Nana-Sinkham (05:38):
this was my dealership, and I had all them.
I had them organized by brand.
Paul. They were all set up,thank goodness, and ready to
roll. So it runs deep with me.
Guys. Where did that
Paul J Daly (05:47):
come from? Wow.
Like, what made you at that age?
Do you even remember it forlike, why did you want to have a
dealership? I
Alain Nana-Sinkham (05:55):
was just always fascinated with cars and
my my folks would get mematchbox and Hot Wheels, and I
would organize them by brand andby I'd organize them by color,
and I'd polish them up, and itjust and on the way to the
airport, my dad used to travel alot when we were little. On the
way to the airport, we woulddrive through the auto row in
Herndon, Virginia. So I wouldalways see all the cars parked
(06:17):
out so nicely. And I was tryingto, I was trying to replicate
that in my in my bedroom.
Paul J Daly (06:22):
I don't, I don't know how to say,
Michael Cirillo (06:24):
well, so I gotta jump in on this, because
I'm so fascinated right now.
Alan, I've had a stick for awhile when it comes to marketing
and dealership marketing, whereI'm like, can we stop telling
people the thing they alreadyknow that we do like my my stick
was at the time my six year oldknows what a car dealership
(06:44):
does. And if I ask them, what acar dealership Dad, don't ask
stupid questions. You are nowthe proof point to this stick
for
Paul J Daly (06:54):
years, which, as a four year old, you can lower the
age to four down. You
Michael Cirillo (06:57):
knew that the the they had to be lined up,
they had to be merchandised.
They needed to be detailed. Youknew what needed to be done. And
now you do you think in someway, like, do you look back on
that photo and go, Man, I did Iever call my calling forward?
Alain Nana-Sinkham (07:15):
It's like the video of Tiger Woods on The
Tonight Show coming out andhitting the golf ball. And it's
like, man, he really startedearly.
Michael Cirillo (07:22):
You don't think of people in this industry like
us being huge advocates for thisindustry and that this is a
great place to work. People cansee the Tiger Woods photo that
you're talking about, andthey're like, Oh, dang, that's
awesome. But you might be thefirst person I've heard call
forward like that was my momentthat I'm going to be in this
industry as a kid,
Alain Nana-Sinkham (07:42):
I even knew to take my age units and put
them up on the No
Unknown (07:46):
way.
Kyle Mountsier (07:50):
Here's what's interesting to this, to me about
this, and this is it's kind ofto go along with. Michael zeal,
is, do we not give the consumerpublic the credit that they're
kind of due for what, likeworking with a dealership or
(08:11):
buying something. Like, a lot oftimes, you know, in the
industry, we're like, oh, theywouldn't know how to do that.
Oh, they don't know about this.
Like, is there more credit dueto the car buyer, the car
servicer, and the researchthey've done, the understanding
of how we do business, what wedo, things like that. I
Alain Nana-Sinkham (08:29):
think there's a real paradox going on.
I think that consumers know whatthey like. They know what they
want. Buying a car remains avery emotional purchase. I mean,
we give our cars names. This isnot always super spreadsheet
rational decisions that we makewhen it comes to transportation.
The piece that they're lackingis the detail that sits
(08:51):
underneath that process. So toMichael's point, less about the
nuts and bolts of what adealership does that consumers
tend to understand and moreabout how dealers make this
really complicated process somuch easier and so and can
remove the friction. Dealers arethe only ones who can reliably
(09:14):
remove the friction. And I saythat as somebody who lives in
the vendor space now, right andtrying to walk in and say, we
can help you with this. We canhelp you with that. Dealers know
how to remove the friction, andit's the biggest opportunity in
our industry that sits in frontof us right now.
Unknown (09:30):
Interesting.
Michael Cirillo (09:33):
This needs to go on a shirt reliably remove
the friction. Have you everheard of it in those terms? Has
anybody? I've never, I've
Kyle Mountsier (09:43):
never heard that reliable Alan was the he you
trademark that just,
Unknown (09:47):
that's the key word for me, is reliably like we we have
this negative stigma, this cloudthat looms over the industry at
large, not realizing thatthrough that storm or that
tumult, the dealer is. Is theonly one who can reliably remove
the friction,
Alain Nana-Sink (10:05):
unquestionably, because it requires, and this is
why I'm such a big fan of whatyou all are doing more broadly,
because you elevate how I'mgoing to get a little misty
right now, but you elevate howimportant what we do is to
consumers, right? Transportationunlocks opportunity. People can
take jobs that they couldn'ttake otherwise, move to places
(10:27):
that they they couldn'totherwise. And there's this
whole industry setting asidewhat it does for us as workers
in it right, to be able to havea living and make money and do
and do all of those things. Itreally is an industry that can
kind of call its own shot interms of what's going to happen
next and where it's going to gonext. I think that's, that's
(10:49):
what excites me so much aboutit. You know,
Kyle Mountsier (10:52):
if you, if you've never, Alan, did you? You
sold cars for a time? Course,yep, you would know this. You
and me can reminisce on this,Paul and poor Paul and Michael
can't reminisce on this, butwe're what, but they'll know
what I'm talking about, becausethey maybe con felt it as a
consumer, but you just calledout this thing that I don't
(11:13):
think we key into enough in anindustry, which is the
existentialism of car buying,right? That car the unlock of
transportation access. Now forsome p like, for a very small
few, maybe, you know, two to 3%of car buyers, it's just another
check box. They bought 30 in thelast 20 years. They just kind of
(11:35):
buy cars on a whim. Doesn'treally matter, but for probably
98% of car buyers, there's somesort of existentialism built
into that first car growingfamily, new place, just moved,
got a new job, right? Theconnection to life's moments and
(11:55):
car buying and what we get to doas an industry is come alongside
of them and usher them kind oflike it's a it's if you take the
industry as a whole as this islike we get to usher people into
life stages,
Paul J Daly (12:13):
real reality without
Alain Nana-Sinkham (12:17):
it. Is the reason why I get so discouraged
when we make ourselves small,when we make our industry small,
and all we think about isprofitability and who won the
deal and and these elements ofthe transaction, when the
reality is we're doing somethingway more valuable to our our our
(12:37):
society. And I, and I knowsometimes that can sound a
little hokey, but I think we allare at varying stages in our
life where we want to seemeaning in what we do, and that
is absolutely the meaning inwhat we do.
Kyle Mountsier (12:52):
How do you connect that to, like your your
daily work, the thing thatyou're doing right now, right
you're you run the OEMPartnerships Program with with
true car. How do you because Ithink some people would have
trouble connecting that, right?
Maybe there's a sales people outthere that can really viscerally
do that, because they'reconnecting with people who are
buying a car every single day.
(13:12):
But it's like this developerworking on the CER the WYSIWYG
thing for the for the servicescheduler, right? Like, so how
in your role do you connect themeaning of the broader industry
to, yeah, I have to, you know,get an OEM signature today, you
know, or whatever that may be.
I'm
Alain Nana-Sinkham (13:34):
all about the ecosystem and the
opportunity to make thisecosystem better. The role that
I play directly is withmanufacturers who are trying to
help consumers discover andultimately put in their driveway
the brand of choice. But whenyou zoom out a click and you
look at our industry,everybody's a pro, with the
(13:56):
exception of one entity, theconsumer, everybody else at that
table is a pro at what they do.
They do it all day, every day,multiple times. Every single
day, a consumer buys a car. Howoften? Once, every 567, years,
sometimes longer than that.
Yeah, I try to think of thethings that you do once every
(14:16):
seven years. You stink at all ofthem. You're you because you
just don't get the practice
Paul J Daly (14:22):
dieting. Me terrible at dieting.
Alain Nana-Sinkham (14:26):
So to me, the opportunity is to help that
person level up, and when theylevel up, as an industry, we all
benefit. And Kyle, I'll lean onyou. You have sold a car to
somebody who came in the doorthat said, I know what I want. I
know what I want to pay. There'smy trade. I need this much for
it. I know where I want tofinance. If you can do this, you
(14:48):
have my business as asalesperson in deal. I want that
all day, every day. I take 25 ofthose people a day, and I would
be in heaven. What do you get?
Instead? You get, man. I don'tknow pickup truck or sedan. Do
you have a co signer? Yeah, Idon't know what color I don't
know are. It is a completelydifferent experience. So from
my, you know, little part of theworld I'm I'm trying to level up
(15:12):
that consumer, because I knowwe'll all benefit when it
happens.
Paul J Daly (15:20):
You know, one of the things that has quickly
become one of the biggestchallenges, or I think one of
the consumers, have thisalready, like you just
mentioned, they only do thisevery so many years, so they
already come in with feelinglike an insecurity about the
process. One of the biggestareas of that is not what color
(15:42):
car I want. It's often like, canI get this financed? You know
what I mean? And that's an areathat I think there's been a
growing level of attention andsensitivity to that, like we're
always talking about, like, youknow, affordability being a
challenge, but we see more andmore companies and more and more
dealers, I think leading theconversation with, you know,
(16:05):
talk tracks and tech tools andemployee training, that is more,
I don't know, empathetic to itis that what you're seeing out
there, I know, I know it's likea passion of yours, financing,
specifically,
Alain Nana-Sinkham (16:20):
It's it's the next step for us as an
industry. We've, we have solvedprice transparency, and I think
all dealers and everybody in theecosystem recognizes that, yeah,
but there's a difference betweenprice and cost, and the way that
most consumers pay for cars hasnothing to do with that five
digit price. That is not howthey how they think about it,
(16:43):
and ultimately, yeah, theproblem is the four of us all
get the same price. We don'texperience the same cost. Paul
might lease. Kyle wants to putno money down. Michael wants to
do 84 month financing, and Iwant to do 48 that's where the
next year
Kyle Mountsier (17:01):
a baller Alan, that's that's
Paul J Daly (17:02):
why that's the next
Alain Nana-Sinkham (17:07):
that's the next step for us, that's the
next level for us, is to createthe same level of ease and
discovery like you're talkingabout Paul around the cost of
the car, and not just the priceof the car.
Paul J Daly (17:19):
Gosh, I've never heard it like, delineated that
way, how much the car is, yeah?
Because
Kyle Mountsier (17:24):
you can't, you can't go online, you can't go
online to a Reddit thread and belike, how much you pay a month,
right?
Paul J Daly (17:31):
Right? Because it'll be the same car and it'll
be wildly different payments.
And I think the default positionis like, Well, you got ripped
off if you're paying more thansomeone else, yeah, maybe not.
Maybe you got a better deal,honestly. Wow, how are we doing
that? Tell us. How are we doingthat? I know. I'm like, I'm
like, You must be wrestling withthis
Kyle Mountsier (17:50):
now. You're like, you're, you're putting
things in front of my face. OrI'm like, give me a week. I'll
be right back. Yeah,
Paul J Daly (17:55):
right now, for real, because you think about
how cost, like, how pricetransparency was this like,
seemingly over, unsurmountableobject, insurmountable object
back in the day, and now it'sjust like a norm, right? And
technology did that for us,right? It brought it, brought
transparency to both sides. Butit's just such a it's a normal
(18:18):
thing now, but the costconversation is not a normal
thing. Yet, we see a lot ofmentioning of it. We see a lot
of attempts to make it better.
Alain Nana-Sinkham (18:27):
Do you guys remember that old Auto Trader
commercial that was based on thematrix where the guy came into
the White Room, just like Neoand he said, I need a car. And
the cars came in, yes.
Paul J Daly (18:38):
And they came like, yeah, with like, a lot of
velocity, yeah? And
Alain Nana-Sinkham (18:41):
he starts yelling out, a red one, a
convertible, and they'rechanging, as you say, going up
and down, yeah? The modernequivalent of that. What's next
is that same person coming intothat same room and they're
saying, I'm 680 I have twogrand, and I need to be $400 a
month, go. And I think
Paul J Daly (18:59):
someone needs to make that commercial tomorrow.
Yeah.
Alain Nana-Sinkham (19:03):
And then you pick the one. And now it's just
cars that fit whatever you justsaid, and you pick the one that
works best for you.
Unknown (19:10):
Wow,
Kyle Mountsier (19:10):
yeah, right, especially right now when when
affordability is is such a partof the matrix, we're seeing
average car payments on new carloans right in the mid to high,
seven hundreds, and a lot ofpeople are asking the questions,
starting with budget first. Andwe don't really have as an
industry, we don't default topayment based searching right.
(19:33):
We default to year make modelfeature based searching right.
And I think there's, there'sdifferent, you know, different
providers moving to move thatway, but I bet if we made it
easier for consumers to inquirethat way, it would be way more
utilized. And
Alain Nana-Sinkham (19:51):
there's reasons for that. We've got to
figure out, how do youincorporate protection into
that? Right? Again, Kyle, theworst thing you wanted to do is
quote a payment. And out on thefloor, your finance manager
would come out, and absolutelyyou'd want to have a discussion,
because you've got to be able toto to educate the consumer about
how to protect the asset and allthe other things that you want
to do so but we can, but we cansolve for it. It's just a matter
(20:14):
of identifying the blocks andhelping the consumer well
Kyle Mountsier (20:18):
and on a super nerdy level, right? Real time
payment. APIs that are fast andeasy to use are not, you know,
not in like, there's not aplethora of them out there that
you can just like, go hit an APIreally quickly. Have tax, title,
license fees, the whole nineyards built in a in a penny
(20:40):
perfect payment and real timechange it based on that person's
thing, on every single piece ofthe inventory. That's actually a
really hard thing to do from avery technical level. So that's
right, yeah. I mean,
Paul J Daly (20:52):
I It's rare that we have, like, I'm just going over
this, I can't believe I didn'tsee this before, honestly, like
the way you put it, and evenlike the Okay, that's
Unknown (21:02):
because you're kind of like Kyle said, would this
because I'm a what? That'sbecause you're a lay down.
Paul J Daly (21:08):
I'm a total lay down. Lay down. That's messed
up. Michael,
Unknown (21:16):
most car I'm a lay down. Most sales people are lay
downs,right? Our people are the worst
Paul J Daly (21:20):
we're terrible at it, or the best, or they happen
to think I'm the best.
Kyle Mountsier (21:26):
Oh man, Alan, I think You've stumped us, you've
encouraged us, you've given ussomething to think about and and
the fact that you called yourshot at age four is just really
cool story. So thanks again forhanging out with us, and thanks
for joining us here on AutoCollabs today.
Unknown (21:41):
Pleasure, Hey, Paul, can I do this little, quick
little quiz for you? Okay, okay,we'll let you do the quiz. Go,
Kyle Mountsier (21:48):
okay,
Alain Nana-Sinkham (21:49):
you guys know, I'm huge into sports
uniform. He's one of the thingsI told you guys. And by the way,
Paul J Daly (21:54):
turning a crazy hat. You have to, you have to
watch the show to see it. Thereyou
Alain Nana-Sinkham (21:59):
go. You got to tune in. So the big thing
that I'm into the niche forsports uniforms is what I call
uniform cameos, which isbasically a super famous guy who
played and played at the end oftheir career, or the beginning
of the career for another team.
So think like Jordan with thewizards, Akeem Olajuwon finished
his career at the Raptors farmwith Yeah, yeah. Got it. So as
an Eagles fan Paul, you need torecognize this rams Jersey as
(22:23):
one of the most interestinguniform cameos that you should
possibly know about. You're ahuge football fan. I know
Paul J Daly (22:37):
God this is going way back.
Alain Nana-Sinkham (22:40):
The one hint I'll give you is that this guy
made this cameo at the start ofhis career and not the end of
his career. Did he have the samenumber, different number?
Paul J Daly (22:54):
Ron Jaworski,
Alain Nana-Sinkham (22:57):
yeah, no, no, yeah. Oh no,
Unknown (23:03):
quit on it now. And with
Paul J Daly (23:05):
that, I will never be back in one of these podcasts
again. You'll never see me.
Alan,
Kyle Mountsier (23:13):
you're you're a true hero. Paul crushed it. Hey.
Thanks for listening. If you'relistening along some auto
clouds.
Paul J Daly (23:26):
Okay, I think it's only appropriate that after that
win, I'm putting this Eaglesjersey on
Kyle Mountsier (23:33):
for all of the audio people. It looks like an
Eagles jersey. It is
Paul J Daly (23:37):
an Eagles Jersey because I can't believe I nailed
the trivia. I thought I wasgonna be outed. That blew my
Kyle Mountsier (23:43):
mind. I about fell out of my chair. That was
so impressive. Every one while Iget it. The other piece that's
so shocking to me is, andgranted, there's still an
element of, like, I kind ofloosely found my way in the
industry, but so many people inour industry is, like, never
even thought of this whole carthing. I just tripped and fell
into it. Now it's like, no, as akid, I was lining cars up. I
(24:07):
knew what I wanted to do. I knewwhere I was focused.
Michael Cirillo (24:09):
There's so much story. I mean, we could have a
whole other podcast, just adiscussion between the three of
us about the implication of whathe said. Because for the longest
time, I'm like, There's amarketing conversation there,
which is car dealers, marketingcompanies or agencies spend
majority of the budget tellingthe public what the public
already knows that they do. Wesell cars. And he's the proof
(24:30):
point to that thesis rightthere, that as a kid, as a
toddler, he's like, I'm gonnaplay car dealership. Yep, I'm
gonna sell cars brand
Kyle Mountsier (24:39):
build all the way down. Like kids want to be
soccer players, football playersand firefighters, they should
want to be car dealers too.
Paul J Daly (24:46):
I just had an idea of it. We need to develop a
board game.
Unknown (24:52):
Oh,
Alain Nana-Sinkham (24:54):
and
Paul J Daly (24:55):
you can Nathan, our producers back there, like I've
already built it. I'm. I'm not afan of board games, but I'd be a
fan of this board game, and youcan have, like, the hazard ones,
right? Like you get the you getgoing
Kyle Mountsier (25:06):
to be so, you know, this is going to be so
easy, we're going to GPT out ofour GPT board game, because we
already know. And then all of asudden, we're getting a 3d
printer. We're going to printthat thing, it'll be the one,
and we'll put it on Kickstarter,and then just wait for our
Kickstarter. Ladies andgentlemen. Well,
Paul J Daly (25:21):
I think, I think, I think, well, in that, in that,
since this came up on thispodcast, we were inspired by
Alan. I think he needs a specialrole in it. Like, I don't know
if he's like, going to be likethe monopoly man of the director
Michael Cirillo (25:31):
of OEM relationships
Paul J Daly (25:35):
in collaboration with true car. We're not trying
to hire anybody from anybodyjust say, wow. Well look, I
think we've done enough damagehere today on behalf of Kyle
Mountsier, Michael Cirillo andmyself, thank you, as always,
for joining us on Auto Collabs.
Sign
Unknown (25:50):
up for our free and fun to read daily email for a free
shot of relevant news andautomotive retail media and pop
culture. You can get itnow@asotu.com that's asotu.com.
If you love this podcast, pleaseleave us a review and share it
with a friend. Thanks again forlistening. We'll see you next
time.
(26:20):
Welcome to Annika lab recording.
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