June 10, 2025 • 27 mins
Attention-grabbing creativity, franchise fatigue, and the art of brand-building in the modern age.
Glenn Lundy isn’t just a podcaster or speaker—he’s a professional attention architect who’s been helping auto dealers think differently for years. With thousands of episodes under his belt and a heart for growth (and a growing family, literally), Glenn joins Paul, Kyle, and Michael to riff on why the rules of attention have changed and how creative thinking can outperform a fat ad budget. From Burger King's moldy Whopper to AI-powered robot dogs, this conversation is a masterclass in making people look your way without selling your soul to Facebook ads.
But it’s not just about flash. Glenn gets real about the human side of leadership—especially in an industry filled with third- and fourth-generation owners who might not actually want to grow. They talk about the psychological ceilings we impose on ourselves, the trap of “just enough” success, and why authentic, creative messaging is the dealership's best bet for long-term retention. Oh, and there's a mosquito attack that turns into a branding metaphor. You can’t make this stuff up.
Timestamped Takeaways:
0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo
2:24 Glenn introduces his newest baby—number nine—and how family fuels his hustle
4:01 The ASOTU CON robot dog story: how a cyber-dog turned heads and taught lessons in grabbing attention
6:30 Burger King's moldy Whopper ad and the shift from traditional ads to organic, bold creative
11:18 Glenn and Paul dive deep into the tension between creativity and substance in a noisy digital world
19:02 Why many dealership owners say they want to grow—but secretly don’t
21:36 The dealership mindset trap: silos, financial statements, and being “number one” in tiny ponds
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Paul J Daly (00:00):
I'm really excited for today's guest.
Unknown (00:07):
This is Auto Collabs for
Paul J Daly (00:09):
a few reasons.
Number one, he doesn't have
Kyle Mountsier (00:12):
a halo on his head like Michael Cirillo,
right? No, don't make
Paul J Daly (00:15):
fun of Michael's camera. His lighting went out.
There was a brown out in Texas,and I don't think he looks that
bad.
Unknown (00:22):
It's pretty nasty.
Okay, you guys have
Paul J Daly (00:25):
listened to the audio version. If you're
listening to the audio version,just listen the audio right
there. It'll be better. Don't goanywhere. No, but, but, but.
Glenn Lundy, today's guest is aprofessional podcaster in every
sense of the word. He's got1000s of episodes under his
belt, he is always
Michael Cirillo (00:42):
only, like, four generations away from
repopulating the entire state ofKentucky. I don't
Paul J Daly (00:47):
think so. He just, he's got a couple of kids. He's
got a couple kids. He actuallyhad had three of them at ASOTU
CON, which was super cool.
Kyle Mountsier (00:55):
He didn't have three of them. He brought three
of words are tricky, you know,we're maybe
Paul J Daly (01:04):
we should back off that. No, but, but he's always
been somebody who has beencommitted to moving forward in
every sense of how I've knownhim, whether that's in
repopulating the earth or, youknow, just helping people kind
of get unstuck, I guess, hasbeen my experience with them.
Yep, you know, I thought youguys would have something else
to say there.
Unknown (01:25):
How about let's dive in and get unstuck from sticking
the intro. Iknow I took too long with that.
I didn't give you guys any talk.
Hey guys, we hope you enjoyedthis episode with Glenn Lundy,
Paul J Daly (01:40):
Mr. Glenn Lundy, it is good to have you on the show.
The four of us have never beenon a piece of content together.
I will say this is true,
Glenn Lundy (01:48):
and I did together.
Guys were all coming at me likethis. I didn't know, like, one
on one. All of a sudden I comearound the corner, there's three
you guys. I'm like, Oh my gosh,this is actually
Kyle Mountsier (01:57):
an intervention.
Michael's
Paul J Daly (02:01):
like, okay, hold everybody, get your little note
out, right? And the bigquestion,
Kyle Mountsier (02:08):
you, Glen Lenny, yes, and yeah,
Paul J Daly (02:10):
see you, Glenn, let me and we see that you just had
another baby. What I
Unknown (02:14):
did,
Kyle Mountsier (02:17):
how do you even function in this world with all
these babies? He
Paul J Daly (02:20):
looks awake. He's bright eyed and bushy tailed.
Tell us your secrets. Glenn, oh
Glenn Lundy (02:24):
my gosh. Uh, marry a saint. Mary, a saint. That is
the that is the key, for sure,for sure, maybe number nine.
Man, he's eight weeks old. He'sdoing great. Wow. How's the
rest? He's legit, a raider.
Because, I mean, I named himHutch Raider. His middle name is
Unknown (02:43):
Raider. Was that a mutual decision? Did Leslie he
slipped in while she still hadthe epidemic? Are
you talking about our intimacyhere? Michael, if that was a
mutual decision or not. I mean,come on, buddy. Who do you think
Kyle Mountsier (03:00):
I am moving on for that conversation
Paul J Daly (03:02):
and other news.
Kyle Mountsier (03:05):
Did you guys know that that Glenn, I think
was like podcast number three orfour for me ever, really? Yeah,
wow. I don't even think do that.
I number like three or four orsomething like that. If you go
back on your contagiousconversations, contagious
conversations, way back when itwas like someone in the office
Erica and an old employee ofmine, and Glenn and Ben were,
(03:28):
like, the first four, wow, yeah,back in
Paul J Daly (03:34):
that, was I ever on that show? By what was, I think
you were on that show? No, goback and run it back, just so I
can say I was on, yeah, Paul,Paul and Michael were never on
that show, but Glenn was on thatshow. Glenn, let's talk about
that now.
Unknown (03:47):
Yeah, I love No. Okay,
Kyle Mountsier (03:48):
so I have a real question, where, where did this
my question, dog thing at ASOTUCON that you had, that was you
right, running around with thatlittle automated thing that was
the robot he stole that
Glenn Lundy (04:01):
he jacked that I still wasn't his, but no, it's
so car tool, right, my buddy. Sowe have an 800% club member one
of our dealers that also hassoftware called car tool. Got
it. Oh, I told him he could hangout at our booth there at a so
do if he brought his littlecyber dog so that we can try to
(04:22):
draw attention to the booth. Sohe brought his little AI power,
whatever you want to call thatthing. And dude, Kyle does that
thing. Not insane, bro.
Kyle Mountsier (04:30):
It was wild.
That blew my mind. So what's thewhole point of it? What's the
reason for that thing? If youdon't, I mean, I know it's a
little bit
Paul J Daly (04:37):
I don't get attention. I mean, just like
everything else in this world,how can we slap a machine gun to
the top of it? I mean, I
Glenn Lundy (04:43):
don't know. Dude, you have 36 scarfs behind you
right now. Kyle, do we need 36scarfs? Kyle, no, that's
amazing. Super cool. It wasreally cool. No, they do have
some. Them, if you dig into it,you know, like they have them
(05:03):
strong enough where they canpull somebody in a wheelchair,
they can carry groceries fordisabled folks, I think things
like that. So think of likehelper dogs, but they're not
real. They're They're robots,dude,
Michael Cirillo (05:17):
I'm thinking of like some 83 year old up on the
top floor of an apartmentbuilding who had this thing
bring her groceries up, filing a
Unknown (05:26):
yeah ticket.
Michael Cirillo (05:28):
My eggs are always broken when they get to
my apartment.
Unknown (05:33):
Dude, it's pretty cool.
I'm getting one. I'm gonna
Paul J Daly (05:36):
get that. I'm gonna, I think miles, my son was
telling me they're not thatexpensive.
Glenn Lundy (05:40):
Yeah, that one, the one that was there, was right at
three green, right.
Paul J Daly (05:43):
So expensive enough, but not what you would
expect it to come, not what youwould expect for it, yeah, if
you didn't
Unknown (05:48):
see it, okay. But this ties into a question I have
because you know, one of thethings you've taught in your
800%
Michael Cirillo (05:56):
club for a long time is the power of getting
attention, yeah, man. And this,obviously, I mean, we saw
everybody hanging out at thebooth at at ASOTU CON, and this
thing became a mechanism thatgot you attention. So, so my
question is, for people that areout there and they're like, Man,
I just don't know what I shoulddo to maybe take my business to
(06:17):
the next level, or my dealershipto the next level, and maybe
they're all, they all kind oflike dabble in social and they
dabble in this. What do you sayto that? What can, what can
people do to actually Garnerbetter attention?
Glenn Lundy (06:31):
Do you guys see the new Burger King Whopper
commercial? No, no, no. SoBurger King put a camera on a
whopper for 34 days. The videostarts by them building a
whopper on a stand with a cameralooking at it, and then they
just time lapse it for 34 daysas it turns into a moldy mess.
(06:55):
And then at the end, it says,The Power of no preservatives.
Awesome. Whoa. Beautiful ad. 33million views. Overnight
burgers. Burger King sales,instant spike because they use
actual natural ingredients,right? And they didn't even have
(07:18):
to go as far as show theMcDonald's burger. That would
not have deteriorated. It wouldhave just stayed in one like a
Twinkie, right? They didn't evenhave to go there. They just
showed the Burger King burger.
What about the laxative? Mylacks, my, my, there's a there's
a laxative. Relax. MiraLAX.
(07:38):
Michael's got them all. Michael,so MiraLAX makes a video.
They've got people on awhiteboard tracking their poops,
and people are celebrating.
These are adults. They'retracking their poop. Yeah, just
got my third poop
Paul J Daly (07:52):
today. I do that with my toddlers, right,
Glenn Lundy (07:55):
right? Millions and millions of views. MiraLAX sales
spike. We are now in the land ofattention, man. So what do I say
to everybody out there? I'vebeen in this game a while. Used
to be TV commercials, radio, allthat stuff, right? And then you
were like you were, you were thenewest thing. If you were doing
(08:18):
Facebook ads or tick tock ads orwhatever, right? That was the
newest thing. Well, now that'sthe old thing, and now the key
to paid marketing is to investin organic content that'll get
you intention, right? This iswhat Mr. Beast does. Mr. Beast
spends millions to drop aLamborghini from a crane and
(08:40):
have some guy try to catch it.
So he's paying for the eyeballs,but he's not paying the platform
for the eyeballs, right? He'snot saying, hey, Facebook, I'm
gonna pay you to put this infront of people. He's paying for
a Lamborghini to get droppedfrom a crane. So it's still paid
marketing, but it's organicattention grabbing.
Paul J Daly (08:58):
I've had this, I've had this mentality for a long
time, and it's actually comingit feels like it's coming back
around, just like baggy pantsare back in Did you guys know
this?
Glenn Lundy (09:07):
I wore some the other day. My wife was not a
fan, dude. I was
Paul J Daly (09:10):
a fan when I was in high school, because that's what
I wore. And now my 18 year oldson, I'm like, What do you mean?
You're wearing painter's jeans,like I had those things. But I
digress. True, it's bad. Idigress. Okay, those shorts, I
had those pants. But either way,when I would think about ad
dollars being a tax on yourbrand, on the strength of your
(09:32):
brand, and when you're payingfor eyeballs, in the old way of
thinking about paying foreyeballs, right? You pay for an
ad or a placement or whatever,and people see that little
message. Everyone knows it'ssponsored. You try your best,
but everyone knows you'repositioning your brand, and you
pay to get in front of them.
However, when you invest inorganic content and making great
content, that gets you maybe thesame amount of eyeballs. Let's
(09:54):
just say it's even you'veactually been intentionally, uh.
Um, creative around your brand,your messaging, understanding
your consumer, and you buildthat in the bank, like brand
equity, as opposed to just asponsored post. So I'm a huge
fan of that direction and thatthat trend. I also think it
gives you an opportunity to toflex the creative muscles,
(10:14):
right? The people who are morecreative with their deployment,
right? Because, well, our ownstory too, right? How much does
it cost to time lapse? AWhopper? It's probably one of
the lowest budget pieces ofcreative that they've ever made.
No doubt, right? Time lapse,camera, Whopper lights the end.
No celebrities, no soundtrack,none of this. However, it was
the creative concept that madethe differentiator, and I think
(10:37):
we're still in that world. Sowhen you say, you know this, I
think about dealerships andtheir ability and desire to do
this. A lot of them, it'slearning how to flex a new
muscle, because it's automotivegrew up on, like, oh yeah, paid,
paid things, payment for to bein newspapers and on billboards
and for sure. So I like to shiftpersonally,
Michael Cirillo (10:59):
you know, the end of the world though
McDonald's is gonna retort the
Paul J Daly (11:03):
only still edible, right? Yeah, like
Michael Cirillo (11:06):
you'll make it the next 100 years, and you
Paul J Daly (11:09):
won't throw that burger in a ziploc. It'll be
good 100 years. And even skipthis
Kyle Mountsier (11:15):
is just gonna tweet, Sup, bro, yeah, right,
like that, right?
Paul J Daly (11:19):
I let you two fight this one out. But tagging off
that question, I do have afollow up question to that
comment. How do you feel aboutbecause you're someone who cares
a lot about substance, you carea lot about the deeper issues
and how things that are going onaffect the person. It's a lot
about what you do with 800%club, you're teaching and
coaching people how to think alot more than like what to do.
(11:39):
Exactly. How do you feel thatthis velocity of creative and
social media and this fight forattention is, do you feel like
it's at odds with like substanceand getting deep?
Glenn Lundy (11:52):
Well, I mean, I think that this has been a, you
know, this is humanity in anutshell, right? Like there's
always a battle for attention.
There always has been, right?
You can watch nature shows andyou see birds running around,
spreading their feathers. Youknow, attention is a thing,
right? The Romans, thecoliseums, you know, the type of
(12:14):
entertainment, bringing peoplein, so on and so forth. So they
collect the taxes, so on and soforth. Like, attention is part
of the game, and it just, itjust always has been. I think
what's interesting now, though,is we're starting to put the
ability to create attention backin the hands of individuals.
(12:36):
When I was early in the carbusiness, bro, if we wanted a TV
commercial, oh my gosh, you hadto call the company schedule it
three weeks out, they'd come inshoot, you know, they'd film for
the day, and then you'd wait sixweeks to get this piece of
content, right? So we'reshooting commercials for
something that's going to happenthree months down the road,
right? And now it's like, youknow, whip out your phone and do
(13:00):
the thing. So now that it'sgoing back, going into the
hands, I think of more people,it's a more competitive set, and
so you really do have to becomea student of not the algorithm,
but a student of humanity.
Right? What will grab someone'sattention in today's day and
(13:21):
age, right? And I think we'veshown like, if you look at the
AI stuff, like, I just read thisarticle, you guys probably saw
it too, but Google searches downmassively in the last quarter,
for the first time in likeforever, right? Google search is
going down, and it's becausepeople are going to chat GPT and
(13:44):
they're using AI now for theirsearch because it gives you a
better answer. And there's nostinking ads. If I go to Google
and I search right, I knowwhat's going to come up. Top
sponsored ad, sponsored ads,sponsored ads, sponsored ad, the
first four listings are going tobe sponsored ads, which is that
(14:04):
business toting themselves asnumber one, whereas with chat
GBT, no sponsored ads, it'sgoing to take the information
and it's going to give me afreaking result right out the
gate, right? And that'll
Paul J Daly (14:17):
probably change soon enough, right? Yeah,
especially the free version, but
Unknown (14:21):
for now, changing so you so we have to get, we have
to get better at the attentiongame, not the advertising game,
the attention game.
So got me thinking, Yeah,
Glenn Lundy (14:33):
I see, oh yeah. I mean, like, the quietest I've
ever seen this crew,
Kyle Mountsier (14:37):
no. I mean, this is, like, this is a lot of what
we're doing at ASOTU More thancars, is like we've barely ever
spent any money on ads, becauseit is. It's about building brand
equity, like Paul was saying,building brand equity. And I
think this is where dealers thatstruggle with retention should
(14:58):
look at their advertising.
Advertising, like time and andmoney, budget, where is it
going? Right? Because if you'regetting great at the attention,
content, brand build, brandequity, engine, retention and
building raving fans is a loteasier than like, flash in the
(15:20):
pan, find the next subject, findthe next person to come by the
thing, because it creates thisflywheel effect of someone
coming close to you and stayingclose for good reasons, right?
As opposed to just like, oh, itjust happened upon them with a
good Facebook ad or a goodnewspaper thing, and I don't
even remember where I bought mylast car, right? And that's a
(15:42):
that's a total, that's analgorithm Buster when it comes
to paid advertising, 234, yearsdown, down the page. And it's
hard, you know, as anorganization that's judged on
these 30 day cycles, to think inthat manner, but for for
business owners that want tothrive long into the future, and
not for just next month. Youhave to be thinking about that.
(16:04):
Yeah,
Glenn Lundy (16:06):
no doubt. And it's just gotten ridiculously
expensive nowadays, right? Like,we used to be able to generate
good, strong leads through paidads for super cheap. It's not
cheap anymore, right? Like, yougot to spend some big money. And
so I think now, you know, like,my head, here's where it goes.
Just being a creative, you know,okay, I've got a $20,000
advertising budget, right? Sofor that $20,000 I could go
(16:29):
generate X amount of, you know,paid leads. Or what would it
look like? Look like if ahelicopter dropped 20,000 donuts
all over the
Unknown (16:43):
city, right, right, like inside of
Paul J Daly (16:47):
a jail cell.
Kyle Mountsier (16:49):
Yeah, I mean, but that's, that's, you know,
that's earned media, because itgoes it spreads so much further,
because now all of a sudden, yougot news organizations talking
talking about it. You got otherpeople posting on social about
it. You've got communityorganized around what you're
doing, instead of, like,shooting a thing that hopefully
someone sees.
Glenn Lundy (17:08):
Think about wholesale units. What do guys do
with wholesale units? Right? Ibuy a car from a customer for $1
you guys all remember the dollarcars, right? You want you put $1
in it, or 100 bucks, and then itgoes and sits on the back of the
lot and takes up space forhowever long, right? And then
maybe I sell it off to awholesaler, or gets towed away
or whatever. It's a piece ofjunk, right? So that's what we
currently do with wholesaleunits. What if? What if you took
(17:31):
that $100 car and you went outinto the woods and you brought
your video camera and an AK 47and then you made a video that
said, Toyota, Tercel versus ak47 that's all you'd have to say
in the headline of the video,Twitter versus ak 47 and you
shoot it, and you blow it up,and you get 2 million views
(17:53):
because you blew up a car withan AK 47 is that a better
investment of that 100 bucksthan giving it to wholesaler?
But
Kyle Mountsier (17:58):
not if you're in New York. Paul is sad right now.
He needs to move to Kentucky orTennessee. World like, hey, if
Paul J Daly (18:05):
I was in New York and I made that video, there'd
be police involved. There'd be adocu series. The conversation
Kyle Mountsier (18:12):
real quick. I want to pivot the conversation,
because we don't get to have youon content a lot, but you've
been away from the like doingretail at a franchise level for
what, a little over five yearsnow. Is that, right? We're going
on seven. Yep. Going on seven.
Okay, seven. What have beenlike, one or two of the biggest
learnings that you've learned,that have maybe been hard
(18:36):
learnings or different learningsor things that you didn't expect
to learn having not been in thefranchise ecosystem, not being
in a store, but rather servingpeople that are in stores every
single day and leading them.
What are like? One or two of thethings that you're like, I
didn't expect to grab that, orto be hit with that, or, yeah,
(18:59):
you know, what what are thosethings?
Glenn Lundy (19:02):
So there's lots of little crazies, but I will say
the biggest ones overall. One.
Everyone says they want to grow,but most of them don't. I hate
to like I hate to say that, butit's just real life, like the in
their 20 groups are in front oftheir people, they'll say, we
(19:23):
want to grow. We want to grow.
We want to do more, we want tosell more, so on and so forth.
But then behind the scenes, andI'll get into conversations with
these guys. Behind the scenes,most of them don't do
Paul J Daly (19:34):
well, top indicator where you're like, you don't
want to grow?
Glenn Lundy (19:37):
Well, no, they'll tell me, behind the scenes, like
a lot of them are third andfourth generation owners that
we're dealing with, right? Like,
Paul J Daly (19:43):
they'll tell you behind the scenes that they
don't like, they're like, dude,to be honest, I'd rather
Glenn Lundy (19:47):
be out golfing, right? Like, lifestyle, yeah,
it's, it's, it's, it's veryinteresting, because we're in
that third and fourth generationcar dealers. That's where we're
at right now. Daddy did it.
Daddy's daddy did. It, right? Ithink the number is 76% of car
dealerships the United States ofAmerica right now are owned by a
third or a fourth generation.
That many, that many. It's, it'stremendous, right? Because all
(20:10):
these small stores in all theselittle towns all over the United
States of America, and so it'svery interesting. On surface,
yeah, we want to grow. We wantto grow. We want to grow. But
then behind the scenes, they'relike, We really don't, man, we
really don't like we, weinherited daddy's business, but
this wasn't really my dream. Weinherited grandpa's franchise,
but, and I didn't want to missthe opportunity, but ultimately,
(20:31):
this isn't really where I wantto be, so I was surprised by
that, right? Usually you thinkpeople deal with this crap in
auto because we want to be here,
Unknown (20:41):
because there's a lot to deal with, but some
people are just kind of stuck.
So I found that interesting. Ithink what I also find
interesting is the brainwashingthat has happened in this
industry is so deep, bro, thesilos of city, state, market
(21:02):
region, the silos of 30 days ata time, how they operate and
those financial statements, it'sjust crazy, man. So getting,
getting people to understandthat, like being number one in
your district or your yourregion, or whatever, when you're
(21:23):
in Wyoming and there'slike, I'm number one, we sold 63
cars, yeah, like the
Glenn Lundy (21:36):
tallest kid on the short bus is not necessarily
something to aspire to.
Unknown (21:41):
Get personal,
Glenn Lundy (21:45):
and breaking dealers out of that is really
challenging, and getting them tounderstand that you are not your
market, you are not your zone,you are not your region. You
have potential, in today's dayand age, to sell 850 cars a
month out of a town of 9600people. But it's hard, it's hard
to break
Kyle Mountsier (22:05):
that's a that's a human thing, right? I, Paul
and I have talked about this alot. Like, the minute you make
$20,000 you're like, $20,000someone says to you, like, I
think I can help you make100,000 you're like, There's no
way. There's not enough money inthe world for me to make
$100,000 you make 100 dollars.
You make $100,000 and you'relike, there's no way I could
make a million. It seems crazy,right? And there's, there's no
(22:27):
matter where you go, and that'sjust a money example. But if,
whether it be profitability orcars sold, or or knowledge
gained, or whatever it is, weseem to have these like,
limiting beliefs about ourselvesor about the people around us
that give us glass ceilings,that we would that we tend to
force ourselves to not be ableto break through, instead of
(22:49):
like, just saying, No, there'sno ceiling right? There's no
ceiling right? And that, thatshifting, that mindset, that's a
big deal. Yeah,
Glenn Lundy (22:59):
it's very challenging, especially when
they're getting a report everyday, showing where they are
based on the other 12 dealers.
And
Kyle Mountsier (23:08):
they're like, Oh, that's my glass ceiling,
right there. Yeah, yeah. Well,Glenn, always we I feel like we
went 13 different ways. Maybe Ifeel like we could go another
three hours. We could go anotherthree hours, maybe at some
point, one of these clips willbecome that that attention that
we needed to get at some point,because we hit enough items to
(23:29):
try. You know, so Glenn, thankyou so much for hanging out with
us. On behalf of the three ofus, thanks for joining us on
Auto Collabs.
Unknown (23:38):
Hey, thanks for having me. It's always great to see you
guys. You it guys, you know, Iwas, like, super active and
like, part of the conversation.
And then you probably noticed,hey, Cirillo hasn't said
something in a while. What didnotice there is a mosquito in
the studio
Michael Cirillo (23:59):
that has eaten half of my body. Oh, no, wow.
And it's all
Unknown (24:04):
like, you know, like the princess, the
Kyle Mountsier (24:06):
princess, that's the bumps on your head are no
no.
Unknown (24:10):
Like, just in the time Glenn started talking, 1230,
Paul J Daly (24:15):
that's so four. And sure, it's only one. It's
Unknown (24:18):
that one little thing that you're it's just enough of
a nuisance that you're like,can't think about it. So that's
probably
Kyle Mountsier (24:25):
going to be the attention grabbing content that
you need to
Paul J Daly (24:28):
share. That's a good point. Oh, that is a very
good point. Like, oh, that arm.
Kyle Mountsier (24:35):
Hey, just do a time lapse of your of your arm
bubbling up. Yeah,
Paul J Daly (24:40):
actually, probably, oh my gosh,
Unknown (24:42):
you can see it. Is
Paul J Daly (24:43):
that really funny?
What
Kyle Mountsier (24:46):
that if you're watching the audio podcast, go
back to the video. But I thinkit's literally
Paul J Daly (24:50):
getting bigger.
Unknown (24:51):
It's getting literally not scratched as
Kyle Mountsier (24:54):
we speak. Is that mosquito?
Unknown (24:56):
Another one on my thumb
Paul J Daly (24:58):
looks like a hummingbird? Got you do?
Unknown (25:00):
It's doubled in size just since I pointed it out.
That's wild. All
Paul J Daly (25:04):
right, we need to get Michael Cirillo some
Benadryl as soon as possible,because he's just doing these
publicity stunts to get moreattention. I think, I think that
the concept of thinking aboutattention is not a new concept,
but it is a more pressing conconcept that our dealers and our
industry partners need to payattention to. You see it
happening. And I mean, my it'salways like a start today
(25:27):
mentality with this stuff,because no one likes things
changing. I mean, very few. Somepeople really like when things
are changing and they run towardit, but most people don't right.
The majority of the worlddoesn't like the way it has to
be. The reality is, with AI,with all this technology, with
this new kind of attention,getting metric that we all are
faced to deal with. The bestthing that any of our audience
can do right now is, likesomething. It could be a little
(25:50):
thing, could be a big thing, butunless you start putting in the
reps, you're just gonnacontinually get
Michael Cirillo (25:54):
left behind.
Well. And the reality is, yeah,it becomes abundant. I think a
lot of people get afraid of thisidea of like, oh, it's now, it's
accessible, it's in everyone'shands. No, that actually creates
the perfect opportunity, becausethe one who is now slightly more
creative is the one who's goingto stand out in the sea of crap.
It's like anybody can go toGoogle's vo now and but it's
(26:15):
just going to perpetuate howmuch crap is out there. And so
the one creative it, and, Imean, that's the thing about his
Burger King example that stoodout to me. It's like, yeah, that
was so simple, but it was socreative and and it stuck the
landing right through to
Kyle Mountsier (26:33):
people will be able to see and recognize
humanity when it exists. Andthat will be,
Paul J Daly (26:41):
that will be those who win. For sure, I have a
really great idea for piece ofpod content. Based on that
thought that I'm not going toshare right
Kyle Mountsier (26:48):
now, I'm going to make it instead. Let's do it.
Hey. On behalf of Paul Jay Daly,Michael Cirillo, his mosquitoes
and my and his
Paul J Daly (26:57):
mosquito bump that now has its own social security
number. Thanks for joining ushere on Auto Collabs.
Unknown (27:03):
Sign up for our free and fun to read daily email for
a free shot of relevant news andautomotive retail media and pop
culture. You can get itnow@asotu.com that's asotu.com
if you love this podcast, pleaseleave us a review and share it
with a friend. Thanks again forlistening. We'll see you next
time.
(27:34):
Welcome to recording. You.
I'm really excited for today's guest.
Unknown (00:07):
This is Auto Collabs for
Paul J Daly (00:09):
a few reasons.
Number one, he doesn't have
Kyle Mountsier (00:12):
a halo on his head like Michael Cirillo,
right? No, don't make
Paul J Daly (00:15):
fun of Michael's camera. His lighting went out.
There was a brown out in Texas,and I don't think he looks that
bad.
Unknown (00:22):
It's pretty nasty.
Okay, you guys have
Paul J Daly (00:25):
listened to the audio version. If you're
listening to the audio version,just listen the audio right
there. It'll be better. Don't goanywhere. No, but, but, but.
Glenn Lundy, today's guest is aprofessional podcaster in every
sense of the word. He's got1000s of episodes under his
belt, he is always
Michael Cirillo (00:42):
only, like, four generations away from
repopulating the entire state ofKentucky. I don't
Paul J Daly (00:47):
think so. He just, he's got a couple of kids. He's
got a couple kids. He actuallyhad had three of them at ASOTU
CON, which was super cool.
Kyle Mountsier (00:55):
He didn't have three of them. He brought three
of words are tricky, you know,we're maybe
Paul J Daly (01:04):
we should back off that. No, but, but he's always
been somebody who has beencommitted to moving forward in
every sense of how I've knownhim, whether that's in
repopulating the earth or, youknow, just helping people kind
of get unstuck, I guess, hasbeen my experience with them.
Yep, you know, I thought youguys would have something else
to say there.
Unknown (01:25):
How about let's dive in and get unstuck from sticking
the intro. Iknow I took too long with that.
I didn't give you guys any talk.
Hey guys, we hope you enjoyedthis episode with Glenn Lundy,
Paul J Daly (01:40):
Mr. Glenn Lundy, it is good to have you on the show.
The four of us have never beenon a piece of content together.
I will say this is true,
Glenn Lundy (01:48):
and I did together.
Guys were all coming at me likethis. I didn't know, like, one
on one. All of a sudden I comearound the corner, there's three
you guys. I'm like, Oh my gosh,this is actually
Kyle Mountsier (01:57):
an intervention.
Michael's
Paul J Daly (02:01):
like, okay, hold everybody, get your little note
out, right? And the bigquestion,
Kyle Mountsier (02:08):
you, Glen Lenny, yes, and yeah,
Paul J Daly (02:10):
see you, Glenn, let me and we see that you just had
another baby. What I
Unknown (02:14):
did,
Kyle Mountsier (02:17):
how do you even function in this world with all
these babies? He
Paul J Daly (02:20):
looks awake. He's bright eyed and bushy tailed.
Tell us your secrets. Glenn, oh
Glenn Lundy (02:24):
my gosh. Uh, marry a saint. Mary, a saint. That is
the that is the key, for sure,for sure, maybe number nine.
Man, he's eight weeks old. He'sdoing great. Wow. How's the
rest? He's legit, a raider.
Because, I mean, I named himHutch Raider. His middle name is
Unknown (02:43):
Raider. Was that a mutual decision? Did Leslie he
slipped in while she still hadthe epidemic? Are
you talking about our intimacyhere? Michael, if that was a
mutual decision or not. I mean,come on, buddy. Who do you think
Kyle Mountsier (03:00):
I am moving on for that conversation
Paul J Daly (03:02):
and other news.
Kyle Mountsier (03:05):
Did you guys know that that Glenn, I think
was like podcast number three orfour for me ever, really? Yeah,
wow. I don't even think do that.
I number like three or four orsomething like that. If you go
back on your contagiousconversations, contagious
conversations, way back when itwas like someone in the office
Erica and an old employee ofmine, and Glenn and Ben were,
(03:28):
like, the first four, wow, yeah,back in
Paul J Daly (03:34):
that, was I ever on that show? By what was, I think
you were on that show? No, goback and run it back, just so I
can say I was on, yeah, Paul,Paul and Michael were never on
that show, but Glenn was on thatshow. Glenn, let's talk about
that now.
Unknown (03:47):
Yeah, I love No. Okay,
Kyle Mountsier (03:48):
so I have a real question, where, where did this
my question, dog thing at ASOTUCON that you had, that was you
right, running around with thatlittle automated thing that was
the robot he stole that
Glenn Lundy (04:01):
he jacked that I still wasn't his, but no, it's
so car tool, right, my buddy. Sowe have an 800% club member one
of our dealers that also hassoftware called car tool. Got
it. Oh, I told him he could hangout at our booth there at a so
do if he brought his littlecyber dog so that we can try to
(04:22):
draw attention to the booth. Sohe brought his little AI power,
whatever you want to call thatthing. And dude, Kyle does that
thing. Not insane, bro.
Kyle Mountsier (04:30):
It was wild.
That blew my mind. So what's thewhole point of it? What's the
reason for that thing? If youdon't, I mean, I know it's a
little bit
Paul J Daly (04:37):
I don't get attention. I mean, just like
everything else in this world,how can we slap a machine gun to
the top of it? I mean, I
Glenn Lundy (04:43):
don't know. Dude, you have 36 scarfs behind you
right now. Kyle, do we need 36scarfs? Kyle, no, that's
amazing. Super cool. It wasreally cool. No, they do have
some. Them, if you dig into it,you know, like they have them
(05:03):
strong enough where they canpull somebody in a wheelchair,
they can carry groceries fordisabled folks, I think things
like that. So think of likehelper dogs, but they're not
real. They're They're robots,dude,
Michael Cirillo (05:17):
I'm thinking of like some 83 year old up on the
top floor of an apartmentbuilding who had this thing
bring her groceries up, filing a
Unknown (05:26):
yeah ticket.
Michael Cirillo (05:28):
My eggs are always broken when they get to
my apartment.
Unknown (05:33):
Dude, it's pretty cool.
I'm getting one. I'm gonna
Paul J Daly (05:36):
get that. I'm gonna, I think miles, my son was
telling me they're not thatexpensive.
Glenn Lundy (05:40):
Yeah, that one, the one that was there, was right at
three green, right.
Paul J Daly (05:43):
So expensive enough, but not what you would
expect it to come, not what youwould expect for it, yeah, if
you didn't
Unknown (05:48):
see it, okay. But this ties into a question I have
because you know, one of thethings you've taught in your
800%
Michael Cirillo (05:56):
club for a long time is the power of getting
attention, yeah, man. And this,obviously, I mean, we saw
everybody hanging out at thebooth at at ASOTU CON, and this
thing became a mechanism thatgot you attention. So, so my
question is, for people that areout there and they're like, Man,
I just don't know what I shoulddo to maybe take my business to
(06:17):
the next level, or my dealershipto the next level, and maybe
they're all, they all kind oflike dabble in social and they
dabble in this. What do you sayto that? What can, what can
people do to actually Garnerbetter attention?
Glenn Lundy (06:31):
Do you guys see the new Burger King Whopper
commercial? No, no, no. SoBurger King put a camera on a
whopper for 34 days. The videostarts by them building a
whopper on a stand with a cameralooking at it, and then they
just time lapse it for 34 daysas it turns into a moldy mess.
(06:55):
And then at the end, it says,The Power of no preservatives.
Awesome. Whoa. Beautiful ad. 33million views. Overnight
burgers. Burger King sales,instant spike because they use
actual natural ingredients,right? And they didn't even have
(07:18):
to go as far as show theMcDonald's burger. That would
not have deteriorated. It wouldhave just stayed in one like a
Twinkie, right? They didn't evenhave to go there. They just
showed the Burger King burger.
What about the laxative? Mylacks, my, my, there's a there's
a laxative. Relax. MiraLAX.
(07:38):
Michael's got them all. Michael,so MiraLAX makes a video.
They've got people on awhiteboard tracking their poops,
and people are celebrating.
These are adults. They'retracking their poop. Yeah, just
got my third poop
Paul J Daly (07:52):
today. I do that with my toddlers, right,
Glenn Lundy (07:55):
right? Millions and millions of views. MiraLAX sales
spike. We are now in the land ofattention, man. So what do I say
to everybody out there? I'vebeen in this game a while. Used
to be TV commercials, radio, allthat stuff, right? And then you
were like you were, you were thenewest thing. If you were doing
(08:18):
Facebook ads or tick tock ads orwhatever, right? That was the
newest thing. Well, now that'sthe old thing, and now the key
to paid marketing is to investin organic content that'll get
you intention, right? This iswhat Mr. Beast does. Mr. Beast
spends millions to drop aLamborghini from a crane and
(08:40):
have some guy try to catch it.
So he's paying for the eyeballs,but he's not paying the platform
for the eyeballs, right? He'snot saying, hey, Facebook, I'm
gonna pay you to put this infront of people. He's paying for
a Lamborghini to get droppedfrom a crane. So it's still paid
marketing, but it's organicattention grabbing.
Paul J Daly (08:58):
I've had this, I've had this mentality for a long
time, and it's actually comingit feels like it's coming back
around, just like baggy pantsare back in Did you guys know
this?
Glenn Lundy (09:07):
I wore some the other day. My wife was not a
fan, dude. I was
Paul J Daly (09:10):
a fan when I was in high school, because that's what
I wore. And now my 18 year oldson, I'm like, What do you mean?
You're wearing painter's jeans,like I had those things. But I
digress. True, it's bad. Idigress. Okay, those shorts, I
had those pants. But either way,when I would think about ad
dollars being a tax on yourbrand, on the strength of your
(09:32):
brand, and when you're payingfor eyeballs, in the old way of
thinking about paying foreyeballs, right? You pay for an
ad or a placement or whatever,and people see that little
message. Everyone knows it'ssponsored. You try your best,
but everyone knows you'repositioning your brand, and you
pay to get in front of them.
However, when you invest inorganic content and making great
content, that gets you maybe thesame amount of eyeballs. Let's
(09:54):
just say it's even you'veactually been intentionally, uh.
Um, creative around your brand,your messaging, understanding
your consumer, and you buildthat in the bank, like brand
equity, as opposed to just asponsored post. So I'm a huge
fan of that direction and thatthat trend. I also think it
gives you an opportunity to toflex the creative muscles,
(10:14):
right? The people who are morecreative with their deployment,
right? Because, well, our ownstory too, right? How much does
it cost to time lapse? AWhopper? It's probably one of
the lowest budget pieces ofcreative that they've ever made.
No doubt, right? Time lapse,camera, Whopper lights the end.
No celebrities, no soundtrack,none of this. However, it was
the creative concept that madethe differentiator, and I think
(10:37):
we're still in that world. Sowhen you say, you know this, I
think about dealerships andtheir ability and desire to do
this. A lot of them, it'slearning how to flex a new
muscle, because it's automotivegrew up on, like, oh yeah, paid,
paid things, payment for to bein newspapers and on billboards
and for sure. So I like to shiftpersonally,
Michael Cirillo (10:59):
you know, the end of the world though
McDonald's is gonna retort the
Paul J Daly (11:03):
only still edible, right? Yeah, like
Michael Cirillo (11:06):
you'll make it the next 100 years, and you
Paul J Daly (11:09):
won't throw that burger in a ziploc. It'll be
good 100 years. And even skipthis
Kyle Mountsier (11:15):
is just gonna tweet, Sup, bro, yeah, right,
like that, right?
Paul J Daly (11:19):
I let you two fight this one out. But tagging off
that question, I do have afollow up question to that
comment. How do you feel aboutbecause you're someone who cares
a lot about substance, you carea lot about the deeper issues
and how things that are going onaffect the person. It's a lot
about what you do with 800%club, you're teaching and
coaching people how to think alot more than like what to do.
(11:39):
Exactly. How do you feel thatthis velocity of creative and
social media and this fight forattention is, do you feel like
it's at odds with like substanceand getting deep?
Glenn Lundy (11:52):
Well, I mean, I think that this has been a, you
know, this is humanity in anutshell, right? Like there's
always a battle for attention.
There always has been, right?
You can watch nature shows andyou see birds running around,
spreading their feathers. Youknow, attention is a thing,
right? The Romans, thecoliseums, you know, the type of
(12:14):
entertainment, bringing peoplein, so on and so forth. So they
collect the taxes, so on and soforth. Like, attention is part
of the game, and it just, itjust always has been. I think
what's interesting now, though,is we're starting to put the
ability to create attention backin the hands of individuals.
(12:36):
When I was early in the carbusiness, bro, if we wanted a TV
commercial, oh my gosh, you hadto call the company schedule it
three weeks out, they'd come inshoot, you know, they'd film for
the day, and then you'd wait sixweeks to get this piece of
content, right? So we'reshooting commercials for
something that's going to happenthree months down the road,
right? And now it's like, youknow, whip out your phone and do
(13:00):
the thing. So now that it'sgoing back, going into the
hands, I think of more people,it's a more competitive set, and
so you really do have to becomea student of not the algorithm,
but a student of humanity.
Right? What will grab someone'sattention in today's day and
(13:21):
age, right? And I think we'veshown like, if you look at the
AI stuff, like, I just read thisarticle, you guys probably saw
it too, but Google searches downmassively in the last quarter,
for the first time in likeforever, right? Google search is
going down, and it's becausepeople are going to chat GPT and
(13:44):
they're using AI now for theirsearch because it gives you a
better answer. And there's nostinking ads. If I go to Google
and I search right, I knowwhat's going to come up. Top
sponsored ad, sponsored ads,sponsored ads, sponsored ad, the
first four listings are going tobe sponsored ads, which is that
(14:04):
business toting themselves asnumber one, whereas with chat
GBT, no sponsored ads, it'sgoing to take the information
and it's going to give me afreaking result right out the
gate, right? And that'll
Paul J Daly (14:17):
probably change soon enough, right? Yeah,
especially the free version, but
Unknown (14:21):
for now, changing so you so we have to get, we have
to get better at the attentiongame, not the advertising game,
the attention game.
So got me thinking, Yeah,
Glenn Lundy (14:33):
I see, oh yeah. I mean, like, the quietest I've
ever seen this crew,
Kyle Mountsier (14:37):
no. I mean, this is, like, this is a lot of what
we're doing at ASOTU More thancars, is like we've barely ever
spent any money on ads, becauseit is. It's about building brand
equity, like Paul was saying,building brand equity. And I
think this is where dealers thatstruggle with retention should
(14:58):
look at their advertising.
Advertising, like time and andmoney, budget, where is it
going? Right? Because if you'regetting great at the attention,
content, brand build, brandequity, engine, retention and
building raving fans is a loteasier than like, flash in the
(15:20):
pan, find the next subject, findthe next person to come by the
thing, because it creates thisflywheel effect of someone
coming close to you and stayingclose for good reasons, right?
As opposed to just like, oh, itjust happened upon them with a
good Facebook ad or a goodnewspaper thing, and I don't
even remember where I bought mylast car, right? And that's a
(15:42):
that's a total, that's analgorithm Buster when it comes
to paid advertising, 234, yearsdown, down the page. And it's
hard, you know, as anorganization that's judged on
these 30 day cycles, to think inthat manner, but for for
business owners that want tothrive long into the future, and
not for just next month. Youhave to be thinking about that.
(16:04):
Yeah,
Glenn Lundy (16:06):
no doubt. And it's just gotten ridiculously
expensive nowadays, right? Like,we used to be able to generate
good, strong leads through paidads for super cheap. It's not
cheap anymore, right? Like, yougot to spend some big money. And
so I think now, you know, like,my head, here's where it goes.
Just being a creative, you know,okay, I've got a $20,000
advertising budget, right? Sofor that $20,000 I could go
(16:29):
generate X amount of, you know,paid leads. Or what would it
look like? Look like if ahelicopter dropped 20,000 donuts
all over the
Unknown (16:43):
city, right, right, like inside of
Paul J Daly (16:47):
a jail cell.
Kyle Mountsier (16:49):
Yeah, I mean, but that's, that's, you know,
that's earned media, because itgoes it spreads so much further,
because now all of a sudden, yougot news organizations talking
talking about it. You got otherpeople posting on social about
it. You've got communityorganized around what you're
doing, instead of, like,shooting a thing that hopefully
someone sees.
Glenn Lundy (17:08):
Think about wholesale units. What do guys do
with wholesale units? Right? Ibuy a car from a customer for $1
you guys all remember the dollarcars, right? You want you put $1
in it, or 100 bucks, and then itgoes and sits on the back of the
lot and takes up space forhowever long, right? And then
maybe I sell it off to awholesaler, or gets towed away
or whatever. It's a piece ofjunk, right? So that's what we
currently do with wholesaleunits. What if? What if you took
(17:31):
that $100 car and you went outinto the woods and you brought
your video camera and an AK 47and then you made a video that
said, Toyota, Tercel versus ak47 that's all you'd have to say
in the headline of the video,Twitter versus ak 47 and you
shoot it, and you blow it up,and you get 2 million views
(17:53):
because you blew up a car withan AK 47 is that a better
investment of that 100 bucksthan giving it to wholesaler?
But
Kyle Mountsier (17:58):
not if you're in New York. Paul is sad right now.
He needs to move to Kentucky orTennessee. World like, hey, if
Paul J Daly (18:05):
I was in New York and I made that video, there'd
be police involved. There'd be adocu series. The conversation
Kyle Mountsier (18:12):
real quick. I want to pivot the conversation,
because we don't get to have youon content a lot, but you've
been away from the like doingretail at a franchise level for
what, a little over five yearsnow. Is that, right? We're going
on seven. Yep. Going on seven.
Okay, seven. What have beenlike, one or two of the biggest
learnings that you've learned,that have maybe been hard
(18:36):
learnings or different learningsor things that you didn't expect
to learn having not been in thefranchise ecosystem, not being
in a store, but rather servingpeople that are in stores every
single day and leading them.
What are like? One or two of thethings that you're like, I
didn't expect to grab that, orto be hit with that, or, yeah,
(18:59):
you know, what what are thosethings?
Glenn Lundy (19:02):
So there's lots of little crazies, but I will say
the biggest ones overall. One.
Everyone says they want to grow,but most of them don't. I hate
to like I hate to say that, butit's just real life, like the in
their 20 groups are in front oftheir people, they'll say, we
(19:23):
want to grow. We want to grow.
We want to do more, we want tosell more, so on and so forth.
But then behind the scenes, andI'll get into conversations with
these guys. Behind the scenes,most of them don't do
Paul J Daly (19:34):
well, top indicator where you're like, you don't
want to grow?
Glenn Lundy (19:37):
Well, no, they'll tell me, behind the scenes, like
a lot of them are third andfourth generation owners that
we're dealing with, right? Like,
Paul J Daly (19:43):
they'll tell you behind the scenes that they
don't like, they're like, dude,to be honest, I'd rather
Glenn Lundy (19:47):
be out golfing, right? Like, lifestyle, yeah,
it's, it's, it's, it's veryinteresting, because we're in
that third and fourth generationcar dealers. That's where we're
at right now. Daddy did it.
Daddy's daddy did. It, right? Ithink the number is 76% of car
dealerships the United States ofAmerica right now are owned by a
third or a fourth generation.
That many, that many. It's, it'stremendous, right? Because all
(20:10):
these small stores in all theselittle towns all over the United
States of America, and so it'svery interesting. On surface,
yeah, we want to grow. We wantto grow. We want to grow. But
then behind the scenes, they'relike, We really don't, man, we
really don't like we, weinherited daddy's business, but
this wasn't really my dream. Weinherited grandpa's franchise,
but, and I didn't want to missthe opportunity, but ultimately,
(20:31):
this isn't really where I wantto be, so I was surprised by
that, right? Usually you thinkpeople deal with this crap in
auto because we want to be here,
Unknown (20:41):
because there's a lot to deal with, but some
people are just kind of stuck.
So I found that interesting. Ithink what I also find
interesting is the brainwashingthat has happened in this
industry is so deep, bro, thesilos of city, state, market
(21:02):
region, the silos of 30 days ata time, how they operate and
those financial statements, it'sjust crazy, man. So getting,
getting people to understandthat, like being number one in
your district or your yourregion, or whatever, when you're
(21:23):
in Wyoming and there'slike, I'm number one, we sold 63
cars, yeah, like the
Glenn Lundy (21:36):
tallest kid on the short bus is not necessarily
something to aspire to.
Unknown (21:41):
Get personal,
Glenn Lundy (21:45):
and breaking dealers out of that is really
challenging, and getting them tounderstand that you are not your
market, you are not your zone,you are not your region. You
have potential, in today's dayand age, to sell 850 cars a
month out of a town of 9600people. But it's hard, it's hard
to break
Kyle Mountsier (22:05):
that's a that's a human thing, right? I, Paul
and I have talked about this alot. Like, the minute you make
$20,000 you're like, $20,000someone says to you, like, I
think I can help you make100,000 you're like, There's no
way. There's not enough money inthe world for me to make
$100,000 you make 100 dollars.
You make $100,000 and you'relike, there's no way I could
make a million. It seems crazy,right? And there's, there's no
(22:27):
matter where you go, and that'sjust a money example. But if,
whether it be profitability orcars sold, or or knowledge
gained, or whatever it is, weseem to have these like,
limiting beliefs about ourselvesor about the people around us
that give us glass ceilings,that we would that we tend to
force ourselves to not be ableto break through, instead of
(22:49):
like, just saying, No, there'sno ceiling right? There's no
ceiling right? And that, thatshifting, that mindset, that's a
big deal. Yeah,
Glenn Lundy (22:59):
it's very challenging, especially when
they're getting a report everyday, showing where they are
based on the other 12 dealers.
And
Kyle Mountsier (23:08):
they're like, Oh, that's my glass ceiling,
right there. Yeah, yeah. Well,Glenn, always we I feel like we
went 13 different ways. Maybe Ifeel like we could go another
three hours. We could go anotherthree hours, maybe at some
point, one of these clips willbecome that that attention that
we needed to get at some point,because we hit enough items to
(23:29):
try. You know, so Glenn, thankyou so much for hanging out with
us. On behalf of the three ofus, thanks for joining us on
Auto Collabs.
Unknown (23:38):
Hey, thanks for having me. It's always great to see you
guys. You it guys, you know, Iwas, like, super active and
like, part of the conversation.
And then you probably noticed,hey, Cirillo hasn't said
something in a while. What didnotice there is a mosquito in
the studio
Michael Cirillo (23:59):
that has eaten half of my body. Oh, no, wow.
And it's all
Unknown (24:04):
like, you know, like the princess, the
Kyle Mountsier (24:06):
princess, that's the bumps on your head are no
no.
Unknown (24:10):
Like, just in the time Glenn started talking, 1230,
Paul J Daly (24:15):
that's so four. And sure, it's only one. It's
Unknown (24:18):
that one little thing that you're it's just enough of
a nuisance that you're like,can't think about it. So that's
probably
Kyle Mountsier (24:25):
going to be the attention grabbing content that
you need to
Paul J Daly (24:28):
share. That's a good point. Oh, that is a very
good point. Like, oh, that arm.
Kyle Mountsier (24:35):
Hey, just do a time lapse of your of your arm
bubbling up. Yeah,
Paul J Daly (24:40):
actually, probably, oh my gosh,
Unknown (24:42):
you can see it. Is
Paul J Daly (24:43):
that really funny?
What
Kyle Mountsier (24:46):
that if you're watching the audio podcast, go
back to the video. But I thinkit's literally
Paul J Daly (24:50):
getting bigger.
Unknown (24:51):
It's getting literally not scratched as
Kyle Mountsier (24:54):
we speak. Is that mosquito?
Unknown (24:56):
Another one on my thumb
Paul J Daly (24:58):
looks like a hummingbird? Got you do?
Unknown (25:00):
It's doubled in size just since I pointed it out.
That's wild. All
Paul J Daly (25:04):
right, we need to get Michael Cirillo some
Benadryl as soon as possible,because he's just doing these
publicity stunts to get moreattention. I think, I think that
the concept of thinking aboutattention is not a new concept,
but it is a more pressing conconcept that our dealers and our
industry partners need to payattention to. You see it
happening. And I mean, my it'salways like a start today
(25:27):
mentality with this stuff,because no one likes things
changing. I mean, very few. Somepeople really like when things
are changing and they run towardit, but most people don't right.
The majority of the worlddoesn't like the way it has to
be. The reality is, with AI,with all this technology, with
this new kind of attention,getting metric that we all are
faced to deal with. The bestthing that any of our audience
can do right now is, likesomething. It could be a little
(25:50):
thing, could be a big thing, butunless you start putting in the
reps, you're just gonnacontinually get
Michael Cirillo (25:54):
left behind.
Well. And the reality is, yeah,it becomes abundant. I think a
lot of people get afraid of thisidea of like, oh, it's now, it's
accessible, it's in everyone'shands. No, that actually creates
the perfect opportunity, becausethe one who is now slightly more
creative is the one who's goingto stand out in the sea of crap.
It's like anybody can go toGoogle's vo now and but it's
(26:15):
just going to perpetuate howmuch crap is out there. And so
the one creative it, and, Imean, that's the thing about his
Burger King example that stoodout to me. It's like, yeah, that
was so simple, but it was socreative and and it stuck the
landing right through to
Kyle Mountsier (26:33):
people will be able to see and recognize
humanity when it exists. Andthat will be,
Paul J Daly (26:41):
that will be those who win. For sure, I have a
really great idea for piece ofpod content. Based on that
thought that I'm not going toshare right
Kyle Mountsier (26:48):
now, I'm going to make it instead. Let's do it.
Hey. On behalf of Paul Jay Daly,Michael Cirillo, his mosquitoes
and my and his
Paul J Daly (26:57):
mosquito bump that now has its own social security
number. Thanks for joining ushere on Auto Collabs.
Unknown (27:03):
Sign up for our free and fun to read daily email for
a free shot of relevant news andautomotive retail media and pop
culture. You can get itnow@asotu.com that's asotu.com
if you love this podcast, pleaseleave us a review and share it
with a friend. Thanks again forlistening. We'll see you next
time.
(27:34):
Welcome to recording. You.
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