September 22, 2025 • 28 mins
What if the automotive industry is a never-ending battlefield driven by rivalry and ambition? Join us, as I uncover the epic tales of innovation that have shaped the world of cars. From Mercedes' pioneering victory with the combustion engine to Henry Ford's grand vision that brought automobiles to the masses, this episode reveals the intense battles that have defined the industry.
Everett J.
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Speaker 1 (00:00):
Rivalries and battles.
We all have them.
We get them when we're little, especially
between siblings.
Sibling rivalries are just kicking around.
But it's not until you get to school that
you really get that battlefield.
As Pat Benatar said it, you know, love is a
battlefield.
We're not saying that love will conquer and
move above all of this, but it is a
(00:22):
battlefield, and our love for the
automotive industry and a multitude of
different models and cars creates the
ultimate battlefield for a marketplace.
And within it, every car company is always
vying for that next big thing.
And because one company decides to go
outside of the norm and create a brand new
(00:43):
market or model and take the world by storm,
everybody else wants to jump on their heels
and make money off of it.
Soon enough, a battle ensues and we start
to see what the markets can give us as
competition moves into play.
In the end one will conquer and the others
will fall, and in this battlefield the
automotive marketplace only one will
(01:04):
survive.
And today AutoLooks is going to take a look
at the automotive battlefield.
Welcome back to the AutoLooks Podcast.
I'm your host, as always the doctor to the
automotive industry, Mr. Everett Jay, coming
to you from our host website at AutoLooks.net,
(01:26):
if you've been there, stop by, check it out.
Read some of the reviews, check out some of
the ratings.
Go to the corporate links website page.
Big or small, we have them all car
companies from around the globe, all
available in one centralized location that
is AutoLooks.net.
The AutoLooks Podcast is brought to you by
Ecomm Entertainment Group and distributed by
Podbean.com.
If you'd like to get in touch with us, send
us an email over at email@autolooks.net.
(01:49):
So, like I said in the beginning, the
automotive battlefield.
There's always a battle within the
automotive marketplace, whether it be
between companies or products, there's
always a battle going on.
And this dates back to the very beginning
of the automotive industry.
And we're going all the way back now.
You have to remember.
Mercedes essentially created the automotive
(02:10):
world as we know it with the internal
combustion engine put together by Heinrich,
Daimler and Gerald D. Benz their flywheel
and piston driven motors together, created
the internal combustion engine as we know
it today.
Although in this battlefield only one of
them triumphed, Mercedes is still kicking
around.
Yeah, Daimler, you could fight with me is
still actually kicking around.
(02:31):
You can still see their products.
Hell, they're still used by the British
monarchs.
But in all reality, out of these two,
Mercedes takes the win for winning the
battle of the original automotive markets.
Sure, they don't own the markets today and
they're not the biggest automotive car
company in the world, but they won the day
at the very beginning to become the first
(02:52):
major automotive corporation around.
Well, fast forward into the teen years and
Henry Ford decides to try and bring cars to
the masses.
He was a visionary.
He saw that the automobile could be
something to take hold of the entire world,
and when he first left his house just
outside of high school, he walked into town
only a few miles and it took him forever.
(03:14):
By the time he came home he drove and it
only took mere minutes.
He managed to change the world and with
that he built this massive corporation,
built the automotive industry and the world
as we know it on wheels.
So naturally, with that going on, there's
always somebody who wants a piece of the
pie.
(03:35):
Ford couldn't hold on to this entire market
by itself forever.
You knew somebody was going to jump into
bed with this.
Louis Chevrolet tried to do it with the
Chevrolet products.
Fortunately he wasn't all the world's
greatest and eventually succumbed to
William C Durant buying him out along with
others like Buick, Oldsmobile and Cadillac.
Funny thing about Cadillac is Cadillac was
(03:56):
actually created by Henry Ford when he was
outed from Ford Motor Company.
Now how he got it back is actually one of
the most ingenious ways ever.
So Henry Ford has a major battle.
At the very beginning he didn't have the
capital to try and create his car company,
so he naturally had to go to the banks and
get loans.
In this sense, the banks owned him, so they
can call the shots.
(04:17):
Well, he didn't like that, because he
wanted to grow and innovate.
He wanted to build his empire and the banks
were holding him back.
So not too long into the original creation
of the Ford Motor Company, they outed him.
The Model T was going like crazy.
Everybody was buying cars.
Well, Mr Henry Ford had another idea.
He decided to fight back and launch his own
battle against them.
He created his own new car company, the
(04:39):
Henry Ford Motor Company, and along with
his son Edsel, they hit the stock market.
Well, they drummed up tons of interest for
their new automotive venture and with it
his board members started selling off their
shares in Ford Motor Company.
At the backside, henry was taking that
money and buying his way back into his own
(05:00):
company.
The second, he achieved controlling stake
in the Ford Motor Company.
He kicked the rest of the board out and
took over his empire once again.
The second he achieved controlling stake in
the Ford Motor Company.
He kicked the rest of the board out and
took over his empire once again.
The battle ensued and Henry won the day.
But this battle was not over.
Like I said, William C Durant was slowly
building his own empire.
Now he did have his own car company, a
Durant Motor Company, which really didn't
(05:21):
take off.
But it gave him the buying power to slowly
move into bed with companies like Chevrolet,
Buick, Oldsmobile, Cadillac, Marquette
LaSalle and slowly build an empire.
He saw that the automotive marketplace
wasn't just a one-phase product.
He saw a growing demand from a multitude of
(05:43):
different parts of the marketplace.
Henry Ford was going after everyone who
could purchase a vehicle.
He was building cars at the bare minimum
for entry-level products.
Well, that's all good and dandy.
You set the world on fire and essentially
put us all on wheels.
But Durant wanted to own every other
marketplace further up the chain.
See, Mercedes was still sitting at the top
(06:04):
end of the luxury automotive marketplace.
They were the top tier, like Rolls-Royce
and Bentley.
There was Duesenberg's.
Well, Durant wanted to be there too, and by
buying out all kinds of different car
companies within the marketplace, he
started setting his own price points to
make cars only go to a specific end and
then the next models would take in the next
(06:24):
price point.
This is all outlined in our podcast the
divisions of the big three where we
actually talk about the multitude of
different automotive divisions that the big
three have owned over their long lifespans.
But his battle eventually pushed henry ford
to make the mercury division and the
Lincoln division, because he needed to
fight general motors, and that's multitude
(06:44):
of different divisions hitting every single
market.
Unfortunately, they were a little too late
to the game and General Motors won the day.
By the 1940s, gm was the top of the
automotive food chain in the American
marketplace and for a long time they owned
over 50 percent of the American automotive
market, with companies like American Motors,
(07:06):
Chrysler Corporation and Ford Motor Company
fighting for that other remaining 50%.
The battle would ensue, and for the other
companies to try and get in they would have
to fight them on a level playing field with
products.
They would have to get in there before
General Motors even thought of it.
Well, 1964, ford decided to do that by
(07:27):
utilizing their falcon platform.
They wanted to create a sports car for the
masses.
Knowing about the baby boomers and the fact
that this was a biggest group of young
adults going through a generational gap
like it's literally this giant blip going
through a snake.
It's a huge bulge.
There's tons of kids.
Ford saw this before it started taking
(07:49):
shape Now.
The same year, General Motors was working
on putting a big block motor in a standard
product, with the GTO created by none other
than John Zachary DeLorean.
Now that big, burly power plant in that
vehicle would showcase raw power to the
masses.
Ford would take a little while to get into
this because they were working on their
(08:10):
Mustang, their pony car.
But Dodge eventually stepped in and said no,
we're not going to let you take this, and
they came in with the Charger.
Now this battle would go on for decades and
the Charger would fall by the wayside with
the GTO carrying on.
Unfortunately, the Charger would eventually
come back as a sedan and its name would
hold true to what originally was a powerful,
(08:33):
large vehicle.
Now it was a sedan, not a coupe, but it was
still powerful and in the end, when the GTO
was brought back here as a Holden Monaro
basically badges upon a GTO.
It couldn't hold its own against the
powerful Dodge Charger.
Hell the Mercury Marauder couldn't even
fight against the Charger sedan and the
Charger won the day, kind of like the
Mustang.
The Mustang was built for this brand new
(08:55):
giant blip going through the generations.
The baby boomers wanted to have fun, but
not all of them could afford it.
So Ford released the mustang in 1964.
Quickly, following their heels, general
motors put his best team onto.
It had both Chevrolet and Pontiac working
together to get their Trans Am and Camaro
(09:17):
out.
A couple years later Dodge would finally
follow suit.
Same with Plymouth, with the Cuda and
Challenger counterparts.
They would come in and blow the doors off
everyone, but in the end only one would
survive.
And today the Mustang is still the only
original pony car that's been in continuous
production since it launched.
(09:37):
The reigning world king of muscle cars and
pony cars is the Mustang.
It never left us.
The Camaro can say oh you know we came back
and we're celebrating our 40th anniversary.
Yeah, but you guys disappeared for like
eight years.
You can't say that.
And now they're gone again.
The Challenger disappeared, came back as a
Mitsubishi model in the 80s that most of us
(09:58):
don't even want to remember before it came
back in a big way to try and gobble up
sales.
But the baby boomers were coming through in
their retirement days and the second wave
of the retro inspiration was going through.
That battle would come back to us, but yet
again the Mustang would reign king.
Like we said, throughout history there's
been a lot of automotive battles.
(10:19):
Willys couldn't make the Jeep alone, so
they used Bantam and they even commissioned
Ford to help build the original Jeep for
military spec in World War II.
At the end, willys became their own car
company and released the Jeep to the masses.
Seeing how many people were actually
purchasing the Jeep for their cottages or
camps, as I like to call them going up to
(10:40):
the camp or cabin or cottage, whatever you
call it, going for a beach ride, backwoods
exploring Jeeps became the main vehicle
around the world.
Well, ford couldn't leave that alone and
around the same time they created the
Mustang, ford released the Bronco onto the
world stage as well and the Bronco became
the main competition for the Jeep Wrangler,
(11:01):
or essentially, back in those days, just
the Jeep.
Now this is a battle that would go on
forever until the mid Wrangler, or
essentially back in those days, just the
Jeep.
Now this is a battle that would go on
forever, until the mid 90's.
Not too long after OJ had his chase in his
white Bronco Did the actual Bronco model
disappear, getting replaced by the
Expedition.
Well, jeep never disappeared and instead
stuck around.
They've been here since the 1940s, they're
(11:22):
still kicking and they've won the SUV
battle.
Now the SUV battle is starting to heat up
once again, with the return of the Bronco,
Toyota really starting to push their Land
Cruisers, Nissan considering bringing back
the Xterra to go up against it, and a
multitude of Chinese competition,
especially from BAIC.
There's tons of more competition because
people see this marketplace as a growing
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space, kind of like the pony cars back in
the late 60s and 70s.
But those are just models.
Sometimes car companies pick fights with
each other as well.
The greatest battle in automotive history
is the one between Ferruccio Lamborghini
and Enzo Ferrari.
If you haven't watched either the Ferrari
movie or the Lamborghini movie, you don't
understand this battle, hell.
If you haven't watched either the Ferrari
movie or the Lamborghini movie, you don't
(12:04):
understand this battle, hell.
If you haven't done any research on it.
Trust me, go back and look at this.
Feruccio built tractors and he loved his
Ferraris, but he found problems with them.
He was somebody who aspired to create the
best products out there.
He built a tractor for the working man that
he could literally beat the crap out of and
(12:25):
it would still keep going.
Well, his Ferraris.
He loved them.
He bought tons of them, had them in tons of
different colors, but he found problems
with them overheating constantly.
Well, one day he decided to throw one of
his tractor radiators underneath the hood
to keep his Ferrari from overheating.
He quickly found out that this bigger
radiator from his tractor, made for
industrial use, kept his Ferrari cold and
(12:47):
kept it going.
Well, he wouldn't just sit back.
No, no, no.
He wanted to go to Enzo himself and tell
him about this, and tell him that he loves
his cars, but he wants to help him make
them the best in the world.
Well, Enzo was a stubborn man.
He didn't like to listen to anybody.
His products were the best in the world.
And if you watch the movie Rush or even
done any research on Nicki Lauda and the
(13:08):
fact that he called Ferraris crap until he
rebuilt them and put them together, you'll
understand that Enzo didn't like many
people.
Nicky stood up to him and he really didn't
give two craps about it, and he proved to
him right in front of him that he can make
it better.
Farnuccio couldn't do that.
No, he just wanted to set a meeting with
them to go over this product.
Well, Enzo didn't care about that, he just
(13:29):
told him to go back to making his tractors
and leave him alone.
That wasn't going to appease Ferruccio, and
with this he was literally going to set the
stage and create his own supercar to go up
against all Ferraris.
He eventually did it and for a while,
Lamborghini was growing and showing the
world that you don't need to buy a Ferrari
(13:50):
because Lamborghini doesn't have a rigorous
background check.
See Ferraris.
To buy them, there's a very specific line
and by telling you this, I'm probably going
to get banned from ever owning a Ferrari in
my life.
But you literally have to get your name put
on specific lists.
There are specific things you can do and
when you purchase your vehicle, there's
only specific ones you could start with.
(14:11):
So, as of right now, I would have to go out
and buy something like a California or a
Ramona to get myself into the Ferrari
stable.
I can't just go out right now and buy
myself an F80.
Even if I had tons of money, I could win a
lottery of a billion dollars tomorrow, go
up to the Ferrari plant and say I want to
buy an F80.
They're like, okay, where'd you have 40?,
where's your 50?, where's your Enzo and
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where's your LaFerrari?
Well, I don't own any of those.
Sorry, you're not making it on the list.
It's an exclusive club, one that
Lamborghini doesn't have.
You got the money, you can buy it Now.
Today, Ferrari, you know, kind of breaking
itself away from Fiat and being back on its
own, kind of won the day, because
Lamborghini is now owned by Volkswagen, a
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company that also at one point in time
owned Bugatti, so this ties into it, but
it's more owned by Rimac now.
So, essentially, Ferrari won the day.
They beat Lamborghini, but Lamborghini
proved to them that you can make their cars
better by them putting their vehicles out
there.
They kept Ferrari on their heels,
constantly looking for ways to better their
(15:14):
products over the competition, because
before that there was no competition.
They thought their vehicles were the best
out there.
The only thing that ever came close to
Ferrari's in the early days were Maseratis,
which is funny because that's originally
where Enzo started out, between Maserati
and Alfa Romeo.
The first Ferrari was a rebranded Alfa
Romeo, built by Enzo, so he got to start
(15:35):
with the competition to build competition.
He beat the competition in the end.
Maserati and Alfa Romeo today are nearly a
shell of what they once were, kind of like
Lancia.
One of the greatest battles in the racing
world came between Lancia and Audi, the
Stratos and the Quattro.
Lancia had built something that was amazing.
(15:56):
Amazing looking wedge design of the Stratos
put rallying on a world scale.
And then Lancia eventually came back with
the Delta.
But Audi had other plans with its Quattro
Put a four-wheel drive system from a truck
underneath a car and go flying through the
backcountry.
Well, Audi would win that day eventually,
but also get taken down a notch when
(16:17):
Mitsubishi and Subaru got into bed.
Today I guess you could say Hyundai and
Toyota are winning the battle of the WRC
world with Subaru, Mitsubishi, Audi, even
Lancia, all but gone.
Lancia is now coming back with the new
Ypsilon, but it's still going to take some
time to grow themselves In the end WRC
world.
No one has really won the day in that
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portion of the automotive world.
They may win for a short amount of time but
they don't overtake, not like the battle of
the full-size trucks.
Honda, essentially, was one of the first
Japanese companies to create a pickup truck
for the American marketplace.
Now we get it.
Toyota had the Tacoma, the T100.
Nissan had the Frontiers, Mazda even had
the B-Series way back in the day, and
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Mitsubishi.
Well, they shared stuff with Ram.
But Honda, when they created the Ridgeline,
gave us something a little bit more
different, a crossover utility vehicle, a
vehicle that hadn't been seen since the El
Camino, and we all know that's one of the
greatest battles, where the Ford Ranchero
set the stage and created the market for
the original crossover utility trucks.
In the end, the El Camino won the day as
(17:23):
the longest living one, outliving the
ranchero and the very short-lived rampage
yeah, both the Honda crossover utility
truck.
That market was a growing market around the
world, but in north america people weren't
really looking at it.
It really wasn't until ford and Hyundai
started jumping into bed and creating the
Santa Cruz and the Maverick that people
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started to see the Ridgeline as the king of
crossover utility trucks.
Sure, it looked more girly on the front,
but so what?
It was here, and it was here first.
Only on a second design generation, the
Ridgeline is still kicking it and still
holding its own against the new competition
line is still kicking it and still holding
(18:05):
its own against the new competition Now,
with Dodge and Chevrolet even thinking of
getting into this marketplace.
The crossover utility truck market in North
America is about to become more crowded.
And who's going to win the day?
That's actually a future that we can't see
just yet.
But getting back to our trucks, the
full-size truck market.
We all know the F-150 always fights to try
and take down both GM and Chevrolet and the
(18:27):
Ram products.
For full-size truck supremacy Beats it for
sales all the time.
The release of the Lightning the Lightning
sold more than its General Motors
counterparts as well, and Dodge never even
released their electric pickup truck.
But you have to remember if you're going
with just standard 1500 pickup trucks.
(18:50):
Toyota and Nissan also had their own.
Toyota is in the third generation, Nissan
is essentially on its second.
Both released right around the same time.
Toyota and Nissan are the biggest rivals in
the Japanese marketplace.
Honda's big and knows what they're doing,
but they stay in the markets that they're
comfortable with.
Mitsubishi is all over the place.
It's got its highs, it's got its lows.
Right now it's sitting in a low where it
can only go up or it could fizzle out.
(19:10):
Mazda is trying to claw its way into a
premium marketplace.
Suzuki is just happy with its small car
mentality, kind of like Daihatsu and Isuzu.
Well, they're in the trucks.
But Nissan and Toyota want to be the only
full lineup products from the Japanese
marketplace, and in North America trucks
are king.
(19:30):
Well, when Toyota stated they're going to
bring out the Tundra, Nissan stated they're
going to bring out the Titan.
And not just with that, Toyota decided to
bring out the Sequoia.
Where Nissan brought out the Pathfinder
Armada, they both fought and even with
Lexus and Infinity counterparts it was back
and forth between this.
Today Toyota reigns supreme in the
(19:51):
full-size Japanese marketplace where Nissan
has scaled itself back.
The Titan isn't the world's biggest truck,
they know it.
And now, with major financial problems
within the corporation, they got to pull
back from specific markets, pull out of
other ones altogether.
But Toyota, Toyota built its Tacoma
mentality into a full-size pickup truck.
(20:12):
When they started with their full-size
pickup truck it wasn't even a full size, it
was more like a three-quarter ton.
It wasn't all there.
But now the Titan I mean the Tundra goes up
against the entry level or standard
products of the f-150, the Silverado, the
Sierra and the RAM.
It's there.
It hasn't taken over because it hasn't
(20:34):
moved into that commercial side with the
diesels yet.
But when it comes to Japanese full-size
pickup trucks, it's the only one that has
proved itself to be a viable product, kind
of like the Supra, rx-7 and 350Z.
The Z is the only continuous selling
product.
The Supra has tried to move up and the RX-7
isn't even back yet.
But one of the greatest battles you could
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talk about is the one between not just car
companies but aftermarket divisions that
were brought underneath the umbrella of an
automotive corporation AMG and the M-Series.
When it's either other's birthday they
salute the competition and are glad to have
them around.
Each one tries to outdo the other
constantly.
(21:16):
There is no winner in the AMG and M, but
together they keep the RS version of Audis
or even the V of Cadillac or Blackwing as
it is now in the backstable.
How Toyota can't even win the day in the
aftermarket luxury industry with TRD or
even GR.
AMG and M reign supreme in the aftermarket
luxury world and they hold on to that kind
(21:39):
of like.
The RT nameplate has beaten out SVT and the
SS Because the SS has moved into a more
standard table for products, one step up
from the RS.
Chevrolet really doesn't promote it.
But on RT you got a bit more, and if it's
SRT, you got the top.
See, all over the automotive universe,
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there's tons and tons of battles.
Minivans have had them, wagons have had
them, coupes, sports cars, supercars,
hypercars Every single market has had these
automotive battles where there's
essentially two products or two companies.
They're at the top, constantly fighting
back and forth.
Sometimes there's a winner, sometimes they
(22:21):
just learn to coincide with each other,
like the Mustang took over for the pony
cars, but AMG and M work together.
There's a winner.
Sometimes they just learn to coincide with
each other, like the mustang took over for
the pony cars, but AMG and M work together.
Well, not essentially together, but
essentially work together in their
marketplaces.
They're there, they exist.
But to create a battle to set the stage for
a new one, you have to think outside the
box.
Chrysler was doing this around the turn of
(22:41):
the century, when they started releasing
products like bringing back the 300
nameplate, giving us the Prowler and giving
us one last retro inspiration, the PT
Cruiser, a car that everybody loves to hate.
Well, Chevrolet couldn't let Chrysler own
this full retro market.
Where they failed with the SSR, they were
going to try and succeed with the HHR Now
(23:01):
worst possible name you can have for a
vehicle and in the end the PT would win the
day.
The HHR would actually last, but a year
longer than the PT Cruiser in the
marketplace, but it wouldn't win the day
because in today's mentality people only
remember the PT Cruiser, just like
everybody still remembers the Plymouth
Prowler and we remember it as a Plymouth
product, not a Chrysler product.
(23:24):
And if we think back to sports cars in the
1990s, everybody remembers 240SXs, all
thanks to drifting.
You can go back and you can remember the
MR2s, but do you remember the 200SX?
No, one company will come out ahead and
everybody always tries to create a new part
of the marketplace.
Essentially, when you create a winner,
everybody wants in and in.
(23:45):
The automotive world is not like the drug
world.
So you create a new drug, you have a
leniency.
You have a few years where you're the only
one who owns the entire marketplace.
That's the reason why it took so long for
you to get competition for Viagra.
Because Viagra comes out and they hold it,
because these companies need to make all
this money back.
So they hold off the competition.
Don't allow anyone else in.
(24:06):
This is done by patent offices, but when
that expires, the floodgates are opened and
everybody gets in and the automotive world.
The only thing that holds them back is if a
vehicle comes out, takes the world by storm
and nobody had any intel while the project
was going on.
Kind of like like the Mustang and the
Caravan, the first products can get out,
take hold of the entire marketplace and, as
(24:29):
long as they change just as the competition
comes in to maintain their leadership role,
they can hold on to the market and win the
battle before it even starts.
The Caravan in Town and Country proved that,
because I remember when I was a kid going
to places like Six Flags and seeing
everyone coming in and all the minivans and
(24:49):
all the different variations the Nissan
Quest, the Mercury Villager, a Ford
Windstar, Toyota Sienna, Honda Odyssey,
Mazda MPVs Everyone had a minivan Hell,
even Hyundai and Kia had them.
But in the end we only remember the caravan.
(25:09):
It came in, it took the marketplace and it
held it and if you can manage to do that,
you can win the day and the automotive
battlefield.
That is the greatest achievement and being
the car that lives through it, the Ranchero
created its marketplace, but the El Camino
won the battle.
It's not always who gets there first, it's
who makes the marketplace more memorable to
who can win this automotive battle, Ferrari,
(25:30):
with its exclusive list, have managed to
keep money coming in at a steady stream.
Lamborghini building, for anybody will go
through highs and lows and with that,
mismanagement and financial collapse.
Sometimes exclusivity can be the key to
winning the battle.
Sometimes holding back mass production can
make your product that much more desirable
(25:52):
and you can win the battle overall.
So jumping into the marketplace and making
thousands upon thousands of them right away
eventually can kill you in the end.
Creating wait lists can sometimes help you
win the battle.
Now, if it's an entry-level product, don't
even think of trying to do that, because
people at that price point aren't going to
wait two years for a cheap economy car to
(26:13):
come to their driveway.
No, they're looking now.
But somebody that's spending millions is
willing to wait.
So the battle is literally fought on the
backside In the end.
The automotive battles of the world have
kind of shaped the automotive marketplace,
giving us some great products and some
great stories.
Like we said, Ferruccio and Enzo, the
Mustang and the Camaro, Ford and GM, AMG
(26:36):
and the M brand, Nissan and Toyota They've
all created so many great battles in the
automotive marketplace and the greatest
thing about these, it becomes a part of
automotive history, because even the
battles are something that we'll remember.
So if you like this podcast, please like,
share or comment about it on any major
social feeds or streaming sites that you
found the autolooks podcast on.
(26:57):
Like us, share us, follow us.
Yes, click the bottom at the bottom and
follow us for more information.
We got over 200 episodes behind us.
We're slowly closing in on the 300 episode
for the AutoLooks Podcast, with new stuff on
the way.
The AutoLooks Podcast is brought to you by
Ecomm Entertainment Group and distributed by
(27:18):
Podbean.com.
If you'd like to get in touch with us, send
us an email over to email@autolooks.net.
After you've clicked the like, after you've
subscribed, done all that stuff, stop by
the website, read some of the reviews,
check out some of the ratings.
Go to the corporate links website page.
Like we said, big or small, we have them
all car companies from around the globe all
available on one distinct website that is
the AutoLooks.net website.
(27:41):
So, like we said, if you like this, share
it with your friends, send it out, click
the subscribe and follow us, because after
that there's nothing much more.
And for myself, Everett Jay, the whole team
at the Ecomm Entertainment Group and
Podbean.com, strap yourself in for this one
fun wild ride that the automotive
battlefield is going to take us on.
(28:03):
Thank you.
Rivalries and battles.
We all have them.
We get them when we're little, especially
between siblings.
Sibling rivalries are just kicking around.
But it's not until you get to school that
you really get that battlefield.
As Pat Benatar said it, you know, love is a
battlefield.
We're not saying that love will conquer and
move above all of this, but it is a
(00:22):
battlefield, and our love for the
automotive industry and a multitude of
different models and cars creates the
ultimate battlefield for a marketplace.
And within it, every car company is always
vying for that next big thing.
And because one company decides to go
outside of the norm and create a brand new
(00:43):
market or model and take the world by storm,
everybody else wants to jump on their heels
and make money off of it.
Soon enough, a battle ensues and we start
to see what the markets can give us as
competition moves into play.
In the end one will conquer and the others
will fall, and in this battlefield the
automotive marketplace only one will
(01:04):
survive.
And today AutoLooks is going to take a look
at the automotive battlefield.
Welcome back to the AutoLooks Podcast.
I'm your host, as always the doctor to the
automotive industry, Mr. Everett Jay, coming
to you from our host website at AutoLooks.net,
(01:26):
if you've been there, stop by, check it out.
Read some of the reviews, check out some of
the ratings.
Go to the corporate links website page.
Big or small, we have them all car
companies from around the globe, all
available in one centralized location that
is AutoLooks.net.
The AutoLooks Podcast is brought to you by
Ecomm Entertainment Group and distributed by
Podbean.com.
If you'd like to get in touch with us, send
us an email over at email@autolooks.net.
(01:49):
So, like I said in the beginning, the
automotive battlefield.
There's always a battle within the
automotive marketplace, whether it be
between companies or products, there's
always a battle going on.
And this dates back to the very beginning
of the automotive industry.
And we're going all the way back now.
You have to remember.
Mercedes essentially created the automotive
(02:10):
world as we know it with the internal
combustion engine put together by Heinrich,
Daimler and Gerald D. Benz their flywheel
and piston driven motors together, created
the internal combustion engine as we know
it today.
Although in this battlefield only one of
them triumphed, Mercedes is still kicking
around.
Yeah, Daimler, you could fight with me is
still actually kicking around.
(02:31):
You can still see their products.
Hell, they're still used by the British
monarchs.
But in all reality, out of these two,
Mercedes takes the win for winning the
battle of the original automotive markets.
Sure, they don't own the markets today and
they're not the biggest automotive car
company in the world, but they won the day
at the very beginning to become the first
(02:52):
major automotive corporation around.
Well, fast forward into the teen years and
Henry Ford decides to try and bring cars to
the masses.
He was a visionary.
He saw that the automobile could be
something to take hold of the entire world,
and when he first left his house just
outside of high school, he walked into town
only a few miles and it took him forever.
(03:14):
By the time he came home he drove and it
only took mere minutes.
He managed to change the world and with
that he built this massive corporation,
built the automotive industry and the world
as we know it on wheels.
So naturally, with that going on, there's
always somebody who wants a piece of the
pie.
(03:35):
Ford couldn't hold on to this entire market
by itself forever.
You knew somebody was going to jump into
bed with this.
Louis Chevrolet tried to do it with the
Chevrolet products.
Fortunately he wasn't all the world's
greatest and eventually succumbed to
William C Durant buying him out along with
others like Buick, Oldsmobile and Cadillac.
Funny thing about Cadillac is Cadillac was
(03:56):
actually created by Henry Ford when he was
outed from Ford Motor Company.
Now how he got it back is actually one of
the most ingenious ways ever.
So Henry Ford has a major battle.
At the very beginning he didn't have the
capital to try and create his car company,
so he naturally had to go to the banks and
get loans.
In this sense, the banks owned him, so they
can call the shots.
(04:17):
Well, he didn't like that, because he
wanted to grow and innovate.
He wanted to build his empire and the banks
were holding him back.
So not too long into the original creation
of the Ford Motor Company, they outed him.
The Model T was going like crazy.
Everybody was buying cars.
Well, Mr Henry Ford had another idea.
He decided to fight back and launch his own
battle against them.
He created his own new car company, the
(04:39):
Henry Ford Motor Company, and along with
his son Edsel, they hit the stock market.
Well, they drummed up tons of interest for
their new automotive venture and with it
his board members started selling off their
shares in Ford Motor Company.
At the backside, henry was taking that
money and buying his way back into his own
(05:00):
company.
The second, he achieved controlling stake
in the Ford Motor Company.
He kicked the rest of the board out and
took over his empire once again.
The second he achieved controlling stake in
the Ford Motor Company.
He kicked the rest of the board out and
took over his empire once again.
The battle ensued and Henry won the day.
But this battle was not over.
Like I said, William C Durant was slowly
building his own empire.
Now he did have his own car company, a
Durant Motor Company, which really didn't
(05:21):
take off.
But it gave him the buying power to slowly
move into bed with companies like Chevrolet,
Buick, Oldsmobile, Cadillac, Marquette
LaSalle and slowly build an empire.
He saw that the automotive marketplace
wasn't just a one-phase product.
He saw a growing demand from a multitude of
(05:43):
different parts of the marketplace.
Henry Ford was going after everyone who
could purchase a vehicle.
He was building cars at the bare minimum
for entry-level products.
Well, that's all good and dandy.
You set the world on fire and essentially
put us all on wheels.
But Durant wanted to own every other
marketplace further up the chain.
See, Mercedes was still sitting at the top
(06:04):
end of the luxury automotive marketplace.
They were the top tier, like Rolls-Royce
and Bentley.
There was Duesenberg's.
Well, Durant wanted to be there too, and by
buying out all kinds of different car
companies within the marketplace, he
started setting his own price points to
make cars only go to a specific end and
then the next models would take in the next
(06:24):
price point.
This is all outlined in our podcast the
divisions of the big three where we
actually talk about the multitude of
different automotive divisions that the big
three have owned over their long lifespans.
But his battle eventually pushed henry ford
to make the mercury division and the
Lincoln division, because he needed to
fight general motors, and that's multitude
(06:44):
of different divisions hitting every single
market.
Unfortunately, they were a little too late
to the game and General Motors won the day.
By the 1940s, gm was the top of the
automotive food chain in the American
marketplace and for a long time they owned
over 50 percent of the American automotive
market, with companies like American Motors,
(07:06):
Chrysler Corporation and Ford Motor Company
fighting for that other remaining 50%.
The battle would ensue, and for the other
companies to try and get in they would have
to fight them on a level playing field with
products.
They would have to get in there before
General Motors even thought of it.
Well, 1964, ford decided to do that by
(07:27):
utilizing their falcon platform.
They wanted to create a sports car for the
masses.
Knowing about the baby boomers and the fact
that this was a biggest group of young
adults going through a generational gap
like it's literally this giant blip going
through a snake.
It's a huge bulge.
There's tons of kids.
Ford saw this before it started taking
(07:49):
shape Now.
The same year, General Motors was working
on putting a big block motor in a standard
product, with the GTO created by none other
than John Zachary DeLorean.
Now that big, burly power plant in that
vehicle would showcase raw power to the
masses.
Ford would take a little while to get into
this because they were working on their
(08:10):
Mustang, their pony car.
But Dodge eventually stepped in and said no,
we're not going to let you take this, and
they came in with the Charger.
Now this battle would go on for decades and
the Charger would fall by the wayside with
the GTO carrying on.
Unfortunately, the Charger would eventually
come back as a sedan and its name would
hold true to what originally was a powerful,
(08:33):
large vehicle.
Now it was a sedan, not a coupe, but it was
still powerful and in the end, when the GTO
was brought back here as a Holden Monaro
basically badges upon a GTO.
It couldn't hold its own against the
powerful Dodge Charger.
Hell the Mercury Marauder couldn't even
fight against the Charger sedan and the
Charger won the day, kind of like the
Mustang.
The Mustang was built for this brand new
(08:55):
giant blip going through the generations.
The baby boomers wanted to have fun, but
not all of them could afford it.
So Ford released the mustang in 1964.
Quickly, following their heels, general
motors put his best team onto.
It had both Chevrolet and Pontiac working
together to get their Trans Am and Camaro
(09:17):
out.
A couple years later Dodge would finally
follow suit.
Same with Plymouth, with the Cuda and
Challenger counterparts.
They would come in and blow the doors off
everyone, but in the end only one would
survive.
And today the Mustang is still the only
original pony car that's been in continuous
production since it launched.
(09:37):
The reigning world king of muscle cars and
pony cars is the Mustang.
It never left us.
The Camaro can say oh you know we came back
and we're celebrating our 40th anniversary.
Yeah, but you guys disappeared for like
eight years.
You can't say that.
And now they're gone again.
The Challenger disappeared, came back as a
Mitsubishi model in the 80s that most of us
(09:58):
don't even want to remember before it came
back in a big way to try and gobble up
sales.
But the baby boomers were coming through in
their retirement days and the second wave
of the retro inspiration was going through.
That battle would come back to us, but yet
again the Mustang would reign king.
Like we said, throughout history there's
been a lot of automotive battles.
(10:19):
Willys couldn't make the Jeep alone, so
they used Bantam and they even commissioned
Ford to help build the original Jeep for
military spec in World War II.
At the end, willys became their own car
company and released the Jeep to the masses.
Seeing how many people were actually
purchasing the Jeep for their cottages or
camps, as I like to call them going up to
(10:40):
the camp or cabin or cottage, whatever you
call it, going for a beach ride, backwoods
exploring Jeeps became the main vehicle
around the world.
Well, ford couldn't leave that alone and
around the same time they created the
Mustang, ford released the Bronco onto the
world stage as well and the Bronco became
the main competition for the Jeep Wrangler,
(11:01):
or essentially, back in those days, just
the Jeep.
Now this is a battle that would go on
forever until the mid Wrangler, or
essentially back in those days, just the
Jeep.
Now this is a battle that would go on
forever, until the mid 90's.
Not too long after OJ had his chase in his
white Bronco Did the actual Bronco model
disappear, getting replaced by the
Expedition.
Well, jeep never disappeared and instead
stuck around.
They've been here since the 1940s, they're
(11:22):
still kicking and they've won the SUV
battle.
Now the SUV battle is starting to heat up
once again, with the return of the Bronco,
Toyota really starting to push their Land
Cruisers, Nissan considering bringing back
the Xterra to go up against it, and a
multitude of Chinese competition,
especially from BAIC.
There's tons of more competition because
people see this marketplace as a growing
(11:44):
space, kind of like the pony cars back in
the late 60s and 70s.
But those are just models.
Sometimes car companies pick fights with
each other as well.
The greatest battle in automotive history
is the one between Ferruccio Lamborghini
and Enzo Ferrari.
If you haven't watched either the Ferrari
movie or the Lamborghini movie, you don't
understand this battle, hell.
If you haven't watched either the Ferrari
movie or the Lamborghini movie, you don't
(12:04):
understand this battle, hell.
If you haven't done any research on it.
Trust me, go back and look at this.
Feruccio built tractors and he loved his
Ferraris, but he found problems with them.
He was somebody who aspired to create the
best products out there.
He built a tractor for the working man that
he could literally beat the crap out of and
(12:25):
it would still keep going.
Well, his Ferraris.
He loved them.
He bought tons of them, had them in tons of
different colors, but he found problems
with them overheating constantly.
Well, one day he decided to throw one of
his tractor radiators underneath the hood
to keep his Ferrari from overheating.
He quickly found out that this bigger
radiator from his tractor, made for
industrial use, kept his Ferrari cold and
(12:47):
kept it going.
Well, he wouldn't just sit back.
No, no, no.
He wanted to go to Enzo himself and tell
him about this, and tell him that he loves
his cars, but he wants to help him make
them the best in the world.
Well, Enzo was a stubborn man.
He didn't like to listen to anybody.
His products were the best in the world.
And if you watch the movie Rush or even
done any research on Nicki Lauda and the
(13:08):
fact that he called Ferraris crap until he
rebuilt them and put them together, you'll
understand that Enzo didn't like many
people.
Nicky stood up to him and he really didn't
give two craps about it, and he proved to
him right in front of him that he can make
it better.
Farnuccio couldn't do that.
No, he just wanted to set a meeting with
them to go over this product.
Well, Enzo didn't care about that, he just
(13:29):
told him to go back to making his tractors
and leave him alone.
That wasn't going to appease Ferruccio, and
with this he was literally going to set the
stage and create his own supercar to go up
against all Ferraris.
He eventually did it and for a while,
Lamborghini was growing and showing the
world that you don't need to buy a Ferrari
(13:50):
because Lamborghini doesn't have a rigorous
background check.
See Ferraris.
To buy them, there's a very specific line
and by telling you this, I'm probably going
to get banned from ever owning a Ferrari in
my life.
But you literally have to get your name put
on specific lists.
There are specific things you can do and
when you purchase your vehicle, there's
only specific ones you could start with.
(14:11):
So, as of right now, I would have to go out
and buy something like a California or a
Ramona to get myself into the Ferrari
stable.
I can't just go out right now and buy
myself an F80.
Even if I had tons of money, I could win a
lottery of a billion dollars tomorrow, go
up to the Ferrari plant and say I want to
buy an F80.
They're like, okay, where'd you have 40?,
where's your 50?, where's your Enzo and
(14:32):
where's your LaFerrari?
Well, I don't own any of those.
Sorry, you're not making it on the list.
It's an exclusive club, one that
Lamborghini doesn't have.
You got the money, you can buy it Now.
Today, Ferrari, you know, kind of breaking
itself away from Fiat and being back on its
own, kind of won the day, because
Lamborghini is now owned by Volkswagen, a
(14:53):
company that also at one point in time
owned Bugatti, so this ties into it, but
it's more owned by Rimac now.
So, essentially, Ferrari won the day.
They beat Lamborghini, but Lamborghini
proved to them that you can make their cars
better by them putting their vehicles out
there.
They kept Ferrari on their heels,
constantly looking for ways to better their
(15:14):
products over the competition, because
before that there was no competition.
They thought their vehicles were the best
out there.
The only thing that ever came close to
Ferrari's in the early days were Maseratis,
which is funny because that's originally
where Enzo started out, between Maserati
and Alfa Romeo.
The first Ferrari was a rebranded Alfa
Romeo, built by Enzo, so he got to start
(15:35):
with the competition to build competition.
He beat the competition in the end.
Maserati and Alfa Romeo today are nearly a
shell of what they once were, kind of like
Lancia.
One of the greatest battles in the racing
world came between Lancia and Audi, the
Stratos and the Quattro.
Lancia had built something that was amazing.
(15:56):
Amazing looking wedge design of the Stratos
put rallying on a world scale.
And then Lancia eventually came back with
the Delta.
But Audi had other plans with its Quattro
Put a four-wheel drive system from a truck
underneath a car and go flying through the
backcountry.
Well, Audi would win that day eventually,
but also get taken down a notch when
(16:17):
Mitsubishi and Subaru got into bed.
Today I guess you could say Hyundai and
Toyota are winning the battle of the WRC
world with Subaru, Mitsubishi, Audi, even
Lancia, all but gone.
Lancia is now coming back with the new
Ypsilon, but it's still going to take some
time to grow themselves In the end WRC
world.
No one has really won the day in that
(16:39):
portion of the automotive world.
They may win for a short amount of time but
they don't overtake, not like the battle of
the full-size trucks.
Honda, essentially, was one of the first
Japanese companies to create a pickup truck
for the American marketplace.
Now we get it.
Toyota had the Tacoma, the T100.
Nissan had the Frontiers, Mazda even had
the B-Series way back in the day, and
(17:01):
Mitsubishi.
Well, they shared stuff with Ram.
But Honda, when they created the Ridgeline,
gave us something a little bit more
different, a crossover utility vehicle, a
vehicle that hadn't been seen since the El
Camino, and we all know that's one of the
greatest battles, where the Ford Ranchero
set the stage and created the market for
the original crossover utility trucks.
In the end, the El Camino won the day as
(17:23):
the longest living one, outliving the
ranchero and the very short-lived rampage
yeah, both the Honda crossover utility
truck.
That market was a growing market around the
world, but in north america people weren't
really looking at it.
It really wasn't until ford and Hyundai
started jumping into bed and creating the
Santa Cruz and the Maverick that people
(17:45):
started to see the Ridgeline as the king of
crossover utility trucks.
Sure, it looked more girly on the front,
but so what?
It was here, and it was here first.
Only on a second design generation, the
Ridgeline is still kicking it and still
holding its own against the new competition
line is still kicking it and still holding
(18:05):
its own against the new competition Now,
with Dodge and Chevrolet even thinking of
getting into this marketplace.
The crossover utility truck market in North
America is about to become more crowded.
And who's going to win the day?
That's actually a future that we can't see
just yet.
But getting back to our trucks, the
full-size truck market.
We all know the F-150 always fights to try
and take down both GM and Chevrolet and the
(18:27):
Ram products.
For full-size truck supremacy Beats it for
sales all the time.
The release of the Lightning the Lightning
sold more than its General Motors
counterparts as well, and Dodge never even
released their electric pickup truck.
But you have to remember if you're going
with just standard 1500 pickup trucks.
(18:50):
Toyota and Nissan also had their own.
Toyota is in the third generation, Nissan
is essentially on its second.
Both released right around the same time.
Toyota and Nissan are the biggest rivals in
the Japanese marketplace.
Honda's big and knows what they're doing,
but they stay in the markets that they're
comfortable with.
Mitsubishi is all over the place.
It's got its highs, it's got its lows.
Right now it's sitting in a low where it
can only go up or it could fizzle out.
(19:10):
Mazda is trying to claw its way into a
premium marketplace.
Suzuki is just happy with its small car
mentality, kind of like Daihatsu and Isuzu.
Well, they're in the trucks.
But Nissan and Toyota want to be the only
full lineup products from the Japanese
marketplace, and in North America trucks
are king.
(19:30):
Well, when Toyota stated they're going to
bring out the Tundra, Nissan stated they're
going to bring out the Titan.
And not just with that, Toyota decided to
bring out the Sequoia.
Where Nissan brought out the Pathfinder
Armada, they both fought and even with
Lexus and Infinity counterparts it was back
and forth between this.
Today Toyota reigns supreme in the
(19:51):
full-size Japanese marketplace where Nissan
has scaled itself back.
The Titan isn't the world's biggest truck,
they know it.
And now, with major financial problems
within the corporation, they got to pull
back from specific markets, pull out of
other ones altogether.
But Toyota, Toyota built its Tacoma
mentality into a full-size pickup truck.
(20:12):
When they started with their full-size
pickup truck it wasn't even a full size, it
was more like a three-quarter ton.
It wasn't all there.
But now the Titan I mean the Tundra goes up
against the entry level or standard
products of the f-150, the Silverado, the
Sierra and the RAM.
It's there.
It hasn't taken over because it hasn't
(20:34):
moved into that commercial side with the
diesels yet.
But when it comes to Japanese full-size
pickup trucks, it's the only one that has
proved itself to be a viable product, kind
of like the Supra, rx-7 and 350Z.
The Z is the only continuous selling
product.
The Supra has tried to move up and the RX-7
isn't even back yet.
But one of the greatest battles you could
(20:55):
talk about is the one between not just car
companies but aftermarket divisions that
were brought underneath the umbrella of an
automotive corporation AMG and the M-Series.
When it's either other's birthday they
salute the competition and are glad to have
them around.
Each one tries to outdo the other
constantly.
(21:16):
There is no winner in the AMG and M, but
together they keep the RS version of Audis
or even the V of Cadillac or Blackwing as
it is now in the backstable.
How Toyota can't even win the day in the
aftermarket luxury industry with TRD or
even GR.
AMG and M reign supreme in the aftermarket
luxury world and they hold on to that kind
(21:39):
of like.
The RT nameplate has beaten out SVT and the
SS Because the SS has moved into a more
standard table for products, one step up
from the RS.
Chevrolet really doesn't promote it.
But on RT you got a bit more, and if it's
SRT, you got the top.
See, all over the automotive universe,
(21:59):
there's tons and tons of battles.
Minivans have had them, wagons have had
them, coupes, sports cars, supercars,
hypercars Every single market has had these
automotive battles where there's
essentially two products or two companies.
They're at the top, constantly fighting
back and forth.
Sometimes there's a winner, sometimes they
(22:21):
just learn to coincide with each other,
like the Mustang took over for the pony
cars, but AMG and M work together.
There's a winner.
Sometimes they just learn to coincide with
each other, like the mustang took over for
the pony cars, but AMG and M work together.
Well, not essentially together, but
essentially work together in their
marketplaces.
They're there, they exist.
But to create a battle to set the stage for
a new one, you have to think outside the
box.
Chrysler was doing this around the turn of
(22:41):
the century, when they started releasing
products like bringing back the 300
nameplate, giving us the Prowler and giving
us one last retro inspiration, the PT
Cruiser, a car that everybody loves to hate.
Well, Chevrolet couldn't let Chrysler own
this full retro market.
Where they failed with the SSR, they were
going to try and succeed with the HHR Now
(23:01):
worst possible name you can have for a
vehicle and in the end the PT would win the
day.
The HHR would actually last, but a year
longer than the PT Cruiser in the
marketplace, but it wouldn't win the day
because in today's mentality people only
remember the PT Cruiser, just like
everybody still remembers the Plymouth
Prowler and we remember it as a Plymouth
product, not a Chrysler product.
(23:24):
And if we think back to sports cars in the
1990s, everybody remembers 240SXs, all
thanks to drifting.
You can go back and you can remember the
MR2s, but do you remember the 200SX?
No, one company will come out ahead and
everybody always tries to create a new part
of the marketplace.
Essentially, when you create a winner,
everybody wants in and in.
(23:45):
The automotive world is not like the drug
world.
So you create a new drug, you have a
leniency.
You have a few years where you're the only
one who owns the entire marketplace.
That's the reason why it took so long for
you to get competition for Viagra.
Because Viagra comes out and they hold it,
because these companies need to make all
this money back.
So they hold off the competition.
Don't allow anyone else in.
(24:06):
This is done by patent offices, but when
that expires, the floodgates are opened and
everybody gets in and the automotive world.
The only thing that holds them back is if a
vehicle comes out, takes the world by storm
and nobody had any intel while the project
was going on.
Kind of like like the Mustang and the
Caravan, the first products can get out,
take hold of the entire marketplace and, as
(24:29):
long as they change just as the competition
comes in to maintain their leadership role,
they can hold on to the market and win the
battle before it even starts.
The Caravan in Town and Country proved that,
because I remember when I was a kid going
to places like Six Flags and seeing
everyone coming in and all the minivans and
(24:49):
all the different variations the Nissan
Quest, the Mercury Villager, a Ford
Windstar, Toyota Sienna, Honda Odyssey,
Mazda MPVs Everyone had a minivan Hell,
even Hyundai and Kia had them.
But in the end we only remember the caravan.
(25:09):
It came in, it took the marketplace and it
held it and if you can manage to do that,
you can win the day and the automotive
battlefield.
That is the greatest achievement and being
the car that lives through it, the Ranchero
created its marketplace, but the El Camino
won the battle.
It's not always who gets there first, it's
who makes the marketplace more memorable to
who can win this automotive battle, Ferrari,
(25:30):
with its exclusive list, have managed to
keep money coming in at a steady stream.
Lamborghini building, for anybody will go
through highs and lows and with that,
mismanagement and financial collapse.
Sometimes exclusivity can be the key to
winning the battle.
Sometimes holding back mass production can
make your product that much more desirable
(25:52):
and you can win the battle overall.
So jumping into the marketplace and making
thousands upon thousands of them right away
eventually can kill you in the end.
Creating wait lists can sometimes help you
win the battle.
Now, if it's an entry-level product, don't
even think of trying to do that, because
people at that price point aren't going to
wait two years for a cheap economy car to
(26:13):
come to their driveway.
No, they're looking now.
But somebody that's spending millions is
willing to wait.
So the battle is literally fought on the
backside In the end.
The automotive battles of the world have
kind of shaped the automotive marketplace,
giving us some great products and some
great stories.
Like we said, Ferruccio and Enzo, the
Mustang and the Camaro, Ford and GM, AMG
(26:36):
and the M brand, Nissan and Toyota They've
all created so many great battles in the
automotive marketplace and the greatest
thing about these, it becomes a part of
automotive history, because even the
battles are something that we'll remember.
So if you like this podcast, please like,
share or comment about it on any major
social feeds or streaming sites that you
found the autolooks podcast on.
(26:57):
Like us, share us, follow us.
Yes, click the bottom at the bottom and
follow us for more information.
We got over 200 episodes behind us.
We're slowly closing in on the 300 episode
for the AutoLooks Podcast, with new stuff on
the way.
The AutoLooks Podcast is brought to you by
Ecomm Entertainment Group and distributed by
(27:18):
Podbean.com.
If you'd like to get in touch with us, send
us an email over to email@autolooks.net.
After you've clicked the like, after you've
subscribed, done all that stuff, stop by
the website, read some of the reviews,
check out some of the ratings.
Go to the corporate links website page.
Like we said, big or small, we have them
all car companies from around the globe all
available on one distinct website that is
the AutoLooks.net website.
(27:41):
So, like we said, if you like this, share
it with your friends, send it out, click
the subscribe and follow us, because after
that there's nothing much more.
And for myself, Everett Jay, the whole team
at the Ecomm Entertainment Group and
Podbean.com, strap yourself in for this one
fun wild ride that the automotive
battlefield is going to take us on.
(28:03):
Thank you.
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