Episode Transcript
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Speaker 1 (00:00):
We've all had one of those amazingly wild
adventures.
We've gotten into our friend's Jeep and
gone out in the backwoods, crawling over
boulders, traversing hillsides and taking
that trail that we thought was just for a
quad to get one of the most perfect spots
to see the valley from backwoods.
In the backwoods drives there's something
(00:20):
that a lot of people are really starting to
look at.
It's existed in the automobile industry
ever since automobiles came out.
The original Ford Model Ts went everywhere.
Hell, there were no roads when they first
came out and when they traversed this
country from coast to coast.
But today our love affair has been
rekindled with backwoods products.
But how long can it go on for?
(00:42):
And really do we need that many off-road
vehicles in this marketplace?
Or are we good just having like the Jeep
Wrangler and the Ford Bronco?
Well, today tons more car companies are
expressing their interest to get into the
utility marketplace.
Everybody wants to compete on Jeep's home
turf and, just like back in the 1960s and
into the 70s, the utility market is heating
(01:04):
up once again.
Back in the 1960s and into the 70s, the
utility market is heating up once again.
So today AutoLooks is going to be taking a
look at the rise of the backwoods utility
vehicle.
Welcome back to the AutoLooks Podcast.
I am your host, as always, the doctor to
the automotive industry, Mr. Everett Jay,
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(01:25):
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So, like I said in the beginning, off-road
utility vehicles and why so many people are
getting into buying these like.
Think about it in the turn of the last
(02:32):
century, nearly 2000s, and by the teen
years, Toyota got rid of the Land Cruiser
because there was so much overlap between
the Land Cruiser and the 4Runner and the
market just wasn't big enough for it.
Nissan had the Xterra because of the boom
in the SUV.
But with the rise of the CUV marketplace in
the teen years, SUVs, dedicated SUVs,
four-wheel drive, body-on-frame off-road
(02:52):
vehicles were starting to dwindle and kind
of like what happened in the end of the
1980s when people were starting to get out
of that marketplace and move back into
minivans.
The CUV was taking over for the utility
vehicle.
But why was one country so involved in
creating more of them and growing this
market?
Beijing Automotive, or BAIC, created their
(03:15):
BJ40 to go up against the Jeep Wrangler and
it became such a hit.
This is coming from the car company from
China that was building all of the military
off-road vehicles, essentially the Chinese
Jeep.
So why were they keeping this market
together?
It's China.
There's a billion people in a country
that's like half the size of Canada.
Why do you need off-road vehicles?
(03:37):
Well, there's a massive desert in the
northeast side.
There's mountains everywhere, and where
there are not mountains, it's farm fields.
There's tons of people and the
infrastructure can't keep up with the
growth of this country and people are
getting sick and tired of it buying these
standard vehicles.
It's the exact same concept that Mobius
(03:59):
Motors had in Kenya to build their first
vehicle watching cab drivers drive Toyota
Corollas on beat up, dirt roads through
back areas getting torn apart because of
their cars.
Vehicles today, the automobile or car today,
is nothing like the original Ford Model T
that we talked about in the intro to this.
The Model T went everywhere.
(04:20):
It was made to traverse a country that did
not have roads.
It could cross your farm field, it could
wade a river slightly, it could climb rocks.
The wheels were set so far forward that you
could literally climb, just like you can do
with a Wrangler or Bronco or Land Rover
Defender.
Yeah, they're all big four-wheel drive
(04:40):
vehicles, but the luxury marketplace is one
of the only ones that has managed to hold
on to the utility craze.
The Land Cruiser left North America, but
the LX470 stuck around because high end
clientele still wanted those big, burly
SUVs.
They didn't care that there were gas
guzzlers.
Well, hybrid power started giving us a
little bit better gas mileage.
(05:01):
The introduction of turbocharged four
cylinders added it once again.
But, like we said, the Chinese marketplace
was holding on to these and even before the
massive influx of electric vehicles in the
past five years, china was spearheading a
brand new movement for off-road vehicles
and they saw this because the Chinese car
companies knew that.
They sold into third world nations.
(05:22):
They sold into African nations, they into
third world nations.
They sold it to African nations.
They sold it to Asian nations, they sold it
to the Middle Eastern nations.
They sold it to areas where they needed
dedicated off-road vehicles and he needed a
way to get there.
I remember watching the show about world's
worst drivers, and they're talking about
some of the worst cities in the world for
traffic congestion and bad drivers.
(05:44):
And I remember watching one and they're
talking about the capital city of Mongolia,
Ulaanbaatar.
Don't quote me on that, I'm just trying to
read this.
So the capital city of Mongolia at that
point in time this is like talking in the
early 2000s had less than a thousand
kilometers of paved road for a city of over
a million people.
(06:04):
My home city is 3,600 square kilometers and
we have over 2,000 kilometers of road for a
city of 180,000 people.
And this is a city of a million people with
less than a thousand kilometers of paved
roads.
Do you want to drive something like a
Toyota Corolla around a city like that, or
would you be a little more comfortable
(06:24):
driving something like a RAV4?
Well, that's cool, but when you get to the
outskirts of town, the roads get even worse
and the potholes get even bigger, so your
RAV4 is going to get damaged.
So you really want to drive something like
a Land Cruiser, or a Land Cruiser Prado or
hell, even the Land Cruiser FJs.
You want to drive something that goes all
in in the off-road community, and that is
where people started realizing that there's
(06:46):
a market for this.
Now, the Chinese were into all these little
countries and they already knew this, but
one other country already knew this for a
long time, because they helped develop this
market.
If you go back and listen to our podcast,
Jeep World, which talks about how Jeep
influenced so many different car companies
and products out there and essentially
(07:07):
created most of the competition that they
have in the world, jeep knows this, just
like the Chinese manufacturers.
They understand that there's a massive
market in select nations for fully
dedicated off-road vehicles.
Like we said, the Mobius Motors 1 was built
for that select purpose.
It was built to be like the original Model
(07:28):
T a cheap, efficient vehicle to traverse
most main areas that people would travel.
That was the concept it was built off of.
Now the Mobius Motors 2 is a little bit
more different, a little more refined, a
little more comfortable, but it still has
the same ideology of full-time off-road
dedication.
It wants to be part of the utility world,
and backwoods are what you need to have.
(07:51):
So the Chinese started developing all of
these cars for these specific markets.
And as these countries and their
marketplaces started growing and the
Chinese started looking for new markets to
sell their vehicles in, they started
creating new car companies built solely off
of off-road vehicles.
In the early days, great Wall Motors
(08:11):
essentially released Haval to be their new
crossover utility division, but Haval was
originally developed for four-wheel drive
vehicles for Great Wall Motors.
Now Great Wall Motors is already big into
trucks and SUVs, but they wanted something
more of a premium scale.
Today Haval ranges from standardized
products to premium products, just touching
(08:32):
the edge of luxury with some of their
vehicles and they're starting to dedicate
more vehicles, like the Raptor, for
full-time off-road.
But then you get companies like the Jetour,
Shanhai, the Deepal, G31, Force Motors Gurkha,
Mahindra, Thar Rocks, the new Jeep Recon,
the Haval Zanilong, the Haval Big Dog and
even, from North America, the Alfa Rex.
(08:53):
These are all vehicles vying for this brand
new market of off-road vehicles.
And, like I said, BAIC has been building
vehicles for the Chinese military for
decades and their F-40 and BJ-40 are slowly
becoming their bread and butter vehicles.
BAIC was, a long time ago, used to have
cars.
Now the car division has moved to Beijing
(09:14):
where BAIC is staying more with the
off-road vehicles Like Haval staying with
the off-road vehicles like Haval staying
with the off-road vehicles, with Feng
Chang Bao going with off-road vehicles and
even I-car.
They're developing all of these amazing
off-road products for a market that's
demanding inclusion.
Now in North America you may say, well,
we've always had big off-road vehicles.
(09:36):
We're the ones that developed it with the
original Jeep or the Model T.
Well, essentially all vehicles, when they
first started coming out, had to go
everywhere, so they were all essentially
four-wheel drives.
But in North America the utility market
started to retract upon itself in the teen
years.
It is slightly growing at the end of the
60s and by the late 70s we started to see
even more growth in it.
(09:57):
All the way up until the early 90s, the
Ford Explorer was essentially the vehicle
that changed the utility marketplace into
more civilian use, and with it came one of
the first crossover utility vehicles.
You have to remember the Explorer.
Even though it looked like an SUV when it
first came out, it was a crossover utility
(10:18):
vehicle where the Bronco was a true 4x4.
But the Explorer eventually kicked the
Bronco out of the price range and out of
the product lineup to take over.
That one lasts forever.
Because eventually Ford would bring the
Expedition and even bigger Excursion into
play.
Because people who want full-size utility
(10:38):
vehicles want SUVs, body-on-frames, because
they want something that long to be fully
secure.
You can't have a CUV that big.
You're going to bend your frame Now you can
do it.
But more people are willing to just say
screw it, we don't really care if it's
body-on-frame, gas mileage does not bother
and that's why luxury makes.
Like we said, the LX470 stuck around in the
North American marketplace when the Land
(10:59):
Cruiser took off.
Now the Land Cruiser is back, but the Land
Cruiser is coming back to the Toyota truck
brand.
Now Toyota has always had the 4Runner
kicking around as their dedicated
body-on-frame SUV.
The Land Cruiser was a step up and for a
short-lived time we had the FJ Cruiser.
Well, the 4Runner used to come in both
2-door and 4-door models.
(11:20):
Well, now they don't have a 2-door model.
That's where the FJ in the 2000s started
picking up, because the 4Runner didn't have
that to compete with Jeep.
But its today's design didn't last forever
and a lot of people were kind of put off by
it.
So they weren't going after that vehicle
and they didn't want to get into it.
So they would just get a 4Runner.
And the 4Runner was priced more for the
standard market.
So the Land Cruiser was too far up.
(11:41):
It was more of a premium or luxury model.
But when you start getting into that might
as well just go to the Lexus.
The market wasn't big enough to hold all of
them in it.
Same reason why the Wagoneer disappeared in
the 90s Because it wasn't big enough to
support both the Wagoneer and the Grand
Cherokee in the marketplace Today.
Look what Jeep has.
You get your Avenger, you get your Renegade.
You get your Compass.
(12:01):
You get the new Recon that's coming out.
You get your YJ.
You get your Cherokee.
You get your Grand Cherokee, your Grand
Cherokee L, which is extended edition, and
then now you're getting your Wagoneer and
Wagoneer S and now Grand Wagoneer, full
product range of utility vehicles.
Land Rover is getting that between both
Land Rover and Range Rover platforms and
now they're branching out to create the
(12:22):
Discovery nameplate.
They think they can make a go of it, can
they?
Well, they might be able to, but nowadays
companies like Mercedes, who has had the
G-Class that was dedicated for the military
and is now the top tier of luxury rings
with its own Maybach edition.
You have to remember, the only SUV from a
premier or high-end brand is the
(12:43):
Rolls-Royce Cullinan, because the Bentley
Bentayga is an Audi Q8 and Lamborghini Urus
platform.
So it's a crossover utility vehicle where
the Cullinan is a body-on-frame full-scale
SUV.
Now it's not going to go riding through
dirt like everything else, but there's a
market demand for it.
Aurus, a new company from Russia, created by
Putin for the Russian people, for the high
(13:05):
up dignitaries, has a coming out.
Hongqi is getting into the luxury and
premier utility make.
World market was growing only because of
fuel consumption and hybrids were just too
heavy and cumbersome for just about any
type of vehicle and priced you way out of
buying a standardized product as a hybrid
(13:27):
SUV.
Today people are looking at that and the
market is expanded, but gas mileage is
starting to wane because between CUVs and
SUVs, fuel consumption is getting even
closer, even for internal combustion
engines.
And now, with the increase in plug-in
hybrid electric vehicles, hybrid electric
vehicles or even electric vehicles, these
(13:49):
markets could sustain even more products.
But why?
Why is this market growing?
It's not only because Chinese companies are
going into third world nations where a
demand for dedicated off-road vehicles
exists, because they want to save money on
destroying sedans, but it's also because of
(14:10):
a growing trend to adventure outside of
your bubble.
Yes, for the longest time, suburbanites
were bubble people.
My in-laws are a perfect example of that.
They don't travel anywhere outside of their
bubble.
Their bubble stretches from Niagara Falls
to St Jacobs and the southwest.
It's more like a pyramid.
(14:32):
They go out towards Milton and nowhere
north of Brampton or Oakville.
Hell, Mississauga and Toronto are too far
out for them.
They had this weird little bubble.
Now a brand new generation, generation Z,
wants to get out and see the world.
(14:53):
The evolution of social media TikTok has
allowed us to see everything around us in a
short span of time.
We don't have to sit here and watch a
20-minute YouTube video of some guy's trip
on Highway 17 from Sault Ste Marie all the
way to Thunder Bay.
No, we don't have to sit and watch that.
We can literally watch a 30-second clip of
the entire trip as well, see all the high
points and want to get there.
But when we do a little bit of research
because a lot more people these days like
to go on Google, do their backstory
(15:15):
searches on products and places to find out
where they're going and what they're going
to experience they're going to find all
these Reddit feeds about people telling
them that you need a full-time off-road
vehicle.
I went to Superior National Park with my
RAV4, and, trust me, there's an area in it
where, if my Borrego wasn't the unicorn
that it was, I would have preferred to take
that bad boy down, because it was a
(15:35):
backwoods road with essentially a dirt,
slash gravel road that gets washed out in
the springtime in many areas where you have
to slow down for the big boulders and speed
up.
On the other areas where I've had full-time
off-road vehicle, I could literally just
gun through it about 70 kilometers an hour,
no problem.
You can cross all these big rocks and climb
up on these mountains.
(15:56):
People are seeing these and social media is
showing it to them, and people want to go
see these places.
They realize that their parents lived in
this stupid little bubble confined to one
little area, and if they ever went to
another country they would get on a plane
and fly there and then only see another
section of that.
Well, this is brand new generation of kids.
(16:17):
Xennials are kind of at the edge of it.
Same with millennials, it's more of
Generation Z and Generation Alpha that are
starting to look outside of the bubble that
their parents lived in.
They want to explore the world and see
what's outside of where they live.
They don't want to drive 20 minutes to see
something that they could literally almost
see at home.
(16:38):
They want to drive hours to see something
cool.
They want to explore the world and show
people that they've seen the top of the
Canadian Rockies.
They've driven the top automotive drives
and the only way you can get to a lot of
these places are these dedicated off-road
vehicles the Bronco, the Wrangler, the
Jimny, the Land Cruiser and some past
(16:58):
favorites by people finding out about all
kinds of different past favorites to get
out of their suburban life and have more
freedom to go wherever they want.
They're realizing that in North America
especially, we don't have tons of vehicles
like this and even in European countries
they don't have tons of products like this
because we've been subjectified to fuel
mileage for so long that these products
(17:20):
could completely disappear from the
marketplace.
Products like the Xterra, the Bronco, up
until recently, the Jimmy the Blazer
They've been gone.
The Land Cruiser is back and the Land
Cruiser is back with two iterations.
Now they have a brand new Land Cruiser FJ
for Asian marketplaces, built off the Hilux
Champ platform.
We're not getting in North America and
(17:41):
really I wish they would build it at least
in Canada to allow us to have it, because
we got a lot of backwoods areas Be a great
little thing to have.
They're bringing these vehicles out because
people want to explore the world around
them.
Street racing has been given such a bad rap
in the past 20 years that nobody wants to
do it anymore.
There's so much risk involved with street
(18:02):
racing because of all these street
takeovers and police.
You know brand new laws, like in my home
province, the 50 over law, where they
literally take your car for up to 72 hours
and charge you $1,500 fine.
It's not like where it once was when our
parents were younger.
The only place for us to go out and have
fun anymore is away from people in the
backwoods.
(18:23):
It's the only real way to escape suburban
life and, with a clamp down on street
racing and aftermarket tuning, the off-road
arena is one of the only places, one of the
only salvation still kicking around for all
of us to go out and explore freely.
You have to think about how many backwoods
roads, logging roads, hill climbs have
(18:44):
existed for over a century and now a lot of
us are starting to realize it.
But the funniest thing is is this might not
be just an increase in the backwoods tribes.
This is also an increase in adventure, in
travel exploration.
There's more people with Wanderlust in
Generation Z and Generation Alpha than
(19:05):
there was in the previous two generations.
The last generation that had Wanderlust was in
the previous two generations.
The last generation that had Wanderlust
were the baby boomers, a lot of them.
That was their only way to see anything.
They didn't have televisions and if they
did, they only had one.
They didn't have the internet.
They could only see pictures by book or by
getting in their car and going there.
You couldn't go and explore Disney World on
Google Maps.
You had to physically go there to enjoy it,
(19:26):
so they had to go out and see the world.
They had wanderlust.
But as the world became more suburban, we
all lost that, and even suburban and urban
dwellers are realizing that 4x4s and the
backwoods drives are what they want to do.
They don't necessarily want to live there,
they just want to go and have fun there,
and I've seen this happen.
(19:48):
I live in an area that's predominantly
these great, amazing back roads.
Trust me, send me an email and I could tell
you about all kinds of amazing back roads
adventures within an hour's drive of my
centralized city, where you need dedicated
off-road vehicles.
You could do it with the standard all-wheel
drive CUV as well and you can attempt to do
it with your car, but it's better with a
(20:08):
four-wheel drive for rock climbing.
I did one of them with my old Borrego this
past summer going out to camp.
I had a lot more fun driving my truck for
four-wheel drive and dedicated slow crawl.
It makes it more fun.
It makes the world bigger and more of an
adventure.
Social media has recapped our wanderlust.
Social media has recapped our wanderlust
and has showed to us all these amazing
places and made us say, hey, I want to go
(20:29):
there, but for a lot of us we can't afford
to go there because we're limited on what
products are available to us and the price
points.
So products like the old Dodge Ram chargers,
the old GMC Jimmys or even the Nissan
Xterras from past, we can pick them up dirt
cheap and try and keep them around, and
(20:53):
that has now created new demand for these
vehicles to either come back or a new one
to be created.
Nissan is now looking at bringing back the
Xterra, GMC wants to bring back the Jimmy.
Dodge has even considered a RamCharger to
sit above the next Durango or even move the
Durango onto a body-on-frame architecture
to be shared with the next Dakota.
Because they know that people want
adventure vehicles, they want to see the
(21:13):
world around them.
And even though in the past decade we had
the rise of the Cross-trek it's a good
podcast from our first season.
Go back and listen to it, it's really good
the Cross-trek, or trekking marketplace, has
boomed in the past decade.
Before that you barely ever saw it besides
Subaru's, the occasional Mitsubishis or even
the Eagle brand.
But off-road variations of vehicles are
(21:34):
starting to grow, even in the aftermarket
industry Off-road variations of vans,
sports cars, coupes, wagons and sedans
Either get Trekking editions or even
full-scale four-wheel drive.
If you saw Fast and the Furious 7, you saw
a four-wheel drive variation of both a
Camaro and a Charger the game.
The Crew showed that market to us and
people are starting to do them with Nissan
(21:54):
Zeds.
This is a growing marketplace.
People want to explore the backwoods and
more companies are looking at getting into
these marketplaces.
This is how Honda, the most suburbanized
car company in the world, now has trail
sport editions of the Passport, the Pilot,
the CR-V of all things and the Ridgeline.
(22:14):
They want to create further into the word
trekking variations of their crossover
utility vehicles, and even the brand new
Passport's design is teetering on the edge
of utility.
It's not utility because it's still unibody,
not body on frame, but they want to give
you the illusion of off-roading.
The nice, clean, sleek nines of the
crossover utility vehicle craze that
(22:36):
started with the Nissan Murano in the early
2000s is slowly starting to become a
secondary fact to the big boxy brutes to go
off-road.
Now, companies like Hyundai, Kia, Audi, BMW,
Nissan has already had them before but
wants to get back into it.
GMC, who you actually think is a truck
company, doesn't even have a dedicated SUV,
(22:58):
except for the Yukon, which is full-size,
extended, it doesn't have a compact or
mid-size off-road vehicle, and that's what
people want.
People want these, and Alpha Motors in
North America is one of the only car
companies that's looking to give us these
with their tiny little Rex off-road
vehicles built on the same platform as
their Alpha sedans.
(23:18):
The off-road market is growing and the rise
to the backwoods is growing as well.
We're being captivated by social media to
go out and see the world around us.
For once, social media may have made it so
we could sit on a couch and doom scroll for
two hours every single night, instead of
actually getting up off our asses, creating
a website, making podcasts, rating cards,
(23:39):
you know, doing stuff that I do, or
whatever else you like.
When we finally realize that we need to
stop doom scrolling, we open our door and
we go for a walk to see something that's
even closer to us.
We realize that we can go and see some of
these things with our own vehicles.
Let's ditch the Corolla and get a Land
Cruiser FJ.
Let's go explore the backwoods together.
Together we can have more fun doing it.
(24:01):
So, like I said, in my home area I got tons
and tons of trails and back roads and
forestry roads, the old logging roads,
mining access roads all over the place that
I can go and have fun at any point in time.
And there's one big national park not too
far away from me, a few hours, that has
just exploded with people seeking adventure
(24:22):
in life.
That's Algonquin Provincial Park in the
province of Ontario, just north of Toronto.
They like to say it's in northern Ontario,
but I tell them to fuck off.
Algonquin Provincial Park in the province
of Ontario, just north of Toronto, they
like to say it's in northern Ontario, but I
tell them to fuck off.
Algonquin Provincial Park is not northern
Ontario, trust me.
Mississauga Provincial Park just north of
the LA Lake Now that's a provincial park.
You park, you walk in, that's it.
You're in the middle of nowhere, Algonquin.
You can still find people and if you get
(24:43):
lost you can still get cell service in
quite a few of the areas.
But they're seeing an explosion.
The town of Huntsville is exploding with
all of these adventure-type people, and
seeing a Jeep Wrangler, seeing a Ford
Bronco, seeing a Land Rover Defender in
town is not an unusual sight In a place
like Huntsville.
Seeing an SUV is like me seeing a full-size
pickup truck.
(25:04):
It's just the norm size pickup truck.
It's just the norm, with countries like
China pushing these utility vehicles into
more nations and creating smaller
variations of them so they can build upon
more nations around the globe and get them
on wheels and get them to explore the
countryside.
We can see that there's a great, big world
just outside our door.
(25:24):
All we need is the right vehicle to go and
see so in all reality.
Why is this market exploding?
Why is there a rise in the backwoods roads
or backwoods vehicles, entry-level products
for third-world nations that don't have
good roads?
An explosion in wanderlust in people.
Once again, we all want to see the world
and not everyone wants to sit behind a
screen and see it shown to us.
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Some of us want to get up off our asses and
explore it and have an adventure.
Throw a tent up in the middle of the bush,
fight a bear or run away from it, catch
your fish and cook it yourself.
We want to do that and these vehicles are
going to get us there.
It's the reason why I keep buying
four-wheel drive vehicles, for at least one
of my vehicles in my household.
It's because I want to see all those areas
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that I used to love going to when I was
little, when my uncle or my grandparents or
even my dad had a truck and was able to get
there.
I want to see them and I want to show them
to my kids.
I want to show them that the world is so
much bigger than what's just off the
highway, and for that I need a 4x4.
So if you like this podcast, please like,
share or comment about any of the major
social feeds or streaming sites that you've
found the AutoLooks Podcast on.
(26:29):
Like us, share us, comment about us.
You know, tell your friends, tell your
family, tell your well-wishers, send us a
comment.
Click the like button at the bottom so you
can find out more information about other
episodes that we have done, some of our
past episodes.
Stop by the website.
AutoLooks.net has every single episode we've
ever done, inclusive of a couple that I
actually have never even gone on to any of
the major streaming sites, all available
(26:50):
right there at the AutoLooks.net website.
And while there, stop by.
Read some of the reviews.
Check out some of the ratings.
Go to the Corporate Links website page.
Big or small, we have them all car
companies from around the globe, all
available in one select location the
Corporate Links website there at the far
right, right next to the help, and after
that, click the like button.
Follow us and share us.
(27:10):
Get us out to the world and tell everybody
else what great adventures they can have.
Like we just talked about one of our past
podcasts, the automotive escape why we
become more of an adventure society Kind of
goes along with this one, but this one
focuses on why so many of these vehicles
exist.
The AutoLooks Podcast is brought to you by
Ecomm Entertainment Group and distributed by
Podbean.com.
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If you'd like to get in touch with us, send
us an email over at email@autolooks.net.
So for myself and Everett Jay, the Ecomm
Entertainment Group, the AutoLooks.net
website and Podbean.com, thank you for
listening, thank you for following us and
just plain thank you for giving us a chance.
And, for myself, strap yourself in for this
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one fun, wild ride that the off-road world
is going to take us on.