Automation Unplugged Podcast

SHOW NOTES

In this episode, Isar and I discussed:

• Why most leaders are still in the early stages of AI adoption
• Practical ways integrators and small-to-medium businesses can start using AI right now
• How AI will reshape customer service, design, and operations in the near future

Isar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re ...

SHOW NOTES

In this episode, Chris and I discussed:

• How culture, process, and profitability fuel growth at Acoustic Design Systems
• Why marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brand
• The future of integration, from lighting and panelized systems to service revenue and M&A

Chris’s journey is a candid look at what it takes to scale an integration business while keeping people, cult...

SHOW NOTES

In this episode, Chris and I discussed:

• The evolution of HiFi Buys from a neighborhood shop to a destination for music lovers across the Southeast
• Why cultivating entry-level customers is just as important as serving high-end audiophiles
• How YouTube, events, and a passion for education are expanding the store’s reach and building community

Chris’s journey is a reminder that Hi-Fi is about more than gear — it’s about ...

SHOW NOTES

In this episode, we talk about my journey building One Firefly over the past 18 years, lessons learned from both wins and setbacks, how to spot greatness in others, and why letting go is key to growing as a leader. We also touch on how remote work, innovation, and AI are transforming the way we serve our clients and our teams.

So without further ado, here’s my conversation with Chris Oram on Elevation.

About One Firefly

One...

SHOW NOTES

This conversation is hosted by Kat Wheeler, and together they discuss:

• Why follow-up is the missing link between clicks and customers
• The common traps integrators fall into—like assuming interest or lacking a clear process
• And how to use tools like CRMs and automation without losing the human touch

Whether you’re trying to improve speed-to-lead or get better ROI from your campaigns, this episode delivers practical st...

SHOW NOTES

In this episode, John and I discussed:

• The strategy behind building both AV and electrical divisions
• How industry peer networks have impacted his growth journey.
• How family and resilience have shaped his leadership style

John’s journey highlights what it takes to build a resilient business in a fast-changing industry. His insights are a must-hear for anyone passionate about integration and entrepreneurship.

So settle ...

SHOW NOTES

You’ll hear from me as I guide you through several key topics around on- & off-site SEO, including:

• Best practices for writing unique, keyword-rich page titles, meta descriptions, and header tags for your website that clearly convey each page’s purpose to Google and searchers.
• Aligning your online content to the buyer’s journey to guide both visitors and search engines through your most valuable pages.
• And how to boost y...

SHOW NOTES

In this episode, Andres and I discussed:

• His journey from teenage AV enthusiast to leading a global integration firm
• Maxicon's approach to gifting as a  business development technique
• The culture of curiosity and innovation that drives his team forward

Andres brings an inspiring mix of entrepreneurial passion, global perspective, and commitment to excellence. Whether you are in integration, design, or just love heari...

SHOW NOTES

This conversation is hosted by Kat Wheeler, and together they explore:

• Why so many AV dealers struggle to develop a clear marketing strategy
• Common mistakes like copying competitors or rushing ROI expectations
• And How to build a balanced, long-term marketing plan that actually drives results

Whether you’re overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actiona...

SHOW NOTES

In this episode, Jay and I discussed:

• His evolution from startup founder to leading a luxury smart home brand in Beverly Hills
• The unique demands of serving high-profile clients with discretion and excellence
• His experiences on national TV and overseas with the USO, bringing AV to military bases

Jay brings an incredible mix of entrepreneurial grit, creative vision, and unforgettable stories from the field. Whether yo...

SHOW NOTES

In this webinar, we’ll cover:

• Why we created Amplify People and how we differ from traditional recruiters
• The components of our service offering — what’s included, our flat-fee pricing, and ongoing partnership guarantees
• What it’s like to work with us: client responsibilities, communication expectations, and ensuring a smooth, collaborative process

Whether you’re struggling to fill that critical technician or sales r...

SHOW NOTES

In this episode, David and I discussed:

• His journey from drummer and studio builder to integration business owner
   
• His role transforming Modern Drummer Magazine for a digital-first world
   
• And how AI, immersive sound, and blockchain are reshaping media

David brings passion, precision, and a rare ability to connect the creative with the technical. Whether you’re in integration, music, or just love great storytelling, t...

SHOW NOTES

Here are just a few things you’ll hear them dive into:

• When to stop DIYing and bring in outside help
• The marketing tasks integrators should always delegate—and the ones that are still worth doing in-house
• How agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectations

Plus, you’ll get a behind-the-scenes look at how Melissa’s team creates their standout video content that’s t...

SHOW NOTES

In this episode, David and I discussed:

• Why lighting is still a massive untapped opportunity for integrators
• The challenge of scaling lighting knowledge in the industry
• How mentorship and partnerships can help fill the gap

David brings insight, honesty, and a deep passion for light. Whether you’re just getting started with lighting or ready to take it to the next level, this episode has something for you.

So settle in...

SHOW NOTES

In our hour-long session, we cover:

• How to define your Ideal Customer Profile (ICP) so every piece of content attracts your best-fit clients
• Conversion-content principles — like loss aversion, authority, and reciprocity — that guide prospects to take action after reading your content
• Practical tips for writing articles, emails, and social media posts that spark engagement and inquiries.

Listeners and viewers of this ...

SHOW NOTES

In this episode, Matt and I discussed:

• How integrators can break through growth plateaus and build a business they love
• The three biggest constraints holding most businesses back — and how to solve them
• Why personal development and community are essential to long-term business success

Matt is thoughtful, transparent, and not afraid to ask the big, uncomfortable questions that spark real change. If you're building — o...

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear them dive into:

• How storytelling helps integrators stand out and build trust
• The common ways content falls flat—and how to avoid them
• Tips for finding your voice and making your message resonate

Plus, you’ll enjoy a fun “in or out” lightning round on some hot-button writing topics—everything ...

SHOW NOTES

In this episode, Jaime and I covered a range of engaging topics, including:

• How he transitioned from a corporate career into entrepreneurship and what inspired him and his son to start Home IQ Solutions.
• The role of energy management in smart home design and how they are helping homeowners navigate Texas' unique energy challenges
• How they are building strategic partnerships with architects, designers, and builders to dri...

SHOW NOTES

You’ll hear from:

• Myself — Ron Callis, CEO of One Firefly
• Matt Bernath, President of VITAL, LLC
• Joseph Kolchinsky, CEO of OneVision Resources
• David Warfel, Founding Designer of Light Can Help You
• Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
• Jason Sayen, Founder of I Am Sayen
• Josh Christian, CEO of Home Technology Association
• Paul Starkey, Co-Founder & Partner of PrepTECH 
• And Rebecca Sternlicht, Corpor...