Automation Unplugged Podcast
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
Episodes
SHOW NOTES
In this episode, Kayla and I discussed:
- How the Certified Showroom Dealer program helps integrators grow visibility and engagement in their local markets
- Her three P’s of event success — planning, process, and promotion
- And how relationship-driven marketing and authentic leadership are transforming dealer partnerships across the industry
Kayla brings fresh energy, big-picture strategy, and a true heart for collaborat...
SHOW NOTES
This conversation is hosted by Kat Wheeler, and together they explore:
- How AV integrators can smooth out feast-or-famine sales cycles
- Why starting with revenue goals is the smartest way to set your marketing spend
- And how to measure ROI so every dollar works harder for your business
Whether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing b...
SHOW NOTES
In this episode, Ari and I discussed:
- How Sonance continues to innovate, from architectural speakers to their recent expansion into amplifiers and pro audio with Blaze Audio.
- Why Ari believes AI is a tool to empower people—not replace them—and how his team is building custom apps and automations to streamline workflows.
- The importance of culture and leadership in shaping Sonance’s legacy and future growth.
Ari’s jour...
SHOW NOTES
During this panel, you’ll hear from:
- Myself — Ron Callis, CEO of One Firefly
- Matt Bernath, President of VITAL, LLC
- Joseph Kolchinsky, CEO of OneVision Resources
- David Warfel, Founding Designer of Light Can Help You
- Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
- Jason Sayen, Founder of I Am Sayen
- Josh Christian, CEO of Home Technology Association
- And Rebecca Sternlicht, Corporate Marketing Lead at One Fi...
SHOW NOTES
In this episode, Kathleen and I discussed:
- Her lifelong connection to the AV industry and how it shaped her leadership style
- What it means to advocate for integrators inside a global company like Sony
- The innovations driving Sony’s CI business, from projectors and receivers to cutting-edge RGB backlight technology
- And how she balances corporate leadership with her passion for creativity, community, and good food in Portla...
SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Cameron dig into:
- The difference between metrics that matter and vanity stats you can ignore
- How automation and CRM integration can boost efficiency and client experience
- And common mistakes to avoid when measuring marketing ROI
Whether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new idea...
SHOW NOTES
Together, we explore:
- Why physical marketing still resonates in a digital-first world
- How LuxePost combines luxury creative with data-driven targeting and digital tracking
- And how integrators can use this approach to elevate their brand and generate quality leads
If you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you.
Let’s dive in!
...
SHOW NOTES
In this episode, Isar and I discussed:
- Why most leaders are still in the early stages of AI adoption
- Practical ways integrators and small-to-medium businesses can start using AI right now
- How AI will reshape customer service, design, and operations in the near future
Isar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re ...
SHOW NOTES
In this episode, Chris and I discussed:
- How culture, process, and profitability fuel growth at Acoustic Design Systems
- Why marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brand
- The future of integration, from lighting and panelized systems to service revenue and M&A
Chris’s journey is a candid look at what it takes to scale an integration business while keeping people, cult...
SHOW NOTES
In this episode, Chris and I discussed:
- The evolution of HiFi Buys from a neighborhood shop to a destination for music lovers across the Southeast
- Why cultivating entry-level customers is just as important as serving high-end audiophiles
- How YouTube, events, and a passion for education are expanding the store’s reach and building community
Chris’s journey is a reminder that Hi-Fi is about more than gear — it’s about ...
SHOW NOTES
In this episode, we talk about my journey building One Firefly over the past 18 years, lessons learned from both wins and setbacks, how to spot greatness in others, and why letting go is key to growing as a leader. We also touch on how remote work, innovation, and AI are transforming the way we serve our clients and our teams.
So without further ado, here’s my conversation with Chris Oram on Elevation.
About One Firefly
One...
SHOW NOTES
This conversation is hosted by Kat Wheeler, and together they discuss:
- Why follow-up is the missing link between clicks and customers
- The common traps integrators fall into—like assuming interest or lacking a clear process
- And how to use tools like CRMs and automation without losing the human touch
Whether you’re trying to improve speed-to-lead or get better ROI from your campaigns, this episode delivers practical st...
SHOW NOTES
In this episode, John and I discussed:
- The strategy behind building both AV and electrical divisions
- How industry peer networks have impacted his growth journey.
- How family and resilience have shaped his leadership style
John’s journey highlights what it takes to build a resilient business in a fast-changing industry. His insights are a must-hear for anyone passionate about integration and entrepreneurship.
So settle ...
SHOW NOTES
You’ll hear from me as I guide you through several key topics around on- & off-site SEO, including:
- Best practices for writing unique, keyword-rich page titles, meta descriptions, and header tags for your website that clearly convey each page’s purpose to Google and searchers.
- Aligning your online content to the buyer’s journey to guide both visitors and search engines through your most valuable pages.
- And how to boost y...
SHOW NOTES
In this episode, Andres and I discussed:
- His journey from teenage AV enthusiast to leading a global integration firm
- Maxicon's approach to gifting as a business development technique
- The culture of curiosity and innovation that drives his team forward
Andres brings an inspiring mix of entrepreneurial passion, global perspective, and commitment to excellence. Whether you are in integration, design, or just love heari...
SHOW NOTES
This conversation is hosted by Kat Wheeler, and together they explore:
- Why so many AV dealers struggle to develop a clear marketing strategy
- Common mistakes like copying competitors or rushing ROI expectations
- And How to build a balanced, long-term marketing plan that actually drives results
Whether you’re overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actiona...
SHOW NOTES
In this episode, Jay and I discussed:
- His evolution from startup founder to leading a luxury smart home brand in Beverly Hills
- The unique demands of serving high-profile clients with discretion and excellence
- His experiences on national TV and overseas with the USO, bringing AV to military bases
Jay brings an incredible mix of entrepreneurial grit, creative vision, and unforgettable stories from the field. Whether yo...
SHOW NOTES
In this webinar, we’ll cover:
- Why we created Amplify People and how we differ from traditional recruiters
- The components of our service offering — what’s included, our flat-fee pricing, and ongoing partnership guarantees
- What it’s like to work with us: client responsibilities, communication expectations, and ensuring a smooth, collaborative process
Whether you’re struggling to fill that critical technician or sales r...
SHOW NOTES
In this episode, David and I discussed:
- His journey from drummer and studio builder to integration business owner
- His role transforming Modern Drummer Magazine for a digital-first world
- And how AI, immersive sound, and blockchain are reshaping media
David brings passion, precision, and a rare ability to connect the creative with the technical. Whether you’re in integration, music, or just love great storytelling, t...
SHOW NOTES
Here are just a few things you’ll hear them dive into:
- When to stop DIYing and bring in outside help
- The marketing tasks integrators should always delegate—and the ones that are still worth doing in-house
- How agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectations
Plus, you’ll get a behind-the-scenes look at how Melissa’s team creates their standout video content that’s t...
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