Automation Unplugged Podcast
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
Episodes
SHOW NOTES
During our time together, we discussed:
- All of the examples and case studies in his new book and why he’s giving it away for free to architects and interior designers.
- Why great sound is the most important ingredient in building a killer home theater.
- What he’s looking forward to at CEDIA and what’s next for the industry.
I really enjoyed this conversation, and I hope you do as well. The book, again, is Home Theatero...
SHOW NOTES
During our time together, we discussed:
- How CEDIA is launching a consumer-focused campaign to raise awareness about the value of working with a professional integrator.
- Daryl’s advocacy on Capitol Hill, where he and industry members are educating Congress to help get integrators recognized as a stand alone industry at the federal level.
- How CEDIA is striving to meet the needs of their market by producing relevant and val...
SHOW NOTES
Automation Unplugged #270 is a special announcement about the show from founder and host, Ron Callis. We’re re-inventing our format, processes, and content for the podcast moving forward — tune in to learn what’s in store for Automation Unplugged!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au270
About One Firefly
One Firefly, LLC is an award-winning marketing agency that c...
SHOW NOTES
During our time together, we discussed:
- What Erica’s doing at CharBett and why she saw a need for a marketing strategy firm specifically tailored to the AV industry manufacturers under $20MM in revenue.
- Her work advocating for women in the AV industry and the amazing Rosie Riveter nonprofit program.
- Why an early introduction to STEM is so important for getting more women in the industry.
I really enjoyed this convers...
SHOW NOTES
During our time together, we discussed:
- Why One Firefly created Amplify People and the skills Sam brings as the Director of Talent Acquisition Services.
- The talent challenges she sees in the AV/Integrator industry and how to solve them.
- The importance of defining who you are and why people should join your company in order to attract the best-fit talent.
I really enjoyed this conversation, and I hope you do as well. ...
SHOW NOTES
During our time together, we discussed:
- How he sells a million-dollar home cinema and how he meets the high expectations that come with operating at the highest end of the market.
- Why it’s so important to end clients to work with HTA-certified contractors.
- What the Bel-Air circuit is and why there are only 14 US companies certified to do that work.
I really enjoyed this conversation, and I hope you do as well. Let's ...
SHOW NOTES
During our time together, we discussed:
- How their success comes from being process-driven and selling an experience, not a particular product.
- Their 2-channel throwback hi-fi shop, The Groove, and why analog is coming back.
- Their work with Vital Management to identify what they should be working on and, more importantly, when to say no.
I really enjoyed this conversation, and I hope you do as well. Let's tune in to t...
SHOW NOTES
During our time together, we discussed:
- Kevin’s journey, starting with his family’s emigration from Vietnam to the United States, to building his own integration business from the ground up
- His approach to growing and scaling a business by investing in growing his team through certification opportunities and other benefits
- His insights into creating exceptional customer experiences
I really enjoyed this conversation,...
SHOW NOTES
During our time together, we discussed:
- What a Mission Critical Control Room is and the typical custom data processing and AV setups
- Examples of control rooms from movies, and the time Dan worked with a 3-letter agency that only communicated via fax
- The market opportunities that come from working in a niche market, along with the risks and challenges
- How AI is changing the game for control rooms and information processing ...
SHOW NOTES
During our time together, we discussed:
- John’s history of playing in bands as a drummer and percussionist and how that sparked an early interest in AV
- PCD’s adoption of the EOS business management system to increase productivity and efficiency
- The value of developing your people as the key to building client relationships and creating customers for life
- Sales team development strategies that lead to enhanced customer expe...
SHOW NOTES
Show #262 will be hosted by Kat Wheeler, Account Executive at One Firefly.
She’ll be joined by industry-leading titans Katye Bennett, Founder of KMB Communications, Maryellen Oswald, Business Development Manager - Partnerships at Somfy, Jody Larsen, Director of Business Development and Sales at CEDIA, and Amanda Wildman, Owner of TruMedia.
You won’t want to miss this opportunity to hear from these amazing women in tech.
Duri...
SHOW NOTES
Ryan Lee is an experienced landscape lighting designer and business owner with 16 years of experience in the industry. He started and grew a multi-million dollar landscape lighting company (Majestic Outdoor Lighting) in Fort Worth, TX.
In 2019, he sold his lighting business and is now focused full-time on coaching other landscape lighting businesses to help them go from business operator to business owner through his progr...
SHOW NOTES
Kendall Clark is One Firefly’s pioneering and creative sales leader. As Director of Sales, Kendall is responsible for overseeing the account executives and all sales activities, providing leadership focus and priority guidance for the department. Kendall previously led the Digital Media department, and oversaw the production of hundreds of industry-focused websites for our clients. Kendall has also been instrumental in de...
SHOW NOTES
Joaquin's immersion in the industry traces back to his upbringing, with a remarkable fifteen-year journey as an integral part of the team at Stewart Filmscreen, a leading force in video projection screens. Commencing his career in production at Stewart Filmscreen, Joaquin swiftly transitioned to various pivotal roles, including Marketing, Inside Sales, International Sales, Factory Liaison, National Sales Manager, and ulti...
SHOW NOTES
John has worked in the technology industry for over 30 years, including as the CEO of Radiant Systems, Inc., a publicly traded business until its $1.3 billion sale in 2011. Since joining Snap One in 2015, John has led the company through explosive growth via new product introductions, entry into new markets, key strategic acquisitions, and an IPO in July 2021.
John has also been a successful investor in a number of softwar...
During our time together, we discussed:
- What is new for Lightapalooza 2024
- Lutron and Ketra's plans for the event
- Why integrators should not miss this event
- The growing importance of the lighting category in the CI channel
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au257
SHOW NOTES
Today's show features 3 industry luminaries - Tom Doherty, Director of New Technology Initiatives...
During our time together, we discussed:
- His diverse career at Crestron Electronics, focusing on his various roles and significant contributions to the company and the custom electronics industry.
- The vital role of training the next generation of Audiovisual Industry professionals focusing on developing their skills and knowledge to meet the industry's evolving demands.
- The expected impact of AI on the industry and a unique perspec...
During our time together, we discussed:
- Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three years
- Expanding their business through strategic acquisitions this year and the lessons they’ve learned along the way
- The importance of defining and refining processes to run a business with multiple locations
- Vendor selection beliefs and best practices
During our time together, we discussed:
- Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three years
- His impressions and takeaways from the CEDIA AI Symposium
- Eddie shares valuable insights from a recent interaction with an architect
- His predictions for the luxury residential construction industry in 2024
To get transcripts, resources of what was mentioned in the show, and more visit: o...
During our time together, we discussed:
- Chris’s journey in the CI industry, starting in DIY smart tech, and moving into a professional AV career
- The training and assistance he received from PrepTECH
- The mindset of extreme ownership and the principles he lives by to be the best leader possible for his team
- His role as a Service Manager and how to successfully run service in a CI business
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