September 11, 2025 • 16 mins
Episode #1143: Today, we pause and reflect on the state of the union, in light of September 11th and the assassination of Charlie Kirk.
This industry is about More Than Cars, and its our job to carry that light and that hope forward in how we serve our employees, customers and our communities.
- US EV sales hit another milestone in August pushing EVs to a record 9.9% share of new car sales. With tax credits ending this month, Q3 is on pace to be the strongest EV quarter in US history.
- August EV sales hit 146,332, up from 9.1% share in July, while theverage EV price: $57,245 — up 3.1% from July, flat year-over-year.
- Incentives averaged $9,000 per vehicle, equal to 16% of ATP.
- Tesla’s market share fell to 38%, its lowest ever, as rivals surged.
- Cox analyst Stephanie Valdez Streaty: “The one constant in the automotive business is that fresh product sells well. The market is now flooded with all-new, fresh EVs from mainstream competitors – consumers have more choice than ever.”
- Ford is taking center stage in late-night TV as Jimmy Fallon tapes The Tonight Show in Detroit for the first time ever.
- The Detroit Opera House, built in 1922, will host Fallon’s one-night show on September 15.
- Ford is in its fifth year partnering with Fallon and NBC.
- Fallon previously test-drove a Mustang GT with Jim Farley and filmed skits promoting the F-150 Lightning.
- Ford-backed segments have included everything from a parody music video to puppies predicting the Kentucky Derby.
Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.
Get the Daily Push Back email at https://www.asotu.com/
JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Paul J Daly (00:00):
And if you're like me, you probably woke up this
morning already carrying alittle more weight than usual.
24 years ago, we watched theworld change in a single
morning. We all remember wherewe were. We remember the
confusion and the sorrow, and weremember the unity, the feeling
of being human, first, oflooking out for strangers, of
(00:20):
coming together in a time whenit would have been easier to
shut down, but this year, theweight is a little heavier,
because yesterday, we wereconfronted with another tragic
loss, this time, anassassination in our own
backyard. Charlie Kirk, a manknown for his ideas and
convictions, was killed, andwhile there were many views
about who he was or what hestood for, we want to be clear,
(00:43):
this isn't about politics. It'sabout humanity. It's about the
cost we all bear when we losethe ability to connect with one
another, especially across linesof disagreement. And I'll tell
you, I'm a feeler. So is Kyle,yeah. And in moments like these,
they hit hard. But I alsobelieve these feelings can be
fuel for meaningful work if welet them. So I'd like to share a
(01:08):
message that I sent to ourentire team at more than cars
yesterday, and I hope itreiterates what we care about,
what we believe in and what webelieve in for this industry and
the part that we play in oursociety and in our culture.
Here's what I wrote, goodmorning everyone. If you know me
enough, you know when it comesto people, I'm a feeler, I'll do
(01:31):
my best to channel thosefeelings into a lane that we can
all align behind as a group,yes, to build a great company
that provides for every singleone of our current needs and the
needs of those who depend on us,but also I hope you have and
continue to see that my heart asa feeler is to truly contribute
goodness, truth, love and hopeinto one another, into our
(01:53):
community and into our society.
It is the underlying motivationfor why I started as an
entrepreneur back in 2003 thatmotivation has only grown and
focused over the past twodecades. I pray that trend
continues, and I truly hopeevery single person that calls
more than cars home is able toconnect our work to that
contribution. Yesterday'sassassination of Charlie Kirk
(02:13):
weighs very heavy on me thismorning, and I know there are
many views on his ideas andconvictions, and there's space
for all of that in theirappropriate venues. This
morning, though, I'm compelledto remind us that the work we're
doing, the more than cars,mantra that we hold up, is truly
meaningful, especially inmoments like these. I believe
that cultivating true connectionbetween one person and another,
(02:36):
especially between who who,between people who disagree on
things is one of the most potentantidotes to the separation,
angst and loneliness that peopleoften feel and that these types
of connection bring us back tothe core of our humanity. Yes,
we run campaigns and events andcreate design engaging content
(02:56):
strategies. We analyze numbers,manage financial pressures and
benefits, and dare I even saythe word Asana? If you know, you
know. However, I truly believethat the sum of all these things
is something much greater itmust be when I consider the best
vast variety of personalitiesand views, even inside our own
company, all of the hospitality,kindness and care that is on
(03:20):
display between one another on adaily basis. When I consider
these things, I can truly saywe're a living, breathing
example of what I'd like to seemore in our world. So as we go
about our work today and in thefuture, I hope you can see a
glimpse of what I see when Iconsider what we are investing
into the world that is more thanand I hope it motivates you to
contribute goodness, truth, hopeand love through Yes, the auto
(03:43):
industry, I'm grateful for eachand every one of you, and I'm
committed to seeing us be morethan together.
So yeah, we just felt like weneed to start the show that way.
I want
Kyle Mountsier (03:59):
to start with one. I want to thank you for
leading us, leading our industrywell in like taking these
moments, taking these these,these times where we need to
slow down just a minute andconsider humanity. It's
important for me, it's importantfor our team. It's important for
the entire industry. I thinkit's important for the world
yesterday. You know, it's it'sso interesting because at
(04:20):
breakfast yesterday or lunch,actually, at lunch yesterday,
was sitting down with a dealerand a couple other business
people, and there was kind ofthis realization in the room
that we were all going to fly on911 today. And there was this
just brief moment where we alljust sat in that and what was so
(04:43):
cool was right after that, oneof the dealers had done the best
idea contest, and they got toshare with the room how they
were about to give away $100,000to 16 classrooms across their
city. Yeah, and the like, thepairing of this weighty moment,
(05:07):
but understanding that, likethis industry also has this such
unique ability to connect peopleacross divide is it's so
important what we are doing. Youknow, if you sell a car to
someone, if you servicesomeone's car, the relationship
(05:28):
is that there's never a pointwhere that political thing or
that race thing, or thatwhatever cultural narrative is
trying to trying to separatethat never comes into play, and
it's a place where we can reallysee humanity across the table
(05:48):
for what it is. And I think thatin these moments where we also,
two hours later got the text,someone was standing there and
got the text about Charlie Kirk,and we sat in that moment once
again, and the next thing wewere talking about was actually
the more than cars show, andit's, I didn't even realize it
(06:09):
in the moment, but I think wecrave this level of redemption
in society so much that our onlypivot from moments of tragedy is
where to Find hope. That'sright. I think that as an
industry, if we can be looked toin these moments, for when
tragedy hits, when hard timeshit, whether that be, you know,
(06:32):
localized, individualized hardtimes of I got in a total
accident, or these, these muchmore, these much broader things
that we can be looked to as aplace for hope. I think that's
something that we can all lookaround and know that we have the
opportunity to be to thisculture, in this society.
Paul J Daly (06:51):
Man, that's that's a beautiful insight. And I think
you're right on the money wetalk about, like, can hope come
from inside the automotiveindustry? And I think the
resounding yes is something thatwe believe deeply in. And you
know, they say it's verydifficult to
to harbor feelings towardssomeone who has different
beliefs in you when you know thenames of their children and you
(07:12):
know the needs of their family,like their practical needs. And
I think the auto industry is oneof those where we're face to
face with the practical needs ofour communities every day. And
there is no shortage of strongviews, political views, views on
faith within this industry, andthat's no secret, but I will say
there I don't think there isanother concentration of
(07:33):
professionals, of people whocare on the front lines, all the
way up through the executiveranks, of those who are willing
to build bridges and to serveone another, regardless of what
those views are. And we could,you and I could go on for an
hour on the list of people whohave very differing views about
life and faith and politics, whowe've built close, intimate
(07:58):
friendships with based on this,this collective humanity. So we
hope we can sow some of that,more, more of that into the
industry. We hope we that we canencourage you to do the same and
realize the place that you haveand the responsibility that you
have in the midst of all theother things that we talk about,
in the midst of all the businessand the technology, which is so
important, because theopportunity doesn't exist unless
(08:19):
we do those, do those thingswell, but we hope that we can
all remember that a littledeeply and lean into that more
than cars mindset and movement alittle bit more today, knowing
that this, this really issomething that
Kyle Mountsier (08:30):
matters. One more little story from last
night. I was sitting with SeanHopper, and you may know the
story I'm about to tell, but hesaid he would walked up to the
lobby at the win and waschecking in for NAMAD and you
and Erroll and someone else. Idon't, I don't know, who were
standing there, and you wereexplaining what ASOTU, and more
uniquely, more than cars, was.
And I think he said that heoverheard a moment where you
(08:54):
said to the person, it's sointense because people actually
wear the movement they wear,they believe something about it,
that it says something aboutthem. And this person said to
you, no, there's no way that'scrazy. And he walks up with the
wristband. Love people more thanyou love cars on and goes, no,
no, it's a wearable.
Paul J Daly (09:14):
Yeah, it was. There was actually his name is
Emmanuel Boykin. He goes byemail, and I just connected with
him at the Detroit airport. Ihaven't seen him in 15 years. I
used to repair wheels for himwhen he owned two Saturn dealers
in Syracuse, but now he lives inDetroit, and he is a F and I
vendor
Kyle Mountsier (09:32):
that's so wild.
So I think, like, what one thingthat we want, we want everybody
to know that's a part of thiscommunity that listens to this
podcast, that might piece thisgrab, this piece of content that
ever comes in contact with us.
Yes, we believe in this deeply.
And yes, this is a it's a brand.
It's a thing we put on ourshirts. There's some coolness to
it, but we hope that if itconnects with you, you take some
(09:54):
ownership in it. It's not justours to hold. This is something
that we want to give back to theindustry. This mental. Reality
that says there's hope in theindustry, and there's hope in
the giving back and theconnections and the way that we
serve our customers and ouremployees. And there's hope in
the statement love people morethan cars. And when Paul says
more than blank, it just it's astatement that you can latch
(10:15):
onto and you can grab hold ofand and prolific proliferate in
your realm of influence, that'sright. And as that happens, as
these little these places ofHope Happen all around our
country, people will look to theindustry for more than just what
their next car is.
Unknown (10:34):
That's what our belief is, and we can only do a good
job at that if we do a good jobat the business side. That's
what gives us the opportunity?
So we're going to talk aboutsome of the business side, like
we always do, and we hope thatyou'll follow along with
everything we're doing, becausethat's, you know, it's not just
touchy feely hope that's thefoundation, but all the stuff on
top of it is technology and bestpractices and people and culture
and leadership, right? So we'regoing to talk about a couple
(10:57):
stories here to round out the
Paul J Daly (10:59):
show today. Thanks for being with us for this first
10 minutes. We just minutes. Wejust felt the need to share
those things, because if wecan't share the things that
truly matter, then what are weeven doing here? All right, but
it wouldn't be a show unless wetalked about EV so let's do that
us. EV sales hit anothermilestone in August, pushing EVs
to a record 9.9% share of newcar sales with tax credits
(11:23):
ending this month, q3 is on paceto be the strongest EV quarter
in history. US history. August,you. EV sales hit 146,000 over
146 up from a 9.1 share in July,we're at 9.9 now average EV
price, $57,245 which is also up3.1% from July and flat year
(11:44):
over year. Incentives average$9,000 per vehicle, equal to 16%
of the price. Tesla's marketshare fell to 38% its lowest
ever as its rivals surged andCox analyst Stephanie Valdez
streety says, quote, The oneconstant in the automotive
business is that fresh productsells well. The market is now
(12:05):
flooded with all new fresh EVsfrom mainstream competitors, and
consumers have more choice thanever,
Kyle Mountsier (12:12):
and that Tesla hasn't changed much I can I
remember sitting, we weresitting at MRC, and we were
looking, we were staring downthe barrel of like a 73% US
market share with Tesla, thiswas only a few short years ago.
It's kind of wild. I mean, theother one that's wild is to
continue to see the EV salesgrowth with the price being
absolutely obscene. The factthat 10% of new car buyers are
(12:36):
affording that $57,000 averageprice from an EV and a lot of
times a lot higher, is stillstaggering to me.
Paul J Daly (12:43):
Well, actually, actually, if we think about that
for a second, if the incentiveis not, does that price include
the incentive or No, what's theATP?
Kyle Mountsier (12:51):
Oh, that's average transaction price. So it
may have been, it may actuallybe closer to the
Paul J Daly (12:56):
it's a little cheaper because the new car
price, they have that coollittle tracker on the auto News
homepage, and this morningthat's at like 49,000 something,
something. So there's still atad cheaper.
Kyle Mountsier (13:06):
Just interesting. It's so much
cheaper. But we may. We're goingto see all of those incentives
go away, so we'll see. I mean, Ithink September is still going
to be ripping really well forEVs. We'll see what happens as
we get into October, and whetherthe pace is able to keep up at
any level of of consistency. Allright, going
Paul J Daly (13:23):
to do a segue.
Nathan, get it ready. Speakingof keeping up with pace,
Kyle Mountsier (13:32):
Ford is taking center stage in get this late
night TV as Jimmy Fallon istaping the Tonight Show in
Detroit for the first time ever,the Detroit opera house built in
1920 2022 will host Fallon's onenight show on September 15.
That's going to be cool. It'scoming up. Ford is in its fifth
year, partnering with Fallon andNBC found previously test drove
(13:53):
a Mustang, GT with Jim Farleyand film skits promoting the f1
50 lightning Ford back segmentshave included everything from a
parody music video to puppiespredicting the Kentucky Derby,
and this just after they arereleasing a whole new brand
effort across all of theirstuff. So, yeah,
Unknown (14:12):
in Detroit, this is great. I mean, we love seeing
when the auto industry makes itsway into pop culture. Jimmy
Fallon is obviously one of ourfavorites. You know, we have our
own Tonight Show version that wedid, and he's just one of the
most likable people in theworld. So I think Ford's doing a
really smart thing by tying withhim. They're gonna have special
guests that they haven'treleased, but they say have deep
Detroit roots. I have a feelingwe might see Eminem on the show.
(14:35):
I don't know. Did you ever seethat when? When he did the
collab with Ford, but they didthat little skit, the song, junk
in my frunk.
Kyle Mountsier (14:43):
Yes, yo junk in my front is amazing. Yes,
absolutely, yeah. And, I mean,yeah. So the the brand refresh
actually launched yesterday, sothis is like five days after. It
makes a lot of sense to bringJimmy Fallon, who's been a part
of the Ford brand for a while,back into that. So I. Yeah, I'm
excited to watch it. It's Hey,
Unknown (15:01):
and if you're a Ford dealer out here, I think this is
a great opportunity for you tolean into this national level
attention and get little JimmyFallon cardboard cutouts, put
them around your showroom, dosome little, you know, do some
little skit videos with it on,you know, you shoot it on a
phone and get it out there.
Opportunities like this don'tcome around very often, and I
think the savviest dealers willtake advantage of it. And just
(15:22):
like draft off this for spendinga couple of bucks on bringing
Paul J Daly (15:27):
Jimmy Fallon to Detroit. That's right. I like
it. I All right. Roll it. Rollit. Roll it. Kyle is finishing
up his day at the CM, friendsand families. I'm holding it
down over here. Listen, we hopeyou will join us in what we're
doing. Go to asotu.com, sign upfor the email. Moving close to
the more than cars mentality.
We're truly making a difference.
You.
And if you're like me, you probably woke up this
morning already carrying alittle more weight than usual.
24 years ago, we watched theworld change in a single
morning. We all remember wherewe were. We remember the
confusion and the sorrow, and weremember the unity, the feeling
of being human, first, oflooking out for strangers, of
(00:20):
coming together in a time whenit would have been easier to
shut down, but this year, theweight is a little heavier,
because yesterday, we wereconfronted with another tragic
loss, this time, anassassination in our own
backyard. Charlie Kirk, a manknown for his ideas and
convictions, was killed, andwhile there were many views
about who he was or what hestood for, we want to be clear,
(00:43):
this isn't about politics. It'sabout humanity. It's about the
cost we all bear when we losethe ability to connect with one
another, especially across linesof disagreement. And I'll tell
you, I'm a feeler. So is Kyle,yeah. And in moments like these,
they hit hard. But I alsobelieve these feelings can be
fuel for meaningful work if welet them. So I'd like to share a
(01:08):
message that I sent to ourentire team at more than cars
yesterday, and I hope itreiterates what we care about,
what we believe in and what webelieve in for this industry and
the part that we play in oursociety and in our culture.
Here's what I wrote, goodmorning everyone. If you know me
enough, you know when it comesto people, I'm a feeler, I'll do
(01:31):
my best to channel thosefeelings into a lane that we can
all align behind as a group,yes, to build a great company
that provides for every singleone of our current needs and the
needs of those who depend on us,but also I hope you have and
continue to see that my heart asa feeler is to truly contribute
goodness, truth, love and hopeinto one another, into our
(01:53):
community and into our society.
It is the underlying motivationfor why I started as an
entrepreneur back in 2003 thatmotivation has only grown and
focused over the past twodecades. I pray that trend
continues, and I truly hopeevery single person that calls
more than cars home is able toconnect our work to that
contribution. Yesterday'sassassination of Charlie Kirk
(02:13):
weighs very heavy on me thismorning, and I know there are
many views on his ideas andconvictions, and there's space
for all of that in theirappropriate venues. This
morning, though, I'm compelledto remind us that the work we're
doing, the more than cars,mantra that we hold up, is truly
meaningful, especially inmoments like these. I believe
that cultivating true connectionbetween one person and another,
(02:36):
especially between who who,between people who disagree on
things is one of the most potentantidotes to the separation,
angst and loneliness that peopleoften feel and that these types
of connection bring us back tothe core of our humanity. Yes,
we run campaigns and events andcreate design engaging content
(02:56):
strategies. We analyze numbers,manage financial pressures and
benefits, and dare I even saythe word Asana? If you know, you
know. However, I truly believethat the sum of all these things
is something much greater itmust be when I consider the best
vast variety of personalitiesand views, even inside our own
company, all of the hospitality,kindness and care that is on
(03:20):
display between one another on adaily basis. When I consider
these things, I can truly saywe're a living, breathing
example of what I'd like to seemore in our world. So as we go
about our work today and in thefuture, I hope you can see a
glimpse of what I see when Iconsider what we are investing
into the world that is more thanand I hope it motivates you to
contribute goodness, truth, hopeand love through Yes, the auto
(03:43):
industry, I'm grateful for eachand every one of you, and I'm
committed to seeing us be morethan together.
So yeah, we just felt like weneed to start the show that way.
I want
Kyle Mountsier (03:59):
to start with one. I want to thank you for
leading us, leading our industrywell in like taking these
moments, taking these these,these times where we need to
slow down just a minute andconsider humanity. It's
important for me, it's importantfor our team. It's important for
the entire industry. I thinkit's important for the world
yesterday. You know, it's it'sso interesting because at
(04:20):
breakfast yesterday or lunch,actually, at lunch yesterday,
was sitting down with a dealerand a couple other business
people, and there was kind ofthis realization in the room
that we were all going to fly on911 today. And there was this
just brief moment where we alljust sat in that and what was so
(04:43):
cool was right after that, oneof the dealers had done the best
idea contest, and they got toshare with the room how they
were about to give away $100,000to 16 classrooms across their
city. Yeah, and the like, thepairing of this weighty moment,
(05:07):
but understanding that, likethis industry also has this such
unique ability to connect peopleacross divide is it's so
important what we are doing. Youknow, if you sell a car to
someone, if you servicesomeone's car, the relationship
(05:28):
is that there's never a pointwhere that political thing or
that race thing, or thatwhatever cultural narrative is
trying to trying to separatethat never comes into play, and
it's a place where we can reallysee humanity across the table
(05:48):
for what it is. And I think thatin these moments where we also,
two hours later got the text,someone was standing there and
got the text about Charlie Kirk,and we sat in that moment once
again, and the next thing wewere talking about was actually
the more than cars show, andit's, I didn't even realize it
(06:09):
in the moment, but I think wecrave this level of redemption
in society so much that our onlypivot from moments of tragedy is
where to Find hope. That'sright. I think that as an
industry, if we can be looked toin these moments, for when
tragedy hits, when hard timeshit, whether that be, you know,
(06:32):
localized, individualized hardtimes of I got in a total
accident, or these, these muchmore, these much broader things
that we can be looked to as aplace for hope. I think that's
something that we can all lookaround and know that we have the
opportunity to be to thisculture, in this society.
Paul J Daly (06:51):
Man, that's that's a beautiful insight. And I think
you're right on the money wetalk about, like, can hope come
from inside the automotiveindustry? And I think the
resounding yes is something thatwe believe deeply in. And you
know, they say it's verydifficult to
to harbor feelings towardssomeone who has different
beliefs in you when you know thenames of their children and you
(07:12):
know the needs of their family,like their practical needs. And
I think the auto industry is oneof those where we're face to
face with the practical needs ofour communities every day. And
there is no shortage of strongviews, political views, views on
faith within this industry, andthat's no secret, but I will say
there I don't think there isanother concentration of
(07:33):
professionals, of people whocare on the front lines, all the
way up through the executiveranks, of those who are willing
to build bridges and to serveone another, regardless of what
those views are. And we could,you and I could go on for an
hour on the list of people whohave very differing views about
life and faith and politics, whowe've built close, intimate
(07:58):
friendships with based on this,this collective humanity. So we
hope we can sow some of that,more, more of that into the
industry. We hope we that we canencourage you to do the same and
realize the place that you haveand the responsibility that you
have in the midst of all theother things that we talk about,
in the midst of all the businessand the technology, which is so
important, because theopportunity doesn't exist unless
(08:19):
we do those, do those thingswell, but we hope that we can
all remember that a littledeeply and lean into that more
than cars mindset and movement alittle bit more today, knowing
that this, this really issomething that
Kyle Mountsier (08:30):
matters. One more little story from last
night. I was sitting with SeanHopper, and you may know the
story I'm about to tell, but hesaid he would walked up to the
lobby at the win and waschecking in for NAMAD and you
and Erroll and someone else. Idon't, I don't know, who were
standing there, and you wereexplaining what ASOTU, and more
uniquely, more than cars, was.
And I think he said that heoverheard a moment where you
(08:54):
said to the person, it's sointense because people actually
wear the movement they wear,they believe something about it,
that it says something aboutthem. And this person said to
you, no, there's no way that'scrazy. And he walks up with the
wristband. Love people more thanyou love cars on and goes, no,
no, it's a wearable.
Paul J Daly (09:14):
Yeah, it was. There was actually his name is
Emmanuel Boykin. He goes byemail, and I just connected with
him at the Detroit airport. Ihaven't seen him in 15 years. I
used to repair wheels for himwhen he owned two Saturn dealers
in Syracuse, but now he lives inDetroit, and he is a F and I
vendor
Kyle Mountsier (09:32):
that's so wild.
So I think, like, what one thingthat we want, we want everybody
to know that's a part of thiscommunity that listens to this
podcast, that might piece thisgrab, this piece of content that
ever comes in contact with us.
Yes, we believe in this deeply.
And yes, this is a it's a brand.
It's a thing we put on ourshirts. There's some coolness to
it, but we hope that if itconnects with you, you take some
(09:54):
ownership in it. It's not justours to hold. This is something
that we want to give back to theindustry. This mental. Reality
that says there's hope in theindustry, and there's hope in
the giving back and theconnections and the way that we
serve our customers and ouremployees. And there's hope in
the statement love people morethan cars. And when Paul says
more than blank, it just it's astatement that you can latch
(10:15):
onto and you can grab hold ofand and prolific proliferate in
your realm of influence, that'sright. And as that happens, as
these little these places ofHope Happen all around our
country, people will look to theindustry for more than just what
their next car is.
Unknown (10:34):
That's what our belief is, and we can only do a good
job at that if we do a good jobat the business side. That's
what gives us the opportunity?
So we're going to talk aboutsome of the business side, like
we always do, and we hope thatyou'll follow along with
everything we're doing, becausethat's, you know, it's not just
touchy feely hope that's thefoundation, but all the stuff on
top of it is technology and bestpractices and people and culture
and leadership, right? So we'regoing to talk about a couple
(10:57):
stories here to round out the
Paul J Daly (10:59):
show today. Thanks for being with us for this first
10 minutes. We just minutes. Wejust felt the need to share
those things, because if wecan't share the things that
truly matter, then what are weeven doing here? All right, but
it wouldn't be a show unless wetalked about EV so let's do that
us. EV sales hit anothermilestone in August, pushing EVs
to a record 9.9% share of newcar sales with tax credits
(11:23):
ending this month, q3 is on paceto be the strongest EV quarter
in history. US history. August,you. EV sales hit 146,000 over
146 up from a 9.1 share in July,we're at 9.9 now average EV
price, $57,245 which is also up3.1% from July and flat year
(11:44):
over year. Incentives average$9,000 per vehicle, equal to 16%
of the price. Tesla's marketshare fell to 38% its lowest
ever as its rivals surged andCox analyst Stephanie Valdez
streety says, quote, The oneconstant in the automotive
business is that fresh productsells well. The market is now
(12:05):
flooded with all new fresh EVsfrom mainstream competitors, and
consumers have more choice thanever,
Kyle Mountsier (12:12):
and that Tesla hasn't changed much I can I
remember sitting, we weresitting at MRC, and we were
looking, we were staring downthe barrel of like a 73% US
market share with Tesla, thiswas only a few short years ago.
It's kind of wild. I mean, theother one that's wild is to
continue to see the EV salesgrowth with the price being
absolutely obscene. The factthat 10% of new car buyers are
(12:36):
affording that $57,000 averageprice from an EV and a lot of
times a lot higher, is stillstaggering to me.
Paul J Daly (12:43):
Well, actually, actually, if we think about that
for a second, if the incentiveis not, does that price include
the incentive or No, what's theATP?
Kyle Mountsier (12:51):
Oh, that's average transaction price. So it
may have been, it may actuallybe closer to the
Paul J Daly (12:56):
it's a little cheaper because the new car
price, they have that coollittle tracker on the auto News
homepage, and this morningthat's at like 49,000 something,
something. So there's still atad cheaper.
Kyle Mountsier (13:06):
Just interesting. It's so much
cheaper. But we may. We're goingto see all of those incentives
go away, so we'll see. I mean, Ithink September is still going
to be ripping really well forEVs. We'll see what happens as
we get into October, and whetherthe pace is able to keep up at
any level of of consistency. Allright, going
Paul J Daly (13:23):
to do a segue.
Nathan, get it ready. Speakingof keeping up with pace,
Kyle Mountsier (13:32):
Ford is taking center stage in get this late
night TV as Jimmy Fallon istaping the Tonight Show in
Detroit for the first time ever,the Detroit opera house built in
1920 2022 will host Fallon's onenight show on September 15.
That's going to be cool. It'scoming up. Ford is in its fifth
year, partnering with Fallon andNBC found previously test drove
(13:53):
a Mustang, GT with Jim Farleyand film skits promoting the f1
50 lightning Ford back segmentshave included everything from a
parody music video to puppiespredicting the Kentucky Derby,
and this just after they arereleasing a whole new brand
effort across all of theirstuff. So, yeah,
Unknown (14:12):
in Detroit, this is great. I mean, we love seeing
when the auto industry makes itsway into pop culture. Jimmy
Fallon is obviously one of ourfavorites. You know, we have our
own Tonight Show version that wedid, and he's just one of the
most likable people in theworld. So I think Ford's doing a
really smart thing by tying withhim. They're gonna have special
guests that they haven'treleased, but they say have deep
Detroit roots. I have a feelingwe might see Eminem on the show.
(14:35):
I don't know. Did you ever seethat when? When he did the
collab with Ford, but they didthat little skit, the song, junk
in my frunk.
Kyle Mountsier (14:43):
Yes, yo junk in my front is amazing. Yes,
absolutely, yeah. And, I mean,yeah. So the the brand refresh
actually launched yesterday, sothis is like five days after. It
makes a lot of sense to bringJimmy Fallon, who's been a part
of the Ford brand for a while,back into that. So I. Yeah, I'm
excited to watch it. It's Hey,
Unknown (15:01):
and if you're a Ford dealer out here, I think this is
a great opportunity for you tolean into this national level
attention and get little JimmyFallon cardboard cutouts, put
them around your showroom, dosome little, you know, do some
little skit videos with it on,you know, you shoot it on a
phone and get it out there.
Opportunities like this don'tcome around very often, and I
think the savviest dealers willtake advantage of it. And just
(15:22):
like draft off this for spendinga couple of bucks on bringing
Paul J Daly (15:27):
Jimmy Fallon to Detroit. That's right. I like
it. I All right. Roll it. Rollit. Roll it. Kyle is finishing
up his day at the CM, friendsand families. I'm holding it
down over here. Listen, we hopeyou will join us in what we're
doing. Go to asotu.com, sign upfor the email. Moving close to
the more than cars mentality.
We're truly making a difference.
You.
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