Signatures That Save Lives

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Today, writer Chris Reeves joins Kyle to talk Fresno Acura’s annual #PinkAcura campaign is back for its 12th year, turning a bright pink car into a traveling symbol of hope.

• Each fall, the Pink Acura visits schools, fundraisers, and local events — inviting people to sign the car in honor of loved ones touched by breast cancer.
• The signatures, memories, and messages become a moving tribute from the Fresno community.
• When the tour ends, Fresno Acura donates to Community Medical Center’s Radin Breast Care Center, funding early detection and treatment technology.
• The proudly female- and family-owned dealership uses the campaign to raise awareness — and remind everyone to schedule that check-up.
• “Every mark matters,” the team says — and after 12 years, this dealership’s impact proves it.

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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