Used EV Prices Slide, Cybertruck Sticks, Search Goes Zero‑Click

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Episode #1107: Today we dive into why used EVs — especially Teslas — are losing value fast, how a Cybertruck hung 6,600 pounds on a patch of glue, and what AI search’s rise in impressions but drop in clicks means for auto dealers looking to stay visible.

Show Notes with links:

• Electric vehicles are losing traction in the used market, according to iSeeCars. The latest study shows Tesla models topping the list of biggest price drops as demand cools and federal incentives near expiration.
  • 5 of the top 10 used vehicles with the largest price drops in June were EVs.
  • Tesla Model S fell $8,768 (-15.8%), Model X dropped $9,544 (-15.5%), and Model Y slid $4,637 (-13.6%).
  • Used EV prices fell 4.8% year-over-year, while used gas cars rose 5.2%.
  • EV market share growth slowed to just 14.2%, down from 98% last year, even as supply increased.
  • “For shoppers, used EVs offer about $1,200 less in value than a gasoline vehicle – and while you can love or hate how the market prices a vehicle, you can’t argue with it,” said iSeeCars analyst Karl Brauer.

• The Tesla Cybertruck is back in headlines—this time literally hanging suspended by glue in a viral stunt. YouTuber JerryRigEverything put on a dramatic demo shining a light on Tesla’s unusual but surprisingly strong repair method.
  • A 6,600-pound Cybertruck was lifted mid-air using just a 2.5-inch patch of Fusor 2098 adhesive attaching it to a crane.
  • That exact glue had been used in repairing the same truck when its tow hitch ripped out during a stress test.
  • Fusor 2098 cures to about 3,190 psi tensile strength, and is OEM‑approved by Tesla and other manufacturers.
  • Adhesive bonding, when paired with rivets, can distribute loads better and outperform welds in some impact scenarios.

• AI search is changing the game — not just how people ask questions, but how they see your brand. A new VaynerMedia study reveals that while impressions are climbing, actual clicks are falling off fast.
  • AI search already makes up 7.6% of monetizable queries, expected to hit 25% by 2027.
  • ChatGPT queries surged +180% in the past year, while Google’s traditional traffic is slipping.
  • “Zero‑click searches” are up, with site traffic down 6.7% year‑over‑year despite higher impression counts.
  • Some takeaways:
    • Move Fast and Test New AI Ad Formats Now: Early adopters of AI‑friendly strategies will capture outsized market share and will learn what works best
    • Strengthen Your Brand: A trusted, recognizable brand is more likely to be cited in AI answers, even if the click never happens.
    • Optimize for AI discovery by creating content that’s easy for LLMs to scan and quote — FAQs, concise answers, and video content.

0:00 Intro with Paul J Daly and Kyle Mountsier
3:46 Used EV Prices Down 4.8% YoY
7:24 Tesla Cybertruck Hung From Glue
10:07 AI Search Expe

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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