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March 25, 2025 43 mins

Common sense tells us that every salesperson works for the "yes," but what if the key to closing more deals is pursuing the "no?"


Today, on our fourth episode of the Up-Level Your Impact Business series, the amazing AJ Vassar reveals how shifting our perspective can transform how we sell. AJ is a Small Business Systems Engineer, Podcast Host, Speaking Booking Representative, and the kind of salesperson you've never seen before.


Tune in and listen to the sixty-sixth episode of Avant-garde Entrepreneur. You'll hear AJ's incredible life story, his relentless mentality that helped him transform challenges into growth experiences, and his unique approach to sales. AJ also shares his thoughts on the unique strength introverts bring to sales, explains why he believes going after the "no" in sales is crucial, debunks myths about sales, and much more.


In This Episode, You Will Learn:

  • AJ talks about his rough childhood (5:20)
  • From the car to the penthouse. Dealing with challenges 101 (11:00)
  • Sales is about conviction (17:10)
  • The salesperson everybody wants to have around (20:10)
  • AJ introduces the Profitable Persuasion Framework (29:50)
  • Why you should go after the "no" (35:20)


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