You don't need a massive budget to craft a clever, compelling, and effective marketing campaign, and you don't need to wait until your business is wildly successful to invest in branding or advertising. One of the biggest myths about marketing is that it is expensive, and the other is that it is only worth it after you've "made it."
Today, I'm thrilled to welcome Sydney Sam as we kick off the Up-Level Your Impact Business series. In this first episode, we dive into marketing and branding. Sydney is a global speaker, trainer, and coach—an "entrepreneur's entrepreneur." He is the founder of Openspace Global, a member of the D&AD Impact Council, and the CEO of Workspace Global.
Tune in and listen to the sixty-third episode of Avant-garde Entrepreneur. Join us as we dive into the intersection of mission-driven business and effective marketing, debunk the myths about marketing and branding, and go over the marketing trends of 2025. Sydney also shares solutions to the most common marketing roadblocks, breaks down complex marketing and branding concepts into simple language, and much more.
In This Episode, You Will Learn:
- A bit about Sydney's background and first steps in marketing (4:20)
- What's the difference between marketing and branding? (7:50)
- How to build your brand's soul, body, and purpose (13:00)
- Sydney talks about the marketing trends for 2025 (17:00)
- How expensive is it to promote your business? (24:10)
- Two of the biggest myths in marketing (35:00)
Connect with Sydney:
Let's Connect!
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com