301. Franchising Myths and Realities: Expert Advice From Jon Ostenson

All Episodes

June 29, 2025 • 35 mins

Join us on Average Joe Finances as our guest Jon Ostenson discusses the benefits and intricacies of non-food franchise opportunities, touching on Jon's journey from the corporate world to launching Fran Bridge Consulting. Jon shares insights into why non-food franchises can be more stable and less complex compared to food franchises, along with tips for prospective franchisees on how to succeed. The conversation also dives into the tax benefits of business ownership, the importance of networking, the value of following a proven system, and the potential for scaling a franchise business.

In this episode:

Learn why non-food franchises often offer simpler operations, fewer staffing headaches, and higher margins.
Discover how semi-passive franchise ownership can help you build a business while keeping your day job.
Explore the strategic advantage of combining real estate investing with complementary franchise models.
Understand why following a proven system is the key to long-term success as a franchise owner.
And so much more!

Key Moments:

00:56 Guest Introduction: John Ostenson

01:35 Jon's Journey into Franchising

02:53 The Appeal of Non-Food Franchises

04:33 Franchising vs. Starting a Business

06:20 Active vs. Passive Franchise Ownership

07:47 Scaling and Success in Franchising

14:03 Real Estate and Franchising Synergies

18:18 The Importance of Networking in Business

18:38 Tax Benefits for Business Owners

19:20 Changes in Tax Codes and Their Impact

20:06 Leveraging Family in Business for Tax Advantages