Jon, Susanne and guest host Jake Switzer are joined by Anthony Brock from the Indiana Pacers. They discussed how customer experience data drives their business, how data and sustainability principles helped shaped the multi-million dollar renovation of the Gainbridge Fieldhouse, and their transition from a traditional data warehouse approach to a data lake house infrastructure, utilizing Azure Data Factory and Azure Databricks. As a bonus, we express our mutual love of Dolly Parton.
About Anthony Brock
Anthony Brock is the Sr. Director of Customer Insights & Business Analytics at Pacers Sports & Entertainment. His career started in sales, then moved to founding a digital marketing firm. After four years in the startup space, he moved to global manufacturing at Endress+Hauser. He joined PSE nearly two years ago to lead the data/insights team. Since joining in 2021, Anthony’s team has restructured the data architecture to drive customer and revenue insights, while reducing operating costs. He is also an Adjunct Professor at Marian University.
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