Jon and Susanne are joined by Beyond Sports co-founders Sander Schouten and Nicolaas Westerhof. In the episode, they discuss the genesis of Beyond Sports, as well as their recent collaboration with ESPN on Big City Greens, and their thoughts on how to make sports more accessible and engaging for younger audiences.
Sander J. Schouten
Sander Schouten is the Co-Founder & CEO of a groundbreaking company called Beyond Sports. With a successful career start in the Oil and Gas industry, he realized the need for sustainable energy solutions, leading him to a renewable energy startup. Inspired by the startup's dynamic atmosphere, Sander embraced disruption and recognized the potential in sports, technology, and data. With the vision to cater the next-gen of sports fans, he started Beyond Sports together with Nicolaas.
Nicolaas Westerhof
Nicolaas Westerhof, Co-founder and CTO of Beyond Sports, has always had a deep connection with sports. He began his journey as a video and data analyst for AFC Ajax, where he honed his understanding of athletic performance. While studying Human Movement Sciences, Nicolaas specialized in talent development, player tracking systems, and Virtual Reality's role in space perception. Motivated by his passion for innovation and a vision to revolutionize sports technology, he co-founded Beyond Sports with Sander, leaving behind his position at AFC Ajax to pursue this dream.
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