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December 18, 2024 52 mins

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth.

They explore how trust-building conversations and validating problem statements with potential buyers can lead to co-creating impactful solutions.

Listeners will gain practical knowledge on building trust by addressing key problems, validating challenges with ideal customer profiles, leveraging automation to overcome cold outreach limitations, and adapting to modern sales and marketing dynamics.

Connect with Gururaj Pandurngi on LinkedIn

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