In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Managing Partner of A Purpose Partnership, Adam Sinkus. Adam delves into purpose-driven marketing strategies for small businesses. Adam highlights the importance of understanding ideal customers, creating actionable marketing plans, and the critical role of execution.
He covers the significance of social media presence, content marketing, and integrating various marketing channels like email and programmatic advertising. Adam predicts a future shift in B2B marketing towards quality content and emphasizes the role of AI in enhancing marketing efficiency.
Learn more about Adam's work HERE.
Connect with Adam on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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