In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Commercial Officer of Programmatic B2B, Chris DeMartine. Chris discusses significant industry shifts, including increased transparency in marketing campaigns and better integration between sales and marketing teams.
Chris emphasizes the importance of account-level reporting, allowing clients to see which companies engage with their campaigns. He also explores the challenges and opportunities presented by emerging technologies, data-driven approaches, and the strategic use of contextual AI to enhance audience targeting and campaign efficiency.
Learn more about Chris's work HERE.
Connect with Chris on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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